Lean UX in Startups - Agile Experience Design Meetup

Lean UX in Startups Melissa Perri | @lissijean Agile Experience Design Meetup @lissijean day 1 day 40 + @lissijean What problem are we solving for our users? @lissijean LEAN UX? @lissijean Lean UX Manifesto • Early customer validation over releasing products with unknown end-user value. • Collaborative design over designing the next “cool” feature. • Measuring KPIs over undefined success metrics. • Applying appropriate tools over following a rigid plan. • Nimble Design over heavy wireframes, comps, or specs. @lissijean Perfect for Startups? @lissijean DO @lissijean Don’t focus on outputs… @lissijean Don’t focus on deliverables Focus on outcomes. Focus on outcomes. @lissijean Learning @lissijean Continuous customer input. one @lissijean Lean UX is not bad UX. Building a good user experience isn’t cheap. You can’t refuse to spend money on research and design and then say you’re being lean. You’re not. You’re being stupid. Laura Klein @lissijean Talk to your customers about their problems and your solutions. @lissijean Schedule in face time with customers. @lissijean Make experimentation a habit. two @lissijean “We should test that.” @lissijean What do we need to learn? @lissijean What is the minimum amount I can build to learn? MVP @lissijean @lissijean Design collaboratively to solve user’s problems. three @lissijean + Developers are left out of traditional design process. PM Developer DeveloperUX @lissijean Involve the whole team in User Research. @lissijean Design Studios @lissijean Create a shared understanding. What’s this look like in practice? @lissijean Increase Sales from Existing Users KPI GOAL @lissijean PM & UX Developer DeveloperStakeholder @lissijean Will users sign up for subscriptions? @lissijean @lissijean @lissijean @lissijean Subscription @lissijean Good design solves a problem. @lissijean Thanks for listening. ! I consult on this stuff at ProdUX Labs and rant about it at melissaperri.com ! I live on the twitters @lissijean. ! You can email me at melissa@produxlabs.com
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Agile Experience Design Meetup in NYC - July 2014