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L AFARGE: A MICROSCOPIC V IEW 

Group No. 2

Naina Agarwal A002

Prashant Bankar A007

 Aakash Kholia A032

Udit Narindra A040

Itty Seksaria A048

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L AFARGE GROUP

Lafarge is a French industrial company specialising in

cement, construction aggregates, concrete and gypsum.

Lafarge was founded in 1833 by Joseph-Auguste Pavin

de Lafarge in Le Teil (Ardèche).

World no. 1 in Cement, no. 2 in Aggregates

Presence in 78 countries and 1963 production sites

Revenue of 16.2 billion euros in 2010

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L AFARGE INDIA 

Lafarge entered the Indian market in 1999, through its cement

business, with the acquisition of Tata Steel's cement activity.

Lafarge then purchased Raymond Cement facility in 2001.

4 Cement plants: 2 in Chhattisgarh and Grinding Units in

Jharkhand and West Bengal.

Over 80 concrete plants across India

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NIDHEE- COMMUNITY W EALTH

National Initiative for Dwellings, Health and Safety,

Education and Employability

The NIDHEE Approach CNA Survey and Stakeholder

Analysis Partnerships with various institutes, NGOs, corporates

and government.

Surakshit Bharat, Swasth Bharat, Saksham Bharat,

Sakshar Bharat

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HEALTH & S AFETY INITIATIVES

Surakshit Bharat ² A safe India

y Grameen Safety Ambassador

y Safety wall in rural areas

y

Truck Drivers safety Swasth Bharat ² A healthy India

y Community Health Centres

y Mobile Dispensaries

y HIV/AIDS Awareness campaigns

y Drug De-addiction programme

y Animal Treatment and Vaccination Camps

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ENVIRONMENTAL INITIATIVES

CO2 Reduction

Protecting Biodiversity

Quarry Rehabilitation

Green Chhattisgarh Reforestation Programme

Quarry Rehabilitation Programme

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COMMUNITY DEVELOPMENT

Saksham Bharat

y Ek Mouka

y Mason Training Institutey Arasmeta tailoring centre

y Sal plate enterprise

y Safal Krishak

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EDUCATIONAL & SOCIAL INITIATIVES

Sakshar Bharat ² An Educated India

y Computer Training Centres

y Anganwadis

y

Scholarship Project in Rajasthan

Social Initiatives

y Dwelling & Village Infrastructure Development

y

SEVA (Social Engagement for Voluntary Action)

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 V  ALUE & GOVERNANCE

 Values defined by Principles of Action

Board of Directors

Composition of the Board

Rules & mode of operation of the Board

Lafarge Stakeholder Panel

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 A  WARDS & A CCOLADES

 Awarded the FICCI Safety Excellence Award for

Manufacturing in 2011

Ranked 14th Best Employer out of the top 20 byWorld HR Congress 2010

For the year 2010 the overall score of Dow Jones

Sustainability Index is 78%

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SUSTAINABLE A CHIEVEMENTS FOR 2012 AND

PROGRESS TILL 2010

20.83% increase in safety which reduced the employee lost timeinjury frequency rate for Lafarge employees.

47.69% increase in Competition Compliance Program in itsbusiness units.

39.65% increase in improvement of local stakeholderrelationship management.

6.39% increase in women representation in senior and

executive management in line with 2012 goal of 20% total. Rolling out of a comprehensive Group-wide occupational health

program including regular medical examination.

7% increase in quarries with a rehabilitation plan to 84.5%.

94% of all quarries have been screened according to criteria by WWF International.

47% of quarries in sensitive areas have site biodiversityprogram in place.

Cut CO2 emissions by 20.5% according to Kyoto Annex 1.

36.5% cut in absolute gross emissions in industrializedcountries over a ten year period.

35.7% cut in dust emissions, 37.9% cut in NO2 and 52.8% cut inSO2 over a five year period.

0% discharge of persistent pollutants.

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 A NALYSIS

 As far as CSR Models go there is a mix of y Strategic Philanthropy

y Social Contract Theory

y Keith Davis Theory

y Stakeholder Theory

y  An example of strategic philanthropy in Shimla they launched a Medical healthCentre in Thalli district of Karsog block, as a result the villagers of Karsog voiced

their support for the environment clearance of a Lafarge plant. With going

through this case, it was found out that a lot of good work has been done and a lot

more is promised.

It is also found out that there were many inappropriate findingsof work done against the rights of citizens especially tribals.

y For example, in Meghalaya they acquired a piece of land claiming it to be

barren while it was actually a dense forest. Another case arose when they

mortgaged tribal land at Nongtrai and Shella to six foreign banks, without

consent or any rights. To counter all this they have set up a weaving cum

training centre for handlooms at Nongtrai village.