Ideation for Bhajan Ratan
‘’When a human acts under impulse, as a mammal, as an animal, that human shall never be redeemed. You have to act under intuition. If that is not developed, then you have to act under your spirit.
01 On Call Auditions
02 Aapka Bhajan
03 Digital Camaign
04 While Live Campaigns
Ways of Promotion
Via Radio through 92,7 and 100.4
Via Calling on a toll free number
Sending small video clips via SMS
Via SMS and Whats app Via Small 5 secs advertisements
Via other social media platform
All the major calls recorded in the voice ofShri Ramdev Baba
1. On Call
People would be calling on a toll free number and then recording their voice for
A Virtual Auditing Platform
1) A great way of publicity 2) Reduces pains, efforts,
time and money spent on auditioning
3) Increases user engagement
4) Increase Viewer aquision
The Concept Promotion Media of the campaign
Call on the toll free number
• This is for 1st round of auditioning
• Rest of them conducted at ground level
User asked to put referral code
• User types the codeWith # the end
Information About Results
• The date and time shared
• They Receive their referral code.
User Records voice• User asked to sing a
bhajan for 2 minutes after a beep.
• User Records
Winners receive direct call
• Others can be engaged
• Engagement methods 2,3 can be applied
2. Aapka apna Bhajan
1) Apka Bhajan Sthal2) Apka favourite bhajan3) Apka Bhajan Singer
▣Viewer engagement is ensured during the tenure of the season.
▣The campaigns launched with regular intervals and none overlaps
▣Viewership could be increased via gratification
1. North India
IndiaUser calls, Age, gender, location collected
Selects their favorite Sthal/Bhajan/Singer
Results announced during the show
Winners win a chance of a Char Dham/ Wild card entry in show.
Then popular temples/bhajans/ singers are listed, in that particular
Aapka Apna Sthal
Apka Favourite Bhajan
Apka Bhajan Singer
People generally collate in large numbers at mandir bhajans
We ask them where do they go to find solace via IVR and win as stated above
The winner gets to sing bhajan with Anup Jalota at their own temple
User would be sked to whats app/sms their bhajan farmayish
Along with the photo/ Name they want to be displayed on TV when their farmyish is played
The selected few win the gratification as stated in the previous slide .
At the start of the show, a poll would be conducted
The user would have to guess at the start who has the potential to make it to top 3
If answer is correct then you are honoured by Baba Rambev in finals.
Promotion Media of the campaign
3. Digital Campaigns
The internet flooded with small 5 sec video clips and other video/ text based campaign
354,000,000Whoa! These many people in India are online.
60% of them access from mobile!!
1,311,050,527Almost 30% of the people in this country are online.
How could you miss this opportunity!!
Population of India
125 MillionActive Facebook Users
60 MillionActive unique yutube accounts
22.2 MilliomActive Twitter Users
Free wifi Zones • This data of all the cities obtained by the
government.• B the user can login the same video clip shown
Free Wi-Fi Zones
Compulsory to watch advertisements• Small 5 seconds clips made• Keywords relating to Astha and Yog selected• Continuously advertisements shown
Video graphic Campaigns• Same video-graphic campaigns both on Fb and
Twitter• Will work because of the feature of automatic
video play option
Place your screenshot here
Conversion Rates▣ YouTube Shining Star Of Paid Social Campaigns,
Earning 14% Conversion Rate.▣ Cost 6.6 to 20 Rs per add.
4. While, Live
CampaignsThese campaigns would be run while the show is running!
60% of all the senior citizens in
the country live in oldage homes
Special Wild CardComplete state wise list of old age homes with contact numbers/Emails can be obtained from Click Here Click Here
The old age home having highest no of entries will have a special visit by
contestants and a chance to be on
For Auditions: Toll free no distributed via
Customer Engagement:Questions asked at the end of show each day
Answer by calling on toll free no
Select options by pressing 1,2,3,4 on your phone
Repeat the same process for each episode
Maximum answers and audition calls from one home will be given
above mentioned gratification
Special calls recorded in the voice recorded in the
voice of Shri ramdeov baba would reach these old age
homes.“Hum ek Bhajan Pratiyogita
aajojit kara rahe hai, call karwayiye apne old age
home ke sabhi members se iss toll free number pe,
taaki sabhi iss pratiyogita ka hissa ban sake Aastha
Current Viewership Engagement
This campaign also covers viewer expansion
After show. Tollfree number
displayed for vote
A referral code assigned to each Voter. Vote on every show and win 30 points each time. Give your referral code for others to vote. You win 5, they win 40
The CampaignThis campaign is basically for
engaging the present viewership.
MORNING CALLAsk if evening
reminder needed If positive, thenMessage sent inbefore the show
The ProcessCall received in the morning from the
Host/ Protagonist who gives a summary of today’s show
Then a reminder message before the show
Vote and then can
register for show
MESSAGEA request for
feedback about theshow requested.Message to rate
Local mandli▣An advertisement
could be made on the Bhajan mandli’s in Mumbai Local trains. They are banned now by the police because as they say that one mam’s muse is another man’s poison.
Idea 1: Local Train Bhajan Mandli
Making an ad▣So an emotionally
touching ad could be made on how these guys lost their muse, but we are here to give you a completely legal platform to showcase your talent..
A story portraying their story could be made. Between Virar- Churchgate!!
Idea 2: Flash Mob
Idea▣ A Flash Mob of
Bhajan Mandli focussing on the issue of social change, promoting Bhajan Ratn and Patanjali along with it
Database▣ Toll free
numbers could be flashed all during the flash mob. People would be asked to give a missed call if they support the social campaign.
Interaction▣ Videos could
be uploaded all over the internet with the toll free number shown to support the campaign and this database used to contact for auditioning and setting up reminders
This could be done in collaboration of Social Change, through the Kabir Bhajan Mandali program
Idea 3: Lost your Chance in the Indian Idol
▣ People having age > 30 not allowed to be a part of any singing competition in india
▣ Advertisement could be made- Here is your chance once again, come be a part of Bhajan Ratna
You can find us atstockbaypartner.com