IT - Internet &E-business Transformation

In Golestan Provinceاطالعات – فنآورى

اينترنتالكترونيك تجارت و

گلستان استان درBabak Sorkhpour

سرخپور بابك

2

شده تر پيچيده بسيار ما جهانOur World Has Become More Complex

Mainframe+

Terminals

Old World Order New World (Dis)Order

RISC

Directory Service

Terminals

WorkstationsGUI

File Service

ProtocolsClient/Server

Object Messaging

LANs

Internet

Print Service

Multimedia

Mail Service

Distr. DBMS

Applications

Security

Lines+

Modems

PCs

Mainframe

PortabilityDistr. OLTP

E-Commerce

Euro

Telecommunications

E-Business

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E-Business Trendsالكترونيك تجارت نظام

4

… the analysts are predicting an enormous growth in business to business transactionsover the Internet

نمايند مى پيشگويى را اينترنت توسط تجارى روابط آور سرسام رشد تحليلها

Value of transactions

in $B

Business to Consumer (B2C)(Sales of travel services and retail goods)

سيار سرويسهاى و فروشى خرده طريق از مشتٍرى با تجارت

Business to Business (B2B)(Inter-company trade of hard goods

over the Internet)اينترنت در ميانى شركتهاى طريق از فروش

1998 1999 2000 2001 2002 2003 2004

200

400

600

800

1000

1200

1400

… these predictions have recently been backed up by major e-Business initiativesannounced by Ford and GM

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Major Trends عمده روندهاى

70s 80s 90s 00sCost Reductionهزينه كاهشQualityهاكيفييتReengineering

مجدد مهندسىSpeedسرعت Internet

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e-Business Evolution الكترونيك تجارت تكاملى سير

70s 80s 90s 00s

Cost centerارزش با مراكز

StrategicEnabler

استرتژيك سازهاي فعال

ProductivityTool

فرآورش ابزار

Business

Impact

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Major Trendsعمده روندهاى

• Digital Economy د)يجيتال اقتص)اد• Globalization شدن جهانى• New Workforce -- Reverse mentoring جديد كار نيروى• Virtual Enterprise (community) مجازى گذارى سرمايه

• Internet As a Platform for Design, Manufacturing, Supply-

chain Integrationذنچيره – يكپارچگ’ تامين درگاه و يك - ساخت عنوان به اينترنت

طراحى جهت كارى سكوى

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Major Trends• By 2005, 100 million Europeans will spend 173 billion euros shopping online

سال اروپايى 100و 2005در نفر پرداخت 173ميليون خواهند الين آن خريد براي يورو ميليارد .• The advent of a mobile, wireless, data-communications infrastructure marks a new phase

of the Internet – Supernetها شبكه سوپر و اينترنت جديد فاز ساخت بناى زير سيم بى و متحرك ارتباطى سيستمهاى ظهور

بود خواهد• A B2B e-marketplace is an enterprise that brings buyers and sellers within an industry,

geographic region or affinity group together for the purpose of commerce.نوع به توجه بدون را فروشندگان و خريداران كه است اقدامى الكترونيك فروشگاههاى

جغرافيايى مكان ، آورد صنعت مى گردهم تجارت جهت گروهى وابستگيهاى ويا .• Technologies must be flexible to allow “anytime, anywhere” work.

باشند زمانى يا و هرمكان در كار براى انعطاف داراى بايد . فنآوريها• Continuous learning must be institutionalized to fuel constant renewal, discovery and

innovation.شود اجرا اصولى بطور بايد ابداع و اكتشاف ، پايدار نيرو تربيت و تجديد جهت مداوم . آموزش

• Work processes must be easily adjusted, extended and retrenched across organizational گردد . حذف و تمديد ، تنظيم به آسانى بايست مى سازماندهى سير در كارها اجراى فرايند

• The businesses will change more in the next decade than it has in the last five decade. يافت خواهند تغيير بسيار گذشته دهه پنج به نسبت بعدى دهه در تجارتها

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Leadership Modelراهبردى مدلهاى

Focused on strategy استرتژى بر تاكييد Focused on execution اجرا بر تاكييدConstrained by money پول با زمان Constrained by time تحميل با تحميلCautious احتياط Paranoid بصيرت Has a preference for comfort راحتى صداقت Insists on truthتقدم بر اصرارMarket driven فروش براى براى Customer driven حركت حركتمشترىFocused on retention وضعيت حفظ بر توان Focused on recruitment تاكييد افزايش بر تاكييد

Traditional Leadershipسنتى راهبردهاى

E-Business Leadershipالكترونيك تجارت راهبردهاى

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E-Business Perspectiveالكترونيك تجارت انداز چشم

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What Does e-Business Meanالكترونيك معناى تجارت

InformationTechnology

فآورى اطالعات

Knowledge Workersكاربران آگاهى

Business Processes

فرايندهاىتجارى

e-BusinessCustom

ers

ريانشت

م

Suppliers

كنندها پشتيبانى

Partnersشركا

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Global Internet Business Modelجهان م اينترنت تجارت ىدل

Employees

اركنانك

Partners

ركاش

Suppliers

پشتيبانى

Customers

Informationمشتريان

Enterprise

اقتصادى تشكيالت

• Higher customer satisfaction

مشترى رضايت بيشترين• Competitive

agility رقابت در زيركى

• Accelerated time to market

فروش به دادن شتاب• Managed costs

ها هزينه مديريت• Higher employee

efficiencyپرسنل راندمان بيشترين

Ubiquitous ConnectivityUbiquitous Connectivitywhere the Business where the Business

Runs on the NetworkRuns on the Network

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What Is e-Business?چيست؟ الكترونيك مبادالت

e-Business is … Online and traditional business activities that use Internet technologies to support communications, collaboration, service and trade

صورت ( به الكترونيك مبادالت) on lineمبادالت فعاليتهاى و پذيرد مي انجامپشتيبانى جهت , سنتى همكارى, تكنولوژى ارتباطات از بازرگانى و خدمات

. كنند مى استفاده اينترنت

e-Business is about using technology to integrate, streamline and increase communication from customers to suppliers

بين ارتباط افزايش جهت در تكنولوژى كردن كامل براى الكترونيك تجارتميرود كار به كننده توليد و مشترى

1. Buy Side 2. Inside 3. Sell side

Toda

yTo

mor

row

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STAGE 1: Passive infoSTAGE 1: Passive info(e.g.,on-line brochure)

موثر غير اطالعات

STAGE 2: Interactive infoSTAGE 2: Interactive info(e.g., interactive ads, recruiting, locators)

موثر اطالعات

STAGE 3: e-CommerceSTAGE 3: e-Commerce(e.g., purchase goods, on-line registry,

customer self-service)الكترونيكى تجارت

STAGE 4: e-BusinessSTAGE 4: e-Business(e.g., automated distribution,

customized service,incentives)

الكترونيك كار و كسب

Broadly, there are four stages in e-Business sophistication

الكترونيك درتجارت چهارمرحله دارد عموما وجود

Those who have gone all the way to redefine and integrate processes with a cogent e-Business strategy are very satisfied with the results

23% of Fortune 500

29% of Fortune 500

40% of Fortune 500

6% of Fortune 500

2% of Fortune 500No Site

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Mass Production Era

Productivity/ Quality

Era

Virtual Customer Era

Local marketsمحلى 1. بازارهاى

Availabilityاستفاده 1. قابليت

Economies of Scale

اقتصاد 1. معيار

Exportingصادرات1.

Cost per unitواحد 1. در ارزش

Conformance

Reliabilityاطمينان 1. قابلت

Durabilityپايايى

Global presenceنى جها حضور

Value-added solutions

Superior delivery in“zero time”

وقت 1. پايان در مافوق تسليم Production quantity of

“one” Customized services

TQL ISO14000 TQM

QS9000 ISO9000 QAF

As business evolves, the critical factors of the new era will be dictated by e-Business

الكترونيك تجارت وسيله به جديد عصر در كه مهمى فاكتورهاى با تجارتمى يابد شود ديكته مى گسترش

Customers are increasingly deciding what, when, where and how they will purchase goods and services, and demanding them in zero time.

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Multiple E-business Model and Exampleچندگانه الكترونيك مبادالت از مثالى

Covisint Amazon

E-BayPriceLine

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How the Internet is transforming businesses

Suppliers Enterprise Customers/Distributors Consumers

SupplySide

DemandSide

B2B B2CInternet

Extranet

Intranet

Impact on MarketImpact on MarketMarket boundaries are dramatically expanded or eliminated altogether

Transaction costs are reduced, often by orders of magnitude

Transparency of market information is greatly enhanced

Pricing mechanisms become more efficient

Market liquidity is improved

1. Buy Side 2. Inside 3. Sell side

E-Business spans the complete value chain

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…‘Through year-end 2001, more than 70 percent of multinational enterprises will have failed to plan a coherent approach to electronic business, leading to a significant loss of competitiveness.’ (Gartner)

…‘Investigate, validate and plan for e-Business

E-Business Planning: The Five PointsE-Vision:

Ensure the CEO communicatesthe strategic e-business vision

E-Management:Create new structures to co-ordinate e-business activities

E-Plans:Write individual business plans for each e-business market application

E-Review: Constantly review all e-business investments

E-Competition: Account for cyber- competition in the business- planning process

Source: Gartner Group

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B-to-B dominates on-line trade

39 64 101 143 185

717

1,167

2,696

1,823

406

$0

$500

$1,000

$1,500

$2,000

$2,500

$3,000

2000 2001 2002 2003 2004

Business-to-Consumer Business-to-Business

US eCommerce($ billions)

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B2B dominates Europe as well

9 22 55123

232164

357

1,318

728

74

$0

$200

$400

$600

$800

$1,000

$1,200

$1,400

2000 2001 2002 2003 2004

Business-to-Consumer Business-to-Business

European eCommerce(€ billions)

IT Architecture

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Customers SuppliersPartners Employees

OPERATIONS

SECURITY

Security

Internet Infostructure

Enterprise Applications

Business Information

Computing Environment

“e” Enabled IT Architecture

Intelligent Network

Critical Elements of the Enterprise IT Architecture

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The Old Rules are Changing

n Network is now mission critical

n 80/20 traffic rule no longer applies

n “Power User” base is changing

n Location no longer a factor

n Video conferencing has become widely accepted

n Voice services are a commodity

n Low cost/high bandwidth data services

Changing Use of the Network

n Merging of voice, video, and data

n Network access to customer information is becoming a requirement

n Mobile/wireless computing

n Distributed client/server applications

n Multimedia

n Desktop video

n Integration of voice-mail, fax, and e-mail (Universal Mailbox)

n Internet/intranet

You can’t play the new game with the old rules

Industry Trends/DriversIndustry Trends/Drivers

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“e” Enabled IT Architecture (Business Information)

DATA MODEL

DOC

962

KNOWLEDGE MODEL

SOURCE A

SOURCE B

SOURCE C

SOURCE N

INFORMATION MODEL

INFO USE AINFO USE B

INFO USE N

PIS

EISEUIS

INTERFACE MODELS

Enterprise Portal Views• PIS - Personal Information System

- User Customizable View• EIS - Executive Information System

- A community view based on location, functional area, executive level, or membership in a workgroup or other common interest

• EUIS - End User Information System- Provides a general integrated interface to ‘drill-down’ to specific information ‘Sources’ and ‘Uses’

• Knowledge ‘Use’ View - A comprehensive view of a topic area from across multiple information sources that helps form the context(s) for which it can be used - “Information-Based Decision Making”

• Information ‘Source’ View - Sets of information or data items defined by concepts or facts, often by the source attributes

• Data View - A discreet item or object, an entry in a database field, an image or a document

Operational data is brought together to form

• Strategic data (e.g., customer strategies, commodity strategies)

• Overall performance data (e.g., ppm, ontime delivery, program status)

• Best practice/benchmark data (e.g., engineering data, legal training, employee classification)

• Company-wide reporting data (e.g., financial, tax return, market share)

from which information and knowledge evolve

Data: The Foundation for Information-Based Decision Making

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Architecture and ChangeArchitectures and Changes

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Typical IT Solutions

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Years2000

1,275

2,493

4,040

1997 1998 1999

6,000

1000

2000

3000

4000

5000

6000

Example of Outsourcing in India -- Satyam Computer services

• Low attrition rate = 11.2%* • High moral• Extreme pride• Continuous training

–Mandatory - 80 hours of training per year

• Core values • Embrace diversity• Chairman awarded “E&Y’s Entrepreneur of the Year for Services,” 1999

*As of April 1, 2000

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Conclusions

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The pace of change in e-Business requires an organization that moves quickly

Be FirstDays and hours count (not years

and months)

Be RightSelect the right partners and value

fulfillment model

Be AdaptableLearn fast, move fast

Extremely fast paced

Early movers are rewarded handsomely

Mistakes are penalized quickly

Transparent and often easily imitated

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Critical Success Factors• Senior management/officials buy-in and commitment• Reliable, available, and, flexible network infrastructure• Robust Computing (hardware and software) environment• Process re-engineering expertise• Technical and technology superiority• FAST response to changing environment• Establish yourself as a viable international player:

– Skill and knowledge of advanced technology– Cost– Project management– Speed– Language

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