gopal dairy project mba project report prince dudhatra

8/6/2019 GOPAL DAIRY PROJECT MBA Project Report Prince Dudhatra

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DECLARATION

I undersigned JINJUVADIYA SAGAR a student of F.Y.B.B.A, here by declare that the project

work presented in this report is my own work and have been carried out under the supervision of

MR.DEVDATT VYAS & MR. KULDEEP JOBANPUTRA of R.P.Bhalodiya College.

This work has not been previously report submitted to any other university for any other

examination.

DATE :-

PLACE :- Rajkot

SIGNATURE,

Sagar B. Jinjuvadiya

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ACKNOLEDGEMENT

Being a student of B.B.A. I am very glad to present my first project report under

standing the practical knowledge & I get the opportunity to integrate theory in practice.

I would like to thank my principal and college for giving this opportunity. I am

thankful to our proff. Devdatt Vyas & kuldeep jobanputra who give the guidance and

help.

I am also thankful to dairys all assistant manager and all staff that have help me

directly or indirectly and helpful in giving information and help me.

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PREFACE

As per requirement of Saurastra University, a student of F.Y.B.B.A. is required to take 10

days long for industrial training of any industry having separate personnel, production, marketing

and finance department. The work of preparing report is not possible by only one person. It is a

result of knowledge and guidance of many persons.

In the developing countries, like India, industry plays an important role in over all

economy. During this training and preparation of this report, a student gets an opportunity to

glance into the real business world.

During the 25.6.2007 to 4.7.2007 in year 2007-2008, I have undergone for the Industrial

training at Rajkot Dairy, Rajkot. In my case of preparing report, I am very thankful to the

executive officers and other members of Rajkot Dairy.

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PARTICULAR PAGE NO.GENERAL INFORMATION 6-16

PLANT(PRODUCTION) DEPARTMENT 17-28

MARKETING DEPARTMENT 29-37

FINANCE DEPARTMENT 38-45

PERSONNEL DEPARTMENT 46-56

FUTURE PLAN 57-58

CONCLUTION 59-60SUGGESION 61-62

ACHIVEMENT 63-64

SWOT ANALYSIS 65-66

BIBLIOGRAPHY 67-68

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Index


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Sr. No. Particular Page No1 GENERAL INFORMATION 82 INTRODUCTION 103 Location 114 ADDRESS 125 HISTORY AND DEVELOPMENT 136 SIZE OF UNIT 147 ORGANISATION CHART 15

8 MANAGING GROUP 16

General information

Name of unit Go

Year of establishment 1961

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Registered office Gopal

Dairy,

Dudh sagar marg,

RAJKOT 360003.

Phone No. (0281)2703473

Form of organization Co-operative

Society,

Designed By Unicef

Brand Amul &

Gopal

Major market RAJKOT.

Size of unit Large scale unit

Logo

Accounting year April to march

Main Product Milk

By Product Ghee, Buttermilk,

Panda.

Total workers permanents 275

Contract 300

Total investment More than 5,crore

Auditors P.H.Chotalia

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(Milk Audit office)

E-mail [email protected]

Fax (0281) 2703651

Bankers

1. S.B.I 2. S.B.S 3. B.O.B 4. I.C.I.C.I BANK

Introduction

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mailto:[email protected]:[email protected]


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The Gopal Dairy is a blessing to Rajkot as well as to farmers & villagers. People are benefited

due to Gopal Dairy because maximum amount is given t them.

This dairy was established in 1961. Govt. constructed the milk conversation plant at

Rajkot, with the help of UNICEF. That time it was a member of UNICEF. After that time till

1971 72, Govt. & co-operative society jointly hold it and then after 1972 it was in the hands of

co-operative society. Its mgt. is handled by Board of Directors.

It is a unit who makes no profit or no loss. The milk is sold to private traders. The milk is

such a commodity which is used in daily food.

LOCATION

The choice of location is one of the most important features of org.

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Rajkot 360003

Registered Office : Rajkot Dairy,

Dudh Sagar Marg,

Bhavnagar Road,

Rajkot 360003

History & Development

The Gopal Dairy is a blessing to the Rajkot District as well as to farmers and

villagers. People are benefited due to Gopal Dairy because maximum amount is given to them.

1956: In this year, Govt. constructed the milk conservation plant at Rajkot with the help

of UNICEF (United Nations, Internationals Children Energy Fund ) initial investment of this

unit was Rs. 1 core inclusive of cost of land, plant, building and other ancillaries. The plant was

managed by the Govt. at that time.

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1961: In this year, Rajkot District Gopal co-operative milk producers union Ltd. was

registered under co-operative societies act. The plant was managed by co-operative societies and

overseeing by Govt.

1972: After 1972 it was holded in the hands of co-operative society. Its mgt. is handled

by board of directors.

1983: In 1983, GDDC started the mgt, of the dairy plant under joint mgt. committee

concept for 5 years on leave and license agreement basis which expired on 1st November, 1988.

1988: GDDC handed over the mgt. to Rajkot District co-operative Milk producers

Union Ltd.

1999: It started packing of Amul Milk.

When GDDC handed over the mgt. of plant, union started to handle the mgt. In the

beginning of Dairy, its procurement was 18000 Ltr/day. At that time (beginning of the Dairy)

only a few people managed and looked after the dairy.

After some year, Rajkot Dairy becomes the member of Gujarat co-operative Milk

Marketing Federation.

Size of the Unit

The GOPAL DAIRY is a large-scale industry. Today dairy has latest &modern technology and good trained workers. Now GOPAL DAIRYis collaborationwith Amuldairywhich is popular all over the world & first at international level. In India it is one of the

best dairy.

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Gopal Dairy

G

A

R GD A

E T

N E

MainGate


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Aagi dam

14

Dudh sagar marg

Marketing

Department

Panda

Department

Parking &

Canting

PersonnelDepartment

(Finance, cash etc..)

OFFICE

Plant department


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Form of organization

Managing Director

Board of Director

Chairman

Production Personnel Marketing

Finance

Department Department Department Department

Production Personnel Marketing Finance

Officer officer officer officer

Workers workers workers workers

Managing group

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Rajkot Dairy (Gopal Dairy) has achieved a great position in saurashtra. This

dairy has a successful. The dairy has achieved success because its good managing

group. Managing group is as under.

Chairman : Shri Govindbhai S. Ranparia

BOARD OF DIRECTOR :-

: Shri Devendrakumar R. Desai

: Shri Bhikhabhai B. Bambhaniya

: Shri Laljibhai P. Vekaria

: Shri Kurjibhai L. Kathiria

: Shri Premjibhai N. Vaghesia

: Shri Dhirajbhai K. Bhuva

: Shri Ranchhodbhai A. Bhimani

: Shri Nathabhai H. Sakhia

: Shri Abdulrahim A. Baadi

: Shri Saaji M. Kadivar

: Shri Raghuvirbhai R. Patodi

Member of RDC Bank: Shri Ravjibhai P. Bhesaniya

Member of GCMMF : Shri J.M. Soni

Jilla Registrar : Shri J.M. Kataria

Member of NDDB : Shri (Dr.) H.A. Nadiyadvala

Managing Director : A.C. Sinha

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INDEX

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Dairys most of the work is done on automatic machinery. In this dairy the milk

is processed and products like ghee, butter, cream etc., are made from it. They are

using machinery with high technical advantages Dairys 80 % work is done

automatically.

The dairy collects milk from two chilling centre. One chilling centre is at

Wankaner and other at Motimarad.

ORGANISATION STRUCTURE

Plant Manager

Deputy Manager

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Assistant Manager

Shift Manager

Technical Officer

Supervisor

Plant Operator

Dairy Accountant

RAW MATERIAL

In production dept., they (Workers & Machineries) process on milk. They also

use milk polythene, pins with these raw materials.

For making Penda, they use milk, sugar, elaichi, choco-powder, kesar and pista.

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For making sterilized flavoured milk, they use milk, sugar, coliur and essence of

pista, kesar, rose and elarichi.

Generally, milk is used in every item of Gopal Dairy. So, we can say that, milk

is the main raw material of Gopal Dairys items.

MACHINERIES

Dairys 80 % work is done on automatic machinery. The dairy uses various

machineries. After 15 or 20 years they change the machineries. They are as under.

Chiller

Pasteurizer

Homogenizer

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Pouch filler

Butter churn

Ghee Ketlle (For making ghee)

Auto clave (For sterilizing milk bottle)

Can Washer

Crate Washer

Separator

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PRODUCTS OF GOPAL DAIRY

Gopal Dairys main product is milk but using milk, dairy makes many items.

They are as under.

Tonned Milk

Standard Milk

Full Cream Milk

Butter

Ghee

Butter Milk

Panda

Flavoured Milk (With different flavours)

Gopal Dairy also makes and sales products of Amul Dairy. They are as under.

Amul Shakti Milk

Amul Taza Milk

Amul Gold Milk

Ghee

Flavoured Milk

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FLOW CHART OF MANUFACTURING PROCES

Raw milk receiving on the Dock (RMRD)

Judging of Milk

Weighting

Chiller

Storage tank

Processing

Packing and storage in cold room

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MANUFACTURING PROCESS

This is the most important task of the unit. Dairy has set up its various plants. Its

most of the work is done by machineries. The manufacturing process of Gopal

Dairy is nothing but converting of raw milk into pasteurized milk and then packing

it into different types of bags. The manufacturing process is as under.

Raw Milk Receiving :

In this dairy, milk is procured from the various societies, established in neared

village of Rajkot district. Raw milk is brought by truck. The cans of milk are

emptied in the milk tank. After, dumping milk in milk tank is graded and weighted.

The samples from cans are sent to the laboratory.

Laboratory Testing :

The samples of milk, which is taken from each can, are tested for checking the

quantity of fat, SNF and Water. The samples are passed through milk tester

machine. The minimum fat should be 5 to 6 % in cows milk and 6.1 % in

buffalows milk.

Milk:

After finishing above process milk is sent t chiller. This chiller makes cold milk

then it is collected into storage tank. Then it is filtered and filtered milk is sent to

pasteurize. In pasteurizer, milk is hold slowly upto high temperature for destroying

bacteria and it is cooled at 4 c on this machine pasteurized milk is packed in the

polythene pouch as per the necessity. About 500 ml of milk is packed per pouch.

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Butter :

In this plant, fat cream is extracted from the milk and stored in the cream

separator. This cream is brought to the rolling machine, where it is churned

properly. This cream extracted and thus collected butter.

Ghee :

In this plant, butter is heated at 110 c. so that, butter transferred into ghee. After

making ghee, it is packed in polythene pouch. About 500 ml. ghee is packed per

pouch.

Sterilized Flavoured Milk:

The demand of sterilized flavoured milk is increased day by day. Flavoured milk

contains no fat and only SNF. It is prepared by using sugar, milk and essence. In

this plant, milk is heated at 120 c for 20 minutes and cooled at 8 c to 10 c with the

use of cream. They also pack w0rld famous brand milk Amul in this unit. The

same procedure is done in this dept for Amul milk. They are selling Amul milk of

three types. They are as under.

Amul Taza

Amul Shakti

Amul Gold

Pouch Packing :

In this plant, pouch packing is done very quickly. There are tour machines to

pack milk pouch. These machines are automatically operated. There are 5000

pouches packed in an hour.

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INDEX

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Sr. No. Particular Page No1 Introduction 31

2 Organization Structure 32

3 Pricing Policy 33

4 Distribution Channel 34

5 Advertisement 356 Sales Promotion 36

7 Competitors 37

INTRODUCTION

Marketing department is one of active department. In the organization. Market

means where the purchase and sale occur: As we know that todays world is very

competitive world. The business units in the market are involved in cut throat

competition.

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Asst. Manager

Marketing Officer

Marketing Organiser

Marketing Asst.

Junior Sales Asst.

Clerk.

PRICING POLICY

Price is an exchange value of product. Price of any item is largly depended on

companys expenditure.

The prices of various products are as under.

No. Name of product Quality Price (RS.)

1 Amul Tazza 500 ML 8.50

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2 Amul Shakti 500 ML 9.50

3 Amul Gold 500 ML 10.50

4 Butter Milk

(Gopal)

500 ML 4.50

5 Flavour Milk 200 ML 10.00

6 Ghee (Gopal) 500 ML 80.00

7 Ghee Tin 15 KG. 2400

8 Panda 1 KG. 120

DISTRIBUTION CHANNEL

The distribution channel plays an important role to distribute goods. Once a

product is ready for the sales, next procedure is of putting the product in the market

through different distribution channel. So that, product can be easily available to the

people at their doorstep. Distribution channel is as under.

Dairy

Agent

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Distributor

Customer

ADVERTISEMENT

Advertisement is a way of communication between the buyer and seller. Being a

co-operative firm, its main aim is social service. So, Rajkot dairy doesnt believe in

advertisement expense. Even if, to inform the public about products, they (marketing

staff) use the following method of publicity.

Through wall painting

Advertising in newspaper

Pamphlets.

Hording Boards

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Todays age is the age of competition. Competition is seen in each and every

field. But Rajkot dairy doesnt need sales promotion because whatever sale is there, it is

enough for the dairy.

Commission for Retailer

Product Commission (RS.)

LTR. Milk 0.35 Paisa

1 LTR. Ghee 5

Butter milk (paunch) 0.35 Paisa

Flavour Milk (200 ML.) 1

COMPETITORS

Competitors are the main hindrance to rum any org. well. Todays age is the age

of competition is seen in each and every field.

Gopal dairys competitors are as under.

Gayatri

Gangotri

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Sr. No. Particular Page No

1 Introduction 40

2 Organization Structure 41

3 Capitalization 42

4 Financial Planning 43

5 Working Capital 446 Distribution of profit 45

INDEX

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Organization structure

ASSISTANT GENERAL MANAGER

ASSISTANT MANAGER (ACCOUNT AUDIT)

ACCOUNTANT

SENIOUR ASSISTANT

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JUNIOUR ASSISTANT

CAPITALISATION

As finance is the blood for body in any organization. There should be proper

proportion for proper functioning of an organization.

In any organization the need of finance increases with the growth and

development of the firm. So it is divided into different forms like authorized capital,

paid-up capital, secured loan, unsecured loan and bank loan.

Fixed assets are those which are permanent and cannot be easily converted into

cash. They are long term investments of the company.

Depreciation is calculated o fixed assets by reducing balance method. The rate

of depreciation is as under.

Building (5%)

Plant and Machinery (10%)

Vehicles (15%)

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Finance planning

Financial planning is a first and most important function which is to be

performed by finance manager. It includes not only procurement but also allocation of

funds.

There are mainly two types of planning.

Short term planning

Long term planning

Short term planning : Short term financial planning means fulfillment

of immediate requirements of finance. It includes payment of salary and

wages to the employees. It also includes mgt. of current assets.

Long term planning: Long term financial planning means an eagle eye

of view on the problems and prospectus of the firm.

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As far as Rajkot dairy is concerned to keep approximately Rs. 4 to 5 lakh cash in

hand.

WORKING CAPITAL

Sufficient working capital is the necessity to run the business smoothly. To

maintain sufficient working capital, cash cycle must be well managed.

Working capital is the life blood of any company. Rajkot dairy sells and collects

4 to 5 Lakhs as working capital. As per the co-operative act, each unit can keep

minimum Rs. 2 Lakhs as working capital.

Last five year performance

Year Turn over (in ltr.)

2001-02 50.62 core2002-03 67.81 core

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2003-04 66.57 core

2004-05 87.18 core

2005-06 105.08 core

2006-07 131.74 core

Distribution of Profit

No. Particular Amount

Profit for distribution

1 Reserve fund (according to 25%) 11,14,517

2 Education fund (according to 2.5%) 1,11,451

3 Share dividend (according to 15%) 15,15,270

4 Dividend balance fund (according to 20%) 3,43,365

Share profit

5 Bonus fund (according to 80%) 10,98,771

6 Charity fund (according to 10%) 1,37,346

7 R & D fund (according to 3%) 41,203

8 Sahakar prachar fund (according to 5%) 68,673

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8 Promotion 55

9 Other Facilities 56

INTRODUCTION

Gopal Dairy is a co-operative organization in this unit many departments are

working. It has a well experience managerial staff. It also tries to extract work from

workers. The dairys relations between employers are good. Personnel mgt is very

important to run any type of business because personnel mgt deals with human

resources and they are satisfied.

The personnel dept. is also known as ADMINISTRATION. It also

discharges it duties. In this firm or every firm, recruitment selection, training and

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development, promotion, wages and salary administration etc. are performed by

personnel Department.

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WAGES AND SALARY ADMINISTRATION

The wages and salary administration is done by personnel dept. moreover, the

rate of salary and wages are decided as per the rules of Government.

The salary, bonus etc. are based on the post of employee. In entire year, an

employee gets 20 % bonus on his salary. Salary is directly deposited in the bank a/c

of the employee. ICICI bank has given ATM cards to al the employees of dairy.

The dairy pays wages in cash every 10 days to employee of plant dept.

Employees of other department. receive their salary every one month.

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TRAINING, DEVELOPMENT AND RECORDS

Training :

Training is a process of learning a sequence of programmed behavior. It is a

application of knowledge. It makes worker awareness about the task. The Rajkot

dairy also keeps more emphasis on training.

Development :

Development is a long term process. It is also refers general knowledge.

Development of org. is depended on the skill power of person, working in personnel

dept. it managerial power of a person is more then development of org. will be fast.

Personnel Record :

Personnel records are the systematic record of performance, attitude, efficiency

etc. of the employees, working in the org. personnel records also include details ofemployee like his name, age, address, educational, qualification, medical history,

his birthday, performance, experience etc.

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OTHER FACILITIES

The employees are the biggest assets of any union. To improve the efficiency &

effectiveness of employees the additional facilities are provided to them for their

convenience.

The facilities, provided by the dairy are as under.

(1) Quarter Facility: Rajkot dairy is a prosperous company. So it provides

residence or quarter facility to their employees as per their designation.

(2) Canteen Facility: The unit has it sown canteen near marketing department.

it provides a good quality of tea at lower cost of employees.

(3) Medical Facility: The B.O.D provides medical facility to their employees. It

takes only reasonable charge from employees.

(4) Uniform Facility: The unit provides cloths to their employees. It provides

two pair of clothes per year & it also provides woolen clothes every 3 years.

(5) Loan Facility: This unit provides loan to its employees from their provident

funds.

(6) E.S.I. Scheme: The full form of E.S.I. scheme is Employees State

Insurance. This scheme is for the benefit of employees. Under this scheme

workers can get financial help in case of accident etc.

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Future plans

As these should be done so that after achieving the planned goals the next goal

should be kept ready so that without wasting the valuable time the worker would start to

achieve the new goals.

In any organization the future plans are most required. This firm has also kept

some future plans for whole organization. Their future plan is that to sell butter inmarket in huge quantity which is done by them now a day.

They are also planning that to sell an ice-cream in near future. As they are

engaged in the milk product their future product will be also the milk only.

They are also planning to keep the unit working for 24 hours. Dairy also like to

provide better services, Better product, reasonable price and increasing no. of agents so

the dairys product and services can reach at all the costumers.

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Suggestions

This organization is working in the very efficient manner than any other

organizations. Still I would like to give some suggestions to them.

During my observation, I think no matter is to suggest Gopal Dairy because its

marketing mgt. & production mgt. are very effective & popular.

But, one thing I like to suggest that Gopal Dairy should increase its products

and production.

If firm feel that the Suggestions are suitable then firm should be implementedas fast as possible.

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This unit also got the certificate of ISO 9001:2000 in the year April-2005.

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S.W.O.T ANALYSIS

S.W.O.T ANALYSIS MEANS,

o S :- STRENTH

o W :- WEAKNESS

o O :- OPPORTUNITIES

o T :- THREATS

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S.W.O.T. ANALYSIS OF GOPAL DAIRY

STRENGTH:

Company has many strength points as underA. Maintain GOOD Quality

B.Covered most of market in Rajkot

C.Done many social work for social welfare

D.Regularly paid tax

WEAKNESS:

Company has no many products than any other dairy. So their profit remainas same like previous time.

OPPORTUNITIES:

Gopal dairy has not only market in Rajkot but also they covered whole Gujarat so

they have to require employee so the firm provided employeement who are skilled but

not they have work so dairy is useful in provided good employeement.

THREATS:

Threats mean their competitors.

Gopal dairys competitors are as under.

Gayatri

Gangotri

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3 Marketing Department M. C. kakkad

4 Finance Department J. P. shah

5 Administration Department L. G. Raval

In preparation of this report, I have used below books also.

Principles & Practice of Management

- L.M. Prasad

Forms of business organization

- prof.s.p.shah

- Dr.Paresh shah

- Prof. A.A.purohit

gopal dairy project mba project report prince dudhatra

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