business plan tahu susu

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  • 7/23/2019 Business Plan TAHU SUSU

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    Knr`jmg|qwrj Ylrq|q|km Yknl ;

    LULA\WJTL Q\CCK_Z

    O|qjmlqq ybkm clmwlnk YW- Ajwk _kqk clc|kw rlmakmk ojqmjq ylco|kwkm

    wke| q|q| c|bkj gkrj ylco|kwkm" wlmknk hlrfk zkmn gjo|w|ehkm" wlhm`b`nj zkmn

    gjn|mkhkm" kmkbjqjq#kmkbjqjq bjmnh|mnkm q`ajkb y`bjwjh gkm kmkbjqjq djmkmajkb zkmn

    clmfkgj ka|km kykhke |qkek jmj clmn|mw|mnhkm kwk| wjgkh-

    Olrgkqkrhkm ylrejw|mnkm yr`zlhqj rlmakmk |qkek ylco|kwkm wke| q|q|

    `ble YW- Ajwk _kqk gkykw gjylr ble jmd`rckqj qloknkj olrjh|w 6

    ;- Gkbkc qkw| wke|m ojqk clmnekqjbhkm hl|mw|mnkm olrqje qlolqkr _y-;->

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    Knr`jmg|qwrj Ylrq|q|km Yknl ?

    J- YLMGKE\B\KMK- Bkwkr Olbkhkmn \qkek %A`cykmz @tlrtjl~*

    Wke| q|q| clr|ykhkm flmjq ckhkmkm zkmn qkck glmnkm flmjq wke| bkjmmzk"

    ckhkmkm jmj olrokekm gkqkr hkakmn hlglbkj- Ekmzk qkfk" wke| flmjq jmj gjakcy|r

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    ylco|kwkmmzk gjbkh|hkm qlakrk wrkgjqj`mkb gkm wkmyk okekm ylmnk~lw" qlejmnnk

    ykgk q|e| |gkrk wlro|hk" ckhkmkm jmj ekmzk olrwkekm qkcykj ? ekrj qkfk gkm

    ckhqjckb qlcjmnn| fjhk gjckq|hhkm hl gkbkc h|bhkq-

    Wke| q|q| qloknkj yr`g|h glmnkm okekm okekm gkqkr hlglbkj glmnkm

    akcy|rkm q|q| qkyj" clr|ykhkm kbwlrmkwjd zkmn gkykw gjn|mkhkm |mw|h clcm|ej

    hlo|w|ekm yr`wljm mkokwj gkm el~kmj- Gj Jmg`mlqjk" h`mq|cqj wke| q|q| ckqje

    qkmnkw fkrkmn qlhkbj- Ekb jmj gjqlokohkm hkrlmk olb|c clb|kqmzk yr`g|h wke|

    q|q| jmj gj ykqkrkm- \mw|h clclm|ej hlo|w|ekm yr`wljm wlrqlo|w" ckhk yr`g|hqj

    wke| q|q| ekr|q gjwjmnhkwhkm- Yr`g|hqj wke| q|q| rkhzkw jmj f|nk qlhkbjn|q

    clma`ok clcolrjhkm kbwlrmkwjd yr`g|h ckhkmkm hlajb#clmlmnke" qlhkbjn|q knkr

    bloje wlrfkmnhk| ckqzkrkhkw |c|c-

    Gjbjekw olmw|hmzk" wke| jmj qlolmkrmzk qkmnkw cjrjy glmnkm wke| ykgk

    |c|cmzk" kgk zkmn olr~krmk y|wje gkm h|mjmn- Ylrc|hkkmmzk olr|oke hlrjmn

    gkm rlmzke qlwlbke gjn`rlmn" qlclmwkrk oknjkm gkbkcmzk wlrkqk blco|w" n|rje gkm

    lmkh- Hlekgjrkm Wke| Q|q| olrk~kb gkrj hljmnjmkm ylmn|qkek zkmn jmnjm

    clmnlcokmnhkm wke| qloknkj qkbke qkw| `ble#`ble dkt`rjw- O|hkm wke| ojkqk"

    wlwkyj wke| zkmn rkqkmzk olrolgk gkrj wke| zkmn ojkqk" gkm okekm#okekmmzk ojqk

    glmnkm c|gke gjylr`ble gj Okmz|ckq-

    Wke| clr|ykhkm qkbke qkw| ckhkmkm wrkgjqj`mkb zkmn y`y|blr- Qlbkjm

    rkqkmzk lmkh" ekrnkmzk c|rke gkm mjbkj njvjmzk y|m wjmnnj- Okekm ckhkmkm jmj

    gj`bke gkrj hkakmn#hkakmnkm he|q|qmzk hkakmn hlglbkj- Wke| olrqjdkw c|gke

    r|qkh %o|q|h*- Ykgk h`mgjqj ojkqk %q|e| hkckr* gkzk wkekmmzk rkwk#rkwk ; ? ekrj

    qkfk- Qlwlbke bloje gkrj okwkq wlrqlo|w rkqkmzk clmfkgj kqkc bkb| olrkmnq|r#kmnq|r

    o|q|h" qlejmnnk wjgkh bkzkh gjh`mq|cqj bknj- Ekb jmj gjqlokohkm `ble hkgkr kjr

    gkm yr`wljm wke| rlbkwjd wjmnnj" ckqjmn#ckqjmn 54 ylrqlm gkm 5 ;? ylrqlm- F|nk

    clmnkmg|mn blckh 7-5 ylrqlm gkm hkro`ejgrkw ;-4 ylrqlm-

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    Knr`jmg|qwrj Ylrq|q|km Yknl 1

    Gj gkbkc q|q| qlnkr qlwjky ;99 nrkc q|q| wlrhkmg|mn hkb`rj qlolqkr >9- nrkc" clmnkmg|mn hkbqj|c

    qlolqkr ;?< cjbjnrkc" qlclmwkrk yr`qlmwkql ylmzlrkykm gkbkc w|o|e qlolqkr :5,

    ;99,- Q|q| clmnhkmg|mn tjwkcjm O? gkm tjwkcjm K" qlbkjm yr`wljm f|nk

    wlrgkykw ckakc#ckakc kqkc kcjm` zkmn ylmwjmn |mw|h ylrw|co|ekm w|o|e-

    Qlhkrkmn" q|q| qkyj gjf|b|hj qloknkj okekm ckhkmkm glmnkm hkmg|mnkm tjwkcjm

    blmnhky" f|nk qloknkj gkrkey|wje zkmn clcokmw| hlqlekwkm w|o|e ckm|qjk-

    Ykrk yr`g|qlm ckhkmkm wlrmkh clckhkj qloknjkm olqkr gkrj yr`g|hqj

    hlglbl ykrk ylwkmj Jmg`mlqjk- Qlbkjm yr`g|qlm ykhkm" ykorjh okrkmn ckhkmkm

    qhkbk olqkr" cjqkbmzk ykorjh wke|" ykorjh q|q| hlglbl" ykorjh wk|ae` gkm hlaky

    clco|w|ehkm hlglbl glmnkm f|cbke olqkr- Ylrcjmwkkm gkm ylrqlgjkkm hlglbl gj

    Jmg`mlqjk ykgk ylrj`gl ;::9 q-g- ?9;9 kgkbke qloknkj olrjh|w-

    O- Tjqj gkm Cjqj Ylr|qkekkm` Tjqj 6

    Tjqj ylr|qkekkm oke~k ylr|qkekkm jmnjm clcjmjckbhkm ylckhkjkm

    clqjm#clqjm n|mk clcolrgkzkhkm ckqzkrkhkw qlhjwkr |mw|h gjfkgjhkm wlmknk

    hlrfk n|mk clmn|rkmnj kmnhk ylmnkmnn|rkm-` Cjqj 6

    ;* Clmajywkhkm yr`g|h |mjh zkmn wlr|q gjhlcokmnhkm glmnkm jm`tkqj-?* Clmajywkhkm bkykmnkm ylhlrfkkm |mw|h ckqzrkwkhkw qlhjwkr qlejmnnk

    ojqk clmn|rkmnj ylmnkmnn|rkm gkm clckf|hkm qlhw`r rjjb-

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    Knr`jmg|qwrj Ylrq|q|km Yknl 7

    A- Nkcokrkm \c|c \qkekJglmwjwkq Ylr|qkekkm

    k* Mkck Ylr|qkekkm 6 YW Ajwk _kqko* Mkck Orkmg 6 Wke| Q|q| N|rjea* B`hkqj Ylr|qkekkm 6 Fkbkm Q`lykrm` Q|cokmng* Ylcjbjh Ylr|qkekkm 6 ^kez| Y|fj Mjmnr|cl* Wlbly`m Ylr|qkekkm 6 95

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    Knr`jmg|qwrj Ylrq|q|km Yknl

  • 7/23/2019 Business Plan TAHU SUSU

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    Knr`jmg|qwrj Ylrq|q|km Yknl 4

    Qwrkwlnj Ylckqkrkm

    YLMNLCOKMNKM Y_@G\H

    \mw|h k~kb yr`g|hqj wke| q|q| gjbkh|hkm wjnk hkbj gkbkc qkw| cjmnn|"

    glmnkm okekm okh| 199 bjwlr q|q| qlnkr gkm hlglbkj 1

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    Knr`jmg|qwrj Ylrq|q|km Yknl >

    JJJ- KQYLH WLHMJH GKM WLHM@B@NJ

    K- B`hkqj gkm BkekmB`hkqj gkm bkekm clr|ykhkm cjbjh ylr|qkekkm yrjokgj glmnkm clcolbj gkrj

    |kmn jmtlqwkqj- B`hkqj gjgjrjhkm ykgk bkekm qlb|kq ? elhwkr zkmn wlrgjrj gkrj

    okmn|mkm |mw|h yr`g|hqj" n|gkmn" hkmw`r zkmn gj gkbkcmzk wlrgkykw dkqjbjwkq

    hkckr ckmgj gkm wlcykw jokgke qlrwk nkrkqj |mw|h ylmzjcykmkm kqqlw hlmgkrkkm

    ylr|qkekkm-

    O- Qhkbk Yr`g|hqjYlr|qkekkm clr|ykhkm qhkbk jmg|qwrj clmlmnke glmnkm ckqje clckmdkkwhkm

    ylckgkwkm wlmknk hlrfk gjokmgjmnhkm glmnkm clmnn|mkhkm clqjm-

    A- Glmke gkm Wkwk Blwkh \qkekGlmke wlcykw gjbkh|hkmmzk hlnjkwkm |qkek gkykw gjbjekw ykgk nkcokr

    gjok~ke jmj

    WLCYKW Y_@G\HQJ N\GKMN

    NK_KQJHKMW@_

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    JOKGK

    FKBKM HLAKCKWKM

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    Knr`jmg|qwrj Ylrq|q|km Yknl 5

    Wlcykw yr`g|hqj gjblwkhkm gj olbkhkmn gkm olrqlolbkekm glmnkm n|gkmn

    ylmzjcykmkm knkr ylmnkmnh|wkm okrkmn yr`g|hqj clmfkgj bloje glhkw- Nkrkqj

    gjwlcykwhkm gj glykm n|gkmn knkr ylmzjcykmkm okrkmn hl hlmgkrkkm |mw|h

    gjykqkrhkm bloje alykw gkm nkrkqj f|nk gjblwkhkm gj glhkw fkbkm |mw|h khqlq

    hlb|krmzk bloje c|gke- Hkmw`r gjblwkhkm gj glykm knkr hkrzk~km zkmn gkwkmn

    ojqk bkmnq|mn clm|f| hkmw`r gkm clbkh|hkm koqlm qlolb|c olhlrfk qlq|kj glmnkm

    fkc hlrfk zkmn gjwlmw|hkm `ble ylr|qkekkm-

    G- Wlhm`b`nj" Clqjm gkm YlrkbkwkmWlhm`b`nj ylco|kwkm wke| q|q| gjbkh|km glmnkm ylrkbkwkm zkmn ckqje

    qlglrekmk" hkrlmk clckmn qlq|kj tjqj ylr|qkekkm oke~k ylr|qkekkm jmnjm

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    hkakmn hlglbkj glmnkm akcy|rkm q|q| qlnkr- Hlc|gjkm glmnkm gjwkcokehkm

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    olr|yk q|kw| ckqqk kwk| n|cykbkm zkmn hkmg|mnkm kjrmzk gjhlb|krhkm-

    Ylmkcyjbkm wke| q|q| cjrjy glmnkm wke| q|clgkmn" wlwkyj jqj wke| bloje ykgkw gkm

    bloje n|rje- Ylco|kwkm wke| q|q| bloje qlglrekmk gjokmgjmnhkm wke| hlglbkj" ekb

    jmj gjhkrlmkhkm okekm gkqkr gkrj ylco|kwkm wke| q|q| q|gke clr|ykhkm akjrkm

    qlgkmnhkm ykgk hlglbkj ekr|q clbkb|j ololrkyk yr`qlq |mw|h clmgkykwhkm

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    7- Ylrlo|qkm hkakmn hlglbkj zkmn q|gke gjnjbjm h|rkmn bloje ; fkc qkcojb

    gjkg|h kg|h-

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    Knr`jmg|qwrj Ylrq|q|km Yknl :

    >- Qlwlbke clmnlmwkb qkrj hlglbkj gjckq|hhkm hl gkbkc alwkhkm hkz| bkb| gj

    yrlq-

    5- Qlwlbke gj alwkh wke| q|q| gjy`w`mn#y`w`mn qlq|kj |h|rkm-

    :- Wke| zkmn q|gke gj y`w`mn#y`w`mn bkb| gj rlo|q hlcokbj qkcojb gjolrj

    o|co|-

    ;9- Qlwlbke gjmnjm wke| gjo|mnh|q" gkm qjky gj`bke |mw|h h`mq|cqj bkmnq|mn-

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    Knr`jmg|qwrj Ylrq|q|km Yknl ;9

    JT- KQYLH CKMKFLCLM

    K-Qwr|hw|r @rnkmjqkqjQwr|hw|r wnkmjqkqj ylr|qkekkm gkykw gjbjekw ykgk oknkm olrjh|w

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    ; Ylcjbjh ; Q?

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    Knr`jmg|qwrj Ylrq|q|km Yknl ;;

    5 Kgcjmjqwrkqj ; G1

    : Hl|kmnkm ; G1

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    Knr`jmg|qwrj Ylrq|q|km Yknl ;?

    L-F`o Glqhrjywj`mF`o glqhrjyqj ckqjmn#ckqjmn hkrzk~km gkykw gjbjekw ykgk wkolb gjok~ke jmj 6

    M` Fkokwkm F`o Glqhrjywj`m

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    7 Q|ylrtjq`r Yr`g|hqj Clmnk~kqj hlnjkwkm yr`g|hqj gkm qw`h okrkmn zkmn

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    < Q|ylrtjq`r QGC Clmnk~kqj hjmlrfk qlb|r|e hkrzk~km gkm clmnkgkhkm

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    > Q|ylrtjq`r Ylckqkrkm Clmnk~kqj ylckqkrkm" ekrnk okrkmn gkm clmajywkhkm

    qwrkwlnj#qwrkwlnj okr| |mw|h ylckqkrkm okrkmn-

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    5 Kgcjmjqwrkqj Clbkh|hkm ylmakwkwkm zkmn olre|o|mnkm glmnkm q|rkw

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    : Hl|kmnkm Clbkh|hkm ylmakwkwkm hl|kmnkm" ylcoknjkm nkfj

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    ;9 Ylnk~kj Yr`g|hqj Clbkh|hkm hlnjkwkm yr`g|hqj zkmn clbjy|wj 6

    ylmnnjbjmnkm hlglbkj glmnkm akcy|rkm q|q| qlnkr

    clmfkgj wke| q|q|" ylmnlckqkm gkm clmn|cy|bhkm

    bjcoke q|q| |mw|h gjf|kb- Olrwkmnn|mn fk~ko hlykgk

    q|ylrtjq`r yr`g|hqj-

    ;; Ylnk~kj N|gkmn Clmnkmnh|w okrkmn gkrj wlcykw yr`g|hqj hl n|gkmn"

    clmnkmnhkw okrkmn gkrj n|gkmn hl hlmgkrkm |mw|h

    gjykqklhkm" gkm clbkh|hkm ylmakwkwkm f|cbke okrkmn

    hlb|kr ckq|h n|gkmn- Olrwkmnn|mn fk~ko hlykgk

    q|ylrtjq`r n|gkmn-

    ;? Q|yjr Clmnkmwkrhkm okrkmn hl wlcykw ylckqkrkm/ylbkmnnkm-

    Olrwkmnn|mn fk~ko hlykgk q|ylrtjq`r n|gkmn-

    ;1 Oknjkm Yr`c`qj Clbkh|hkm ylmk~krkm okrkmn hl wlcykw#wlcykw okr|-

    Olrwkmnn|mn fk~ko hlykgk q|ylrtjq`r ylckqkrkm-

    ;7 Ylnk~kj Qkblq Clmf|kb okrkmn hl wlcykw ylckqkrkm- Olrwkmnn|mn

    fk~ko hlykgk q|ylrtjq`r ylckqkrkm-

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    Knr`jmg|qwrj Ylrq|q|km Yknl ;1

    T- KQYLH LH@M@CJ" Q@QJKB GKM Y@BJWJH

    K-Ylmgkykwkm Ylrhkyjwk CkqzkrkhkwYlmgkykwkm ylrhkyjwk ckqzkrkhkw Jmg`mlqjk zkmn gjylr`ble gkrj Okgkm

    Qwkwjqwjhk Mkqj`mkb wke|m ?9;; clmzlo|whkm qlolqkr ?> f|wk- Glmnkm glcjhjkm"

    ylmgkykwkm ylrhkyjwk ckqzkrkhkw a|h|y wjmnnj- Clmjmnhkwmzk ylmgkykwkm

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    y`bk h`mq|cqj ckhkmkm qlekw- Ylr|okekm y`bk h`mq|cqj jmj gjekrkyhkm ckcy|

    clmjmnhkwhkm h`mq|cqj wke| q|q| qloknkj q|colr ykmnkm olrnjvj wjmnnj-

    O-Ylmzlrkykm Wlmknk hlrfkQlq|kj glmnkm qkbke qkw| w|f|km ylr|qkekkm zkjw| clmzlrky qlokmzkh#

    okmzkhmzk wlmknk hlrfk wlr|wkck gkrj ckqzkrkhkw qlhjwkr- Glmnkm wlhm`b`nj zkmn

    ckqje qlglrekmk gjekrkyhkm gkykw clmzlrky wlmknk hlrfk zkmn bloje okmzkh

    qlejmnnk gkykw clmn|rkmnj kmnhk ylmnkmnn|rkm ylmg|g|h Jmg`mlqjk-

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    Jmg`mlqjk clcolrjhkm h`mwrjo|qj a|h|y olqkr gkbkc ylcokmn|mkm mlnkrk-

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    gkm ylrw|co|ekm ylr|qkekm#ylr|qkekkm okr| gkbkc mlnlrj qloknkj bkgkmn gltjqk

    zkmn olrc|krk ykgk hlqlfkewlrkkm ckqzkrkhkw clbkb|j yr`nrkc ylcokmn|mkm-

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