Social Media StrategyBy-Abhishek Anand (IIM-INDORE)

Why Social media Marketing (SMM) matter?• We are in a business of online marketplace• One of cost effective ways to target potential customers• Get to hear from customers and clients directly• Increase company visibility and helps in branding• Be ahead of your competitors and watch their action• Two way interactions with your stakeholder• It’s good to be trendy and updated

Social Media AuditHaving unnecessary social presence creates a bad impress of a company. So lets figure out how to go along with this problem.Social Network

URL to Profile Presence Shut Down

Comments

Facebook https://www.facebook.com/MeraMedicareLLP

12,074 page likes

NO Important one in SMM

Twitter https://twitter.com/MeraMedicare 307 followers NO Less important but useful

Instagram https://instagram.com/meramedicare/

457 followers YES Not needed now

You Tube https://www.youtube.com/channel/UCxw-62HOEsOuyW03kwHmmmg

NA NO Useful for videos

Blog http://meramedicare.wordpress.com/

13 followers NO Useful for long writing

Google+ https://plus.google.com/105408728617294303102

97 followers YES Not needed

LinkedIn http://www.linkedin.com/grp/home?gid=4905797

47 member NO Useful for hiring

Social network

Mission Statement Post interval Type of content

Facebook Publicity and customer feedback

3 times in a week

Healthy tips with promotions

Twitter Creating awareness of brand Alternate days Motivating and fitness stuff

Blog Detailed information about health

Twice in a month

Long descriptive content

You Tube Educating customers Once in a month

Video message

LinkedIn Corporate relationship Depends Formal

Audit cont.…

• We must be active on social media and as of now not much resources it needs

• Focusing more on user generated content which will lead to fruitful engagement on platform

Plan of Action• Increase company visibility through more association with other

brands• Ask customer to give their feedback and their needs• Get more pharmacist on board and share their experience with

Meramedicare• Involve collaboration with various health lifestyle startup and

share content with them• Show the growth in sales and number of happy customers• Daily number of orders and profit making seller on website• Hire more intern like me, who can give push to your brand

THANK YOU