Promotional Strategy of Dove

SUBMITTED BY:DIVYA JAISWAL PGP30018

Dove: "Baby" Print Ad

Dove: "MELINDA" Print Ad by Ogilvy Sao Paulo

Dove: "JENISE" Print Ad by Ogilvy Sao Paulo

Dove: "A-CUP" Print Ad by Ogilvy & Mather Shanghai

Dove: "THE CARBON PAPER AD" Print Ad by TORKE+CC

Dove: "THE DOVE AD MAKEOVER" Print Ad by Ogilvy & Mather London

Dove Soap: "VALENTINES DAY" Print Ad by Ogilvy & Mather London

Dove Soap: "CHRISTMAS FOLDOVER" Print Ad by Ogilvy & Mather London

Dove Deodorant: ""Blossom"" Print Ad by Ogilvy & Mather London

Dove Deodorant: ""Real People"" Print Ad by Ogilvy & Mather London

Dove Deodorant: ""Go Fresh"" Print Ad by Ogilvy & Mather London

Dove Deodorant: ""Dove Original"" Print Ad by Ogilvy & Mather London

PROMOTIONS

PROMOTIONS

PROMOTIONS

PROMOTIONS

PROMOTIONS

PROMOTIONS

PROMOTIONS

TV ADVERTISEMENTS – VIDEOS EMBEDDED IN FOLLOWING SLIDES