Download - jingles
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JINGLE
Jingles are musical messages written around the brand. It is a short song or tune used in advertising and for other commercial uses.
Give Me a Break ( Kit Kat ) You Deserve a Break Today ( McDonald’s ) It’s the Real Thing ( Coca-Cola ) Get a bucket of chicken, have a barrel of fun ( KFC ) The Ultimate Driving Machine ( BMW ) Pepsi Cola hits the spot ( Pepsi Cola )
Advantages
Jingles and their slogans have vaulted numerous companies and products to worldwide fame.. Advantages of JINGLES :
Easy to remember Build branding for company Cost Effective Jingles Attract Customers
Disadvantages
If your jingle becomes a huge hit, its effect eventually wears off as customers tire of constant airplay, or replace it with a new favorite jingle. Alternatively, consumers may hate the jingle so much it becomes a joke, or the ad does not convey its intended message.
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