kottakkal arya vaidya

8/3/2019 KOTTAKKAL ARYA VAIDYA

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RESHMA V K10KUCMA033

KOTTAKKAL ARYA VAIDYA SALAPVT LTD


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INTRODUCTION

Ayurveda is a holistic healing science whichcomprises of two words.

Ayus means life and Veda meansknowledge or science.

Ayurveda is a science dealing not only withtreatment of some diseases but is a complete

way of life.Objectives ofAYURVEDA:-

Healthy mans regimen

Maintaining personal, social and civic hygiene for theorderly up keep of positive health.


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INDUSTRIAL PROFILE

World scenario

80% of the ASIAN AND AFRICAN populationdepends on traditional medicine for primaryhealth care .

More than 100 countries have regulations forherbal medicines.

Indian scenario

The annual turnover of Indian herbal industrywas increased year by year by 15 %

Herbal industry in India uses about 8000medicinal plants. About 8000 drug

manufactures in India, there are however not


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COMPANY PROFILE

Century old Charitable InstitutionFounded in 1902 by

Vaidyaratnam P.S Varrier

KottakkalAryaVaidyaSala Pvt Ltd

(AVS) is one of the popular

manufacturers of Ayurvedic

medicines.

AVS offers 530classical


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AVS have 23 branches and 1500

authorised dealer.Three factories:-

Kottakkal,Kanjikode,Nanjakodu

Mission and vision:-

Propagation of Ayurveda

Objectives of oraganization:-

To manufacture high quality Ayurvedicmedicines .


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MEDICINES MANUFACTURED

Medicines produces about 1000 medicines,that can be catagorised mainly into 9types :-

1. Arishta / Asava (Fermentedformulation)2. Bhasma (powdered drug)3. Churna (Powdered herb)4. Ghrita (Ghee based)

5. Gulika (Pill)6. Kashaya (Decoction)7. Leha (Electuary)8. Rasakriya (Collerium)

9. Taila / Kuzhampu (Oil based)


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ORGANIZATIONALSTRUCTURE


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Departmental DetailsThe institution has mainly have10

departments. They are:-

Finance.

Personnel and legal.Administration.

Marketing.

Production.

Research and Development.

Hospitals.

Engineering.


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SWOT ANALYSIS

Strengths:-

Long tradition of 109 years so high reputationand goodwill.

Excellent manufacturing facilities.Dedicated workforce.

Strong R&D department.

Superior quality goods.

Environment friendly.

Market leaders.

Weakness:-


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Opportunities:-

Herbs are considered to be very essential item.

Hence there is always possibility for stabledemand.

Cultivation and preservation of rare medicalplants.

Enhanced public awareness about theusefulness of Ayurvedic treatments.

Increased preference for Ayurvedic treatments.

Linking of Ayurveda Indian Tourism.

Threats:-

Change in consumer attitude and preferences.

High competition in the market.


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FINDINGS:-

Adequate safety and welfare facilities of the

workers.Good employer-employee relationship.

Free medical camps and seminars all over thecountry.

Highly efficient and well equipped laboratory inR&D section.

AVS promotes our culture through NATYASANGAM.

RECOMMENDATION:-

Give more important to new innovations

Expand distribution area.


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CONCLUSION

Since its inception Arya Vaidya Sala hasbeen manufacturing Ayurvedic medicinesof the highest quality and purity, accordingto the Ayurvedic texts under strict

supervision.

Objectives of Ayurvedic medicine are mostcommendable in AVS.

It places a great deal of emphasis upon theability to be at complete peace with one's

self and the world, for each person toestablish a balanced sense of mental,

physical, and spiritual well-being.


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THANK YOU

kottakkal arya vaidya

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