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T E A M M E M B E R S

X Y Z ( R O L L N O 1 2 3 )

A B C ( R O L L N O 0 0 7 )

P Q R ( R O L L N O 1 1 1 )

F G H ( R O L L N O 4 2 0 )

Brand Name

Mentors Name

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Company

Overview

Brief History

Product Portfolio

Landmark Product(Leader and/or most importantin portfolio

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Brand Overview

Launc$

Market !$are

Competition

Profit !$are to t$eCompany

!tatus wit$in t$eCompany

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Brand volution #imeline

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Complete History of t$e BrandMa)or *tensions" Controversies

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Brand lements

'istinct &eatures

+in%le

Lo%o

Packa%in%

!mas$a,le lements

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Positionin%

How does t$e ,randdifferentiate itself fromits competition in t$emindspace of t$e

consumer

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#ar%et Market

-$o does it aim toPull.

Mark!oc"#$e Marketin% !ociety of &M!" 'el$i

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Packa%in%

'istinct features

Benc$mark wit$Competition

nclude snaps$ots

nnovative packa%in% strate%ies

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Pricin%

-$at Price 0an%es.

-$y.

Benc$mark wit$

Competition

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'istri,ution

C$annels

1nalyse in terms of

0eac$/Covera%e

2isi,ility

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Communication

-$at #2 ads

-$at is 'one apartfrom #2 ads

-$at B#L campai%ns$ave ,een done.

3 1sk your Mentora,out B#L activities

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!toryBoard of anadvertisementfrom t$e latest

campai%n

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1naly4e and 'escri,e int$is !pace " -$atconsumer insi%$t $as,een used in t$is #21dvertisement

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0ecommendation5Line / Brand

*tension

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!u%%estion

0eason for0ecommendation

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0ecommendation5Line / Brand

*tension

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'etails of Brand ( 6Ps"!#P

'esi%n a Lo%o 7 #a%line(Optional