cv + portfolio yoga prathama_sml

Curriculum Vitae / 2

Hi, my name is Yoga. I am 29 years old creative worker. Married, without kids ( but i'm planning to have one or two ).

I've been working in creative fields for 5 years, as an artist-slash-designer. And the last three years spent as a retail execuitve who developed brands and products.

My current role as an Assisstant Businsess Development Manager , has given me the chance to spread my potential, to work with market data and insights for brands to perform well in the industry.

I love to create something that works, and grows. Something that can move people, and something that is valuable. Not just a visual pleasure for an eye. Brands, products, or artworks should be able to tell a story and become an inspiration for people to pursue a higher value for their own life.

My goal is to touch and move people's heart with my works.

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CU

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ICU

LUM

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ITA

E N A M EYoga PrathamaD A T E O F B I R T H3 November 1987 - 29 y.o.N A T I O N A L I T YIndonesianS T A T U SMarriedA D D R E S SKalibata City ApartementTower Damar - D09CGM O B I L E0821 1167 3057E M A I L A D D R E S [email protected]

E D U CAT I O N I N S T I T U T I O NInstitut Teknologi BandungC I T Y / C O U N T R YBandung/IndonesiaQ U A L I F I C A T I O NBachelor of ArtG R A D U A T E D2012

S K I L L

P E R S O N A LDATA

• Communication & Branding• Art Directing • Marketing• Creative Digital Concept• Creative Expression• Social Media & Softwares

S O F T WA R ES K I L L

M I C R O S O F T O F F I C E Word, Ppt, ExcelA D O B E Photoshop, Illustrator, Indesign, Lightroom, Premiere, Acrobat ProO T H E RCorel Draw, Vegas Pro


EXPERIENCE

METROX GROUP 2013 - PRESENT

P O S I T I O N

• Assistant Business Development ( 2015 - Present )• Retail Creative Conceptor ( August 2014 -

Desember 2015 )• Product Line Designer ( November 2013 - August

2014 )

B R A N D S

Wakai, Paul Frank, Coca Cola, RIMOWA, Keds, Dyson, KOMONO, SHAGA, Carhartt, Havaianas, Manchester United, American Eagle Outfitters, Adidas, Reebok, Sperry, InteresThings, etc.

HOUSE OF MEMOIRÉ 2012 - 2013

P O S I T I O N

Art Director

C L I E N T S

Mazda, AJN Solusindo, Epsilon, PPKI 2012, Safran Turbomeca, Safran Morpho, Communicaption

WHITE PAPER ARTSPACE 2012 - 2013

P O S I T I O N

Head Creative

C L I E N T S

Stand Up Indo Tour, Chip Tunes Indo, IKJ, White Day Out, Bogor Next Generation, HIPMI

ACTIVATION

DYSON GRAND LAUNCH - Pacific Place, Jakarta, Indonesia ( 2015 )

PAUL FRANK SOUTH EAST ASIA SUMMIT & GRAND LAUNCH - Bali, Indonesia ( 2015 )

WHITE DAY OUT by White Paper ( 2013 )

PPKI 2012 Meet, Bogor ( 2012 )

ARTIST STUDIO, Paris Van Java, Bandung ( 2011 )

ORGANIZATION WORKS

KMSR ITB 2008P O S I T I O N

Menteri Dalam Negeri KMSR ITB (2008-2009)

GALI ITB 2006P O S I T I O N

Member of GALI ITB (2007-2012)

PASAR SENI ITB 2006P O S I T I O N

Main Stage Crew (LO)


CREATIVE& CONCEPT

WITH METROXGROUP

CONCEPTBRANDING STRATEGY

CREAT IVE MARKET INGART D IRECT ION

CREAT IVE DEVELOPMENT

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As a Part of MIND Team (Metrox Innovative New

Development), I play my role as a principal for the

Brand Team. I've been involved in both creative and

marketing side, from developing products to creating

strategy that based on data and market insights for

the brands to perform. As an Associate Business

Development Manager, I develop Business Plan for

brands & create Seasonal Collection plans. I also

involve in product/brands launch events, consumer

event, bazaar, CSR, and many more.

I also get the opportunity to create a new concept

for Metrox Group company profile, by redefining new

company values, vision & mision, and also give a new

face for the company.

These are some of my latest works with Metrox Group,

and selected Brands.

BRAND PORTFOLIO

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Metrox Franchise Marketing Kit

Tri Fold Brochure

2014

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Metrox "Redefining Lifestyle"

Video Company Profile

Concept & Art Direction

2015

Metrox Group - Company Profile

Branding & Content

2015

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MEZZO Multi Brand Store

Concept & Branding

2016

Metrox Exclusive Card

Art Direction

2015

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Paul Frank

Cover Artwork

2015

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VENUESUMMIT & EXHIBITION:

Warehouse 82Jl . Mertanadi No.82, Kuta Utara, Kabupaten Badung, Bali 80361, Indonesia

http:/ /www.thewarehouse82.com/

HOTEL:

IZE HotelJl . Kayu Aya No. 68, Oberoi - LaksamanaSeminyak, Bali 80361, Indonesia

http:/ /www.ize-seminyak.com/

RESTO:

Motel Mexicola RestoJl . Kayu Jati No 9, Petingenget Beach, Seminyak, Bali , Indonesia

http:/ /www.motelmexicolabali .com/

KU DE TA RestoJl . Kayu Aya No. 9 SeminyakBali , 80361, Indonesia

http:/ /www.kudeta.net/

PAUL FRANK SUMMIT THE PROPOSAL

Paul Frank Summit International

Concept , Creative Content

2015


PAUL FRANK SUMMIT 2015 Pin

PAUL FRANK SUMMIT 2015 Tote Bag

PAUL FRANK SUMMIT 2015 Logo Tees


PAUL FRANK SUMMIT 2015 Sunblock

PAUL FRANK SUMMIT 2015Gel Hand Sanitizer

PAUL FRANK SUMMIT 2015Body Lotion


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Paul Frank

Concept, Moodboard, Collection Plan,

Guidelines

2015

Wakai S/S15

Collection, Concept, Lookbook

2016

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Loco Churro

Wakai S/S15 Mascot Design

2016

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InteresThings

Business Plan, Concept

2015

KOMONO

Business Plan & Concept

2016

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PERSONAL PROJECT

GRAPHIC DES IGNBRAND DEVELOPMENT

MARKET ING TOOLSBRANDING

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Moyapoya. Indonesian clothing label prides itself on functional and easy to wear pieces that are suitable in all seasons. The simple details that we create can make statement to your casual lifestyle, a thing for your daily simplicity. Our limited collections consist of monochromatic, minimalist graphic exploration and involvement of textiles.

We are your daily dose of supplement to bring statement to your mundane life.

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Product Collection VOL.02

Collection Plan

2015

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Product Collection VOL.01

Collection Plan

2014

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Webstore

www.moyapoya.id

2015

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Social Media

Instagram @moyapoya_

2015

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Goodlife Collection & Branding

@goodlife.std

2015

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Dekat

Band Logo + Album Cover Design

2014

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Previous Logo Works

Multiple Purposes

2010 - 2013

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ARTWORKSELECTED WORKS

DRAWINGPAINT ING

MURAL

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NO GODS, NO COUNTRY, NO NATION

Hand Drawing

2014

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Portrait of Alan Greenspan

Pen on Paper

2014

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Portrait

Pen on Paper

2011

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Collective Drawing

Mixed Media on Paper

2014

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Mural for LEVEL03

Acrylic on Wall

2015

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Mural for Two Stories Good Food & Drinks

Mixed Media on Wall

2014

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Mural for CORRELATE

Acrylic on Wall

2016

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Mural for CORRELATE

Mixed Media on Wall

2016

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