atharva brochure 2011

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    AboutTAPMI

    T.A. Pai Management Institute (TAPMI) was established in 1980 and its PGDM

    programme was inaugurated in 1984. TAPMI is one of the few institutes to be ac-

    credited by the National Assessment and Accreditation Council (NAAC) with five

    stars and by the National Board of Accreditation (NBA) of the All India Council for

    Technical Education (AICTE) with an A rating. It is currently in the process of ac-

    quiring AACSB accreditation and consistently ranks among the premier Business

    Schools in India.

    In the twenty nine years of its existence, TAPMI has developed a reputation of

    having one of the most rigorous management programmes in the country. The insti-

    tution strives to foster in its students continuous learning, achievement-

    orientation, creative interdependence and respect for diversity along with a holistic

    concern for ethics, the environment and society.

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    A

    bo

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    Atharva, the annual management festival of TAPMI, attracts the finest

    talent from business schools as well as from the corporate world. It tests the

    skill, knowledge, acumen, strength and perseverance of participants with nu-

    merous management games and a plethora of informal events that keep the

    campus abuzz for three rocking days and nights.

    Atharva 2009-10 was a defining year for the decade old festival in more

    ways than one. The festival achieved new heights by including international

    participation from a reputed international college: Sheffield Hallam, UK. Last

    year also marked the beginning of Pre-Atharva, a host of games and eventsplanned and designed exclusively for TAPMI students.

    The corporate associations for Atharva 2009-10 included well known

    names like Hungama.com, TVS, HUL, Parle Agro, Nestle & Radio Mirchi 98.3

    FM. It witnessed participation of over 350 students from 75 B-schools includ-

    ing 1 international school and gave away prizes worth over Rs. 6 lakhs. The

    figures stand testament to the scale and appeal of the phenomenon that is

    Atharva.

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    The world today is one devoid of balance and harmony. Corporate affairs and

    actions are based on false premises and false goals leading to crippling disillusion-

    ment. The consequences are pollution, environmental destruction and their social

    counterparts, emotional turmoil, war and hatred.

    Consciousness of the human mind evolves through dissatisfaction. Innate dis-

    pleasure with the status quo induces man to search for alternatives. The business

    world is slowly waking up to the implicit realization that mutual interdependence

    and sustainable living are the way to achieve our common goals and find harmony.

    They say that time changes things, but you actually have to change themyourself

    -Andy Warhol

    At Atharva we applaud the courage to veer from the beaten path. We want to

    contribute to the development of ideas and celebrate this new-found conscious-

    ness. Atharva 2011 strives to seek Alternatives.

    We thus invite the brightest of minds to work with us in our crusade for

    change, to leave the easy comfort of passive behavior behind and to join us in our

    effort to make a difference!

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    QUIZ

    OnTheBeach

    The sand in your toes, the wind in your hair, the

    stately lighthouse in the backgroundthe perfect place

    to relax?? Think again!!

    Leave it to a B school to make being at the beach an

    intellectually stimulating experience!

    Held at Kaup beach, QOTB is a unique corporate quiz designed

    to enthuse quizzing aficionados across the country. The challenge

    of the quiz is complemented by informal games for the audience

    and a fireworks display, making this event the biggest crowd puller

    of Atharva.

    This is a business plan formulation

    contest and the perfect opportunity for

    wannabe entrepreneurs to interact

    with industry experts and academia and

    get expert feedback and evaluation for

    their business ideas.

    A great way to experience what

    its like to work and function in the big

    bad world of business!

    SANKALP

    The fighting ring is ready; the contestants wait at their corners

    only this time the boxing gear has been replaced by impeccable suits

    and the physical punches by their verbal counterparts.

    Welcome to the Big Fight or Polemic, the place to watch eminent

    representatives of industry and academicians from diverse backgrounds

    battle it out on stage in an exciting and thrilling corporate debate.

    POLEMIC

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    Tatva is the search for the new age team of business leaders. Spread over a span of 2days, the contest will have different components with varying levels of rigour, eachtesting the various attributes of leadership and management in every singlecontestant.Tatva consists of the following rounds :

    Global Investor : The next Warren Buffet in the making

    Kiosk : The arena of retail marketingDuvidha: A Case studyMahasangram : The Mock PressOutbound : Where mind and body work together.

    TATVA

    The concepts of Kotler and Krajewski being applied for the betterment of thesociety? Sahayog gives the participant a chance to solve grass root levelproblems. This is one of the rare events where the winning team would not onlytake away the prize and accolades but at the same time give a solution thatwould be implemented and executed by our coordinator for the targetorganization.

    SAHAYOG

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    M

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    GLOBAL

    INVESTOR

    Do you have the courage to

    battle risk, uncertainty, dynamic

    market environments and still

    manage to garner maximum pay

    offs??

    Global Investor is an event

    that explores the thrilling world of

    finance with six rigorous rounds of

    simulated international trade sce-

    narios.

    OUTCRYForget about the Sensex,

    Nifty or even the Dow Jones In-dex.the TAPEX is here!

    This game, a simulation of the

    old open-outcry method of com-

    munication used on stock ex-

    changes before electronic trading,

    requires traders to find potential

    buyers/sellers according to their

    requirements, negotiate, decide

    the price at which the trade is go-

    ing to occur and go to the TAPEX

    (TAPMI Stock Exchange) for the

    transfer of assets.

    Who said finance cant be fun?

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    M

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    CHAKRAVYUHTrapped in the dilemmas of

    marketing, whether to penetrate or

    not, how to enter into the target

    segment or be the category killer,

    all this will be answered in a very

    typical and innovative style of quiz-

    zing.

    And like the name suggests

    only the skilled and smart will get

    out of this circle of death, victori-

    ous.

    AVVENTURA

    The game presents you with a

    challenging problem currently ex-

    isting in a Mangalore based SME. It

    requires the participant to visit and

    SME as a team of two to understandand analyze the reasons for the

    problem. So if you think, you have

    the strategic bent of mind and can

    think analytical and out of the box,

    an interesting challenges awaits

    you!!

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    Corporate Sponsors

    Atharva is the perfect platform for the corporate world to interact with the

    managers of tomorrow as it provides a niche audience for companies to make theirpresence felt in the b-school community.

    Atharva invites corporate houses to participate in a mutually beneficial asso-

    ciation with the festival and the Institute. The various avenues for associating with

    Atharva includes sponsorships liaisons and providing live cases and projects for vari-

    ous events.

    Contact:

    Convener: Shovan Kumar Kundu +91-9740 677228

    Co-Convener: Niharika Reddy +91-9945 830208

    Past Associations

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