Rallis India Ltd, A Tata EnterpriseBy- Abhishek Zagade, Operations InternB-11Industry mentor- Ms. Swati ChavanInstitute mentor- Prof. Sachin Modgil

Introduction of Company Rallis India Ltd is one of the leading agrochemical company It has more than 150 years of experience Produces pesticides, herbicides, fungicides, and plant nutrients Head office is in Mumbai Factories are in five locations namely Akola, Turbhe, Lote, Ankleshwar and

Dahej Company has network of over 1500 distributers that reaches 40,000 retail

counters It has largest agrochemical capacity of 10,000 tonne per annum of

technical grade pesticides and 30,000 tonne liter per annum of formulations

About Company Mission

To enhance value for customers by providing Agri-Solutions and Chemistry led Businesses

VisionWe shall be amongst the leaders, in providing agri solutions and in relevant

chemistry segments by

leveraging customer intimacy, strategic partnerships and technology access delivering superior investor returns high employee engagement nurturing innovation across the value chain driving corporate sustainability

About Company

Values

Trust Excellence Customer Focus Partnering Care

Scope of E-Agribusiness Technically it can be defined as any form of business transaction in which the parties interact

electronically rather than by physical exchanges or direct physical contact. There is a great scope for e-agribusiness in agriculture, specially in horticulture and processed

products. Mango, grapes, spices etc. has large demand in national and international market. Farmers through the website of the organizations like Maharashtra Draksha Bagayatdar Sangh

or Rose society can sell their produce on line. Products like sugar, tea, processed agri. products, dairy products beverages etc can also sold

online to gain more profit. Farmers get up-to-date information about the market and can sell their produce through the

electronic medium.

How it will benefit Rallis India Since Rallis India ltd is already in agribusiness sector, it will be easy to start its e-commerce

site.

Brand name of Tata will help Rallis India ltd to gain consumers trust.

It will increase the market share of Rallis India ltd.

Rallis India ltd will be visible on larger scale.

Products will be available online, so end consumers can also buy directly (B2C).

Introduction of Maitri Yatra• It is a national level initiative

for women Agri-preneurship • A train journey named

Kalyaani Express• Details of journey

• 500 kalyaani’s• 15 Days• 15 states of India• 8000 Kilometers

Scopes and limitations of National level initiative of Maitri YatraScope :

To understand and build the India of smaller towns and villages through enterprise

To create maximum role models, every year, by visiting current role models, change makers, and leaders

To develop and forge bonds with their co - yatris by sharing their business models and ideas

To create the awareness and start a movement of building India through enterprise

CONT..Limitations To reach people from India’s small villages and every corner of this country

To create the awareness among the diversified people from all demographic part of the nation

To meet solution with the demographic problems of the farmers

For a women, 15 days of tour might seemed difficult to go after

Why Nationwide, not state wide To understand a wide range of opportunities and scope for Indian

diversified agricultural sector

To fetch more takeaways from different culture of Indian agriculture sector

To meet and share more business model and ideas with co-yatris from different part of the nation

To analyze more opportunities for business models

Roadmap for Maitri Yatra Generate awareness about Yatra

Newspaper , all India radio, DD national (regional channels), Posters, bill boards(railway counters),banners on bus(state buses), TV advt (persuasive and informative), print media.

Sending Messages through gram sabhas.

announcement in agri-based universities

CONT…. The main focus is to invite strong, influential and highly motivated women

agripreneurs from all over India to inspire them so that they can go back and start their own and motivate others.

setting up call center, so that they can receive each call regarding participation.

Brand ambassador- Nana Patekar

Price Quotation for marketing of Maitri Yatra

CONT…

CONT…..

FMEA Tool for Maitri YatraIntroduction of FMEA Tool

The Failure Modes and Effects Analysis (FMEA), also known as Failure Modes, Effects, and Criticality Analysis (FMECA)

It is a systematic method by which potential failures of a product or process design are identified, analyzed and documented.

Once identified, the effects of these failures on performance and safety are recognized, and appropriate actions are taken to eliminate or minimize the effects of these failures.

An FMEA is a crucial reliability tool that helps avoid costs incurred from product failure and liability

Steps of FMEA tool for Maitri Yatra Step 1: Identify components and associated functions

Step 2: Identify failure modes

Step 3: Identify effects of the failure modes

Step 4: Determine severity of the failure mode

Step 5: Identify cause(s) of the failure mode

Steps of FMEA tool for Maitri Yatra Step 6: Determine probability of occurrence

Step 7: Identify controls

Step 8: Determine effectiveness of current controls

Step 9: Calculate Risk Priority Number (RPN)

Step 10: Determine actions to reduce risk of failure mode

Product: Maitri Yatra Completed by: Abhishek Zagade ( Operations Team)

Date Completed: 16/07/2016 Revision No.:

Item/Part no.

Component and associated function Failure Mode Failure Effects Severity Causes Prob. of Occurrence Current Controls

Control Effectiveness RPN Recommended Actions

Step 1 Step 2 Step 3 Step 4 Step 5 Step 6 Step 7 Step 8 Step 9 Step 10

1

Marketing of Maitri Yatra

Ineffective marketing

It may affect the branding process of Maitri Yatra

As it depends on the intensity of working committees, we can assume all 7 out of 10

Improper marketing of may cause failure to the Maitri yatra in upcoming years

As it depends on the situation as well as its operation, we assume 6 out of 10

A proper hierarchy is required

We assume the effectiveness of current control, 8 out of 10

RPN = S* O* C RPN = 7*6*8

Execution of hierarchical structure in a defined way

2

Proper introduction of Yatra to kalyaani’s

Improper communication to kalyaani

Kalyaanis may misinterprete the moto of Yatra

7

Kalyaanis may not show interest for this yatra in future

6

A proper communication and coordination is required

8

RPN = 336 (for all defined modes, since we have assumed a same number for all modes)

A proper command on coordination within management team

3

Coordination: To Station for platform,water refill, sweepers, medical assistance,etc

Inability to convey proper message to stations

It may affect to allot platform to respective station on respective time

7

Shortage of food, water, medicine may cause a health issue

6

A proper communication waste and inventory management is required 8 336

Proper Trained employee shuld be given this responsibility

4

Health careImproper audit of kalyaanis related to health issue

May occur a medical emergency

7May effect the image of Rallis India 6

Proper Audit of health issue 8 336

A Doctor should be included in Yatra

5

Food and Drinking water distribution, Medicine (if required)

improper distribution of food and improper communicaton

may create delay of schedule 7 Delay in next activity 6

Proper communication 8 336

workers should be aware of the schedule

6

Activity management (In train)

Inability to maintain schedule of yatra

may create delay of schedule 7

May effect the image of Rallis India and Delay in next activity 6

A well Planed schedule 8 336

Employees should be experienced in event management

Future Plans Cost Analysis of all the process stated above in the presentation

Designing on train management process

Creating FMEA of My 2017

Successful Digital Marketing of MY 2017

Launch of Kalyaani Portal

Thank You