12 tracenet-organic_traceablity system - sudhanshu

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Meeting of the Working group on Agriculture (WGA-8) “Enhancing Competitiveness on Sustainable Sourcing and Tracing of Agri- 25-26 th Oct ober 2011 g g f g food products in the GMS” 25 26 October, 2011 Siem Reap, Cambodia Sudhanshu  ssure  ua y . . . from farm to table . . .  APEDA & Vic e President Gs1 Ind ia Ministr y of C omm erce & Industries Government of India

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Meeting of theWorking group on Agriculture (WGA-8)

“Enhancing Competitiveness on

Sustainable Sourcing and Tracing of Agri-

25-26th October 2011

g g f g

food products in the GMS”

25 26 October, 2011

Siem Reap, Cambodia

Sudhanshu

 ssure   ua y . . . from farm to table . . .

 

APEDA &

Vic e Pres ident

Gs1 Ind ia

Minis t r y o f Comm erce & Indus t r iesGovernm ent o f Ind ia

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Organic

I N D I A

Organic

I N D I A

TRACEABIL ITY INTRACEABIL ITY IN GENERALGENERAL

TraceabilityTraceability

Ability to trace the history, use or

location of an entit b means of  recorded information

Ability to follow the movement of  

food through specified stages of  

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Organic

I N D I A

Organic

I N D I A

Traceability as per Codex!

TraceabilityTraceability

•specified stages of production, processing and

”.

Codex Alimentarius Commission

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Organic

I N D I A

Organic

I N D I A

What traceability implies ?hat traceability implies ?

TraceabilityTraceability

Traceability may or may not be required or may

begin at a certain point within the productionchain or may end at a point before the end of 

 the chain .

Traceability may relate to :a) The origin of materials including raw materials

b) The product processing history 

c The distribution and location of the roduct after  delivery 

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Organic

I N D I A

Organic

I N D I A

Why traceability is required ?hy traceability is required ?

TraceabilityTraceability

Food safety and traceability is becoming 

concern of im ortin countries

Due to increasing consumer awareness

,required

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Organic

I N D I A

Organic

I N D I A

Traceability Drivers- Stringent

Regulatory/buyer requirements

TraceabilityTraceability

g y/ y q

Demanding regulations:

US FDA’s speed related traceability requirement – 4 hrs. one up / one back reqmts.

EU Food Law (178/2002 –General Principles and reqmts of European Food Law)

  . . o error sm c

ISO 22005: 2007

 

BRC (British Retail Consortium), IFS (Int’l Food Std – German/French distribution

cos)

SQF (US Food Marketing Institute)

Can-Trace (Canadian Food Law)

Food Sanitation Law (Japan)

HR 2749 – The Food Safety Enhancement Act of 2009

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Traceability Drivers- Consumer concerns and needs

Is this healthy? Could I get this' 

Does it contain

and aware.

organically?peanu s or o er

allergens?

Do they testtheir productson animals?

Is thepackaging

Does this

many questions 

before making a purchase.Are the employees

treated well andpaid fairly?

company acresponsibly

towardshareholders?

Is the farming and harvesting done

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Organic

I N D I A

Organic

I N D I A

Rationaleationale & Objectivebjective off Traceabilityraceability

TraceabilityTraceability

Human health and safety

Other non health consumer interest like,quality or to ascertain the genuineness of a

particular declaration like “Organic” nature of 

food product

Fair ractices in food trade

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Organic

I N D I A

Organic

I N D I A

Stakeholders - TraceabilitTraceabilityTraceability

Farmers/Aggregators

 

Laboratories

Retailers / Exporters / Processors /Traders

Regulatory bodies

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Organic

I N D I A

Organic

I N D I A

LimitationsLimitations - - TraceabilityTraceability

TraceabilityTraceability

In countries where the produce/ product

raw material, in redients and com onentsare produced by SMEs or procured

volumes, the backward identification of 

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Organic

I N D I A

Organic

I N D I A

LimitationsLimitations - - TraceabilityTraceability

TraceabilityTraceability

The countries having small farm holdings,

 there the marketable volumes are built uat the collection centers before being  

centre. In such case, traceability is

or processing center and not up to theprimary level in normal course.

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Organic

I N D I A

Organic

I N D I A

What approach is required ?What approach is required ?

TraceabilityTraceability

Firstly, evolve national procedures & policies for

Quality & Product Standardization, co-opting allstakeholders in the supply chain from Public and

Private sector, for each product

Secondly, put in place the Standards & Agencies Thirdl build centralized national level internet

based, traceability system, with low cost of  

ownershi for lar e number of farmers &entrepreneurs

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Organic

I N D I A

Organic

I N D I A

Final outcomeFinal outcome - - TraceabilityTraceability

TraceabilityTraceability

Provides a tool for the establishment of 

roduct authenticit , reliabilit ,identification of the problem areas for the

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Organic

I N D I A

Organic

I N D I A

Recent outbreak ofecent outbreak of E.Coli.Coli in Germanyn Germany

TraceabilityTraceability

The issue began in the second week of May .

More than 10,000 samples were taken andanalyzed and E.Coli could not be detected and

confirmed

On 5 th July , the case was closed afteridentification of the food and the source of 

infection

 

only way out is to intensify the investigation on

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Some past incidents- Food Sector

E.Coli contaminated spinach recall... ...became a criminal investigation

Then it spread to lettuce China Milk Recall

Lack of traceability exposes food companies to huge risks 

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Some past incidents- Food Sector

U.S. – Toys Recall

• eca o . m on

toys in US and 11

million in others

countries.

Europe – Belgium- Coca ColaRecall

• 5 months to recover the sales• 249 cases of illnesses in Belgium

• Recall of 15 million cans and

bottles

 

expenses and lost profit

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67% of Food Companies with

$5 B or More in Sales had

Recalls that Cost $20 M

or More in 2007

Source: AMR Research

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Source: AMR Research

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Organic

I N D I A

Organic

I N D I A

Connection : Traceability and Recalls

TraceabilityTraceability

Traceability system provides:

Visibility to location of food products/consignments in Supply Chain

   

finished products mfgr to intermediate distribution chain partners to

Unique identification of products/consignments and qty held in Supply

Chain and by whom

“ Accurate, timely and fast recalls can only be effected if traceability systems

which provide accurate product identification, partner identification and

location of products/ consignments at all times are in place”

Recall is a use case of traceability 

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Organic

I N D I A

Organic

I N D I A

INDIA – EMERGING POWER !

TraceabilityTraceability

Largestdemocracy –

politicalstability & 

consensus on

Fourth largestFourth largestEconomy (PP P)Economy (PP P)-- A safe placeA safe placeto do businessto do business

reforms

Liberal & transparentinvestment

Largestreservoirof skilled

policiesmanpower

Long-termsustainable

 

Agriculturesector: primary

business of 

21

ompet t ve

advantage

 population

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Organic

I N D I A

Organic

I N D I A

INDIA’S AGRICULTURE SECTOR POTENTIAL

TraceabilityTraceability

Largest contributor towards GDP of the country and

contributes approx. 13% to India’s exports.

India is the largest producer of milk, pulses,sugarcane, cashew kernels and tea in the world

Second largest producer of wheat, rice, fruits andve etables in the world 

Organic products are mainly exported to EU, US,us ra a, ana a, apan, w zer an , ou r caand Middle East

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Organic

I N D I A

Organic

I N D I A

STATE-WISE MAJOR ORGANIC PRODUCTS

TraceabilityTraceability

WalnutsSaffron

Ginger

FruitsVegetablesPaddy

Honey

Turmeric

TeaRice (paddy)

 Spices

Wheat

GingerTurmericRice

Medicinal cropsSpices &Condiments Passion Fruit

Medicinal plant(tul;si)Pulses

Medicinal &herbalplantsCashewnuts

Sesame

Spices

Cotton

PulsesOilseeds

CottonPulses

TeaCardamom

Mangoes

SpicesCoffee

Sesamesee s

Edible products 

Non Edible :  Condiments

Coffee

Vegetables

Medicinal & herbal plants

- Cotton - Garments 

- Cosmetics Spices &

Condiments

Spices & CondimentsCashew

Coffee

- Body care prducts 

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Organic

I N D I A

Organic

I N D I A

APEDA’S ROLE IN STRENGTHENING

TraceabilityTraceability

 

(National Programme for Organic Products)

 and set up a centralized certification database leading to Tracenet

Accreditation and monitorin of CB’s Grou ICS and Farmers for

compliance with NPOP and equivalent standards

Monitoring the export of organic products out of India

Strengthening the certification process of the CB’s by providing them

common platform for a healthy competition

Provides various kinds of assistance to promote group farming

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Organic

I N D I A

Organic

I N D I A

INDIAN ORGANIC SECTORSTAKEHOLDERS

TraceabilityTraceability

India is the first

countr tointroduce the

concept of Groupfarming

Farmers

I N D I A

I N D I A

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Organic

I N D I A

Organic

I N D I A

OBJECTIVE: TRACEABILITY

TraceabilityTraceability

To streamline and fasten the process of Organic

To gather information of each consignment that

goes out of India

To trace the consignments to farm

To p ug a t e oop o es an create a oo proo

system

 building of Indian Organic products in the world

To brin all the la ers at the same level

To gain trust about genuinity of organic products

To increase the credibility and confidence of 

worldwide consumers in Indian Organic standardsand products

I N D I A

I N D I A

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Organic

I N D I A

Organic

I N D I A

MAJOR STAKEHOLDERS

TraceabilityTraceability

APEDA CB’s

Grou /Producer,

ICS,

Exporters

I N D I A

I N D I A

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Organic

I N D I A

Organic

I N D I A

KEY COMPONENTS OF TRACENET

TraceabilityTraceability

Registration

Data Filing Internal & External Audits

Scope Certificate

Updation of harvest and creation of lot Transaction Certificate

Export

OI N D I A

OI N D I A

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Organic

I N D I A

Organic

I N D I A

WEB BASED ACCESSIBILITY

TraceabilityTraceability

Click

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OI N D I A

OI N D I A

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OrganicOrganicREGISTRATION

TraceabilityTraceability

OI N D I A

OI N D I A

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OrganicOrganicDATA FILING

TraceabilityTraceability

  are requ re to enter t e r ata o armers, arms anproducts being produced by them

In case of Individuals CB’s enter their data

  n s o c ec s are n- u n e sys em o preven a a

integrity

DATA FILING

OI N D I A

OI N D I A

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OrganicOrganic

INTERNAL AUDITS EXTERNAL AUDITS

TraceabilityTraceability

In case of ICS, the ICS CB’s do the annual inspection of the

manager inspects eachof it’s farmers by

visiting the field

.

Inspection report of a ICS / Individualhas to be entered into the s stem.

100% Inspection report

before generation of Scope certificate.

Automatic alerts are generated ats a e n e sys em

without which detailscannot be forward to

various stages of the information flow

to assist the CB in choosing rightsample for auditing purpose.

.

In case any major fault is found by theCB, scope certificate cannot be

generated.

Registration Internal AuditData Filing External Audit

OI N D I A

OI N D I A

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OrganicOrganicISSUE SCOPE CERTIFICATE

TraceabilityTraceability

After all the major Non-Conformities are closed down by theoperators which were raised by their CB, scope certificate can be

generated by CB through the system.

SCOPE certificate is valid for 1 year and can be cancelled orsuspended by the CB as per their discretion.

CB

 

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O i

I N D I A

O i

I N D I A

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OrganicOrganicISSUE TRANSACTION CERTIFICATE

TraceabilityTraceability

ICS can enter the details of their harvest and create batches of ’ .

sourcing details of all the products they want to sell

A lication is forwarded to CB which then verifies it

Certificate is issued online in specified format of the exportingcountry

 

reate ot

Apply for TC

O i

I N D I A

O i

I N D I A

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OrganicOrganicTRANSACTION CERTIFICATE

TraceabilityTraceability

ORG/TC/1002/000012

Organic

I N D I A

Organic

I N D I A

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OrganicOrganicEXPORT CYCLE

TraceabilityTraceability

ICS Registration

Data Filing

E

 

O- x erna u

RScope Certificate

Transaction Certificate

Organic

I N D I A

Organic

I N D I A

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OrganicOrganicHOW TRACEABI LI TY IS ACHIEVED!

TraceabilityTraceability

Every consignment that goes out of the country has a bar codeprinted on it with a unique 26 digit TC no. using internationally

recognized GS1 format.

Using this TC No. all the lots that were used in any particular TCcan be traced. Each lot No. is identified with a unique number.

From Lot No. , system can trace from which scope the productwas sourced and finally the farm where the product was

.

Organic

I N D I A

Organic

I N D I A

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OrganicOrganicSIMPLIFIED MAZE

TraceabilityTraceabilityScopeCertificate

Bar code printed on TC

TC

From

LOT ?

FromLOT ?

Farm 1------n

YES

Organic

I N D I A

Organic

I N D I A

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OrganicOrganicAN EXAMPLE

TraceabilityTraceability

Organic

I N D I A

Organic

I N D I A

AN EXAMPLE

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OrganicOrganicAN EXAMPLE

TraceabilityTraceability

Organic

I N D I A

Organic

I N D I A

AN EXAMPLE

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OrganicOrganicAN EXAMPLE

TraceabilityTraceability

Rakesh Sharma

TRACENET UNIVERSE

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TRACENET UNIVERSE

CertificationBodies

IndividualOperators

GroupOperators

(ICS)

APEDA

Tracenet

National MIS

NPOPn stry o 

Commerce

Indian Export ConsignmentScope Certificate

TransactionCertificate for

ExportConsignment

Certified Group (ICS)

Transaction Certificate

, ,Trader

Products

Exporter

Consignments

Destination

Consignment

Created frommultiple

producer lots

Individual Producer

Production

Lots created

Exporter Sourced Items

ac ng eta s

Financials

 

APEDA Tracenet Database

Traceability Certification

Organic

I N D I A

Organic

I N D I A

POST TRACENET SCENARIO

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ggPOST TRACENET SCENARIO

TraceabilityTraceability See the farm where the product was

produced

Check the authenticity of scope candtransaction certificate

Can receive the copy of transactioncertificate online

Be assured that all the products have gone

through the traceability system as nocertificate can be issued outside the system

Same format of certificates. No confusion!

, ,up to till date under tracenet which was3,62,907 earlier before tracenet

Export growth from 112 USD Million in the

year 2009-10 to 157 USD Million in the year2010-11

Organic

I N D I A

Organic

I N D I A

BENEFITS TO SMALL FARMERS

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ggBENEFITS TO SMALL FARMERS

TraceabilityTraceability The grower group concept has led to consolidation of quantities

of small farmers leading to big volume required by exporters.

Apart from increasing the export of organic products it is alsoensured that a fair price is passed on to the farmer for their

produce. Increasing the value proposition for the farmers and processors

of organic products, by providing the required credibility of theorganic production process of India.

It has exposed the best practices of organic production across thecountry to all stake holders, at no cost to them.

Organic

I N D I A

Organic

I N D I A

PIONEERING SUCCESS!

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PIONEERING SUCCESS!

TraceabilityTraceability Worlds first ever organic traceability system at national level

 which can subsequently be traced by APEDA

Mobile SMS/e-mail based alert system for exporters

Strengthening credibility of Indian certification procedures in theworld market

All the consignments that are exported can be traced back to the

farm level for efficient monitoring

All the data is ke t on APEDA’s server with ro er back u andsecurity features and can be accessed 365*24*7

Brings transparency in the system and gives a uniform platform to

All the farmers are recognised at national level and their movementwithin the business can be traced anytime

Reduced documentation, saving time and efficient control

Strong, Robust, Scaleable, End to End System

Organic

I N D I A

Organic

I N D I A

OTHER TRACEABILITY INITIATIVES

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OTHER TRACEABILITY INITIATIVES

TraceabilityTraceability

Launched GrapeNet in 2005 as ap Npilot project for tracing export of Indiangrapes which was a huge success and is

exporters

  ost grapenet success -

for export of Pomegranates,

for export of organic

products and

PeaNut.Net  for export of 

Peanuts was launched

Organic

I N D I A

Organic

I N D I A

FUTURE VISION

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FUTURE VISION

TraceabilityTraceability

T t Expan Tracenet in

horticulture products exportedrom n a

  Integeration o a tracea i ity

system ……………… leading tor

Certification

 l

Capacity building forrep ca ng suc mo e n e

Asian region

Organic

I N D I A

Organic

I N D I A

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TraceabilityTraceability

Thanks for your kind attention

www.apeda.gov.in