about atiti devo bhava

Upload: shivakumar52

Post on 14-Feb-2018

248 views

Category:

Documents


0 download

TRANSCRIPT

  • 7/23/2019 ABOUT ATITI DEVO BHAVA

    1/46

    ABOUT ATITI DEVO BHAVA

    Atithi Devo Bhava means that guest is god and should be treated

    like deity. Athithi Devo Bhava, which means, version of the customers

    satisfaction slogan, Druckor. This is Sanskrit verse taken from ancient Indianscriptures which were codifying the social customs and cultures evolved on

    become code of conduct! for Indian was given in codifying a procedure of host

    guest relationship.

    It is the verse in the Taitiriya upanished that says matru devo

    Bhava! pitru devo Bhava. Acharya devo bhava, Athithi devo Bhava.

    "eans one should warship mother father, Teacher and guest as god.

    Athithi in Sanskruit means a date in ancient time when means of

    communication were limited and it was not possible to anticipate date of arrival

    of guest the word Athithi! was coined to depict a visiting person who had no

    fi#ed date of arrival of depature Devo! means god and Bhava means Be$is,

    literally meaning guest is %od!.

    "inistry of tourism %overnment of India, is using this ancient

    adage to promote tourism by a publicity campaign. They are swelling

    incredible India.! The ministry also started a campaign Atithi Devo Bhava&which tehm daim. A 'ation wide campaign that aims at sensiti(ing key stake

    hodlers, towards tourists through a process of ministry for tourism says on this

    program. Atithi devo Bhava! is a social awareness campaign aimed at

    providing tehin bound tourist a source of being well coursed to the country. The

    compaign targets the general public as a whole, which focusing mainly on the

    campaign or training and orientation to ta#i drivers, guides, immigration

    officers, tourist police and other personnel directly interacting with the tourists

    while smmultaneously creating brand e)uity for the trained persons.

    Athithi Devo Bhava! involves sensiti(ations, screening

    introduction. Training and or*entation certification and feedback of key

    stakeholders of the Tourism industry in India Bally wood actor Ambir +han is

    the brand ambasddor for Atithi Devo Bhava! compaign for the union ministry

    of tourism. This was decided at a meeting between the union tourism and

    culture minister Ambika Soni and Aamir +han.

  • 7/23/2019 ABOUT ATITI DEVO BHAVA

    2/46

    History of Tourism:

    Sporadic travels by the nomads in the earlier days has now turned into

    world&s most flourishing industry namely tourism.

    The business of to tourism started some three thousand years ago The

    earliest forms of leisure Tourism can be traced to the Babylonian and gyptim

    empires. A muselum of historic anti)uities was opened to the public in the si#th

    century B- in Babylon while the gyptians held many religious festivals

    attracting not only the devout but many who came to see the famous buildings

    and workers of art in the cities during the festivals, services of all kinds sprang

    upfood and drink guides howkers of souvenirs, touts and prostitutes.

    /rom the third century B- greek tourists travelled to visits the sites ofhealing goods Since the independent city status of ancient %reeks had no central

    authority to order the construction of roads, most of the tourists and

    merchandi(e traveled by water, the seaports prospered. The %reeks too en*oyed

    their religious festivals by the fifith century B-. Athens had become an

    important destination for the travelers. In keepers of this period were unfriendly,

    courtesans trained in the art of musicand dunes were the principal enterpriners

    much of what we know of travel during this early period is due to the writings

    of 0erodotus, who is the world&s first significant travel writer, guide book madetheir appearance as early as the fourth century B- -overing Athens, Sports and

    Troy. Advertisement in the form signs directing visitors to waysidenns are also

    known from this period. It was under the 1oman mpire that international

    travel first became important with the seas safe from piracy due to the 1oman

    patrols conditions favoring travel had arrived, 1oman coins were acceptable

    every where and 2atin was the common language of the day 1omans travelled

    to sicily %reece 1hoodes, Troy, gypt, and to the 0oly land.

    It is at this stage the growth of travel bureoueracy developed. An e#it

    permit was re)uired to leave many port and a charge was paid for this service.

    Domestic tourism also flourished within the 1oman emprie&s heart land.

    Second homes were built by the wealthy within easy travelling distance of

    roms, occupied during the spring time. 3

    The most fashionable resorts were to be found around the bay of 'aples.

    The rapid improvement in communication which coincided with the 1oman

    con)uits, aided the growth of travel.

  • 7/23/2019 ABOUT ATITI DEVO BHAVA

    3/46

    -lassical scholars have shown that wheathy %reeks and 1oman&s

    travelled to gypt on holiday, sport the summers in second home in location

    such as the Bay of 'appies and visted spasmore option for leisure than for

    health reasons ancient %reeks was the destination for those attending the

    4lympic games and other ma*or festivals.

    Objectives:

    56 Sagar 7T6 place is an ever green tourist spot in the history of +arnataka.

    Soiit has wide scope to study.

    86 'ature is losing its value. By doing this study we can get conclusion

    which helps to take more management decisions.

    96 According to the survey people are not aware about sagar 7T6

    :6 "anagement Authority this ;ro*ect 1eport helps to provide.6 To evaluate the facilities at sagar 7T6

    ?6 To analy(e the tourism re)uirement in the sagar 7T6 Tourist place

    @6 To create awareness in the youth to save the nature and its beauty.

    56 To create interest in make about water falls audits benefits.

  • 7/23/2019 ABOUT ATITI DEVO BHAVA

    4/46

    Scope of Study:

    The study has been conducted to have a close touch with the various

    aspect of tourism. In tourism there is a wide scope for study, ogfalls is the

    place where lot of people wants to go again and again. 0ence this studycould help as to know more about our regional fall i.e. sagar 7T6 Tourist

    place. In og falls 0onnemoradu, Shigadur Ikkeri +eladi Caradhalli.

    Methodoo!y:

    The sources of data needed to carry out this report are classified as

    56 ;rimary

    86 Secondary data

    "# $rim%ry D%t%:

    The data is collected by interviewing general peoples and related officers.

    8. Seco&d%ry D%t%:

    Secondary data is the data which has been collected from the other

    source like internet books, *ournals limitations of the study.

    5. It is highly difficult to calculate the e#act number of tourist who visit *oggalls.

    8. This study involves lot of comparison study between the tourist spots.

    9. Several information was not disclosed by the concerned authorities as

    they felt it was necessary to keep this confidential. 0ence the details of

    some more critical prints could not be disclosed here.

    :. Secondary data hardly available regarding tourist place in Sagar 7T6 Due

    to the shortage of secondary sources many information were not

    available, although all necessary information was founded.

  • 7/23/2019 ABOUT ATITI DEVO BHAVA

    5/46

    'HA$TE()*

    I&troductio&:

    Business is the main spring of modern life. It encompasses all activities

    involved in the production and distribution of goods and services for

    tourism. Tourism is a uni)ue business includes production and distribution of

    all the activities relating to tourism. Tourism as a form of education is a part

    of civili(ed e#istence. It involves industry without smoke, education without

    classroom, integration without legislation and diplomacy without formality.

    Tourism)co&cept %&d defi&itio&:

    It is difficult to describe the term tourism. Some think of tourism as anindustry. It an industry is defined as production of goods and services, then

    tourism cannot be conceived as an industry because tourism offers

    complementary rather than competing products and services.

    Accordi&! to Bur+%rt A#,# %&d Medi+s

    Tourism denotes the temporary, shortterm movement of people

    todestination outside the place where they normally live and work and their

    activities during their stay at these destinations.

    According to D.. 0olloway, Tourism is a pleasure activity involving a

    comple# mi#ture of material and psychological elements. The material ones

    are accommodation transportation and the attractions and entertainments

    available. The psychological.

    According to 0erman von schullard Tourism is the sum total of

    operations mainly of economic nature, which directly relate to the entry, stay,

    and movement of foreigners, inside and outside a certain country, city or

    region.!

    The ministry of Tourism %overnment of India defined as Tourism is a

    composite industry. It consists of various segments which can produce a

    wide range of productions and services.!

    0n(iker and +rapf as Tourism is sum of the ;henomena and relationship

    arising from the travel and stay of nonresidents, in so far as they do not lead

    to permanent residence and are not connected with only earning activity.

  • 7/23/2019 ABOUT ATITI DEVO BHAVA

    6/46

    -e%tures of Tourism:

    5. Tourism arises from the movement of people to and their stay in various

    destinations.

    8. There are two elements in all tourism. They are *ourney to the destination

    dn the stay.

    9. Tourism is the totality of the relationship.

    :. The *ourney and the stay should take place outside the normal place of

    residence and work

  • 7/23/2019 ABOUT ATITI DEVO BHAVA

    7/46

    :6 The economic gap between rich and poor countries has widened over the past

    decades.

  • 7/23/2019 ABOUT ATITI DEVO BHAVA

    8/46

    and trade. In the ancient times and even today travel is recogni(ed as a factor of

    culture religious trade and knowledge enrichment

  • 7/23/2019 ABOUT ATITI DEVO BHAVA

    9/46

    'HA$TE()1

    A&%ysis %&d I&terpret%tio&

    A&%ysis:

    Data are facts, figures and relevant materials, past and present serving as

    bases for study of an analysis without an analysis with actual data no specific

    inference can be drawn from the )uestions under study.

    Inference can be drawn from the )uestions under study inference based

    on the imagination or guess work cannot provide correct answer to research

    study. The relevant ade)uate and reliable data, determines the )uality of finding

    of the study.

    "# T%be Sho0i&! se2 0ise respo&de&ts#

    $%rticu%rs .o of (espo&de&ts $erce&t%!e

    "ale 58 :

    /emale 5? =

    Total 9 5

    I&terpret%tio&:

    5. About 5F 1espondents :F are male, 8, about 5F

    respondents =F are female respondents.

    InferenceE /rom the above table it reveals that 7fund that6 "ost of the

    respondent are female i.e. =F.

  • 7/23/2019 ABOUT ATITI DEVO BHAVA

    10/46

    *# T%be sho0 the %!e of the respo&de&ts i& S%!%r 3T4 Tourist $%ce

    $%rticu%rs .o# of (espo&de&ts $erce&t%!e

    Below 5? : 59

    5?8< 5? =8

    Tot% 56 "66

    I&terpret%tio&:

    5. About 5F respondents 59F, are Below 5?.

    8. About 5F 1espondents =F of 5?8F.

    InferenceE /rom the above table it reveals that most of the respondents is

    student 9>F.

  • 7/23/2019 ABOUT ATITI DEVO BHAVA

    11/46

  • 7/23/2019 ABOUT ATITI DEVO BHAVA

    12/46

    7# T%be Sho0i&! the m%rit% st%tus of the respo&de&ts#

    ;articulars 'o of 1espondents ;ercentage

    "arried 5 99

    nmarried 8 =>Total 9 5

    I&terpret%tio&:

    5. About 5F of the respondents married persons 99F.

    8. About 5F of the respondents is => of unmarried persons.

    InferenceE

    /rom the above table it reveals that most of the respondents is un married

    =>F.

  • 7/23/2019 ABOUT ATITI DEVO BHAVA

    13/46

    1# T%be Sho0i&! 8u%ific%tio& of (espo&de&ts:

    $%rticu%rs .o of (espo&de&ts $erce&t%!e

    Below SS2- 9 5

    SS2- 8 >

    ;- < 5>

    Degree 5<

  • 7/23/2019 ABOUT ATITI DEVO BHAVA

    14/46

    9# T%be Sho0i&! I&come !roup of the respo&de&ts:

    $%rticu%rs .o of (espo&de&ts $erce&t%!e

    Below 5 = 8

    5 to 8 ? 8>8 to 9 @ 9

    9 above > 89

    Tot% 56 "66

    I&terpret%tio&:

    5. /rom the above table it reviews that 5F of respondents 5F is belongs

    to Below 5, 8@F is belongs to 5, to 8, 8>F is belongs to

    8, to 9,, 9F is belongs to Degree. 9F belongs to above 89F.

  • 7/23/2019 ABOUT ATITI DEVO BHAVA

    15/46

    # T%be Sho0i&! ho0 coect i&form%tio& re!%rdi&! respo&de&ts#

    $%rticu%rs .o of (espo&de&ts $erce&t%!e

    /riend 58 :

    1elative ? 8>

    Advertisement = 8

    4ther services : 59

    Tot% 56 "66

    I&terpret%tio&:

    5. /rom the above table it reviews that 5F of respondents :F is belongsto 1elative 8>F is belongs to Advertisement 8F is belongs to 4ther

    service 59F .

  • 7/23/2019 ABOUT ATITI DEVO BHAVA

    16/46

    ;# T%be Sho0i&! respo&de&ts f%vourit p%ces i& S%!%r 3T4

    $%rticu%rs .o of (espo&de&ts $erce&t%!e

    og falls 5<

    Ikkeri 9 5

    +eladhi 9 5

    0onnemordu 9 5

    Tot% 56 "66

    I&terpret%tio&:

    5. /rom the above table it reviews that 5F of respondents F to

    Ikkeri is belongs to 5F +eladhi is belongs to 5F. 0onnemordu is

    belongs to 5F

  • 7/23/2019 ABOUT ATITI DEVO BHAVA

    17/46

    After : year 9 5

    Tot% 56 "66

    I&terpret%tio&:

    5. /rom the above table it reviews that 5F of respondents 99F is belongs

    to 5sttime, 8ndtime is belongs to :F 9rdtime is belongs to 5>F, After :

    year belongs to 5F.

  • 7/23/2019 ABOUT ATITI DEVO BHAVA

    18/46

    "6# T%be Sho0i&! respo&de&t come 0ith 0hom

    $%rticu%rs .o of (espo&de&ts $erce&t%!e

    /riend 5< /amily > 89

    Self only

    Total 9 5

    I&terpret%tio&:

    5. /rom the above table it reviews that 5F of respondents F is Belongs to 1elative, 89F is belongs to /amily, F is

    belongs to self only.

  • 7/23/2019 ABOUT ATITI DEVO BHAVA

    19/46

    ""# T%be Sho0i&! the speci% 8u%ity i& S%!%r 3T4

    $%rticu%rs .o of (espo&de&ts $erce&t%!e

    2ocation 59 :9

    ;eople around > 89/acilities < 5>

    4ther < 5>

    Tot% 56 "66

    I&terpret%tio&:

    5. /rom the above table it reviews that 5F of respondents :9F is belongs

    to 2ocation 89F is belongs to ;eople around 5>F is belongs to /acilities

    5>F is belongs to 4ther.

  • 7/23/2019 ABOUT ATITI DEVO BHAVA

    20/46

    "*# T%be Sho0i&! Type of Tr%&sport%tio& proper

    $%rticu%rs .o of (espo&de&ts $erce&t%!e

    Bus : 59

    Train 8 >Two wheeler 5: :>

    /our wheeler 5 99

    Tot% 56 "66

    "# I&terpret%tio&:

    8. /rom the above table it reviews that 5F of respondents 59F is belongs

    to Bus >F is belongs to Train :>F is belongs to Two Gheeler, 99F is

    belongs to /our Gheeler.

  • 7/23/2019 ABOUT ATITI DEVO BHAVA

    21/46

    "5# T%be Sho0i&! price of the v%rious food items

    $%rticu%rs .o of (espo&de&ts $erce&t%!e

    Cery high : 59

    0igh = 82ow < 5>

    1easonable 5<

  • 7/23/2019 ABOUT ATITI DEVO BHAVA

    22/46

    "7# T%be Sho0i&! deveopme&t project %ttr%ct tourist

    $%rticu%rs .o of (espo&de&ts $erce&t%!e

    Hes 8 =>

    'o 5 99Tot% 56 "66

    I&terpret%tio&:

    5. /rom the above table it reviews that 5F of respondents =>F is belongs

    to Hes 99F is belongs to 'o.

  • 7/23/2019 ABOUT ATITI DEVO BHAVA

    23/46

    "1# T%be Sho0i&! s%tisf%ctio& o& Tr%&sport System

    $%rticu%rs .o of (espo&de&ts $erce&t%!e

    Hes 8> @

    'o 9 5Tot% 56 "66

    I&terpret%tio&:

    5. /rom the above table it reviews that 5F of respondents @F is belongs

    to Hes 5F is belongs to 'o

  • 7/23/2019 ABOUT ATITI DEVO BHAVA

    24/46

    "9# T%be Sho0i&! respo&de&ts i& st%y i& S%!%r

    $%rticu%rs .o of (espo&de&ts $erce&t%!e

    2arge 5 99

    1elation home < 5>%uest house 8 >

    0ostels : 59

    'o stay with day @ 9

    Tot% 56 "66

    I&terpret%tio&:

    5. /rom the above table it reviews that 5F of respondents 99F is belongsto 2arge 5>F is belongs to 1elation home >F is belongs to %uest house,

    59F is belongs to 0ostels. 9F belongs to 'o stay with day.

  • 7/23/2019 ABOUT ATITI DEVO BHAVA

    25/46

    "# T%be Sho0i&! voc%tio& i+e respo&de&ts#

    $%rticu%rs .o of (espo&de&ts $erce&t%!e

    Summers 8 >

    Ginter 8 >(%i&e *9 ;9

    Tot% 56 "66

    I&terpret%tio&:

    5. /rom the above table it reviews that 5F of respondents >F is belongs

    to Summers >F is belongs to Ginter ?=F is belongs to 1ain.

  • 7/23/2019 ABOUT ATITI DEVO BHAVA

    26/46

    ";# T%be Sho0s .eed !uide i&

    Tourist

    I&terpret%tio&:

    5. /rom the above table it reviews that 5F of respondents @9F is belongs

    to Hes >F is belongs to 'o.

    Hes 8@ @9

    'o 8 >

    Tot% 56 "66

  • 7/23/2019 ABOUT ATITI DEVO BHAVA

    27/46

    "

  • 7/23/2019 ABOUT ATITI DEVO BHAVA

    28/46

    *6# T%be Sho0i&! opi&io& %bout tourist p%ce

    $%rticu%rs .o of (espo&de&ts Tot%

    Developed 5 9

    Development 8? @:nder developed 5 9

    Tot% 56 "66

    I&terpret%tio&:

    5. /rom the above table it reviews that 5F of respondents 9F is belongs

    to Developed @:F is belongs to Development 9F is belongs to nder

    developed.

  • 7/23/2019 ABOUT ATITI DEVO BHAVA

    29/46

    *"# T%be Sho0i&! Do you fee S%!%r 3T4

    $%rticu%rs .o of (espo&de&ts $erce&t%!e

    -omfort 8> @

    ncomfort 9 5Tot% 56 "66

    I&terpret%tio&:

    5. /rom the above table it reviews that 5F of respondents @F is belongs

    to -omfort 5F is belongs to ncomfort.

  • 7/23/2019 ABOUT ATITI DEVO BHAVA

    30/46

    **#T%be Sho0i&! B%&+i&! Services

    $%rticu%rs .o of respo&de&ts $erce&t%!e

    Satisfactory 8? @9

    'ot satisfactory 8 >Tot% 56 "66

    I&terpret%tio&:

    5. /rom the above table it reviews that 5F of respondents @9F is belongs

    to Satisfactory >F is belongs to 'ot satisfactory.

  • 7/23/2019 ABOUT ATITI DEVO BHAVA

    31/46

    *5# T%be Sho0i&! %bout purpose 0oud you i+e

    $%rticu%rs .o of respo&de&ts $erce&t%!e

    ntertainment 8= ?>

    1elief 8 >Business purpose 8 =

    'on 5

    Tot% 56 "66

    I&terpret%tio&:

    5. /rom the above table it reviews that 5F of respondents ?>F is belongs

    to ntertainment >F is belongs to 1elief =F is belongs to is belongs to

    0ostels. 9F belongs to

  • 7/23/2019 ABOUT ATITI DEVO BHAVA

    32/46

    *7# T%be Sho0i&! e&joy the tourist p%ce

    $%rticu%rs .o of respo&de&ts Tot%

    Hes 8? @9

    'o 8 >Tot% 56 "66

    I&terpret%tio&:

    "# /rom the above table it reviews that 5F of respondents @9F is belongs

    to Hes >F is belongs to 'o.

  • 7/23/2019 ABOUT ATITI DEVO BHAVA

    33/46

    *1#T%be sho0i&! do you i+e come .e2t time

    ;articulars 'o of 1espondents ;ercentage

    Hes 8< ?9

    'o < 5>

    Total 9 5F

    I&terpret%tio&:

    "# /rom the above table it reviews that 5F of respondents ?9F is belongs

    to Hes 5>F is belongs to 'o.

    Su!!estio&s to Improve

    5.by providing good infrastructural facilities it is possible to attract more

    tourists.

  • 7/23/2019 ABOUT ATITI DEVO BHAVA

    34/46

    Smt Indira %andhi /irst %rade

    Gomen&s -ollege

    uestionnaires

    Tourist Satisfaction Towards Tourist

    ;lace In Sagar Taluk

    5. 'ame E %lanis /ernadis

    8. Address E D$o Savio /ernandis

    8nd-ross 'ear -hurch 1oad

    Bantwal, "angalore.

    9. Se# J E a6 "ale b6 /emale

    :. Age E a6 Below is b6 5? to 88 +m

    from Shimoga.

    2atitude 5:.>? 'orth 2ongitude >:.

  • 7/23/2019 ABOUT ATITI DEVO BHAVA

    46/46

    N