M.B.A. with over 9 years of experience in market research and consulting profession. Areas of expertise – consumer products, pricing and real estate

Market Research, Business Insights / Analytics, Client Relationship Management, Process Improvement, Project Management, Business Development.

IRI – Consultant Reckitt Benckiser (RB) Since Oct 2014Achievements:

Maintained high level of client satisfaction by servicing top Brand teams such as Lysol, Finish, Mucinex, Easy Off and Rid X in Household and Healthcare Categories

Single point of contact for the client and internal teams for any technical, reporting and ad hoc requests.

Proficient in IRI's liquid data platform including conducting training and coaching new employees and interns onsite.

Created and developed innovative tools such as Pricing tracker and Category Diagnostic Review which are extensively used by top level management and brand teams.

Key Responsibilities: Identify client needs and develop solutions to draw highest level of

satisfaction. Accountable in ensuring flawless and timely delivery of databases, reports

and restatements. Maintain proactive and regular communication with internal teams like

Client Insights (CI), Category Database Team, Analytics and Global Operations Center (India).

Manage ad hoc requests and take the lead in absence of CI. Leverage IRI technology and systems to maximize efficiency.

JD Group, IndiaConsultant - Marketing July 2009 – Feb 2014Achievements:

Led all areas of content generation and production across all media platforms.

Managed a team of 10 associates, monitoring public relations and all promotional activities like consumer events and trade shows.

Represented the company in bidding processes for acquisition of new properties.

Identified new business opportunities through acquisition of Ideas and Innovations, an interior design and upgrade company.

Abhishek Date

Phone # (973) 978-6030 Emai l : abhishek.date@ir iworldwide.com

SummaryStrengths Work Experience

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Streamlined business processes by Implementing construction planning software (ERP) “HighRise” for efficient inventory management and accurate cash flow requirements.

Managed multilevel real estate brokers.

Key responsibilities: Set up effective procurement guidelines with respect to vendor

negotiations. Developed customer enquiry database and evaluated market trends

through demand supply modeling. Took charge of integrated marketing communications via TV, radio and

print advertisements. Controlled company's marketing and advertising budget by

developing progress reports and analyzing effective media mix.

Symphony IRI Sr. Consultant - Business Insights Sept 2006 - April 2009

Achievements: Played a key role onsite at UK IRI as member of Procter & Gamble contract

renewal team. The team won all categories of P&G UK for 5 years. Single Point of Contact consulting for off shore and on shore team. Developed “Key Metrics” tool; analyzing performance of a brand, category

or new product. Trained Business Insights team in India for IRI UK. Initiated and helped implement database process improvement.

Key responsibilities: Managed client relationships and presented performance updates and

process improvement plans to key stakeholders. Provided actionable insights for categories in Health & Beauty Care,

Household, and Personal Care. Evaluated the effectiveness of market campaigns, capturing seasonality and

sales trends for various brands. Tracked New Product Development: their market performance, distribution

and market penetration. Worked on several key projects for clients from the European CPG industry,

providing analysis and insights. Facilitated offshore delivery for clients with trends, information and

category performance.

Ohio University, Athens, Ohio, USAMaster of Business Administration2004 – 2005

Education

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Pune University, IndiaSymbiosis College of Arts & CommerceBachelor of Commerce 2001 – 2004

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