brahmaconsult - profile

Creating ValueFor You

A Presentation by

Brahmaconsult

Brahmaconsult: High Notes

Delivers Customized solutions

Strategizes, develops plans, executes plans

Builds clients marketing & sales muscle on BOT basis

Primary focus on FMCG sector

Primary focus on Business Strategy, Sales & Marketing

Brings to the table experience of over 35 years

Experience with brands like Rasna, Mothers Recipe, Fena, Usha, Gabriel, Indomie

Brahmaconsult: Hands-on Always

Brahmaconsult team has experience in Processed Foods, Beverages, Detergents, Brown Goods, LED Lighting & Online Retail

Getting hands dirty: We work in the field & lead from the front

Walk the Talk: We dont advise and walk away. We work with you, for you, and help build your organization

Brahmaconsult Walks The Talk

Most consulting companies advise

Some execute strategy

Brahmaconsult will execute all the way:

- Diagnose

- Develop & execute strategy

- Build business plan

- Execute the business plan

Brahmaconsult will co-own your business plan

Brahmaconsult walks the talk

Brahmaconsult:Providing Full Service

Strategic business planning

Marketing strategy & execution

New product development & launching

Sales strategy, planning & management

Channel management: Audit, development, management, Modern Trade, Online sales, rural markets

Human resources interventions, viz., performance management systems, recruitment & training

IT solutions for enhanced productivity, viz., ERP, DMS, SFA, BI

Strategic Business Planning & Execution Process

Internalize clients vision, strengths, resource allocation & scaling time-frame

Build 3-year or 5-year Business Plan, incorporating inter alia:

- Industry size & growth

- Market share projection

- Sales plan

- Product costings

- Launch schedule

- Plant location

- Manpower plan

- Promotion plan

- P&L with inflation-indexing, break-even and pay-back

Client sign-off at every stage

Execution: Client focuses on core strengths and Brahmaconsult executes important parts of plan, e.g., sales & marketing

Marketing Strategy, Planning & Execution

In fiercely competitive markets, important to get strategy right:

- Defining Target Group

- Identify Differentiators

- Positioning

- Competitive advantage

- Pricing

- Packaging

- Promotions

Brahmaconsult delivers research-based strategy to client

Once client signs off on strategy, then marketing plan is prepared

If client desires, Brahma Opulence will execute the marketing plan for defined tenure

Brahmaconsult specializes in new product development & launch

Hands-on Execution of Marketing Plan

Develop packaging

Develop creatives for mass media & point-of-sale material

Develop & execute promotions, incl. sourcing of promotional items

Manage media plan & media buying, incl. online marketing

Recruit brand managers

Appoint & manage agencies for:

- Market research

- Advertising

- Media planning & buying

- Public Relations

Execute clients marketing function on BOT basis

Brahmaconsults New Product Launch Module

Resource audit, Competency analysis, synergies in manufacturing and/or distribution

Consumer research to identify need-gaps, concept-testing, purchase disposition, etc.

Short-listing of winning products, estimation of sales volumes, business plan, test marketing etc.

Sales Strategy

Define resource allocation

Define Market share objectives

Select Channels

Select geographies

Select SKUs

Retail outlet coverage

Scaling over defined time-frame

Sales Plan: Prepare & Execute

Sales Plan will contain inter alia:

- Market shares

- Expansion plan for geographies & SKUs

- Retail Outlet Coverage Plan: Channel-wise, State-wise & major

town-wise: Coverage frequency, Journey cycles

- Manpower plan including expenses

- Training plan

- Reporting: Cycles & formats

- Automation plans

Execution on BOT basis, wherein Brahmaconsult will develop & manage clients sales function, leaving the client to focus on his core strengths

Channel Management

Distribution Audit

Channel Strengthening / Re-structuring

Optimization of ROI for channel partners

Hands-on management of channel sales, if required, on turn-key basis

Account management services for Modern Trade, including inter alia managing activation programs

Rural market penetration programs, including inter alia refinement of product offerings, packaging, pricing, channel reach & promotions

Human Resource Management

Design organization structure

Design performance management system, job descriptions, KRAs etc

Search & recruit

Devise training programs for development of skills & improvement of performance

IT for Enhanced Productivity & Better Performance

Brahmaconsult helps clients select, purchase & implement cost-effective IT solutions for:

- ERP

- Business Intelligence

- Distribution Management System

- Sales Force Automation

Profile of Raj Pinjani, Principal Consultant

Engineer and alumnus of prestigious IIM, Ahmedabad

Over 30 years of experience in managing sales, marketing and operations in diverse industries.

Worked with brands such as Rasna, Mothers Recipe, Usha, Niky-Tasha, Fena, and Indomie.

Over 20 years experience in the food and beverage industry including being the President of Rasna Private Limited, Chief Operating Officer of Mothers Recipe Division of Desai Brothers Limited and Chief Operating Officer of Lagos-based De-United Foods Industries Limited.

Key achievements include:

- Building & revamping distribution networks

- Successful launch of many new products in India and abroad

- Leading marketing initiatives for leading brands

- Leading procurement of product inputs, promotional inputs and machinary

- Building strong networks of franchisee manufacturers across locations in India

Key strengths include strong analytical ability, high degree of adaptability, strong leadership qualities, excellent communication skills and all-round management skills.

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