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    Rajalakshmi Nagar, Thandalam, Chennai- 602105

    (Affiliated to ANNA UNIVERSITY)

    BONAFIDE CERTIFICATE

    Certified that the project report MARKETING FOR A NEWLY LAUNCHED BRANCH

    OF M/s.ONLIVEGLOBAL is the bonafide work of Mr. S.LAKSHMI NARAYANAN

    (21108631044) who carried out the project work under my supervision. Certified further that to

    the best of my knowledge the reported herein does not from part of any other project report or

    dissertation on the basis of which a degree or award was conferred on an earlier occasion on this

    or any other candidate.

    Prof.Dr.C.B.RAGOTHAMAN Prof. T.C. THOMAS, M.Com., M.B.A., M.Phil

    Internal Guide HEAD OF THE DEPARTMENT

    Dept. of Management Studies Dept. of Management Studies

    Rajalakshmi Engineering College Rajalakshmi Engineering College

    Thandalam Thandalam

    Chennai- 602105 Chennai- 602105

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    BONAFIDE CERTIFICATE

    Certified that the project report titles MARKETING FOR A NEWLY LAUNCHED

    BRANCH OF M/s. ONLIVEGLOBAL is a benefited

    project work of

    Mr. S.LAKSHMI NARAYANAN, (Reg. No. 21108631044) who carried out research under

    my supervision certified further, that to the best of my knowledge the work reported herein does

    not form part of any other project report or dissertation on the basis of which a degree or award

    was conferred on an earlier occasion on this or any other candidate.

    Internal Guide

    Prof.Dr.C.B.Ragothaman

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    DECLARATION

    I, S.LAKSHMI NARAYANAN, Reg.No: 21108631044, a bonafide student of

    DEPARTMENT OF MANAGEMENT STUDIES, RAJALAKSHMI ENGINEERING

    COLLEGE, Thandalam would like to declare that the project titled MARKETING FOR A

    NEWLY LAUNCHED BRANCH OF M/s. ONLIVEGLOBAL, Chennai in partial

    fulfillment ofM.B.A course ofANNA UNIVERSITY is my original work.

    Place:

    Date:

    (S.LAKSHMI NARAYANAN)

    ACKNOWLEDGEMENT

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    My heart-felt gratitude to our beloved Director Mr. P. S.PANDIYAN B.Tech., MBA., B.L.,

    IAS (Retd.) and Dynamic Dean Prof. S.SANKAR B.E., M.Tech., MBA (IIM C) for giving

    me this wonderful opportunity.

    I extend my thanks to Prof.Dr.C.B.RAGOTHAMAN forhis precious advice and guidelines

    regarding the project.

    I thank my external guide Mr.SOORAJ KUMAR R (CMO of OLG) who kept pace and

    enlightened me with their suggestions during the whole period of project and gave me good

    training on Share Market.

    I convey my heartiest thanks to my beloved Parents who helped me to complete this Herculean

    task assigned to us, without them this book couldnt have seen the light of the day. The light of

    Spirit will always burn in us, because they nourished so mercifully.

    I finally thank my Friends and others who helped me to complete this project in one-way of the

    other.

    515, 54th Cross, 3rd Block, Rajajinagar, Bangalore 560 010.

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    Ph.: +1-651-780-7524 (US) E-mail: [email protected]

    Date: 27/06/09

    Dear Mr. Lakshmi Narayanan S,

    Welcome to OnLiveGlobal.

    I am pleased to offer you employment as a Summer Intern with OnLiveGlobal.

    I am eager to have you as a part of our team. I foresee your potential skills as a valuable

    contribution to our company and clients. Your appointment as a Summer Intern in our marketingdepartment will commence on 30th June, 2009 and ends by 28th July 2009. In this capacity, you

    will be entitled to a monthly remuneration (gross compensation) of Rs 7,000/-.

    Your internship offer with OnLiveGlobal is designed to give you a learning experience on two

    different levels domestic and international. As such, you will be working 5 days a week (Mon-

    Fri) and your working hours and your responsibilities will be as follows:

    09:00 Hrs 14:00 Hrs (IST) Domestic Business Development

    18:30 Hrs 22:30 Hrs (IST) US Lead Generation and Business Development

    You will be entitled to allowances and benefits as decided by the management, based on your

    work-related expenses. You shall receive your payment on the last business day of every month

    during your stay with OnLiveGlobal. Leave details and other company policies are available at

    www.OnLiveGlobal.com in the employee back office. These policies are reviewed and posted on

    the site from time to time by the management.

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    http://www.onliveglobal.com/http://www.onliveglobal.com/
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    515, 54th Cross, 3rd Block, Rajajinagar, Bangalore 560 010.

    Ph.: +1-651-780-7524 (US) E-mail: [email protected]

    Date: 13/08/09

    TO WHOMSOEVER IT MAY CONCERN

    This is to certify that Mr. Lakshmi Narayanan S has successfully completed his Summer

    Internship Project in Marketing For A Newly Launched Branch Of M/S. OnLiveGlobal undermy guidance.

    The duration of his project was from 30.06.2009 to 27.07.2009.

    I am pleased to inform you that as a summer intern with OnLiveGlobal, Mr. Lakshmi Narayanan

    S has made valuable contributions in terms of formulating new marketing approaches in a short

    time period. He was successfully able to clock decent revenues for the organization by

    generating three new projects, an achievement appreciated across our industry.

    Additionally, Id like to inform you that Mr. Lakshmi Narayanan S is a person who is sober aswell as ambitious, and is therefore able to tackle even the most difficult situations at work while

    maintaining his calm and professional demeanor.

    Sincerely,

    Sooraj Kumar R CMO

    OnLiveGlobalPh.: +91 98865 31 911

    E-mail: [email protected]

    CONTENTS

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    Serial No. Table of Contents Page No.

    1. INTRODUCTION

    1.1 Marketing

    1.2 Online Marketing

    1.3 Company Profile

    1.4 Product Profile

    1.5 Scope & Objectives

    1.6 Advantages & Limitations

    11-14

    15-18

    19-21

    22-25

    26-27

    28-29

    2. TECHNIQUES ADAPTED 30-34

    3. REVIEW OF LITERATURE 35-38

    4. RESEARCH METHODOLOGY

    3.1 Definition

    3.2 Research Design

    40

    41

    5. FINDINGS 43

    6. SUGGESTIONS & RECOMMENDATIONS 44-45

    7. CONCLUSION 46

    8. BIBLIOGRAPHY 49

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    Introduction

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    Marketing

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    Marketing:

    Business has two major functions: Marketing and Innovation.

    Marketing is defined by the American Marketing Association as the activity, set

    of institutions, and processes for creating, communicating, delivering, and exchanging

    offerings that have value for customers, clients, partners, and society at large. The term

    developed from the original meaning which referred literally to going to market, as in

    shopping, or going to a market to buy or sell goods or services.

    The Chartered Institute of Marketing defines marketing as "The management

    process responsible for identifying, anticipating and satisfying customer requirements

    profitably."

    Marketing practice tended to be seen as a creative industry in the past, which

    included advertising, distribution and selling. However, because marketing makes

    extensive use of social sciences, psychology, sociology, mathematics, economics,

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    anthropology and neuroscience, the profession is now widely recognized as a science,

    allowing numerous universities to offer Master-of-Science (MSc.) programmes. The

    overall process starts with marketing research and goes through market segmentation,

    business planning and execution, ending with pre and post-sales promotional activities. It

    is also related to many of the creative arts. The marketing literature is also infamous for

    re-inventing itself and its vocabulary according to the times and the culture.

    Seen from a systems point of view, sales process engineering views marketing as

    a set of processes that are interconnected and interdependent with other functions, whose

    methods can be improved using a variety of relatively new approaches.

    Marketing Orientations:

    Marketing orientations

    An orientation, in the marketing context, relates to a perception or attitude a firm

    holds towards its product or service, essentially concerning consumers and end-users.

    There exist several common orientations:

    Product orientation

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    A firm employing a product orientation is chiefly concerned with the quality of its

    own product. A firm would also assume that as long as its product was of a high standard,

    people would buy and consume the product.

    This works most effectively when the firm has good insights about customers and

    their needs and desires, as for example in the case of Sony Walkman or Apple iPod,

    whether these derive from intuitions or research.

    Sales orientation

    A firm using a sales orientation focuses primarily on the selling/promotion of a

    particular product, and not determining new consumer desires as such. Consequently, this

    entails simply selling an already existing product, and using promotion techniques to

    attain the highest sales possible.

    Such an orientation may suit scenarios in which a firm holds dead stock, or

    otherwise sells a good that is in high demand, with little likelihood of changes in

    consumer tastes diminishing demand.

    Customer orientation

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    A firm in the market economy survives by producing goods that persons are

    willing and able to buy. Consequently, ascertaining consumer demand is vital for a firm's

    future viability and even existence as a going concern.

    Organizational orientation

    All departments of a firm should be geared to satisfying consumer wants/needs.

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    Online Marketing

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    Internet marketing also referred to as i-marketing, web marketing, online marketing, or

    eMarketing, is the marketing of products or services over the Internet.

    The Internet has brought many unique benefits to marketing, one of which being

    lower costs and greater capabilities for the distribution of information and media to a

    global audience. The interactive nature of Internet marketing, both in terms of providing

    instant response and eliciting responses, is a unique quality of the medium. Internet

    marketing is sometimes considered to have a broader scope because it not only refers to

    digital media such as the Internet, e-mail, and wireless media; however, Internet

    marketing also includes management of digital customer data and electronic customer

    relationship management (ECRM) systems.

    Internet marketing ties together creative and technical aspects of the Internet,

    including design, development, advertising, and sale.

    Internet marketing also refers to the placement of media along different stages of

    the customer engagement cycle through search engine marketing (SEM), search engine

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    optimization (SEO), banner ads on specific websites, e-mail marketing, and Web 2.0

    strategies. In 2008 The New York Times working with comScore published an initial

    estimate to quantify the user data collected by large Internet-based companies. Counting

    four types of interactions with company websites in addition to the hits from

    advertisements served from advertising networks, the authors found the potential for

    collecting data upward of 2,500 times on average per user per month.

    Business models:

    Internet marketing is associated with several business models:

    * e-commerce goods are sold directly to consumers (B2C) or businesses (B2B),

    * publishing the sale of advertising,

    * lead-based websites an organization generates value by acquiring sales leads fromits website, and

    * affiliate marketing A process in which a product or service developed by one

    person is sold by other active seller for a share of profits. The owner of the product

    normally provide some marketing material ( sales letter, affiliate link, tracking facility).

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    There are many other business models based on the specific needs of each person

    or business that launches an Internet marketing campaign.

    One-to-one approach

    The targeted user is typically browsing the Internet alone, so the marketing

    messages can reach them personally. This approach is used in search marketing, where

    the advertisements are based on search engine keywords entered by the user.

    And now with the advent of Web 2.0 tools, many users can interconnect as

    "peers."

    Appeal to specific interests

    Internet marketing and geo marketing places an emphasis on marketing that

    appeals to a specific behavior or interest, rather than reaching out to a broadly-defined

    demographic. "On- and Off-line" marketers typically segment their markets according to

    age group, gender, geography, and other general factors. Marketers have the luxury of

    targeting by activity and geolocation. For example, a kayak company can post

    advertisements on kayaking and canoing websites with the full knowledge that the

    audience has a related interest.

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    Internet marketing differs from magazine advertisements, where the goal is to

    appeal to the projected demographic of the periodical. Because the advertiser has

    knowledge of the target audiencepeople who engage in certain activities (e.g.,

    uploading pictures, contributing to blogs) - the company does not rely on the expectation

    that a certain group of people will be interested in its new product or service.

    Geo targeting

    Geo targeting (in internet marketing) and geo marketing are the methods of

    determining the geolocation (the physical location) of a website visitor with geolocation

    software, and delivering different content to that visitor based on his or her location, such

    as country, region/state, city, metro code/zip code, organization, Internet Protocol (IP)

    address, ISP or other criteria.

    Different content by choice

    A typical example for different content by choice in geo targeting is the FedEx

    website at FedEx.com where users have the choice to select their country location first

    and are then presented with different site or article content depending on their selection.

    Automated different content

    With automated different content in internet marketing and geomarketing the

    delivery of different content based on the geographical geo-location and other personal

    information is automated.

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    Company Profile

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    About OnLiveGlobal:

    The company is launched in the month of June-2006, at Nasik. Since then the

    company has served numerous clients worldwide. The company has bagged many long-

    term clients who now turned out as companys testimonials.

    OnLiveGlobal, having staffs from all states in South India offers quality and cost

    effective IT support services round the clock. Our specialization spans over technical

    support, billing support, sales support, customer support, phone support and monitoring

    service. OnLiveGlobal offers four main services with its respective divisions.

    OLG offer Sales Support, Customer Support, Billing and Technical Support in

    our Outsourced Support Wing. The major highlights of our support services are:

    Customized Solutions based on the requirements of our clients.

    Highly Experienced staff with excellent communication skills.

    The company believes in the satisfaction of the clients and makes it as top priority

    by offering guaranteed 100% work level. Whether you are a New Company or a

    Established Company, OLG has plans for you.

    The company launched its new branch in Bangalore, in order to capture local

    market.

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    OnLiveGlobal provides Anonymous Support and your clients will never be able

    to find out that you have outsourced your support needs.

    OLG accepts Credit Cards and all the transactions are processed by PayPal Inc.,

    which maintains highest security to keep your financial details secure.

    Any company can enjoy bulk discounts with OLG, also its introductory offer.

    The company offers its services regardless to the website you run online. For

    example, OLG offers Live Support to an online shoe-mart, online shopping mall, and

    numerous webhosting companies and so on.

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    List of products of OnLiveGlobal:

    OLG proudly calls its various services as their products. They offer products that are

    feasible for almost all types of customers online.

    Their major products are:

    Technical Support

    Customer Support

    Sales Support

    Billing Support

    Monitoring service

    Under each service offered, there are plans for variety of customers. Following is the list

    of plans available for various services.

    Plans under Dedicated L1, L2 and L3 Technical Support

    Per Incident L1, L2 and L3 Technical Support L1, L2 and L3 refer to

    Level-1, Level-2 and Level-3 respectively. Here, level refers to the

    seriousness of the call

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    Unlimited Incidents L1,L2 and L3 Technical Support By opting this

    plan, client has to pay a fixed amount every month and the OLG will pick

    any number of technical calls

    Plans under Customer Support

    Per Incident Customer Support This refers to the number of calls that

    OLG receive and the customer will be charged based on the number

    Unlimited Incidents Customer Support This refers to a fixed amount that

    the client has to pay every month and can enjoy unlimited calls picked by

    the OnLiveGlobal

    Plans under Sales Support

    Per Incident Sales Support This is similar to the plan mentioned in

    Technical and Customer Support

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    Unlimited Incidents Sales Support - This is similar to the plan mentioned

    in Technical and Customer Support

    Plans under Billing

    Per Incident Billing Support This is similar to the plan mentioned in

    Technical and Customer Support, except that here auditing for the number

    of incidents will be done by the OLG and charges extra

    Dedicated Staff

    Under this plan OLG assigns a dedicated staff for your support needs, as per your

    requirements. This again falls under various plans, but in simple this is totally customized

    so that the customers can choose the timings and OnLiveGlobal schedules staffs based on

    it.

    Server Administration & Monitoring Support

    Here, server administration for various webhosting clients will be taken

    care by the OnLiveGlobal and they will be charged based on the hours and the problems

    faced during monitoring.

    Total Technical Care

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    This plan deals with the total backend support of any company will be

    taken care by the OLG and it again is the customized service.

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    Scope and Objectives

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    Scope:

    Establishing the company in an entirely new location

    Introducing the new branch to the world of web

    Adapting new marketing strategies on the internet, so that enhancements

    on those strategies can be done later, and can be implemented to other

    branches as well

    Building the organization as leading in South India

    Needs:

    Utilize the companys reputation when there is scope

    Reduce the response time, by launching a new branch

    Primary Objective:

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    To build the company as largest brand in South India, within a couple of years.

    Secondary Objective:

    To find out the various strategies that can be implemented and build various

    techniques for the organizational development.

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    Advantages & Limitations

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    Advantages:

    Internet marketing is always inexpensive

    Marketing campaigns would reach wide audience

    The nature of the medium allows consumers to research and purchase products

    and services at their own convenience

    Internet marketers also have the advantage of measuring statistics easily and

    inexpensively

    Variety of methods can be used all at a time

    Internet marketing as of 2007 is growing faster than other types of media

    Limitations:

    Internet marketing requires customers to use newer technologies rather than

    traditional media

    Low-speed Internet connections

    From the buyer's perspective, the inability of shoppers to touch, smell, taste or

    "try on" tangible goods before making an online purchase can be limiting

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    Techniques Adapted

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    Marketing Techniques:

    Following are the list of marketing techniques adapted, in order to establish the

    new branch among existing customers and prospective.

    E-mail marketing

    Cold calling

    SEO

    Viral marketing

    Sales letters

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    E-mail marketing

    E-mail marketing is a form of direct marketing which uses electronic mail as a

    means of communicating commercial or fundraising messages to an audience. In its

    broadest sense, every e-mail sent to a potential or current customer could be considered

    e-mail marketing. However, the term is usually used to refer to:

    * sending e-mails with the purpose of enhancing the relationship of a merchant

    with its current or previous customers and to encourage customer loyalty and repeat

    business,

    * sending e-mails with the purpose of acquiring new customers or convincing

    current customers to purchase something immediately,

    * adding advertisements to e-mails sent by other companies to their customers,

    and

    * sending e-mails over the Internet, as e-mail did and does exist outside the

    Internet (e.g., network e-mail and FIDO).

    Researchers estimate that United States firms alone spent US$400 million on e-

    mail marketing in 2006.

    Cold Calling

    Cold calling is the process of approaching prospective customers or clients,

    typically via telephone, who were not expecting such an interaction. The word "cold" is

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    used because the person receiving the call is not expecting a call or has not specifically

    asked to be contacted by a sales person.

    Telemarketing is the other form of Cold calling, which is defined as,

    Telemarketing (known as telesales in the UK and Ireland) is a method of direct

    marketing in which a salesperson solicits to prospective customers to buy products or

    services, either over the phone or through a subsequent face to face or Web conferencing

    appointment scheduled during the call.

    Telemarketing can also include recorded sales pitches programmed to be played

    over the phone via automatic dialing. Telemarketing has come under fire in recent years,

    being viewed as an annoyance by many.

    SEO

    Search engine optimization (SEO) is the process of improving the volume or

    quality of traffic to a web site from search engines via "natural" ("organic" or

    "algorithmic") search results. Typically, the earlier a site appears in the search results list,

    the more visitors it will receive from the search engine. SEO may target different kinds of

    search, including image search, local search, and industry-specific vertical search

    engines. This gives a web site web presence.

    As an Internet marketing strategy, SEO considers how search engines work and

    what people search for. Optimizing a website primarily involves editing its content and

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    HTML and associated coding to both increase its relevance to specific keywords and to

    remove barriers to the indexing activities of search engines.

    The acronym "SEO" can also refer to "search engine optimizers," a term adopted

    by an industry of consultants who carry out optimization projects on behalf of clients, and

    by employees who perform SEO services in-house. Search engine optimizers may offer

    SEO as a stand-alone service or as a part of a broader marketing campaign. Because

    effective SEO may require changes to the HTML source code of a site, SEO tactics may

    be incorporated into web site development and design. The term "search engine friendly"

    may be used to describe web site designs, menus, content management systems, images,

    videos, shopping carts, and other elements that have been optimized for the purpose of

    search engine exposure.

    Another class of techniques, known as black hat SEO or Spamdexing, use

    methods such as link farms, keyword stuffing and article spinning that degrade both the

    relevance of search results and the user-experience of search engines. Search engines

    look for sites that employ these techniques in order to remove them from their indices.

    Viral Marketing

    The buzzwords viral marketing and viral advertising refer to marketing techniques

    that use pre-existing social networks to produce increases in brand awareness or to

    achieve other marketing objectives (such as product sales) through self-replicating viral

    processes, analogous to the spread of pathological and computer viruses. It can be word-

    of-mouth delivered or enhanced by the network effects of the Internet. Viral promotions

    may take the form of video clips, interactive Flash games, advergames, ebooks, brandable

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    software, images, or even text messages. The basic form of viral marketing is not

    infinitely sustainable.

    The goal of marketers interested in creating successful viral marketing programs

    is to identify individuals with high Social Networking Potential (SNP) and create Viral

    Messages that appeal to this segment of the population and have a high probability of

    being passed along.

    The term "viral marketing" has also been used pejoratively to refer to stealth

    marketing campaignsthe unscrupulous use of astroturfing on-line combined with under

    market advertising in shopping centers to create the impression of spontaneous word of

    mouth enthusiasm.

    Sales Letters

    A letter, which is written that to sell the goods or services. It is written in the way

    of the reader to persuade that what you are trying to sell whom he needs. Some products

    like books, magazines, rugs, furniture, clothing, medicines are directly sold to the

    consumers by means of letters. The letters are sent to carefully selected consumers along

    with illustrated circulars, reply cards, order forms and reply envelops. Instead of doing

    the entire selling business by mail, sales letter are also written to solicit enquiries, which

    are followed by further letters of information, telephone or personal call.

    Many enquiries are unsought. Many enquiries are the result of sales letters and

    advertisements in newspapers and magazines. In response to these enquiries, form letters

    and printed material are sent by as a follow up. Letters may be used to arouse interest in

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    customers so that they may visit the store to buy. Sales letter may be used to build up

    goodwill by thanking customers for their patronage, extending the season's greetings

    announcing new conveniences or services. They aim at cultivating relationships that lead

    indirectly to sales.

    Review of Literature

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    The findings showed that the online communication tools such as online advertising and public

    relations are the most important tools within the online toolbox. Furthermore, the way to

    communicate with stakeholders onthe Internet is through intranets, extranets, Websites, E-mail

    and Chat functions. The main functions of websites are to provide general information, provide

    customer service and support, as well as improve communication with stakeholders.

    Online sales promotions for products and services

    University essay from Lule tekniska universitet/Industriell ekonomi och

    samhllsvetenskap/Industrial marketing and e-commerce

    Promotion is one of the key of the four Ps in the marketing mix and as such has a key role to play

    in market success. The Internet's potential to provide an efficient channel for marketing

    communications is overwhelming. Many marketing communication researchers have realized

    that this new medium would bring new opportunities for the marketing communication process

    with its popularity as a medium to target consumers. An increase in the use of websites forpromotion of consumer products by organizations is expected.

    Organizations encourage visits to their websites by the use of integrated marketing

    communications. However, while advertisements are quite popular and a big business on the

    Internet, sales promotions on the Internet have not caught up yet. The aim of this thesis is to

    provide better understanding on the use of sales promotions for consumer products in an online

    environment. In order to reach this purpose, research questions on the types of sales promotions

    used online, as well as describing the environment in which they existed, were stated. Based onthese research questions, a review of the literature was conducted, resulting in a conceptual

    framework. This framework became the guide for this study's data collection.

    A qualitative approach was used, consisting of two case studies. Data was collected by

    interacting with specific websites. The findings indicate that firms use 'games' as major type for

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    online sales promotion of consumer products. In addition, firms also use advergames, contests,

    and sweepstakes for online sales promotions. Sampling was found useful for digital products.

    These firms take necessary aspects to make their websites effective. Studied firms use

    presentation elements and contents that are essential for effective websites. Firms ensure

    transactions security for online sales and provide playfulness in websites which make them more

    effective. The findings support past research in that showing that, while firms use aspects to

    make websites effective, they do not use many of sales promotion types for online promotions.

    Overall, case studies show that firms have clear approach in adopting online sales promotions

    and making their websites more effective.

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    Research Methodology

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    Research Methodology:

    Methodology can be defined as:

    1. "the analysis of the principles of methods, rules, and postulates employed by a

    discipline";

    2. "the systematic study of methods that are, can be, or have been applied within a

    discipline"; or

    3. "a particular procedure or set of procedures."

    INTRODUCTION

    A research cannot be conducted abrupt. Researcher has to proceed systematically in an

    already planned direction with the help of a number of steps in sequences. To make the research

    systemized the researcher has to adopt certain methods. The method adopted by researcher for

    completing the project is called Research Methodology.

    In other word, Research Methodology is simply the plan of action for a research which

    explains in detail how data is to be collected, analyzed and interpreted. Data become information

    only when a proper methodology is adopted. Thus we can say Methodology is a tool which

    processes the data to reliable information. This chapter attempt to highlight the research

    methodology adopted in this project.

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    Findings & Suggestions

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    Competitions:

    When carrying out the operations, following things were been found.

    Competitions out on the online market. Top competitors are:

    Bobcares

    Hostech

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    Actsupport

    There are a few free OnLiveSupport companies on the market. Following are the

    findings on how to overcome them.

    Limited support

    No SLA (Service Level Agreement)

    More escalations

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    Suggestions:

    Following methods can be implemented in order to compete with the top players

    on the field.

    a. 3 Days Free Trial

    b. 7 Days Money back

    (OnLiveGlobal offers 7 Days No Issues Money back guarantee. They provide you

    complete refund of your Unused Credit if you claim within 7 days of your initial

    payment.)

    c. Customized Plans

    d. Price Freeze guarantee

    (OnLiveGlobal offers 'PRICE FREEZE GUARANTEE' for the plans that a company

    choose when they sign up with OLG. Prices remain the same as those when a new company

    signs up, during the contract period unless the requirements change.)

    To gain more reputation:

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    Announce special offers

    Limited pricing offers

    Allotting free maintenance hours

    Affiliate Plans:

    By referring a new client, affiliates receive up to 10% commission on the amount their

    referral pays us. The payment will be continuous as long as the referred client stays with us. In

    order to avail the affiliate plan, the referred client must stay with us for at least a month.

    Existing Affiliate Payrate:

    Total Sales Turnover of $1 ~ $ 5000 : 5%

    Total Sales Turnover of $5001 ~ $ 10000 : 7%

    Total Sales Turnover of $10001 ~ $ 25000 : 10%

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    Conclusion

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    Conclusion:

    The organization is moving ahead towards its goals and can surely accomplish, byimplementing the strategies mentioned above. To make it more effective, they have to formulate

    few more methods or a mixture of above said methods.

    OLG has bright future, considering the climate of the market on current date.

    They have potential to serve any number of clients, as they make arrangements as per the

    requirements.

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