a user-centric model of voting intention from social media

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min , ࢼ, ߚ ݕ ߣ ୀଵ ௧ୀଵ ୀଵ ߣ ୀଵ A user‐centric model of voting intention from Social Media Vasileios Lampos, Daniel Preoţiuc‐Pietro & Trevor Cohn Computer Science Department, University of Sheffield, UK 1.1K users 23K words 42K users 81K words words users ݔଵଵ ݔଶଵ ݔଵଶ ݔଶଶ ݔ ݔ ݔ ݔ ݔ ݑ ݑ ݑ ݓ ݓ ݓ bi‐linear bias voting intention % for political party during time interval regularisation parameter for word weights , ‐norm : ୲୦ row of RMSE ሺ%ሻ Method Austria UK training set benchmark meanሺpollሻ 1.851 1.69 Last poll 1.47 1.723 Linear 1.442 3.067 , Bilinear 1.699 1.573 , Bilinear Multi‐task 1.439 1.478 ൌሾ ሿ∈Թ ∈Թ ∈Թ ߣ ߣ,∈Թ ∈Թ ∈Թ ఛൈ filtering out words & users UK ሺ3 partiesሻ predictions CON LAB LIB polls Austria ሺ4 partiesሻ predictions SPÖ ÖVP FPÖ GRÜ polls : frequency of word for user during time interval parties polls Bi‐convex iterative learning 1. Solve ܕ ܖ ࢼ,2. Fix and solve ܕ ܖ ࢼ,3. Fix and solve ܕ ܖ ࢼ,4. Validate ? Go to Step 2 : END prediction performance

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Social Media contain a multitude of user opinions which can be used to predict real-world phenomena in many domains including politics, finance and health. Most existing methods treat these problems as linear regression, learning to relate word frequencies and other simple features to a known response variable (e.g., voting intention polls or financial indicators). These techniques require very careful filtering of the input texts, as most Social Media posts are irrelevant to the task. In this paper, we present a novel approach which performs high quality filtering automatically, through modelling not just words but also users, framed as a bilinear model with a sparse regulariser. We also consider the problem of modelling groups of related output variables, using a structured multi-task regularisation method. Our experiments on voting intention prediction demonstrate strong performance over large-scale input from Twitter on two distinct case studies, outperforming competitive baselines.

TRANSCRIPT

Page 1: A user-centric model of voting intention from Social Media

min, ,

Auser‐centric modelofvotingintentionfromSocial MediaVasileiosLampos, DanielPreoţiuc‐Pietro & TrevorCohnComputerScienceDepartment,UniversityofSheffield,UK

1.1Kusers23K words

42Kusers81K words

wordsusers

⋯⋯

⋮ ⋮ ⋯ ⋮⋮ ⋮

bi‐linear

bias

votingintention% forpoliticalparty during

timeinterval

regularisationparameterforwordweights

ℓ , ‐norm: rowof

RMSE % Method Austria UK

trainingsetbenchmark

mean poll 1.851 1.69

Lastpoll 1.47 1.723

Linear 1.442 3.067

, Bilinear 1.699 1.573

, BilinearMulti‐task 1.439 1.478

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∈ , ∈∈ ∈

filteringout words &users

UK3parties

predictions

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CONLABLIB

CONLABLIB

polls

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SPÖÖVPFPÖGRÜ

Austria4parties

predictions

SPÖÖVPFPÖGRÜ

polls

:frequencyofword foruser duringtimeinterval

parties polls

Bi‐convex iterativelearning1. Solve

,⦁

2. Fix andsolve,⦁

3. Fix andsolve,⦁

4. Validate? GotoStep2: END

predictionperformance