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    D-Delhi

    L-LeasingF-FinanceI-IndianP-PremierL-League

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    It was in late June 2007 that two men arranged for a meeting for discussing

    an interesting but different sporting event.

    It was Lalit Modi (Vice-President of the Board of Control for Cricket in Indiawith Andrew Wildblood (International Management Group, the sports

    management ).

    Then in April 2008, the maiden IPL tournament which Modi had

    conceptualized and ideated was on the way to come on the forefront.

    In the month of February in 2008 experienced the hysterical player

    auction, created the not-so much needed media hype.

    The most powerful and rich Diaspora of the India community came up in

    the bidding process. The bigwigs are from the corporate sector to the

    entertainment industry who added all the needed lusture to the

    tournament.

    Whooping amounts for different players were being seen - $1.5m forMahendra Singh Dhoni, $1.35m for Andrew Symonds, $950,000 for Ishant

    Sharma. Cricket could be so costly an affair nobody could even think of.

    Everybody was waiting for recreating history in Indian cricket.

    Bollywood stars like Shah Rukh Khan, Preity Zinta, Shilpa Shetty - owner and

    co-owners of the Kolkata Knight Riders team; Kings XI Punjab and RajasthanRoyals respectively made this mega sports event all the more a success.

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    Objectives

    Market Entry strategies Personal Selling

    SWOT Analysis Cost leadership

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    istan

    Youngsters targeted

    Huge entertainmentCommercialization

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    Fan Following Curiosity

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    Local Talents Got Exposure.Will be Accepted Globally.New Market Segments

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    Early RetirementsIntegrity Towards CountryStrategy Copy

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    Title Sponsors

    Amt. $50 mn

    Umpire Sponsors

    Amt. $106 Crore

    Beverage Sponsors

    Amt. $12.5 million

    Official Partner

    Amt. $25 million

    Official Partner

    Amt. $22.5 mn

    Food Supplier

    Broadcaster

    Amt.$1.026 billion

    Official Partner

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    Success for2008 Season

    REVENUE MACHINE

    Huge growth for BCCI & other corporateNew forms of EntertainmentSpectacular Television Rating Point (TRP)ratingsPlatform for Youngsters

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    Success For 2009 Seasons

    Fourth spot of the Forbes list

    Record TV Viewership WorldwideBiggest Tournament after world cup

    Globalizing Cricket

    Boost more money

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    Success for 2010 Seasons

    Theatrical rightsIPL On lineIPL Tie up with VROCK Mobile

    PR ActivitiesDonation , Charity to South AfricanSchools

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    TEAM OWNER CAPTION COACH SPONSER AUCTIONED

    AMOUNT

    Royals

    Challenger

    Bangalore

    Liquor Barron

    Vijay Mallya

    (UB Group)

    Anil kumble Rey Jennings

    (South Africa)

    Royal

    Challenge &

    Other UB

    Brands

    $ 111.6

    Million

    Mumbai

    Indians

    Reliance

    IndustriesLtd.

    (Mukesh

    Ambani)

    Sachin

    Tendulkar

    Robin Singh Idea Cellular,

    Pepsi

    $ 111.9

    Million

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    TEAM OWNER CAPTION COACH SPONSERS AUCTIONED

    AMOUNT

    Kolkata

    Knight Riders

    Shahrukh

    Khan , Juhi

    Chawla , &

    jay Mehta

    Sourav

    Ganguly

    Dave

    Whatmore

    HDIL , Nokia,

    Belmonte

    $75.9

    Million

    Kings XI

    Punjab

    Preity Zinta,

    Ness Wadia,

    Surendra(Dabour

    Group)

    Kumara

    Sangakara

    Tom Moody

    (Australia)

    Spice

    Telecom, 9X,

    ProvogueCoca cola

    $ 76

    Million

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    TEAM OWNER CAPTION COACH SPONSERS AUCTIONED

    AMOUNT

    Delhi

    Daredevils

    GMR

    Infrastructure

    Gautam

    Gambhir

    Gerg

    Shipperd

    (Australia)

    Hero honda ,

    Kingfisher

    Airlines,

    Adidas,

    104FM

    $ 84

    Million

    Deccan

    Chargers

    Deccan

    Chronicle(Venkattram

    Reddy)

    Adam

    Gilchrist

    Darren

    Lehman(Australia)

    Deccan

    Chronicle,Puma, Mc

    Dowells,92.7

    FM,Pepsi,Kin

    gfisher

    Airlines

    $ 107

    Million

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    TEAM OWNER CAPTION COACH SPONSERS AUCTIONED

    AMOUNT

    Chennai

    Super kings

    India

    cements Ltd.

    M S Dhoni Stephen

    Fleming

    (New

    Zealand)

    India Cement,

    Aircel, Reebok,

    peter England

    Nevia , 9 Cloud

    $ 91

    Million

    Rajasthan

    Royals

    Emerging

    Media, Shilpa

    Shetty, RajKundra

    Shane

    Warne

    Shane

    Warne

    (Australia)

    Kingfisher,

    Puma, Boost

    ,UltratechCement

    $ 67

    Million

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    The inaugural season of the tournamentstarted on 18 April 2008 lasted for 46 days with 59 matches scheduled,out of which 58 took place and 1 was washed out

    due to rain. The final was played in DY Patil Stadium, Nerul , Navi Mumbai. The top four ranking sides progressed to the

    knockout stage of semi-finals followed by afinal. Rajasthan Royals defeated ChennaiSuper Kings in a last ball thriller and emerged asthe inaugural IPL champions.

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    The 2009 season coincided with the generalelection in India . Owing to concerns regarding players' security, the

    venue was shifted to South Africa. Finally Deccan charger defeated RoyalChallengers Bangalore in the final. Deccan set atarget of 144 with the help of Gibbs(53) and

    defended it.

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    The third [season] opened in January 2010 withthe auction for players. 66 players were on offer but only

    11 players were sold. In this season, Hyderabad Deccan Chargers did notplay at their preferred home location of Hyderabad, Indiadue to the ongoing political crisis in the Telangana region. The new bases for the champions this seasonwere Nagpur , Navi Mumbai and Cuttack. Four teamsqualified for the semi-finals. The first semi-final was wonby Mumbai Indians who defeated Bangalore Royal

    Challengers by 35 runs. Chennai SuperKings defeated Hyderabad Deccan Chargers in thesecond semi-final. The final was played between Chennai Super Kings

    and Mumbai Indians. Chennai Super Kings won by amar in of 22 runs.

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    On 21 March 2010, it was announced in Chennai that two

    new teams from Pune and Kochi will be added to the IPL forthe fourth season. Later, Lalit Modi was also removed from IPL chairmanshipby BCCI. On 5 December 2010, it was confirmed that Kochiwill take part in the fourth season of IPL. Chennai Super Kings won their second consecutive IPLtitle after defeating Royal Challengers Bangalore by 58 runs inthe fourth season of IPL The top four teams namely CSK, RCB, KKR and MI have

    also qualified for the Champions League. MI are the currentChampions League Twenty20 champions by defeating RCB inthe finals.

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    The fifth season, this time with 9 teams (after thetermination of the Kochi franchise) started on 4 April 2012 inMumbai, for which the players auction was held on 4 February2012 in Bangalore. The season saw IPL authority increasing the number ofplayers in each squad to 33 from the previous limit of 30 .

    The first match between Champions League 2020 winnersMumbai Indians and the defending champions Chennai SuperKings was won by Mumbai Indians by eight wickets. Man ofthe match Richard Levi scored a 35 ball 50 with 6 fours and 3

    sixes. The season will comprise of 9 teams, with 76 matches to beplayed. It began and will end in Chennai with the openingmatch on April 4 and the final on May 27. It will be played at 11venues

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    Bid amount need tobe specified

    Auction of

    player

    4 player under 21

    from catchment area

    Each squad min. 16

    player max.4

    international

    Awarding of

    franchisees

    Bid for more than

    1 city

    Potential franchisees

    submit bids

    Announcement of

    Tender inviting

    bids

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    IPL Season 1 : 91 cr. IPL Season 2 : major loss as IPL held in south Africa IPL Season 3 : 200 cr.

    Direct Tax : Rs 100 cr.Tax deduction at source TDS for the remuneration

    Paid to players , umpires, coach and commentators.

    Service Tax : Rs 100 cr.Advertising , marketing and consultancy services

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    Team franchising costs : A franchisee has to pay 10% of

    total franchisee costs every year to IPL . Player costs : US $ 4-6 mn. per year this includes cost ofmanager and