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  • ANALYSIS OF SALES IN PEPSI IPL 2015 AT PEPSICO INDIA

    HOLDINGS PRIVATE LIMITED BANGALORE

    ORGANIZATION STUDY

    Submitted to

    RAJAGIRI COLLEGE OF SOCIAL SCIENCES (AUTONOMOUS)

    (Affiliated to Mahatma Gandhi University, KOTTAYAM)

    In partial fulfilment of the requirements for the award

    Of

    MASTERS OF BUSINESS ADMINISTRATION (MBA)

    (2014-2016)

    By

    AAKASH ASOKAN

    Reg. No: 1421003

    RAJAGIRI COLLEGE OF SOCIAL SCIENCES (AUTONOMOUS)

    RAJAGIRI VALLEY P.O

    KOCHI-682039

  • Page 1

    DECLARATION

    I hereby declare that the report entitled Organization study of PepsiCo India Holdings Private

    Limited, Bangalore is a bonafide record of the organization based project study done by me at

    PepsiCo India Holdings Pvt. Ltd, Bangalore during the period 2nd April 2015 to 28th May 2015 as

    part of my MBA program at Rajagiri College of Social Sciences, (Autonomous) Kochi, Kerala.

    This study has been undertaken in partial fulfillment of the requirement for the award of Master

    of Degree in Business Administration by Mahatma Gandhi University, Kottayam, Kerala.

    I also declare that this report is the result of my sincere effort and has not been submitted in full or

    part thereof, to any other university or institution for the award of any degree or diploma.

    PLACE: KOCHI

    DATE: 07/07/2015 AAKASH ASOKAN

  • Page 2

    ACKNOWLEDGEMENTS

    My gratification and elation on the successful completion of this organization based report would

    be incomplete without mentioning the names of all the people who helped me with it and without

    whose guidance and encouragement this wouldnt have been successful. Above all I thank the

    Almighty for his grace and blessings at each and every stage of the project.

    I express my sincere gratitude to Dr. Binoy Joseph, Principal, Rajagiri College of Social

    Sciences (Autonomous), Kakkanad for showing his overwhelming support and interest shown in

    the work.

    I would like to express my deepest gratitude to project guide Mr. Nishanth G, Marketing

    Development Manager, PepsiCo India Holdings Private Ltd., Bangalore for his constant

    support and guidance during the study.

    I would like to express my respectful thanks to Mr. Suresh Babu, Assistant Marketing Manager

    PepsiCo India Holdings Pvt. Ltd., Bangalore for their support and help for the successful

    completion of the study.

    I extend my sincere thanks to Prof. Abraham Joseph, Faculty Member, Rajagiri College of

    Social Sciences (Autonomous), Kochi, Kerala for having spared his valuable time and for all the

    guidance given in executing the project as per requirements.

    Last but not the least I would like to record my deepest sense of gratitude to my family and friends

    for their support and constant encouragement.

  • Page 3

    TABLE OF CONTENTS

    PROFILE STUDYOF THE ORGANIZATION ........................................................................ 5

    INDUSTRY ANALYSIS .............................................................................................................. 6

    PEPSICO AN INTRODUCTION ............................................................................................ 9

    HISTORY AND INCORPORATION....................................................................................... 10

    PEPSICO INDIA ........................................................................................................................ 18

    PEPSICOS MISSION ............................................................................................................... 20

    PEPSICOS VISION .................................................................................................................. 20

    FINANCIAL STATEMENT OF PEPSICO INC, AND SUBSIDARIES .............................. 22

    PEPSICOS BUSINESS MODEL ............................................................................................. 23

    ORGANIZATIONAL STRUCTURE ....................................................................................... 26

    PRODUCT OR SERVICE PROFILE ...................................................................................... 29

    CUSTOMERS OF PEPSICO .................................................................................................... 32

    FUNCTIONAL DEPARTMENTS ............................................................................................ 34

    FUTURE GROWTH AND PROSPECTS ................................................................................ 36

    SWOT ANALYSIS OF PEPSICO ............................................................................................ 37

    ROUTINE WORK ...................................................................................................................... 44

    PEPSI IPL -2015-SALES DATA ............................................................................................... 50

    FINDINGS AND SUGGESTIONS ............................................................................................ 55

    RECOMMENDATIONS ............................................................................................................ 56

    BIBLIOGRAPHY ....................................................................................................................... 58

  • Page 4

    EXECUTIVE SUMMARY

    This project report is basically to understand the theoretical and functional aspects of an

    organization. The project study was under taken at the Bangalore unit of PepsiCo India Holding

    Pvt. Ltd., one of the major multinational companies. This study was aimed at an overall exposure

    to the working of the organization there by identifying the specific problems faced by it and

    suggesting recommendations or solutions.

    The first part of this report deals with profile study of the organization covering specific topics like

    Industry profile, incorporation and history of the organization, organization structure of PepsiCo

    India Holdings Pvt. Ltd. The second part of the report deals with routine work in the organization

    and in the stadium .This part gives information about the topic Analysis of Sales of Pepsi Co

    (India Holdings Pvt LTD Bangalore) during IPL 2015.

    The purpose of the study is to understand the consumers perception towards Pepsi Co products

    and the various marketing strategies used by the company to capture the sales during the matches.

    This also gives a clear view about the perception of consumers towards soft drinks. The study is

    totally confined to improve the sales of Pepsi Co products in the stadium.

  • Page 5

    SECTION I

    PROFILE STUDYOF THE ORGANIZATION

  • Page 6

    INDUSTRY ANALYSIS

    The food & beverage industry is usually defined by its output of products that satisfies various

    demands of people on food & drinks. In todays world, the food & beverage industry has expanded

    a lot. It has spread across all walks of life. Hotel, restaurants, industrial canteen, bars, soft drink

    and juice companies, hospital canteen, railway, airways, candy manufacturers, all are now part of

    food & beverage industry. The basic function of this industry is to serve food & drink to people

    and thereby satisfy their needs. The main aim is to achieve customer satisfaction. The ever rising

    consumer attraction towards the readymade food keeps the industry boosted for decades. As per

    Food Processings Annual list 2014, top 5 food and beverage companies in the world include

    PepsiCo Inc., Tyson Foods Inc., Nestle, JBS USA and Coca- Cola.

    Products manufactured by the beverage industry include: bottled water, juice, sparkling and still

    drinks, syrups, nectars, ready-to-drink and regular teas and coffees, dairy drinks, energy drinks,

    sports drinks, fruit powders, and alcoholic drinks such as beer, wine, cider and spirits. The non-

    alcoholic beverage industry is the fastest growing sector. This rapid growth is partially due to the

    combination of maturity of the carbonated soft drink sector and heavy investments by major food

    and beverage companies.

    Soft drink industry is growing at 6% to 7% every year. Global beverage players, Coke and Pepsi

    have a combined market share of about 95%, Campa Cola has 1% share and the rest is with the

    local players and some fake players. There are about 110 soft drink producing units in India, of

    which almost 60% is owned by Indian bottlers. The beverage industry is broadly classified into

    water and flavored drinks. Flavored is divided into Alcoholic and Non-Alcoholic drinks.

    Nonalcoholic includes milk based drinks, fruit based drinks, 100% fruit juice, hot beverages and

    soft drinks.

    Among the non-alcoholic drinks, carbonated soft drinks form the core part. Coca-Cola, PepsiCo

    and Cadbury-Schweppes are the dominant players in this field. Cola segment has a market share

    of around 62% which includes the drinks like Pepsi, Coca-Cola, Thumps up, Diet Pepsi and Diet

    Coke. The remaining non- cola products includes the flavors like orange, cloudy lime, clear lime

  • Page 7

    and mango. Soft drinks are available in variants like glass bottles, aluminum cans and PET

    (Polyethylene Terephthalate) bottles. They are also available in disposable containers.