business plan dangke

7/23/2019 Business Plan DANGKE

1/19

R]NG_ RMV_RV]ER]V

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2/19

MPMO]RKYM _]LLGV[

F}skjmss tagj Bgjnem TR Bgjnem Lgel}v Kjbcjmskg lml}gr vmjogjg

fksjks tmlf}grgj bgjnem l}agk bgvk tmlf}grgj! rmjgng emvhg {gjn bkf}r}`egj!rmejcacnk {gjn bkn}jgegj! gjgaksks,gjgaksks akjne}jngj scokga tcakrke bgj gjgaksks

ikjgjokga {gjn lmjhgbk go}gj gtgeg` }sg`g kjk lmjn}jr}jnegj grg} rkbge* Bgjnem

lmv}tgegj lgegjgj e`gs _}ag~msk _magrgj e`}s}sj{g bk egf}tgrmj Mjvmegjn* Bk

sgltkjn jkagk nkxk {gjn rkjnnk! tvcb}e cag`gj s}s} kjk bks}egk cam` lgs{gvgegr

egf}tgrmj Mjvmegjn! egvmjg tmjb}b}e Mjvmegjn rkbge rmvfkgsg lmjnecjs}lsk s}s}

smngv* Bgjnem bktvcb}esk smogvg rvgbkskcjga bmjngj rmejcacnk {gjn smbmv`gjg*Fmvbgsgvegj tmv`kr}jngj tvc{mesk vmjogjg }sg`g tmlf}grgj bgjnem cam` TR

Bgjnem Lgel}v Kjbcjmskg bgtgr bktmvcam` kjicvlgsk smfgngk fmvke}r 8

JTY (Jmr Tvcykr Yga}m+;*666*=;>*4>7!7=

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KVV (Vmjrgfkakrgs+ 6;!79 -

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Fkg{g Ygvkgfma tmv _gr}gj 2*2?4!=9 v}tkg`#o}t

FMT (bgagl v}tkg`+9*0;;*40=*27?!;?

v}tkg`#o}t

FMT (bgagl Tvcb}e+ 2=;*;?;!4? o}t


3/19

K* TMJBG@]A]GJ

G* Agrgv Fmagegjn ]sg`g

Emfmv`gskagj smercv kjb}srvk bgj tmvbgngjngj rmag` lmlfmvkegj

ecjsrvkf}sk {gjn fmsgv bgagl lmjoktrgegj srv}er}v mecjclk jgskcjga* Kjb}srvk

emoka bk Kjbcjmskg lmv}tgegj fgnkgj tmjrkjn bgvk sksrml tmvmecjclkgj jgskcjga!

egvmjg fmvtmvgj bgagl lmltmvomtgr tmlmvgrggj tmvr}lf}`gj mecjclk lmaga}k lksk

tmj{mbkggj agtgjngj emvhg! tmjkjnegrgj tmjbgtgrgj lgs{gvgegr bgj fmvtmvgj

bgagl tmjkjnegrgj tmvcam`gj bmyksg smvrg lmltmvecec` srv}er}v kjb}srvk

jgskcjga (H}l`}v 6447+* Kjb}srvk emoka lmv}tgegj emnkgrgj mecjclk {gjn

lmjbclkjgsk srv}er}v tmvmecjclkgj Kjbcjmskg bgj sm`gv}sj{g lmjbgtgrtvkcvkrgs }jr}e bkemlfgjngjegj*

Tmjnmlfgjngj tvcb}e }jnn}agj gnvckjb}srvk lmlmva}egj }tg{g

tmjkjnegrgj jkagk rglfg` bgj bg{g sgkjn* ]jr}e kr} bktmva}egj lgjghmlmj

tmjncag`gj tvcimskcjga tgbg sma}v}` ecltcjmj sksrml l}agk bgvk tmlfkfkrgj!

f}bkbg{g! tgsog tgjmj! tmjncag`gj! rvgjstcvrgsk#bksrvkf}sk bgj tmlgsgvgj*

Egvmjg emrmvfgrgsgj s}lfmvbg{g {gjn bklkakek! lgeg bktmva}egj gbgj{g segag

tvkcvkrgs bgagl tmjnmlfgjngj gnvckjb}srvk sm`kjnng bktmvcam` `gska {gjn

ctrkl}l bgvk smrkgt tmjnn}jggj s}lfmvbg{g*

_gag` sgr} tvcb}e Gnvckjb}srvk tmrmvjgegj {gjn lmlkakek jkagk nkxk {gjn

rkjnnk gbgag` tvcb}e cag`gj s}s} emvfg} gbgag` bgjnem* Bgjnem rmag` bkemjga smhge

rg`}j 7;4=* Jglg bgjnem bkb}ng fmvgsga bgvk fg`gsg Fmagjbg! {gkr} bgjne ]

{gjn fmvgvrk rmvklg egsk`! {gjn bk}ogtegj cam` cvgjn Fmagjbg emrkeg

lmjnecjs}lsk tvcb}e cag`gj s}s} {gjn fmvgsga bgvk s}s} emvfg} kjk* Bgvk egrg

bgjne ] kjkag` gsga jglg bgjnem }jr}e tvcb}e s}s} cag`gj vge{gr egf}tgrmj

Mjvmegjn kjk (Lgvxcmek bee! 7;>0+*

Bgjnem lmv}tgegj lgegjgj e`gs _}ag~msk _magrgj e`}s}sj{g bk egf}tgrmj

Mjvmegjn* Bk sgltkjn jkagk nkxk {gjn rkjnnk! tvcb}e cag`gj s}s} kjk bks}egk cam`

lgs{gvgegr egf}tgrmj Mjvmegjn! egvmjg tmjb}b}e Mjvmegjn rkbge rmvfkgsg

lmjnecjs}lsk s}s} smngv* Bgjnem bktvcb}esk smogvg rvgbkskcjga bmjngj rmejcacnk


4/19

{gjn smbmv`gjg* Fmvbgsgvegj h}lag` gkv {gjn rmvegjb}jn bk bgaglj{g! bgjnem

rmvlgs}e bgagl ncacjngj emh} a}jge (scir o`mmsm+ bmjngj egbgv gkv smfmsgv

2=!>=- fmv~gvjg t}rk` bgj fmvskigr magsrks* Bgjnem rmag` bkemjga smhge rg`}j

7;4=* _mtmvrk kjb}srvk emoka agkjj{g! kjb}srvk bgjnem e}vgjn lmjbgtgr tmv`grkgj

bgagl tmjnmlfgjngjj{g sm`kjnng tvcb}e kjk e}vgjn bkemjga! tgbg`ga tvcb}e

rmvsmf}r lmlkakek tcrmjsk {gjn fmsgv }jr}e lmjhgbk sgag` sgr} s}lfmv tvcrmkj

`m~gjk bgagl vgjneg tmlmj}`gj emf}r}`gj nkxk lgs{gvgegr*

F* R}h}gj

7* Lmjngjgaksks smhg}` lgjg ekjmvhg tvcb}e kjb}srvk emoka lgegjgj e`gsrvgbkskcjga bgjnem rmv`gbgt tmlmj}`gj emf}r}`gj bgj emkjnkjgj ecjs}lmj*

6* Tmjnmlfgjngj tvcb}e kjb}srvk emoka lgegjgj e`gs rvgbkskcjga bgjnemsmfgngk tvcb}e }jnn}agj acega bk egf}tgrmj Mjvmegjn _}ag~msk _magrgj*

KK* G_TME TG_GV BGJ TMLG_GVGJ

G* Tgsgv Tcrmjskga

Tgsgv sgsgvgj {gjn fmvtcrmjskga bgagl tmlgsgvgj bgjnem gbgag` ~kag{g`

smekrgv egf}tgrmj Mjvmegjn! Bgjnem kjk rmag` bktgsgvegj em fmfmvgtg bgmvg` smtmvrk

Lgegssgv! Egaklgjrgj! Tgt}g! Hgegvrg! Lgag{skg bgj bgmvg`,bgmvg` agkjj{g bk

lgjg ecl}jkrgs lgs{gvgegr Mjvmegjn fmvgbg*


5/19

F* Tmvlkjrggj bgj Tmjg~gvgj

]jr}e tmlgsgvgj bgjnem smjbkvk smegvgjn kjk lmjngaglk tmjkjnegrgj! `ga kjk

bgtgr bkf}erkegj bmjngj bgjnem {gjn bktvcb}esk rkbge bgtgr lmj}r}tk

tmvlkjrggj* Bgjnem kjk bktgsgvegj bk egf}tgrmj Mjvmegjn smjbkvk bgj bk a}gv

egf}tgrmj mjvmegjn! bgj bkhgbkegj cam`,cam`* Bkf}erkegj bmjngj tmjnge}gj

tmrmvjge {gjn lmj{grgegj fg`~g bgjnem {gjn lmvmeg f}gr fkgsgj{g bkfmak

agjns}jn bk v}lg` tmrmvjge bgj smrkgt `gvkj{g gbg ecjs}lmj {gjn rkbge

lmjbgtgregj bgjnem egvmjg rmvaglfgr @ga kjk sms}gk bmjngj tmjbgtgr Meg

(6440+ {gjn lmj{grgegj fg`~g bgjnem {gjn bktvcb}esk bk Egf}tgrmj

Mjvmegjn lmlkakek tmvlkjrggj {gjn rkjnnk* Tmjkjnegrgj tct}agsk }jr}e

lmjnmlfgjnegj kjb}srvk bgjnem smfgngk tvcb}e }jnn}agj acega `gv}s rmv}sbkage}egj }jr}e lmlmj}`k tmvlkjrggj tgsgv* Tmlgsgvgj bgjnem kjk rkbge `gj{g

bk bgmvg` _}ag~msk _magrgj! rmrgtk fg`egj sgltgk em Egaklgjrgj! Hgegvrg!

Tgt}g! Lgag{skg! bgj bgmvg`,bgmvg` bklgjg ecl}jkrgs lgs{gvgegr Mjvmegjn

fmvgbg (Lgvxcmek bee!7;>0+*

O* _rvgrmnk Tmlgsgvgj

7* Tvcb}or

Tvcb}e {gjn bkh}ga cam` TR* Bgjnem Lgel}v Kjbcjmskg gbgag` Bgjnem {gjn

lmv}tgegj tvcb}e cag`gj s}s} emvfg}#sgtk*

6* Tvkom

TR* Bgjnem Lgel}v Kjbcjmskg gegj lmlgsgjn `gvng vmjbg` tgbg g~gaj{g

lmjnkjngr tvcb}e smhmjks lgsk` hgvgjn fmvmbgv bk tgsgvgj* _mrmag` tgsgv bke}gsgk

lgeg `gvng gegj bkjgkeegj smogvg fmvrg`gt (tmjmrvgrkjn tvkom+*

?* Tagomlmjr

TR* Bgjnem Lgel}v gegj lmage}egj tmj{ga}vgj tvcb}e em tgsgv,tgsgv

rvgbkskcjga! tgsgv lcbmvj smvrg tmjh}ga lgegjgj rvgbkskcgjga*


6/19

2* Tvclcrkcj

TR* Bgjnem Lgel}v gegj lmage}egj tvclcsk bmjngj lmbkg

smamfgvgj (tgliamr+!keagj tgbg lmbkg omrge acega lg}t}j smogvg cjakjm

s`ct* @ga kjkbkage}egj gngv tvcb}e eglk bgtgr amfk` bkemjga cam` lgs{gvgegr*

Tvcstmerki Igercv,Igercv Tmjnmlfgjngj Tvcb}e Kjb}srvk Emoka Bgjnem Bk

Egf}tgrmj Mjvmegjn _}ag~msk _magrgj

B* Tmvsgkjngj ]sg`g bk Rkjnegr Tvcb}smj

_mfgngk s}gr} gvmg bk lgjg fgj{ge cvgjn lmjnngjr}jnegj jgskfj{g!

}sg`g emoka bgjnem rkbge fcam` lgrk! `gv}s r}lf}` bgj fmvemlfgjn! grg}

sme}vgjn e}vgjnj{g fmvrg`gj (s}vykym+* Rmegb }jr}e s}vykym bgj r}lf}`

rmvsmf}r lmj}jr}r emlglt}gj }sg`g emoka bgj tgvg tmjb}e}jnj{g }jr}elmlg`glk skr}gsk kjrmvjga (eme}grgj bgj emamlg`gj+ lg}t}j skr}gsk mesrmvjga

(tma}gjn bgj rgjrgjngj+* Rmvlgs}e em bgagl skr}gsk kjrmvjga gbgag`8 s}lfmvbg{g

{gjn bklkakek! emfkhgegj {gjn bkhgagjegj smvrg `gskaj{g! smbgjnegj skr}gsk

mermvjga gbgag` eme}grgj bgj emomjbmv}jngj tcakrke! mecjclk! scskga bgj


7/19


8/19

O* Bmjg` bgj Rgrg Amrge ]sg`g

B* Rmejcacnk! Lmskj bgj Tmvgagrgj

Tmjncag`gj Bgjnem lgsk` lmjnn}jgegj rmejcacnk {gjn sgjngr smbmv`gjg

bgj l}bg`*

Bgjnem bkcag` bgvk s}s} sgtk grg} s}s} emvfg} {gjn bktgjgsegj bmjngjgtk emoka sgltgk lmjbkbk`! eml}bkgj bkrglfg`egj ecgn}agj fmv}tg nmrg`

tmtg{g (tgtgkj+ sm`kjnng rmvhgbk tmjnn}ltgagj* N}ltgagj rmvsmf}r bklgs}eegj em

bgagl omrgegj e`}s}s {gjn rmvf}gr bgvk rmlt}v}jn emagtg sglfka bkrmegj

sm`kjnng ogkvgjj{g rmvtksg` (Lgvxcmek bee! 7;>0+* Ecjsmjrvgsk (tgtgkj % gkv+

{gjn bkn}jgegj amfk` e}vgjn smjbce lgegj }jr}e = akrmv s}s}! bgj bgvk h}lag`

rmvsmf}r bgtgr bk`gskaegj 2 f}g` bgjnem* Bgjnem {gjn lgsk` bgagl emgbggj tgjgs

bkf}jne}s bmjngj bg}j tksgjn bgj gbg egagj{g gngv fksg rg`gj aglg bkage}egj

tmjng~mrgj bmjngj bkrgf}vk ngvgl bgt}v! smrmag` kr} skgt bktgsgvegj*

Egf* Mjvmegj

Acegsk Kjb}srvk Bgjnem

Lgegssgv

Haj* J}sgjrgvg


9/19

Bgjnem gbgag` tvcb}e s}s} smlgogl emh} rgjtg tmlmvglgj! bgj rkbge

bkecgn}agsk bmjngj vmjkj lmagkjegj bmjngj tgtgkj (nmrg` tmvgsgj bg}j bgj

rgjnegk bg}j tmtg{g+ grg} egbgjn egbgjn bmjngj gkv jmjgs l}bg grg} bmjngj gkv

tmvgsgj bg}j sk~}agj* Nmrg` tmtg{g rmvbgtgr tgbg sml}g fgnkgj rgjglgj

emo}gak gegv bgj fkhk rmrgtk egbgvj{g fmvfmbg bgj tgakjn fgj{ge tgbg f}g` {gjn

lgsk` l}bg (Ekve bgj Cr`lmv! 7;=> bgagl N}jg~gj! 7;;7+* ]jr}e

lmjbgtgregj `gska {gjn lgesklga tgbg sggr tmj{gbgtgj! h}lag` rcvm`gj rkgt

f}g` bkfgrgsk `gj{g 2,= sghg! bmjngj hgvge gjrgv ncvmsgj amfk` e}vgjn 6 ol

bmjngj embgaglgj ekvg,ekvg 7 ll*


10/19

KY* G_TME LGJGHMLMJ

G* _rv}er}v Cvngjksgsk

F* _}lfmv Rmjgng Emvhg

_mamesk tmng~gk }jr}e bkvmer}v }rglg gbgag` tmng~gk {gjn

lmlkakekemlglt}gj lmlkltkj! fmvscskgaksgsk! bgj tmjnmrg`}gj {gjn o}e}t bgagl

fkbgjn fksjks* _mbgjnegj }jr}e emtgag fgnkgj tvcb}esk gbgag` egv{g~gj {gjn lmsrk

g`ak bgj fgj{ge rg`} rmjrgjn tvcb}esk fgvgjn {gjn gegj bkf}gr bgj

lmlkakekemlglt}gj lgjghmlmj {gjn fgke* Emtgag fgnkgj tmlgsgvgj `gv}s g`ak

bgaglemnkgrgj tmlgsgvgj tvcb}e {gjn bkf}gr smvrg srvgrmnk {gjn bkn}jgegj bgj

rmrgt`gv}s lmlkakek emlglt}gj lgjghmlmj*

Emtgag fgnkgj tmjng~gsgj `gv}s t}j{g tmjnmrg`}gj rmjrgjn l}r}

tvcb}e#lgrmvkga smvrg tmjnmrg`}gj lmjnmjgk tmlgsgvgj h}ng gngv fksg lmjng~gsk

b}g tvcsms smfma}lj{g* Egv{g~gj {gjn fmemvhg bk tmv}sg`ggj kjk t}j `gv}s lmlkakek

mrcs emvhg{gjn rkjnnk bgj grrkr}bm {gjn fgke smvrg lmlkak`gvg `}f}jngj fgke bmjngj

BKVMER]V ]RGLG

EMTGAG FGNKGJ

TVCB]E_K

EMTGAG FGNKGJ

TMJNG^G_GJ

EMTGAG FGNKGJ

TMLG_GVGJ

EGV[G^GJ TVCB]E_K EGV[G^GJ

TMLG_GVGJ

EGV[G^GJ

TMJNG^G_GJ


11/19

grgsgjbgj gjrgv egvrg~gj agkjj{g* Lmjnmjgk tmjbkbkegj bgvk tmng~gk bkskjk lkjklga

lmlkakek khgxg` _LG bgj smbmvghgr*

O* Fgags Hgsg Rmjgng Emvhg

Fmjr}e gtvmskgsk bgj fgags emvhg grgs ekjmvhg {gjn bkage}egj cam` sma}v}`

srgii#egv{g~gj bk TR BGJNEM LGEL]V KJBCJM_KG fmv}tg nghk tcece!

gs}vgjsk bgj kjsmjrki {gjn tvctcvskcjga*

B* Hcf Bmsevktskcj

Fmvke}r gbgag` tmjhmagsgj ~m~mjgjn lmj}v}r bkgnvgl bk grgs8

7*

Bkvmer}v ]rglgTkltkjgj rmvrkjnnk bgagl tmv}sg`ggj kjk* Fmvr}ngs smfgngk

tmjgjnn}jn hg~gfsma}v}` }jkr emtgag fgnkgj (tvcb}esk! tmlgsgvgj! bgj

tmjng~gsgj+

6* Emtgag Fgnkgj Tvcb}esk_}f,tkltkjgj {gjn lmjnmtgagk fgnkgj tvcb}esk* Fmvr}ngs smfgngk

tmjgjnn}jn hg~gf }jkr tvcb}esk (lgrmvkga! tvcsms tvcb}esk! bgj tvcb}e ge`kv+*

?* Emtgag Fgnkgj Tmlgsgvgj_}f tkltkjgj {gjn lmjnmtgagk fgnkgj tmlgsgvgj! fmvr}ngs smfgngk

tmjgjnn}jn hg~gf }jkr tmlgsgvgj (bksrvkf}sk! tvclcsk! bgj `gvng tvcb}e+*

2* Emtgag Fgnkgj Tmjng~gsgjTkltkjgj rmvrkjnnk bgagl tmv}sg`ggj kjk! fmvr}ngs smfgngk tmjgjnn}jn hg~gf

sma}v}` }jkr emtgag fgnkgj (lcjkrcvkjn tvcsms! l}r} bgj tmlgsgvgj+*

Y* G_TME MECJCLK _C_KGA BGJ TCAKRKE

G* Tmjbgtgrgj Tmv Egtkrg Lgs{gvgegr

Tmvemlfgjngj h}lag` tct}agsk {gjn gbg rmag` lmvmstcj tmjnmlfgjngj

kjb}srvk emoka lgegjgj e`gs rvgbkskcjga bgjnem bk egf}tgrmj Mjvmegjn* Bmjngj

h}lag` rcrga tct}agsk rmvjge {gjn smlgekj lmjkjnegr! lgeg bmjngj smjbkvkj{g


12/19

gegj lmjkjnegregj h}lag` tvcb}esk bgjnem sm`kjnng gegj lmjkjnegregj

tmjbgtgrgj lgs{gvgegr {gjn tgbg ge`kvj{g gegj lmjkjnegregj lcrkygsk }jr}e

lmjnmlfgjnegj kjb}srvk kjk* _gltgk sggr kjk kjb}srvk emoka bgjnem lmjngaglk

tmvemlfgjngj fgke bgvk smnk h}lag`! lg}t}j tvcb}esk {gjn bk`gskaegj* _ggr kjk

bmjngj tct}agsk {gjn gbg bgtgr bk`gskaegj s}s} l}vjk smekrgv 9>6*444

akrmv#rg`}j {gjn bkcag` lmjhgbk bgjnem* Bgvk }sg`g bgjnem kjk {gjn `gvng h}gaj{g

gjrgvg Vt 9*444 0*444#}jkr! tmrmvjge lmjbgtgr em}jr}jngj gjrgvg Vt

9*444*444 0*444*444!, smrkgt mecv sgtk tmv rg`}j (Bkjgs Tmvrgjkgj Bgmvg`

Egf}tgrmj Mjvmegjn! 6442+*

F*

Tmj{mvgtgj Rmjgng EmvhgBmjngj gbgj{g kjb}srv{ TR* Bgjnem Lgel}v Kjbcjmskg bk `gvgtegj bgtgr

lmjn}vgjnk tmjngjnn}vgj bkbgmvg` smekrgv egvmjg bgtgr fmvbgltge tcskrki rmv`gbgt

tmvmecjclkgj lgs{gvgegr smekrgv bmjngj rmvf}egj{g agtgjngj emvhg

YK* GJGAK_K_ VM_KEC

_mtmvrk bkemrg`}k fg`~g lgsgag` }rglg tmj{mfgf rkbge tct}amvj{g

lgegjgj rvgbkskcjga bgjnem gbgag` egvmjg e}vgjnj{g smjr}`gj rmejcacnk

tvcb}esk bgj tmjnmlgsgj smvrg rgrg sghk* Tvcb}e bgjnem gegj lmlkakek jkagk h}ga bgj

smamvg {gjn rkjnnk hkeg bksghkegj bmjngj ogvg {gjn amfk` lcbmvj bmjngj

smjr}`gj rmejcacnk* _gag` sgr} emjbgag {gjn bkgaglk bgagl tmjnmlfgjngj

lgegjgj e`gs rvgbkskcjga kjk gbgag` emrkbge,smvgnglgj e}gakrgs tvcb}e {gjn

bk`gskaegj cam` lgs{gvgegr bgj lgsg skltgj tvcb}e {gjn lgsk` o}e}t skjnegr

sm`kjnng vmagrki s}akr bgagl lmjhgjneg} ~kag{g` tmlgsgvgj {gjn amfk` a}gs*


13/19

YKK* G_TME IKJGJOKGA

G* Lcbga Tmv}sg`ggj

Lcbga tmv}sg`ggj }jr}e kjymsrgsk bktmvcam` bgvk `}rgjn fgje* Tmv}sg`ggj `}rgjn em fgje smfmsgv Vt* 6*;?;*444*444!44

bmjngj f}jng 74-* Tkjhglgj fmsmvrg f}jngj{g bkfg{gv bgagl ~ger} 74 rg`}j* H}lag` {gjn `gv}s bkokoka tmv}sg`ggj smrkgt

rg`}jj{g gbgag` Vt* 6;?*;44*444!44

F* Msrklgsk KjymsrgskMsrklgsk kjymsrgsk {gjn bkema}gvegj TR* Bgjnem Lgel}v Kjbcjmskg bgagl rgfma msrklgsk tvc{mesk

kjymsrgsk smfgngk fmvke}r8

Jc Krml H}lag` Jkagk Emr H}lag` RCRGA

G KJYM_RG_K

7 Tmjbkvkgj Fgjn}jgj

g Tgfvke =44!44 l6 6*444*444!44 7*444*444*444!44

f Egjrcv (6 agjrgk+ ?44!44 l6 6*444*444!44 944*444*444!44

o W}gakr{ Ocjrvca 644!44 l6 6*444*444!44 244*444*444!44

6*444*444*444!44

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14/19

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15/19

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16/19

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17/19

I* Evkrmvkg Kjymsrgsk

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