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Atharva 2013

-Into The Future (Other Tagline Suggestions Invited)

-Looking for solutions to future problems (Other Tagline

Suggestions Invited)Internal Communication : 20-01-2013

-All event structuring, Pitch, Logo , Website should be ready by end of thisweek.

Strategic Meeting Planned : 21-01-2013 (Agenda )

-Team Formation with Personnel-2-Team Marking

-Managers of each team will gain insight in this meeting on what needs to be done.

-Logo and Tag Line

-Media Partners

-Sponsorship Pitch

-

Website Launch-Event Structuring

--Ritika and Placecom to give all those company contacts who want to have arelationship and then recruitment (Please be there for the Strategy Meet)

-Any other suggestion: Wild or Otherwise welcomed

-We need each one of you to be there, please. Small or big , contribution counts.

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Main Outline of Atharva 2013

The Atharva is the marquee event at MIB, DelhiSchool of Economics, University of Delhi.

Involved judges, mentors, sponsors, supporters

and quiz master form the business community.

We saw over 300 Participants. Promoted student ideas and skills.

This time we want to take Atharva to the next

level.

It will be a joint exercise by all the cells and

societies at MIB.

We will have an whole array of events

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We want to focus on anything and everything connected with Future Living:

Solving Future Problems: Business and Strategy

Fair Trade, Fairly Traded Goods, International Trade, Trade related Issues: Model WTO

would be that platform

Sustainability and Strategy : Energy, Carbon Footprint, Poverty etc.

Creating Shared Value: Sustainable Finance, Marketing, Business, Strategy everything Event Greening (See the attached doc): reducing our own footprint

Education Societal Issues: NGO partners

So we are not looking at just sustainability as an idea we are looking at the whole new

dimension that is coming up: Creating Shared Value, Evolving Strategy of Business, Three

Pillars , Triple Bottom Line etc etc.

Case study challenges might / might not be of direct relevance but somehow would be

connected

Like our Model WTO is about creating a knowledge bank of solutions to future trade

related issues.

Looking for solutions to future problems

The Theme

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Any Suggestions for events are invited, the proposed list so far is:1) Panel Discussion on Business and Strategy ( Exact topic to be

finalized): Talks on with Business Community andGovernment Ambassadors

2)Panel Discussion on Education and Society (We would want

draw our panel from varied field: Film, Civil Society, Media etcetc. )

3) Model WTO ( We can have themes like IPR or Fair Trade oranything else: Look for bigger version of the same here:

http://model-wto.org/ ) (Vaibhav will talk to his oikos friendsto partner with us: We can probably talk to them for sendingwinners from here to this event. )

Events Planned : Unique names to be

thought of by Event Structuring team

http://model-wto.org/http://model-wto.org/http://model-wto.org/http://model-wto.org/

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1)Case Study Challenge 1 : Finance ( We need to rope in any firmwho wish to have a case study challenge done with us onFinancial Strategy/ Impact Investments is also an option )

2)Case Study Challenge 2: Marketing ( Same: Marketing,Sustainable marketing if possible any kind of marketing goals:

FMCG, Advertising (Ogilvy, JWT, McKann ), Pharma: GSK, RB,Zydus, anything else )

3) Case Study Challenge 3: Strategy/IB/Ops ( Same: CreatingShared Value, Improving Operations, Organic Growth,Internationalization, Localization of Products etc etc: LogisticsCompanies: Gati, DHL,

Events PlannedII : Case StudiesWe can contact basically any company under the sun.

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1) Teach For India has agreed to partner with us in every way possible: Our NGO partner.

2) They will give some panellists contacts for our two panel discussions, but they are not

sure about a Case Study Challenge.

3) We can approach other NGOs for a Case study challenge.

4) Vaibhav is in talks with Volunteer for a Better India for association with them, they

might want to do some activity.

5) Other Ideas: A Green Run or may Run for any cause, 5 days before the event starts.(Contacts welcomed if any NGO can organize it for us) We market their run.

6) Bamboo Initiative has already agreed upon collaboration for reducing our carbon

footprint. oikos New Delhi is already a partner in every way possible and Bamboo

Initiative is their partner.

7) Care for Ganga is also getting associated through oikos Network.

8) Now if anyone want to generate any idea around this,warmly welcomed

Events PlannedIII : Our own CSR.

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1)Branding Quiz (Brand Maestro or anything: to be proposed by marcom) :2) Finance/IB/Strategy : Suitable Name invited

Now we still need to look for partners for these two quizzes.

3) Mock Stock: Shonik knows the contact for last year, but if anyone has any

other contact, invited: As long as we are getting a better and bigger deal

4) Marketing Mela (Market Simulation: we still need to think on this, possible

if we get structure in place: @Event Structure team to work with

@Marcom

5) Brand Manager: On the lines of Nissan Student Brand Manager:

Events PlannedIV : Quiz, Mock StockLast Year : Dare2Compete., DGIS

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1) We need a debate around the theme: could be education oranything. We need to rope in a celeb/public figure in thedebate. So Structure needed very soon.

2) Rawat, Zarmina, Ritika, Jayeeta will make it happen withEvent Structure Team.

3) Zarmina , Jayeeta and Vaibhav need to sit together tounderstand the grants that are available for this.

4) If we can get grant we can pull off everything in one go.

5) B-Plan: Anybody with prior experience can come to design

this event with Event Structure team.

Events PlannedIV : B-Plan and DebateWe need Partners for this.

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1)

Care for Ganga and oikos want to do that.2) Now, TEDxUniversity of Delhi exists as a license but might have got expired. Somebody needs

to connect with the organizers of last time. (Nakul Khanna)

3) Manager of the TEDx team to connect with Rajiv Gupta from Care for Ganga to get this

going.

4) One caution: TEDx do not allow to merge TED events with other conferences, so in no way

it would be disclosed on paper. Not to be disclosed to Nakul Khanna.

5) Every insight around how this can be pulled off needed to be gathered. We are planning

three talks , one to be around Water Conservation (Care for Ganga). Other two could be

anything related to our theme.

6) We need to get speakers as well.

7) Team TEDx would have to do a lot of effort, but if we can pull this off without saying that

our fest is a conference than we can have it on first day itself after the panel discussion.

Events PlannedV : Biggest of All

TEDxEvent

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Sponsorships Marketing/ Communications

Operations

Event Structure

Tech Team Hospitality

Media and Public Relations

TEDx Team

If there is any other task which you think remains, put upanother team heading here, look at each teams Roles,

Responsibilities and JD in next few slides

Organizing Team

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Generate Sponsorship Pitch sitting together with Marketing Team Continuous follow up with Potential Sponsor

Post Event Follow up.

We want a Sponsorship Manager : 1

We are looking at bright individuals who will report to SponsorshipManager : 6-7

Now one need to look into entire presentation here and understand

what kind of companies to target first.

PITCH needs to be ready asap , need to go out to the people we have

already talked with.

One needs to be highly networked and resourceful and should be

with good terms with everyone in the course to tap those contacts.

Sponsorship Team- JD

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Manager : Arjun Kant Chaddha We are looking at bright individuals who will report to Manager : 6-7

Social Media Marketing: 2 dedicated person ( No other job)

Student Reporter: 2 dedicated people to update the blog.(Collaborate wi

Responsibilites:

Marketing Pitch (Need to be in sync with Sponsorship Pitch)

Website design with Tech Team who publish it. (Should be online by end of

week. )

Posters/Flyers/Logo

Any update from Sponsors, Media etc. should be sent to Facebook Marketer.

To design the entire Marketing Campaign: All marketing and advertising

enthusiasts invited for one of its kind Live Project.

Marketing and Communications: JD

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Manager Required: resourceful , who has ground contacts

Team Members: 7-9

Security: 3

Responsibilities:

- All stationery printing, one stop solution for all stationery needs: Once the design is ready

for logo/posters/ flyers etc. (Contact Madhur) Remember paper and pen should be

recyclable. Ensure minimal Plastic.

- - Coordinate with all the teams on D-Day to put up banners, etc of sponsors.

- All logistics needs, booking of venue, booking of rooms, permissions from dept for venue

finalization, timings

- Liaison with Event Structure Team to come up with Schedule of the event with each days

activity.

- You need to create 3 people as security incharge on the D-Day who will make security

people work properly. (Mandeep, Neeraj and Sangwan are possible options )

Operations: JD

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Manager Required: Somebody who has good hand in technicals: Web Design ,

Computer aided design of any or everything, who understand sound systems

Team Members: 5-6

Responsibilities:

- The sound guy will handle sound you will oversee him if he is doing it or

not.- Marketing team will create campaign , you will bring it to reality.

- Marketing team will create Web design, you will actually execute it to

make an impact.

- Your Job is one of the most important ones to see that we create and

Impact

Tech Team: JD

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Manager Required: Somebody who is charming and can handle pressure

Team Members: 5-6

Responsibilities:

We need a hospitality partner on board, travel partner etc.

We would need female members to felicitate guests.

Food Arrangements: Ensure No meat: Sustainable Food and Fairly traded goods as far

as possible: Advertise this fact as well

We need someone who can look after guest house booking, ensuring we are booking

flights for guests, ensuring we are bring cheapest possible solutions on the table

when booking guest house for participants, hotels for guest etc.

We need a team of people to be there at every place where we have students toensure no unacceptable thing is happening especially .

We would need strong rules to be implemented by you.

We need to create a terms and conditions statement which participants will sign for

accommodation and we will collect photocopy of all participants I-Cards.

Any misconduct on participants behalf needs to be reported back to their insti.

Hospitality: JD

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Manager Rahul Chandra and Yash Vardhan

Team Members: 5-6

Responsibilities:

Contact Tapas for his Media Contacts

Tapas to sit with Rahul Chandra and team to create a proposal

for Media Partner We need TV Media partner, Print Media Partner, magazine

Partner, Radio Partner.

Proposal need to be ready in next 2 days, has to go out to Zee

Business, HT Media, Radio City with which we have initiatedconversations.

We need an anchor to come as well.

We need the Media Team to be constantly getting us a coveragein various forms of Media, like Print and Radio.

Media and Public Relations: JD

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Manager Tapas Tiwari

Team Members: 6-7

Responsibilities:

Contact TEDxUniversity of Delhi contact; get the number fromVaibhav Gupta

Need to be in sync with Rajiv Mehta for contacts he will bring in Rajiv is in touch with UN and IMF : we need to leverage that fact

if possible

We need speakers: Rajiv has been informed about it: Vaibhav is

meeting Rajiv, Care for Ganga and Volunteer for a Better Indiafor this purpose on Monday.

After that Tapas and his team takes it over with Rajiv to makethis happen.

TEDxTeam: JD

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Atharva@mibdu.org

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