about atiti devo bhava
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ABOUT ATITI DEVO BHAVA
Atithi Devo Bhava means that guest is god and should be treated
like deity. Athithi Devo Bhava, which means, version of the customers
satisfaction slogan, Druckor. This is Sanskrit verse taken from ancient Indianscriptures which were codifying the social customs and cultures evolved on
become code of conduct! for Indian was given in codifying a procedure of host
guest relationship.
It is the verse in the Taitiriya upanished that says matru devo
Bhava! pitru devo Bhava. Acharya devo bhava, Athithi devo Bhava.
"eans one should warship mother father, Teacher and guest as god.
Athithi in Sanskruit means a date in ancient time when means of
communication were limited and it was not possible to anticipate date of arrival
of guest the word Athithi! was coined to depict a visiting person who had no
fi#ed date of arrival of depature Devo! means god and Bhava means Be$is,
literally meaning guest is %od!.
"inistry of tourism %overnment of India, is using this ancient
adage to promote tourism by a publicity campaign. They are swelling
incredible India.! The ministry also started a campaign Atithi Devo Bhava&which tehm daim. A 'ation wide campaign that aims at sensiti(ing key stake
hodlers, towards tourists through a process of ministry for tourism says on this
program. Atithi devo Bhava! is a social awareness campaign aimed at
providing tehin bound tourist a source of being well coursed to the country. The
compaign targets the general public as a whole, which focusing mainly on the
campaign or training and orientation to ta#i drivers, guides, immigration
officers, tourist police and other personnel directly interacting with the tourists
while smmultaneously creating brand e)uity for the trained persons.
Athithi Devo Bhava! involves sensiti(ations, screening
introduction. Training and or*entation certification and feedback of key
stakeholders of the Tourism industry in India Bally wood actor Ambir +han is
the brand ambasddor for Atithi Devo Bhava! compaign for the union ministry
of tourism. This was decided at a meeting between the union tourism and
culture minister Ambika Soni and Aamir +han.
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History of Tourism:
Sporadic travels by the nomads in the earlier days has now turned into
world&s most flourishing industry namely tourism.
The business of to tourism started some three thousand years ago The
earliest forms of leisure Tourism can be traced to the Babylonian and gyptim
empires. A muselum of historic anti)uities was opened to the public in the si#th
century B- in Babylon while the gyptians held many religious festivals
attracting not only the devout but many who came to see the famous buildings
and workers of art in the cities during the festivals, services of all kinds sprang
upfood and drink guides howkers of souvenirs, touts and prostitutes.
/rom the third century B- greek tourists travelled to visits the sites ofhealing goods Since the independent city status of ancient %reeks had no central
authority to order the construction of roads, most of the tourists and
merchandi(e traveled by water, the seaports prospered. The %reeks too en*oyed
their religious festivals by the fifith century B-. Athens had become an
important destination for the travelers. In keepers of this period were unfriendly,
courtesans trained in the art of musicand dunes were the principal enterpriners
much of what we know of travel during this early period is due to the writings
of 0erodotus, who is the world&s first significant travel writer, guide book madetheir appearance as early as the fourth century B- -overing Athens, Sports and
Troy. Advertisement in the form signs directing visitors to waysidenns are also
known from this period. It was under the 1oman mpire that international
travel first became important with the seas safe from piracy due to the 1oman
patrols conditions favoring travel had arrived, 1oman coins were acceptable
every where and 2atin was the common language of the day 1omans travelled
to sicily %reece 1hoodes, Troy, gypt, and to the 0oly land.
It is at this stage the growth of travel bureoueracy developed. An e#it
permit was re)uired to leave many port and a charge was paid for this service.
Domestic tourism also flourished within the 1oman emprie&s heart land.
Second homes were built by the wealthy within easy travelling distance of
roms, occupied during the spring time. 3
The most fashionable resorts were to be found around the bay of 'aples.
The rapid improvement in communication which coincided with the 1oman
con)uits, aided the growth of travel.
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-lassical scholars have shown that wheathy %reeks and 1oman&s
travelled to gypt on holiday, sport the summers in second home in location
such as the Bay of 'appies and visted spasmore option for leisure than for
health reasons ancient %reeks was the destination for those attending the
4lympic games and other ma*or festivals.
Objectives:
56 Sagar 7T6 place is an ever green tourist spot in the history of +arnataka.
Soiit has wide scope to study.
86 'ature is losing its value. By doing this study we can get conclusion
which helps to take more management decisions.
96 According to the survey people are not aware about sagar 7T6
:6 "anagement Authority this ;ro*ect 1eport helps to provide.6 To evaluate the facilities at sagar 7T6
?6 To analy(e the tourism re)uirement in the sagar 7T6 Tourist place
@6 To create awareness in the youth to save the nature and its beauty.
56 To create interest in make about water falls audits benefits.
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Scope of Study:
The study has been conducted to have a close touch with the various
aspect of tourism. In tourism there is a wide scope for study, ogfalls is the
place where lot of people wants to go again and again. 0ence this studycould help as to know more about our regional fall i.e. sagar 7T6 Tourist
place. In og falls 0onnemoradu, Shigadur Ikkeri +eladi Caradhalli.
Methodoo!y:
The sources of data needed to carry out this report are classified as
56 ;rimary
86 Secondary data
"# $rim%ry D%t%:
The data is collected by interviewing general peoples and related officers.
8. Seco&d%ry D%t%:
Secondary data is the data which has been collected from the other
source like internet books, *ournals limitations of the study.
5. It is highly difficult to calculate the e#act number of tourist who visit *oggalls.
8. This study involves lot of comparison study between the tourist spots.
9. Several information was not disclosed by the concerned authorities as
they felt it was necessary to keep this confidential. 0ence the details of
some more critical prints could not be disclosed here.
:. Secondary data hardly available regarding tourist place in Sagar 7T6 Due
to the shortage of secondary sources many information were not
available, although all necessary information was founded.
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'HA$TE()*
I&troductio&:
Business is the main spring of modern life. It encompasses all activities
involved in the production and distribution of goods and services for
tourism. Tourism is a uni)ue business includes production and distribution of
all the activities relating to tourism. Tourism as a form of education is a part
of civili(ed e#istence. It involves industry without smoke, education without
classroom, integration without legislation and diplomacy without formality.
Tourism)co&cept %&d defi&itio&:
It is difficult to describe the term tourism. Some think of tourism as anindustry. It an industry is defined as production of goods and services, then
tourism cannot be conceived as an industry because tourism offers
complementary rather than competing products and services.
Accordi&! to Bur+%rt A#,# %&d Medi+s
Tourism denotes the temporary, shortterm movement of people
todestination outside the place where they normally live and work and their
activities during their stay at these destinations.
According to D.. 0olloway, Tourism is a pleasure activity involving a
comple# mi#ture of material and psychological elements. The material ones
are accommodation transportation and the attractions and entertainments
available. The psychological.
According to 0erman von schullard Tourism is the sum total of
operations mainly of economic nature, which directly relate to the entry, stay,
and movement of foreigners, inside and outside a certain country, city or
region.!
The ministry of Tourism %overnment of India defined as Tourism is a
composite industry. It consists of various segments which can produce a
wide range of productions and services.!
0n(iker and +rapf as Tourism is sum of the ;henomena and relationship
arising from the travel and stay of nonresidents, in so far as they do not lead
to permanent residence and are not connected with only earning activity.
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-e%tures of Tourism:
5. Tourism arises from the movement of people to and their stay in various
destinations.
8. There are two elements in all tourism. They are *ourney to the destination
dn the stay.
9. Tourism is the totality of the relationship.
:. The *ourney and the stay should take place outside the normal place of
residence and work
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:6 The economic gap between rich and poor countries has widened over the past
decades.
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and trade. In the ancient times and even today travel is recogni(ed as a factor of
culture religious trade and knowledge enrichment
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'HA$TE()1
A&%ysis %&d I&terpret%tio&
A&%ysis:
Data are facts, figures and relevant materials, past and present serving as
bases for study of an analysis without an analysis with actual data no specific
inference can be drawn from the )uestions under study.
Inference can be drawn from the )uestions under study inference based
on the imagination or guess work cannot provide correct answer to research
study. The relevant ade)uate and reliable data, determines the )uality of finding
of the study.
"# T%be Sho0i&! se2 0ise respo&de&ts#
$%rticu%rs .o of (espo&de&ts $erce&t%!e
"ale 58 :
/emale 5? =
Total 9 5
I&terpret%tio&:
5. About 5F 1espondents :F are male, 8, about 5F
respondents =F are female respondents.
InferenceE /rom the above table it reveals that 7fund that6 "ost of the
respondent are female i.e. =F.
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*# T%be sho0 the %!e of the respo&de&ts i& S%!%r 3T4 Tourist $%ce
$%rticu%rs .o# of (espo&de&ts $erce&t%!e
Below 5? : 59
5?8< 5? =8
Tot% 56 "66
I&terpret%tio&:
5. About 5F respondents 59F, are Below 5?.
8. About 5F 1espondents =F of 5?8F.
InferenceE /rom the above table it reveals that most of the respondents is
student 9>F.
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7# T%be Sho0i&! the m%rit% st%tus of the respo&de&ts#
;articulars 'o of 1espondents ;ercentage
"arried 5 99
nmarried 8 =>Total 9 5
I&terpret%tio&:
5. About 5F of the respondents married persons 99F.
8. About 5F of the respondents is => of unmarried persons.
InferenceE
/rom the above table it reveals that most of the respondents is un married
=>F.
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1# T%be Sho0i&! 8u%ific%tio& of (espo&de&ts:
$%rticu%rs .o of (espo&de&ts $erce&t%!e
Below SS2- 9 5
SS2- 8 >
;- < 5>
Degree 5<
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9# T%be Sho0i&! I&come !roup of the respo&de&ts:
$%rticu%rs .o of (espo&de&ts $erce&t%!e
Below 5 = 8
5 to 8 ? 8>8 to 9 @ 9
9 above > 89
Tot% 56 "66
I&terpret%tio&:
5. /rom the above table it reviews that 5F of respondents 5F is belongs
to Below 5, 8@F is belongs to 5, to 8, 8>F is belongs to
8, to 9,, 9F is belongs to Degree. 9F belongs to above 89F.
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# T%be Sho0i&! ho0 coect i&form%tio& re!%rdi&! respo&de&ts#
$%rticu%rs .o of (espo&de&ts $erce&t%!e
/riend 58 :
1elative ? 8>
Advertisement = 8
4ther services : 59
Tot% 56 "66
I&terpret%tio&:
5. /rom the above table it reviews that 5F of respondents :F is belongsto 1elative 8>F is belongs to Advertisement 8F is belongs to 4ther
service 59F .
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;# T%be Sho0i&! respo&de&ts f%vourit p%ces i& S%!%r 3T4
$%rticu%rs .o of (espo&de&ts $erce&t%!e
og falls 5<
Ikkeri 9 5
+eladhi 9 5
0onnemordu 9 5
Tot% 56 "66
I&terpret%tio&:
5. /rom the above table it reviews that 5F of respondents F to
Ikkeri is belongs to 5F +eladhi is belongs to 5F. 0onnemordu is
belongs to 5F
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After : year 9 5
Tot% 56 "66
I&terpret%tio&:
5. /rom the above table it reviews that 5F of respondents 99F is belongs
to 5sttime, 8ndtime is belongs to :F 9rdtime is belongs to 5>F, After :
year belongs to 5F.
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"6# T%be Sho0i&! respo&de&t come 0ith 0hom
$%rticu%rs .o of (espo&de&ts $erce&t%!e
/riend 5< /amily > 89
Self only
Total 9 5
I&terpret%tio&:
5. /rom the above table it reviews that 5F of respondents F is Belongs to 1elative, 89F is belongs to /amily, F is
belongs to self only.
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""# T%be Sho0i&! the speci% 8u%ity i& S%!%r 3T4
$%rticu%rs .o of (espo&de&ts $erce&t%!e
2ocation 59 :9
;eople around > 89/acilities < 5>
4ther < 5>
Tot% 56 "66
I&terpret%tio&:
5. /rom the above table it reviews that 5F of respondents :9F is belongs
to 2ocation 89F is belongs to ;eople around 5>F is belongs to /acilities
5>F is belongs to 4ther.
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"*# T%be Sho0i&! Type of Tr%&sport%tio& proper
$%rticu%rs .o of (espo&de&ts $erce&t%!e
Bus : 59
Train 8 >Two wheeler 5: :>
/our wheeler 5 99
Tot% 56 "66
"# I&terpret%tio&:
8. /rom the above table it reviews that 5F of respondents 59F is belongs
to Bus >F is belongs to Train :>F is belongs to Two Gheeler, 99F is
belongs to /our Gheeler.
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"5# T%be Sho0i&! price of the v%rious food items
$%rticu%rs .o of (espo&de&ts $erce&t%!e
Cery high : 59
0igh = 82ow < 5>
1easonable 5<
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"7# T%be Sho0i&! deveopme&t project %ttr%ct tourist
$%rticu%rs .o of (espo&de&ts $erce&t%!e
Hes 8 =>
'o 5 99Tot% 56 "66
I&terpret%tio&:
5. /rom the above table it reviews that 5F of respondents =>F is belongs
to Hes 99F is belongs to 'o.
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"1# T%be Sho0i&! s%tisf%ctio& o& Tr%&sport System
$%rticu%rs .o of (espo&de&ts $erce&t%!e
Hes 8> @
'o 9 5Tot% 56 "66
I&terpret%tio&:
5. /rom the above table it reviews that 5F of respondents @F is belongs
to Hes 5F is belongs to 'o
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"9# T%be Sho0i&! respo&de&ts i& st%y i& S%!%r
$%rticu%rs .o of (espo&de&ts $erce&t%!e
2arge 5 99
1elation home < 5>%uest house 8 >
0ostels : 59
'o stay with day @ 9
Tot% 56 "66
I&terpret%tio&:
5. /rom the above table it reviews that 5F of respondents 99F is belongsto 2arge 5>F is belongs to 1elation home >F is belongs to %uest house,
59F is belongs to 0ostels. 9F belongs to 'o stay with day.
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"# T%be Sho0i&! voc%tio& i+e respo&de&ts#
$%rticu%rs .o of (espo&de&ts $erce&t%!e
Summers 8 >
Ginter 8 >(%i&e *9 ;9
Tot% 56 "66
I&terpret%tio&:
5. /rom the above table it reviews that 5F of respondents >F is belongs
to Summers >F is belongs to Ginter ?=F is belongs to 1ain.
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";# T%be Sho0s .eed !uide i&
Tourist
I&terpret%tio&:
5. /rom the above table it reviews that 5F of respondents @9F is belongs
to Hes >F is belongs to 'o.
Hes 8@ @9
'o 8 >
Tot% 56 "66
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"
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*6# T%be Sho0i&! opi&io& %bout tourist p%ce
$%rticu%rs .o of (espo&de&ts Tot%
Developed 5 9
Development 8? @:nder developed 5 9
Tot% 56 "66
I&terpret%tio&:
5. /rom the above table it reviews that 5F of respondents 9F is belongs
to Developed @:F is belongs to Development 9F is belongs to nder
developed.
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*"# T%be Sho0i&! Do you fee S%!%r 3T4
$%rticu%rs .o of (espo&de&ts $erce&t%!e
-omfort 8> @
ncomfort 9 5Tot% 56 "66
I&terpret%tio&:
5. /rom the above table it reviews that 5F of respondents @F is belongs
to -omfort 5F is belongs to ncomfort.
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**#T%be Sho0i&! B%&+i&! Services
$%rticu%rs .o of respo&de&ts $erce&t%!e
Satisfactory 8? @9
'ot satisfactory 8 >Tot% 56 "66
I&terpret%tio&:
5. /rom the above table it reviews that 5F of respondents @9F is belongs
to Satisfactory >F is belongs to 'ot satisfactory.
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*5# T%be Sho0i&! %bout purpose 0oud you i+e
$%rticu%rs .o of respo&de&ts $erce&t%!e
ntertainment 8= ?>
1elief 8 >Business purpose 8 =
'on 5
Tot% 56 "66
I&terpret%tio&:
5. /rom the above table it reviews that 5F of respondents ?>F is belongs
to ntertainment >F is belongs to 1elief =F is belongs to is belongs to
0ostels. 9F belongs to
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*7# T%be Sho0i&! e&joy the tourist p%ce
$%rticu%rs .o of respo&de&ts Tot%
Hes 8? @9
'o 8 >Tot% 56 "66
I&terpret%tio&:
"# /rom the above table it reviews that 5F of respondents @9F is belongs
to Hes >F is belongs to 'o.
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*1#T%be sho0i&! do you i+e come .e2t time
;articulars 'o of 1espondents ;ercentage
Hes 8< ?9
'o < 5>
Total 9 5F
I&terpret%tio&:
"# /rom the above table it reviews that 5F of respondents ?9F is belongs
to Hes 5>F is belongs to 'o.
Su!!estio&s to Improve
5.by providing good infrastructural facilities it is possible to attract more
tourists.
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Smt Indira %andhi /irst %rade
Gomen&s -ollege
uestionnaires
Tourist Satisfaction Towards Tourist
;lace In Sagar Taluk
5. 'ame E %lanis /ernadis
8. Address E D$o Savio /ernandis
8nd-ross 'ear -hurch 1oad
Bantwal, "angalore.
9. Se# J E a6 "ale b6 /emale
:. Age E a6 Below is b6 5? to 88 +m
from Shimoga.
2atitude 5:.>? 'orth 2ongitude >:.
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N