atharva brochure 2011
TRANSCRIPT
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AboutTAPMI
T.A. Pai Management Institute (TAPMI) was established in 1980 and its PGDM
programme was inaugurated in 1984. TAPMI is one of the few institutes to be ac-
credited by the National Assessment and Accreditation Council (NAAC) with five
stars and by the National Board of Accreditation (NBA) of the All India Council for
Technical Education (AICTE) with an A rating. It is currently in the process of ac-
quiring AACSB accreditation and consistently ranks among the premier Business
Schools in India.
In the twenty nine years of its existence, TAPMI has developed a reputation of
having one of the most rigorous management programmes in the country. The insti-
tution strives to foster in its students continuous learning, achievement-
orientation, creative interdependence and respect for diversity along with a holistic
concern for ethics, the environment and society.
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A
bo
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Atharva, the annual management festival of TAPMI, attracts the finest
talent from business schools as well as from the corporate world. It tests the
skill, knowledge, acumen, strength and perseverance of participants with nu-
merous management games and a plethora of informal events that keep the
campus abuzz for three rocking days and nights.
Atharva 2009-10 was a defining year for the decade old festival in more
ways than one. The festival achieved new heights by including international
participation from a reputed international college: Sheffield Hallam, UK. Last
year also marked the beginning of Pre-Atharva, a host of games and eventsplanned and designed exclusively for TAPMI students.
The corporate associations for Atharva 2009-10 included well known
names like Hungama.com, TVS, HUL, Parle Agro, Nestle & Radio Mirchi 98.3
FM. It witnessed participation of over 350 students from 75 B-schools includ-
ing 1 international school and gave away prizes worth over Rs. 6 lakhs. The
figures stand testament to the scale and appeal of the phenomenon that is
Atharva.
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The world today is one devoid of balance and harmony. Corporate affairs and
actions are based on false premises and false goals leading to crippling disillusion-
ment. The consequences are pollution, environmental destruction and their social
counterparts, emotional turmoil, war and hatred.
Consciousness of the human mind evolves through dissatisfaction. Innate dis-
pleasure with the status quo induces man to search for alternatives. The business
world is slowly waking up to the implicit realization that mutual interdependence
and sustainable living are the way to achieve our common goals and find harmony.
They say that time changes things, but you actually have to change themyourself
-Andy Warhol
At Atharva we applaud the courage to veer from the beaten path. We want to
contribute to the development of ideas and celebrate this new-found conscious-
ness. Atharva 2011 strives to seek Alternatives.
We thus invite the brightest of minds to work with us in our crusade for
change, to leave the easy comfort of passive behavior behind and to join us in our
effort to make a difference!
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QUIZ
OnTheBeach
The sand in your toes, the wind in your hair, the
stately lighthouse in the backgroundthe perfect place
to relax?? Think again!!
Leave it to a B school to make being at the beach an
intellectually stimulating experience!
Held at Kaup beach, QOTB is a unique corporate quiz designed
to enthuse quizzing aficionados across the country. The challenge
of the quiz is complemented by informal games for the audience
and a fireworks display, making this event the biggest crowd puller
of Atharva.
This is a business plan formulation
contest and the perfect opportunity for
wannabe entrepreneurs to interact
with industry experts and academia and
get expert feedback and evaluation for
their business ideas.
A great way to experience what
its like to work and function in the big
bad world of business!
SANKALP
The fighting ring is ready; the contestants wait at their corners
only this time the boxing gear has been replaced by impeccable suits
and the physical punches by their verbal counterparts.
Welcome to the Big Fight or Polemic, the place to watch eminent
representatives of industry and academicians from diverse backgrounds
battle it out on stage in an exciting and thrilling corporate debate.
POLEMIC
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Tatva is the search for the new age team of business leaders. Spread over a span of 2days, the contest will have different components with varying levels of rigour, eachtesting the various attributes of leadership and management in every singlecontestant.Tatva consists of the following rounds :
Global Investor : The next Warren Buffet in the making
Kiosk : The arena of retail marketingDuvidha: A Case studyMahasangram : The Mock PressOutbound : Where mind and body work together.
TATVA
The concepts of Kotler and Krajewski being applied for the betterment of thesociety? Sahayog gives the participant a chance to solve grass root levelproblems. This is one of the rare events where the winning team would not onlytake away the prize and accolades but at the same time give a solution thatwould be implemented and executed by our coordinator for the targetorganization.
SAHAYOG
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M
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GLOBAL
INVESTOR
Do you have the courage to
battle risk, uncertainty, dynamic
market environments and still
manage to garner maximum pay
offs??
Global Investor is an event
that explores the thrilling world of
finance with six rigorous rounds of
simulated international trade sce-
narios.
OUTCRYForget about the Sensex,
Nifty or even the Dow Jones In-dex.the TAPEX is here!
This game, a simulation of the
old open-outcry method of com-
munication used on stock ex-
changes before electronic trading,
requires traders to find potential
buyers/sellers according to their
requirements, negotiate, decide
the price at which the trade is go-
ing to occur and go to the TAPEX
(TAPMI Stock Exchange) for the
transfer of assets.
Who said finance cant be fun?
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M
AN
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EM
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CHAKRAVYUHTrapped in the dilemmas of
marketing, whether to penetrate or
not, how to enter into the target
segment or be the category killer,
all this will be answered in a very
typical and innovative style of quiz-
zing.
And like the name suggests
only the skilled and smart will get
out of this circle of death, victori-
ous.
AVVENTURA
The game presents you with a
challenging problem currently ex-
isting in a Mangalore based SME. It
requires the participant to visit and
SME as a team of two to understandand analyze the reasons for the
problem. So if you think, you have
the strategic bent of mind and can
think analytical and out of the box,
an interesting challenges awaits
you!!
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Corporate Sponsors
Atharva is the perfect platform for the corporate world to interact with the
managers of tomorrow as it provides a niche audience for companies to make theirpresence felt in the b-school community.
Atharva invites corporate houses to participate in a mutually beneficial asso-
ciation with the festival and the Institute. The various avenues for associating with
Atharva includes sponsorships liaisons and providing live cases and projects for vari-
ous events.
Contact:
Convener: Shovan Kumar Kundu +91-9740 677228
Co-Convener: Niharika Reddy +91-9945 830208
Past Associations
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