company report vibhor

8/9/2019 Company Report Vibhor

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Amity International Business School (AIBS)

Amity University, Uttar Pradesh

COMPANY !PO"

Su#mitted By $ %IB&O 'AYASA

!nrollment No*$ A+---+./+/


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Pro0ect "itle

I was very happy to get a faculty guide who was my first boss in the

corporate world. He was very helpful at every step. I was given theproject title of ‘Mar1et esearch2

Though it was really tough to experience the corporate world but itwas great to know about the experience of the real world or rather real life. Having the opportunity to meet the customers and being arepresentative of the company to explain the product and convincethem to buy the product.

There I understood how difficult it is to sell a single product and so lot

of efforts that are required to sell it.


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C!"I3ICA"! O3 APPO%A

This to certify that I!H"# $%&%'(%) studying under the !!%*

I+T,#+%TI"+%) !-'I+,'' #"/#%0 of %0IT& -+I,#'IT&1 -TT%##%2,'H has successfully completed his 'ummer Internship programmeunder my supervision and guidance.

I congratulate him for the completion of his 3ompany #eport in #elianceIndia )imited under the roject title ‘0%#4,T #,',%#3H5 and wish himall the best for his future.

6%3-)T& /-I2,

3HIT#% !%$%I


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ABS"AC"

"o4ic of the project I worked on helped me gain great experience in theparticular field.

Sco4e of my project was not limited. 0arketing of any product needscountless efforts and since today5s market is a consumer driven market it isvery necessary to produce the product which is liked by the customer andhe gets his value for money.

Method that has to adopted by the company needs a lot of planning sincethe customer need to visit the location and all the functions can5t beexplained by visiting their home. Therefore the company has extensivemarketing has to be undertaken by the company.

Conclusion that can be made from the survey which I did was thecompany needs to reach out to the middle income group and for themradios and newspapers are the best option for the company.

ecommendations for the company are to go for extensiveadvertisement and reach out to the middle income group because theproduct offering of the company does not target the high income group.


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A5NO!67!M!N"

.I would like to thank0s3hitra!ajpai for her constant support throughout

this project and providing an opportunity to extensively complete mysummer internship and gain some experience and knowledge outside theclassroom.

I would like to dedicate this project to my parents and sister. (ithout thehelp and support of my family1 I would not have been able to bringefficiency in the project to complete my internship program.


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OB'!C"I%! O3 S"U6YIN7 "&! O7ANISA"ION

The core objective of studying #eliance Industries )td1 was to get anexposure to thereal world marketing operations and other processes thatfollow in the corporate world. Thefollowing were the various objectives7

8 To comprehend the advertising operations of a modern business sector

8 To get an introduction to the production network administration operations

8 To comprehend the different capacities of the marketing department

8 To get the knowledge of working in the big company


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O%!%I! O3 "&! O7ANISA"ION

BI!3 &IS"OY

#eliance Industries )imited 9#I): is an Indian company havingheadquarters in 0umbai1 0aharashtra1 India.The company operates through three business segments7 oil and gaspetrochemicals1 refining1 and other segment of the company includetextile1 special economic ;one 9',


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Bac18ard vertical inte9ration has #een thecornerstone o: the evolution and 9ro8th o:

eliance*

!eginning with textiles in the late seventies1 #eliance sought after amethodology of regressive verticalintegration * in polyester1 fiberintermediates1 plastics1 petrochemicals1 petroleum refining and oilandgas investigation and creation * to be completely coordinated alongthe materials and vitality valuechain

The /roups exercises compass investigation and creation of oil andgas1 petroleum refining andmarketing1 petrochemicals 9polyester1

fiber intermediates1 plastics and chemicals:1 materials1 retail1infoteland extraordinary monetary ;ones.

2ependence appreciates worldwide initiative in its organi;ations1being the biggest polyester yarn and fiber producer on the planet andamong the main five to ten makers on the planet in majorpetrochemicalproducts.0ajor /roup 3ompanies are #elianceIndustries )imited1 including its backups and #elianceIndustrialInfrastructure )imited.

2hirubhai%mbani established #eliance as a textile organi;ation anddrove its development as a worldwide pioneer inthe materials andvitality worth chain businesses.#eliance Industry is the planetsbiggest polyester maker and therefore one of the largestproducers ofpolyester waste on the planet. 4eeping in mind the end goal tomanage this vast measure of waste1 they hadto make an approach toreuse the waste. They work the biggest polyester reusing focus thatuses thepolyester squander as a filling and stuffing. They built up animaginative reusing procedure resultingin recompense in Team

,xcellence.#eliance claims planets biggest refinery in $amnagarwhich is a ;ero release refinery.

,ffluenttreatment plants in view of the best accessible innovationforms the wastes discharged and convert waste into usable item.#eliance has additionally planted more than million trees aroundthis refineryin request to diminish the carbon foot print.He is credited


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to have achieved the value faction in India in the late seventies and isrespected asan symbol for big business in India. He encapsulated thesoul hope against hope and figure out how to excel.The #eliance/roup is a living confirmation to his unstoppable will1 resolutedevotion and anunrelenting responsibility to his goals.?

#eliance has more than E million shareholders1 making it one of theworld5s most broadly held stocks. #eliance Industries )td has kept ongrowing subsequent to its part in $anuary @AAG."n EA 0ay @ACC1#eliance Industry5s stock dropped ?J as because of reports that the3entral !ureau ofInvestigation was examining a previous upstreamcontroller for the companies affirmed supporting ofprivate*area vitalityorgani;ations


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NA"U! O3 "&! O7ANISA"ION

#eliance Industries )td. is a conglomerate company. It is involved invarious businesses and catersto a number of industries at once. The3hairman K 0anaging 2irector of the company is 'hri.0ukesh 2

%mbani.

The major businesses of #eliance Industries ltd are

8 ,xploration and roduction L crude oil and natural gas

8 #efining

8 etrochemicals L olymers and olyester and 6ibre Intermediates

8 Textiles

8 #etail

8 'pecial ,conomic


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PO6UC" IN!

#eliance Industries )td deals with several businesses and the range

of major products and brands ofthe company are listed as follows 7

a) Exploration and production :• 3rude oil and +atural gas.

b) Refining :• )iquified petroleum gas 9)/: L #eliance gas.

• ropylene

• +aptha• /asoline

• $et=%viation turbine fuel L #eliance aviation

• 'uperior kerosene oil 8 High speed diesel

• 'ulphur

• etroleum coke

c) Petrochemicals :

olymers 7

• olypropylene 9: L #epol

• olyethylene 9H2,1 ))2,1 )2,: L #elene

• ,thylene inyl %cetate 3opolymer 9,%: L #elene ,%

• olyvinyl 3hloride 93: L #eon

• oly*"lefin 9H2, K : ipes L #elpipe

• oly !utadiene #ubber 9!#: L 3isamer • )inear %lkyl !en;ene 9)%!: L #elab

olyester 7• 'taple fibre filament yarn1 texturised yarn1 twisted=dyed yarn L

#ecron


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• olyethylene Terephthalate 9,T: L #elpet

•

d) Textiles :

• 'uitings1 shirtings1 readymade garments L imal

• #eady to switch take away fabric in gift packs L imal /ifting

• #eady to swtich take away fabric

e) Retail:

8 "rganised retail L #eliance retail8 6ood K /rocery speciality store L #eliance fresh8 0ini hypermarket L #eliance super8 Hypermarket L #eliance 0art8 ,lectronics speciality store L #eliance 2igital8 %pparel speciality store L #eliance trends8 Health1 wellness and pharma speciality store L #eliance

wellness8 6ootwear speciality store L #eliance 6ootprint8 $ewelleryspeciality store L #eliance jewels

8 !ooks1 music1 toys and gift speciality store L #eliance Timeout8 6urniture1 furnishing and homeware speciality store L #eliance

living8 %utomotive services K products speciality store L #eliance

%uto;one8 Iconic Italian lifestyle brand L 2iesel8 %uthentic outdoor footwear and apparel brand L Timberland8 "utdoor sports lifestyle brand L #oxy8 6ashion forward footwear and accessories brand for women L

'teve 0adden8 The finest toys in the world L Hamleys8 "ffice needs1 office supplies and stationary store L "ffice 2epot8 "ptical speciality store L ision express8 Transportation fuels L #eliance petroleum retail8 Highway hospitality services L %C la;a8 ehicle care services L #*care


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8 3onvinience shopping L Mwik 0art8 6oods L #efresh etroleum retail L /%3"

Industry Pro:ile

Retail Industry in India

Introduction

The Indian retail industry has been thrown open to foreign majors andis packed with players who strive to offer great products and value*for*money to Indian consumers. The country holds vast promise forretailers with its burgeoning spending power and rising middle class.The -'F AA billion market1 growing at an annual rate of about @Aper cent1 is largely dominated by small shops and stores as of now.The organi;ed segment is in its nascent stage and has huge potentialto harness in the sub*continent.6oreign giants like (al*mart and I4,% have recently received the/overnment‟s nod to enter the Indian market1 after making all thenecessary compliances.

Market Size

India5s retail market is majorly dominated by the unorganised sector."rganised segment accounts for B per cent of the total retaillandscape1 according to a study by !oo; K 3o and #%I.The Indian retail industry has expanded by CA.G per cent between@ACA and @AC@ and is expected to increase to -'F NA*BA billion by@AC1 according to another report by 2eloitte. 6ood and /rocery isthe largest category within the retail sector with GA per cent sharefollowed by %pparel and 0obile segment.

The foreign direct investment 962I: inflows in single*brand retailtrading during %pril @AAA to 2ecember @AC@ stood at -'F D.EGmillion1 as per the data released by 2epartment of Industrial olicyand romotion 92I:.


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Online etail

Internet is the bu;;word in India these days. eople have onlineaccess @?xN through their laptops1 iads and mobile phones. %s aresult they have continued access to online retail markets as well."nline retailers are emerging as important sales channels forconsumer brands in India as more and more people1 especially theyoung generation1 are shopping online. 6rom apparel to accessories1kids and infants‟ product lines and almost everything under*the*sunis available on the net these days. %pparel and accessory brands1such as uma1 +ike and (rangler1 have recorded a big increment in

online sales in @AC@1 led largely by purchases from smaller towns andcities with consumers paying the full price for these products.

6or instance1 footwear brand +ike has tie*ups only with onlineretailers such as 0yntra and $abong. %nd in a very unique initiative1 itrecently launched its new range of cricket gear on $abong. 'uchpartnerships turn out to be very successful as online retailers providegreater visibility than a physical store. "ur online store can carryaround CA1AAA options1 while an offline store can carry only @A per

cent of a given range1 said an official. "nline retail in India isprojected to grow to -'F NG billion by @A@C1 accounting for over per cent of the Indian retail industry1 according to a report by advisoryservices firm Technopak. This forecast is encouraging morecompanies* big and small* to sell aggressively online. ,xperts believethat much of this growth will come from the rising purchasing powerof consumers in smaller cities1 who do not have access to brick*and*mortar stores stocking high*end brands.


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etail Industry

4ey 2evelopments and Investments

4ottayam1 in Thiruvananthapuram1 is an emerging market for luxurycars. !0( has launched its Omobile showroom‟ in the city whereinpeople can check*out the brands‟ models and go*in for a test driveas well. % weather*proof and air*conditioned structure1 the mobileshowroom is a replica of !0(‟s luxurious dealerships.

Hindustan -nilever 9H-):1 India>s largest packaged consumer goodsfirm1 will soon launch the country>s first liquid laundry detergent1hoping that wealthy consumers will not be hesitant to pay a premiumfor a product that promises to make their laundry chore easier. Thecompany claims that the new product removes stains two times better than any other detergent powder in the market. (ith DA per centpenetration in the core detergent space1 H-) is trying to create newer consumption opportunities in the over #s C1AAA crore 9-'F @.Cbillion: laundry market with niche and premium products including3omfort fabric conditioner and #in liquid blues in the post*wash

segment.

illeroyK!och %/1 the /ermany*based bath1 wellness and tablewarefirm1 has partnered with 2elhi*based /enesis )uxury 6ashion tocommence its operations in single*brandretail trade in India.illeroyK!osch‟s application1 seeking A per cent equity in the jointventure 9$: company for single*brand retail trade1 has recently got anod from the 6oreign Investment romotion !oard 96I!:. The 62Iinfusion in the $ would be to the tune of #s C.C@ crore 9-'FCBN1?GE.GA:. /enesis )uxury 6ashion1 that has brands such as aul'mith1 !ottegaeneta1 shoe brand $immy 3hoo1 Italian label ,tro and

%rmani and home and personal care products from 3rabtree and,velyn under its business in India1 will exclusively manage thedistribution of illeroyK!och tableware products in the country. Thealliance ensures the establishment of a distribution network throughthe opening of illeroyK!och‟s exclusive retail stores in India.


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In a bid to tap the branded footwear market in India1 which isestimated to be about #s EA1AAA crore 9-'F .A@ billion:1 %ero /roup9known for its flagship (oodland brand: is planning to revive one ofits old brands1 (oods. The company is contemplating to open aroundEA new1 revamped (oods stores in @ACE. The eight*year*old brandwould now lay its focus on the fashion quotient1 rather than the typicaloutdoor1 rough and tough image of (oodland1 and will have more ofthe range for women.

#*'anjiv/oenka/roup‟scompany'pencer ‟s #etail is on anaggressive growth strategy1 with a focus on hyper*format stores. Thecompany intends to infuse about #s GAA crore 9-'F CAA.?G million: in

setting up new stores and come out with branded and co*brandedproducts in the food and beverage segment. "ne of the officialspokesperson from the company revealed that 'pencer ‟s would setup BA hyper stores in the next ?B months. %s of now1 the companyhas CE@ stores1 including @G hyper stores1 C? super market and D@daily 9convenient: stores.

/odrej Interio1 the furniture retailing arm of /odrej /roup1 is aimingfor #s 1AAA crore 9-'F BEN.C? million: of turnover by @ACG*CN1 with

plans to invest over #s EAA crore 9-'F A.@E million: to expandmanufacturing capacity and retail stores. The company is planning toset up more than N stores in @ACE itself with focus on tier II and IIIcities. The Indian branded furniture market is worth about #s CA1AAAcrore 9-'F C.GN billion: out of which /odrej Interio accounts for Cper cent of the share. The company also plans to establish @AAspeciality stores which will design and built products according to theconsumer>s convenience and preference.

• 0eaning of #etail The word P#,T%I)Q is derived from the 6rench

word #,T%I))I,#1 meaning to cut piece off or to break bulk.#etailing in India is as old as India itself.

• #etail is the sale of goods to end user1 not do resale1 but for use andconsumption by the purchaser. The retail transaction is at the end ofsupply chain manufacturer sell large quantities of products to


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retailers1 and retailers sell small quantities of those products toconsumers.

• hilip 4otler defines retailing as7 %ll activities involved in selling goods

or services to the final customer for personal use in today‟s scenarioour retailer does not exist in the brick and mortar from alone. 'he=he

can do it by using the telephone1 by direct mails1 by using the Internetor absolute impersonally by using vending machines.

!volution o: the Indian etail Sector

• Traditionally retailing in India can be traced to The emergence of theneighbourhood O4irana‟ stores catering to the convenience of theconsumers.

• ,ra of /overnment support for rural retailing7 Indigenous franchisemodel of store chains run by 4hadiK illage Industries 3ommision.CDBA‟s experienced slow change as India began to open upeconomy.

• Textiles sector with companies like !ombay 2yeing1 #aymond‟s1 '4umar ‟s and /rasim first saw the emergence of retail chain.

• )ater Titan successfully created an organi;ed retailing concept andestablished a series of showrooms for its premium watches.

• ost CDD onward saw an emergence of shopping center.

• 0ainly in urbran areas1 with facilities like car parking.

• ,mergence of hyper and super markets trying to provide customerswith E ‟s* alue1 ariety1 olume.


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0ajor layers in Indian #etail Industry

'hoppers‟ 'top(estsideantaloons)ifestyle3rossword(ills )ifestyle

#/ #etail 9'pencers1 0usic world:/lobus,bony #etail Holdings ltd.

International retailers7 There has been greater influence of brands like(al*0art1Tommy Hilfiger13arrefour10arks K'pencer ‟s1+ike1 etc in the big cities of India for long.


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eliance in etail

• #eliance #etail )imited 9##): is a subsidiary of #eliance Industries)imited1 which is based in 0umbai. ##) was set up in @AAG andmarks the foray of the #eliance /roup into organi;ed retail. ##) hasbeen conceptuali;ed to include growth for farmers1 vendor partners1small shopkeepers and consumers. It is based on #eliance‟s

backward integration strategy1 to build a value chain starting fromfarmers to consumers.

!usiness 2ivisions

#eliance #etail )td. has a number of company*owned outlets alongwith a franchisee format that would be in collaboration with 4iranashop owners.

Its various divisions are7

a: #eliance 0art7 It is designed to be an all under one roofsupermarket that again caters to household needs.

b: #eliance 6resh7 It was the first amongst various format stores to belaunched by #eliance #etail )td. The ideology behind the initiativehas been to bring P6arm to forkQ thereby removing middle men andbenefitting both farmer and consumer. The stores would typically be

of an area of around E1AAA*1AAA sq ft. ,ach store is to provide freshfruits1 vegetables and also products of #eliance 'elect and otherrelated groceries.

c: #eliance 'uper7 It will be a smaller version of the hypermarketformat. It is to offer over CA1AAA products in various categories likegrocery1 home care1 stationery1 pharmaceutical products1 apparels K


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accessories1 603/1 consumer durables K IT1 automotive accessoriesand lifestyle products. #eliance 'uper stores are to be largesupermarkets with an area of ?1AAA to CA1AAA sq. ft. and will not sellfruits and vegetables like #eliance 6resh.

d: #eliance 2igital7 It is a consumer electronics concept mega store.It is designed to be a one stop shop for all technology solutions in thefield of consumer electronics1 home appliances1 informationtechnology and telecommunications. The stores are to cover an areaof more than C1AAA sq. ft. and offer a variety of over ?1AAA productsspread across CA brands along with solution bundles to meetdiverse customer needs. The staff will counsel and guide customers

not only to buy products but also provide complete solutions toensure consumers buy the right product at the right price. It willcontinue to offer #eliance "ne1 a common membership and loyaltyprogram across all formats1 which follows the philosophy ‟,arn

%nywhere1 'pend %nywhere‟. It shall also provide finance options for purchases. #eliance 2igital is to be a large format store spreadacross C1AAA to E1AAA sq. ft. and is scheduled to come up in NAcities in India in the near future.

e: #eliance (ellness7 It is a chain of specialty wellness stores thatwould offer pre*emptive1 curative as well as health and beautysolutions. The store is to add value to people’s lives1 by providingproducts and services that will proactively work to enrich people’sbody1 mind and spirit. It is to house world class products under oneroof and also educate consumers on their health needs1 thusenabling them to take charge of their health. It will sell internationaland national brands like H@"1 +eutrogena1 "lay1 'ports +utrition1 etc.They will also house alternate medicine1 health books K music. Thestores are to showcase (ellness ,vents1 'eminars1 (orkshops and

%dvisory camps on contemporary wellness issues like diabetes1hypertension1 fitness1 diet and nutrition1 weight management and skincare.

f: #eliance 6ootprints7 It is a specialty footwear store that would offerover @1AAA pairs of formal1 casual1 ethnic1 party wear andsportswear in men1 women and children footwear. The store is to be


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spread over N1AA square feet and be dedicated to footwear1handbags and accessories. The design of 6ootprint wasconceptuali;ed by avlik of -'% which is one of the best designhouses in the world keeping in mind the taste and preferences of theIndian consumer. It shall offer brands from ,urope and %merica like$osef 'iebel1 #ockport1 Hush uppies1 )ee 3ooper 3larks1 )evis1+ike1 %didas1 iccadilly1 2r. 'choll‟s and more. 6or kids1 3rocs and2isney will be showcased. The store plans a pan*India presence byopening over C more specialty stores.

g: #eliance $ewels7 It is a stand*alone fine jewelry format. It is to be aone stop shopping destination for fine jewelry. #eliance #etailventured into gems and jewelry trade with the aim of launching EAAstores all over India within a E year time frame. (ith a growing

demand for jewelry and lower competition. The gold jewellery rangeshall include 4olkata 6iligree1 #ajkot minakarijewellery1 4undan from$aipur1 Temple jewellery from 4erala1 $adau from %mritsar and more.In 2iamond jewellery1 #eliance $ewels will offer the finest quality ofdiamonds and the widest range of daily wear1 party wear andwedding designs.

h: #eliance Timeout (ith over G1AAA products #eliance Timeout willoffer customer an extensive range of merchandise in books1 music1

stationery1 toys and gifts. It is to a format based on the ideology toprovide a place where a consumer can unwind and relax1 browse andbuy a book1 sample some music1 choose a gift1 and buy a toy orsome exclusive stationery for themselves. #eliance Timeout will offera comprehensive range of products in these categories along with anattempt to create a fascinating customer experience with a warm1lively ambience.

i: #eliance Trends7 It is a specialty apparel store that will sell men1women and children’s garments. The store will carry the best of

national and international brands like $ohn layers1 eter ,ngland1Indigo +ation1 (rangler1 #eebok1 and )ee1 apart from in*housebrands. The store layout is to compliment the evolving taste andpreference of fashion savvy consumers1 giving them an opportunity toview =shop with ease1 along with well*trained customer serviceassociates1 to compliment the entire shopping process. #eliancetrends is operation with C@E stores across the country1 providing


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employment to so many people and planning to launch many newstores.

romotion

romotional activities done by #eliance trends for driving morecustomers into the store7 #eliance trends is doing different types ofpromotional activities with a main aim of bringing in more customersinto the stores. #eliance is focusing on attracting customers throughdifferent types of walkin driven activities1 some of the activities doneby #eliance trends in the past @ years are as below. 0edia plan)eaflets distribution K balloon distribution /uess the price challenge

,vent plans Trend stylish 'easonal offers 'ponsoring college festsand corporate launches. C. 0edia plan7 0edia plan involvescommunication through different media such as rint media 'ocialmedia #adio 3inema "utdoor communication rint media7

Reliance trends is using the print media as one of its promotionalactivities1 #eliance spends lot of money in printing its advertisementsin the most major news dailies. The advertisements will be printedmostly on the weekends 96ridays1 'aturdays and 'undays: in such away that the advertisements will grab the reader ‟s attention andmaking them to come into the stores1 which will not only increase thefootfall of the store but also increase the revenue by attracting thepeople to make a purchase. 'ocial media7 (ith the ever increasingusage of internet in the country1 most of the population using thesocial networking sites such as 6ace book1 twitter. #eliance is havingits own brand pages and groups in the face book1 with the help ofwhich #eliance is doing some campaigns in the social networkingsites for promoting its brands1 new offers and creating brandawareness to the people.

Radio: #eliance trends is having its own radio channel called #adiotrends which will announce the offers in the stores all the time1making the customers who enter the store to know about all theoffers. "ther than its own radio channel #eliance trends is usingsome other radio channels for its promotions. In the radio channelslike #adio mirchi1 !ig fm1 radio city1 radio one1 indigo etc.. #eliance is


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announcing its advertisements in a very high frequency in the majorcities where there are #eliance trends stores with a main aim ofbringing more customers into the stores. 3inema7 #eliance trends isusing cinema plan as one of its promotional activities1 they areselecting the best multiplexes and single screen theatres in thecatchment areas where the multiplexes and the single screentheatres are popular and more people will be visiting thesemultiplexes. 3inema plan is being used in the most major cities like2elhi1 0umbai1 Hyderabad1 3hennai1 !angalore and these ads will begiven mostly on the weekends 96ridays1 'aturdays and 'undays:.#eliance will never give its ads in televisions1 viewers may changethe channels at the time of advertisements so we cannot measure theusefulness of the television ads. !ut the viewers have to watch theadvertisements in the cinemas and the multiplexs as the ads will be

given before the start of the films and in the breaks.

Outdoor communication:#eliance trends is using banners andhoardings as the outdoor communication. #eliance is placing theattractive banners and hoardings with its offers in the best catchmentlocations where the flow of population was very high. #eliance trendsalso uses cluster hoardings in the key traffic junctions in the maincities in the way it will dominate the location and catch the attention of the people who are passing by the way.

Leaflets and balloons distribution7 #eliance use to hire some guysfor distributing the leaflets and balloons in the selected catchmentareas. They will do this mostly on weekends and at the time ofspecial offers. This leaflets distribution is basically for increasing thefootfall to the store and thereby converting the people who enter thestore into the final customers. I have observed that many people whohave taken the leaflets have entered into the stores. E. /uess theprice challenge7 #eliance trends will hire two or three volunteers for

engaging the crowd in the places where this activity is beingconducted. The volunteers will find the well dressed and good lookingpeople1 give them a chance to guess the price of the merchandise. Ifthey guess the price correctly they will be given with some discountcoupon.


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Events plan: #eliance use to hire some events organi;ingcompanies and they will do different types of events for attracting thecustomers to come into the stores. 'cratch and win u;;le game /etclicked with your loved ones. u;;le game % board with #eliancetrends logo will be placed on a stand at the store K some portions ofthe reliance trends logo will be removed1 customers have to find themissing portions of the logo. The same portion which have beenremoved from the logo will be distributed in the store catchments inlarge numbers by promoters asking customers to participate foru;;le game at #eliance trends outlet to win surprise gifts.

Scratch and win Promoters will be holding bunch of balloons at thecatchments K asking customers to pick any one of those bunch ofballoons and break it. %fter breaking the balloons customers will get a

scratch card which make them to get assured discount of CAJ to@AJ. 3ustomers will visit the store1 and shop for some amount toredeem the free discounts. This will make more customers come intothe store as they were getting free discounts.

/et clicked with your loved ones romoters will go to catchments askthe customers to get clicked with loved one K get a instant photoalong with coupons. % stage will be kept in the store to click thecustomers. romoters K printing machines will be kept to give instant

photograph to customers. This will attract more customers to enterinto the stores as they were getting the photograph for free of cost.3ustomers will also be given with a additional discount voucher whichwill allow customers to try some apparels inside the store.

Trend stlish: #eliance will hire @ or E volunteers for engaging thecrowd in the malls and the catchment locations. The volunteers willfind out the well dressed1 good walking1 good looking person andstylish person and immediately will give that person discount voucherand announce them as the Trends 'tylish by announcing them as

Trends 'tylish. %ll the people who got the discount voucher will comeback to the stores to redeem the coupons.

Seasonal offers: #eliance will also do more promotions for theseasonal festivals like children day1 6athers day1 alantines day10others day1 Independence 2ay etc with different types of discounts


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and offers related to that specific day of festival for bringing in morecustomers into the stores.

Sponsorin! colle!e fests and corporate launches #eliance trendsalso concentrating on sponsoring the college fests and the corporatelaunches

ision

2emocrati;e fashion1 enrich quality of life of Indian households by givingthem access to quality1 fashionable clothing at extreme value.

0ission

To be the India’s largest apparel retailer and the dominant player in retail

space. -' M7 !est Muality 67 )atest 6ashion T7 atented Technology 7alue for 0oney

SO" ANAYSIS

'T#,+/TH7

¬ )ower rice

¬ 3oupons1 oucher

¬ romotional roducts

¬ /ood Muality

¬ alue to money

¬ -nderstanding the customer needs

¬ Implementation of the pint theory 9 theory R greeting:

¬ "ffer on national holiday like C august 1 @G jan 1CG junetc

¬ -ltimate offer 9offer for the whole yr:


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(,%4+,''7

¬ #epeated 3ollections

¬ +ot 0uch 3ollections

¬ )ack "f %wareness

""#T-+ITI,'7

¬ +ew roducts 7 ,xpanding !eyond 3lothing To Include 0ore 'hoes1Handbags

¬ 3atalogs

¬ #emoving The roducts (hich %re +ot 'elling 0uch

TH#,%T'7

¬ There Is % 3ompetition 6rom 'tores )ike )ife 'tyle1 antaloons1'hopper ‟s 'hop ,tc.1

¬ 0any 'tores Have To "pen

esearch

rimary #esearch

'econdary #esearch

Secondary researchinvolves the summary1 collation and=orsynthesis of existing research rather than primary research1 wheredata is collected from1 for example1 research subjects or experiments.In a market research context1 secondary research is taken to includethe re*use by a second party of any data collected by a first party orparties.


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In archaeology and landscape history1 desk research is contrastedwith fieldwork. 'ometimes secondary research is required in thepreliminary stages of research to determine what is known alreadyand what new data is required1 or to inform research design. %t othertimes1 it may be the only research technique used. % key performancearea in secondary research is the full citation of original sources1usually in the form of a complete listing or annotated listing.'econdary sources could include previous research reports1newspaper1 maga;ine and journal content1 and government and +/"statistics.

Muestionnaire

% questionnaire is a research instrument consisting of a series of

questions and other prompts for the purpose of gathering informationfrom respondents. %lthough they are often designed for statisticalanalysis of the responses1 this is not always the case. Thequestionnaire was invented by 'ir 6rancis /alton. Muestionnaireshave advantages over some other types of surveys in that they arecheap1 do not require as much effort from the questioner as verbal ortelephone surveys1 and often have standardi;ed answers that make itsimple to compile data


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