customer development growth_up

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  • 1. Customer Development GrowthUP #1 , 20 2011.
  • 2. Customer Development (Steve Blank)
  • 3. ? , -. ( )
  • 4. , - ?
  • 5. (Crossing the Chasm)
  • 6. ? - - , . : ? Customer Development?
  • 7. (Product Development Model)
  • 8. (Product Development Model) . , , . . .
  • 9. ? . , . . , . = , , .
  • 10. ? Build and they will come is not a strategy, its a prayer.Build and they will come is not a strategy, its aprayer.
  • 11. ?
  • 12. Customer Development 1 - (Customer Discovery) 2 - (Customer Validation) 3 - (Customer Creation) 4 - (Company Building)
  • 13. Customer Development? , -. / .
  • 14. Customer Development ( ) .
  • 15. Customer Development : , , .
  • 16. Customer Development . , . : ?
  • 17. Customer Development : . ( ). , .
  • 18. Customer Development . . FCS, Customer Development , . , . ( !!!)
  • 19. Customer Development +
  • 20. Customer Development +
  • 21. 1 (Problem/Solution Fit) . . , . . : .
  • 22. 1 (Problem/Solution Fit)
  • 23. 1 (Problem/Solution Fit) : ? ? ? ? ?
  • 24. 2 (Product/Market Fit) ,
  • 25. 2 (Product/Market Fit) : , , ( )
  • 26. 2 (Product/Market Fit)
  • 27. 2 (Product/Market Fit)Have I built something people want? : ? ? ($), ? ?
  • 28. The Pivot( -)
  • 29. The Pivot ( -) Pivot - . - ( ), / - . - .
  • 30. 3 (crossing the chasm). . . , .
  • 31. 4 , . . .
  • 32. (Iteration) vs. (Execution) ( 1-2) . ( 3-4) . product/market fit.
  • 33. Product/Market Fit? - () , . (. 40% - , a must have product) ( ) product/market fit (Nail it before you scale it) customer development.
  • 34. (Iteration) vs. (Execution) - . .
  • 35. ? ? -?
  • 36. (Market Risk) (Technical Risk)?
  • 37. Customer Development : (market risk) (technology risk), . . . .
  • 38. ?
  • 39. / = High end = = Low end / / /
  • 40. - ? - , .
  • 41. : ? . :
  • 42. ! ? i.semenov@taventure.com @Igorsem

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