jagmohan p.&g

8/14/2019 jagmohan p.&g

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PROCTOR -AND

-GAMBLE
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WHO WE ARE

Three billion times a day, P&G brands touch the lives of people

around the world. Our corporate tradition is rooted in theprinciples of personal integrity, respect for the individual anddoing what's right for the long-term.

PURPOSEVALUESPRINCIPLESDIVERSITY

PURPOSE

VALUES PRINCIPLES DIVERSITY


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SCIENCE -BEHIND -BRANDSMany people think of P&G as simply a marketing companyand are surprised by the enormous depth and breadth of ourscience capability.

PRODUCT INNOVATIONTECHNOLOGY EXVHANGEEXPLORE HOW SCIENCE

PERFORM FOR YOUDOCTROL CARRIERS
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OUR-- COMMITMENT

Improving the lives of consumers worldwide isabout more than just great products. It's abouttaking responsibility for improving ourcommunities around the world through thework we do, as a Company and as individuals.

SOCIALRESPONSIBILITY

CORPORATE-GOVERNANCE


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M A J O R P R O D U C T S


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PROCTOR & GAMBLE

American company based in Cincinnati, Ohio that manufactures a wide

range of consumer goods.

P&G markets more than 300 brands including 22 billion-

dollar brands in more than 180 countries

The company is engaged in producing beauty, health, fabric,

home, baby, family and personal care products .

P&G is the 6th largest corporation in the world by marketcapitalization and 14th largest US Company by profit.

it competes against other branded products as well as retailers private-

label brands.

INTRODUCTION--
http://images.google.co.in/imgres?imgurl=http://www.dvorak.org/blog/wp-content/uploads/2007/03/pg.jpg&imgrefurl=http://www.misteriji.net/skrivna-zdruzenja/iluminatske-organizacije/vse-strani.html&usg=__vKeGkjskADlH4C6svR_MbYtE6N4=&h=284&w=283&sz=22&hl=en&start=71&um=1&tbnid=GpMg7mx3Ii11JM:&tbnh=114&tbnw=114&prev=/images%3Fq%3DIMAGES%2BOF%2BPROCTOR%2BNAD%2BGAMBLE%26ndsp%3D20%26hl%3Den%26sa%3DN%26start%3D60%26um%3D1http://images.google.co.in/imgres?imgurl=http://www.dvorak.org/blog/wp-content/uploads/2007/03/pg.jpg&imgrefurl=http://www.misteriji.net/skrivna-zdruzenja/iluminatske-organizacije/vse-strani.html&usg=__vKeGkjskADlH4C6svR_MbYtE6N4=&h=284&w=283&sz=22&hl=en&start=71&um=1&tbnid=GpMg7mx3Ii11JM:&tbnh=114&tbnw=114&prev=/images%3Fq%3DIMAGES%2BOF%2BPROCTOR%2BNAD%2BGAMBLE%26ndsp%3D20%26hl%3Den%26sa%3DN%26start%3D60%26um%3D1


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COMPETETIVE STRATEGY The product Company Analysis is a highly

comprehensive research analysis on the particularcompany and its competitors.

A PEST Framework Analysis of the industry, and

then moves on to analyzing the company itself.

A SWOT Framework Analysis of that company as well as its

competitors completes this in-depth product - Company Analysis

Research.

The Procter & Gamble Company (P&G) focuses on shifting its

product portfolio to faster growing high margin businesses.

The company intends to concentrate on its core business

(through innovation) .


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The company's operations are categorized into 3 "Global

Business Units" with each Global Business Unit divided into

"Business Segments .Beauty Care. Beauty segmentGrooming segmentHousehold Care

Baby Care and Family Care segmentFabric Care and Home Care segmentHealth & Well-BeingHealth Care

Snacks, Coffee and Pet

Care

SEGMENT-OFPAND G


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FINANCIAL-HIGHLIGHTS

AMT. IN MLN 2009 2008 2007NET SALE $79,029 $81,748 $74832

OPERATINGINCOME 16123 16637 15003

NET-INCOME 13436 12075 10340


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SELLING -STRATEGY P&G had earlier pronounced that its strategy would largely revolve around the urban consumer,

given the huge growth potential .

P&G's decision to concentrate on high-margin segments is also drivenby the need to sustain its marketing drive .

..

. P&G's ad spend ran up to Rs 80 crore-an estimated 11 per cent of itssales of the advertised products .

P & G has always focused it energy and strategy on better and quality

products.

EXAMPLE--it began selling shampoo sachets at the price of Rs.3. Slowly and slowly

rural masses acceptedshampoo a big way and start asking for the smallbottles of shampoo.

competitors in the Philippines and China


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VALUE-PRICING-STRATEGY

.it boosted advertising while simultaneously curbing its

distribution channel deals (in-store displays, trade deals)

logistical efficiency- P&G was concerned with the costof administering promotions .

Impact of promotions on brand loyalty, fearing that on

one hand they attracted "cherry-picking" bargain

hunters .

.Reduces coupan exp. By 50%Reduces disribution exp.& dealexp.by 20%And increases advertising exp.-20%


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BEAUTY

GROMMING

HEALT-HCARE

SNACKS COFFE

PETC-ARE

HOME-CARE

FABRIC- CARE

DIFFERENT-SEGMENTS

OF P&G--

85%-SALE

90%SALE


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Five GBUs Operate in the Seven MDOs

Global Business Units (GBUs)

Business Strategy and Planning Brand Innovation and Design

New Business Development Full Profit Responsibility

Market Development Organizations (MDOs

Market Strategy Customer Development External Relations Recruiting

North America

Latin AmericaWestern EuropeGreater ChinaASEAN, Australasia, and IndiaNortheast AsiaCentral & Eastern Europe,

Middle East, and Africa


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SUMMARY

According to a study by the (NCAER).2.3 million urban households as against 1.6 million households in

rural areas.

. Many of the FMCG companies are already busy formulating their ruralmarketing strategy to tap the potential before competition.

The middle and high-income market is expected to grow from 46 millionto 59 million.

To increase sales, growing the consumer pie rather than sharing it, hasemerged as one of the key strategies being used by FMCG majors .

Insensitive nature of the premium end of the market suits P&G, whichhas not been entirely comfortable fo other players in fmcg market.


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Presented by

Jagmohan kothari

jagmohan p.&g

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