anup hubale sarvodaya

8/8/2019 ANUP HUBALE SARVODAYA

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MARKET RESEARCH FOR NEW PRODUCTOF SARVODAYA VIPANAN INDIA PVT. LTD.

AT MAHABALESHWAR

(Project Location- Mahabaleshwar)

Presentation By-ANUP SADA SHIV H UBALEBATC H II (GI CED )RO LL N O.- 129

Industrial Guide- Mr. S A GA R S ALUNK HE (Marketing Head, Sarvodaya Vipanan India P vt. L td.)

Internal Guide- P rof. Shirish P atil(GI CED , Mumbai university.)


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INTRODUCTION

Objectives of the study :-y T o find out the farmers interest in new launching P roduct

(R AN GE R).

y T o find out the general problem of the farmer duringcultivation year.

y T o find out problem related to soil.y T o find out which solution use by farmer to overcome that

problem.y T o find out which Organic manure used by Farmer.y T o find out market potential for new launching soil kit

(R AN GE R).


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RESEARCH METHODOLOGY

y Research design : - D escriptive Research.

y Sample size:- Sample Frame 405

y Sampling method: C luster sampling.

y Method of Data Collection: - Survey method.1) P ersonal Interview.2) Questionnaire.


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Sr. N o.

P articulars N o. of Respondents

1 Interested 2652 N ot Interested 1403 Instant P urchase 0

T otal 405

We offer you "ALL IN ONE" Soil Kit for Soil Application. Are you interested in it?

DATA ANALYSIS

65%

35%

0%

All in one soil kitIntrested N ot Inrested Instant P urchase


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If it is Non Poisonous. Are you interested in it?

Sr. N o. P articulars N o. of Respondents

1 Interested 2602 N ot Interested 1453 Instant P urchase 0

T otal 405

64%

36%

0%

Non poisonous soil kitIntrested N ot Inrested Instant P urchase


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Comparison of respondents for all in one soil kit &non poisonous soil kit.

Sr. N o P articular A ll in one kit A ll contain are non poisonous

1 Interest 265 2602 N ot interest 140 1453 Instant purchase 0 0

T otal 405 405

Intrested N ot Inrested Instant P urchase

2 65

140

0

260

145

0

Comparison of all in one soil kit & nonpoisonous soil kit


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We are arranging meeting. Would you be Interested init?

Sr. N o. P articulars N o. of Respondents

1 Interested 3512 N ot Interested 493 Highly Interested 5

T otal 405

87 %

12% 1%

Organisation of MeetingIntrested N ot Intrested Highly Intrested


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If we offer Guaranteed Organic Manure would you beinterested in it?

Sr. N o.

P articulars N o. of Respondents

1 Interested 2802 N ot Interested 1253

InstantP

urchase 0Total 405

69%

31%0%

Guaranteed Organic ManureIntrested N ot Inrested Instant P urchase


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FINDINGS

y Most of the farmers want to do organic farming but there isno proper alternative products are available in the marketwhich farmer can get good result.

y Farmers are taking regular spraying as per the schedule.T hey dont see whether there is attack of any pest or disease.

y Farmers are using very large quantity of chemical fertilizer and pesticides .

y Farmer wants to show result of the product first and after

that they think about the purchase of the product.y C ompanys products are not available in the local market or nearest market.

y Farmer in the Mahabaleshwar area is not aware about the product and result of the product.


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y T here is great opportunity of doing business in the Mahabaleshwar area.y Some farmers are very interested to purchase of organic pesticide.y

Farmers are varying trust in distributor or retailer.T

hey can prefer those product which is recommended by the retailer or distributor

y Most of farmers are not aware about the companys product in that area.y Farmer ready to pay more amounts to meet actually beneficial product.y D ue to new entry in market, company have weak distribution channel.y T here is high market potential found for product in Mahabaleshwar region.y T he most of the farmers should excessive use of Israel medicines in their

plots.y B ecause of excessive use of harmful chemicals the life span of the crop is

very less.y A ll the farmers should use the medicines through the other farmers

experience.y In Mahabaleshwar area the sun rays are cool therefore the fungus & mite

should not fully vanished from the soil.


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CONCLUSION

y D ue to innovative product, Soil kit has no competitor in market; noother company has providing integrated solution for soil and crop protection problems.

y P roduct awareness is less due to less promotional activity.y Soil has spoiled due to excess use of chemical fertilizer.y Farmer wants to switch off chemical fertilizers and they turn again

towards traditional method in which organic products use to save soil productivity.y T hat the reason farmer shows interested in attending the farmer meeting.y P roduct never available at convinced place.y P eople are very interested in to purchasing such type of product.y L arge percentage farmer interested in using organic manure as manure

in their farm.y N o discount strategy given.y Farmers want demonstration plots or free samples of the product to

know the result of the product.


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RECOMMENDATIONS-

y P rovide consistent service to farmers as this will helpregain company goodwill in the market.

y T ry to cover maximum experienced farmers as possibleas larger the experience bigger the chances of success of the company.


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IMPROVED MARKETING MIX

PRODUCTIncrease P roduct line.P roduct available in small

packs.Improve features of product.

PRICEMaintain P rice structureStabilize prices in close markets.Higher margin for retailers.Give some discount on price.

PLACE

Improve D istributionchannel.Increase no. of Wholesalers.Improve delivery schedule.E stablish companies channel

structure properly as owned

retail outlets

PROMOTIONIncrease print A dvertisement.U se print media like B anners,

P osters and D anglersGive incentives to retailers for

promotion of products

Give trial packages.

TARGETMARKET


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Thank You

anup hubale sarvodaya

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