let’s know each other · personal branding typically begins with establishing an inventory of...

$: Let’s Know Each Other · Personal branding typically begins with establishing an inventory of core competencies, expertise, demonstrated abilities, and\ഠexisting level of recognition,$
Copyright © 2015 by Tijen Genco

Personal Branding Tijen Genco, MS, PCC, MBB Executive and Wellbeing Coach


Learning objectives • Understanding of

• what personal branding is • how one can consciously develop and enhance their personal

brand

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Practice1: Let’s Know Each Other

Things I heard…

• 1 • 2 • 3 • 4 • 5

• Form a Pair • Pick a person you know the least about

• Presenter: • Introduce yourself to the other • Beyond data (age/educational

qualification/experience, etc.) • Provide information about yourself or an

event/circumstance which others don’t know about you

• Partner: • Briefly narrate the information/story to others…and

share your own learning about the individual

Time for the exercise Sharing time with each other: 3 minutes to present/person

Narrating the information: 2 minutes/person


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What Did I Hear About Myself • What was the perception?

“Personal branding describes the process by which individuals and entrepreneurs differentiate themselves and stand out from a crowd by identifying and articulating their unique value proposition, whether professional or personal, and then leveraging it across platforms with a consistent message and image to achieve a specific goal. In this way, individuals can enhance their recognition as experts in their field, establish reputation and credibility, advance their careers, and build self-confidence.”

- Me 2.0: Build a Powerful Brand to Achieve Career Success - Dan Schawbel


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Understanding Ourselves & Others • How much of what you saw,

heard and felt representing truth of who the person is?

• Understanding is defined as:

• the ability to learn, judge, make decisions, etc.; intelligence or sense

• personal opinion or interpretation of a subject

• Understanding others is an active process by which we become aware of objects, people and events, through the use of our senses.

• It influences the way we interact with each other therefore it has significant impact on the relationship.

• Understanding ourselves and others is the heart of our “personal leadership” and it requires genuine curiosity and showing interest.


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Branding… • A “brand” may be defined as a name to which a set of

associations and benefits has become attached in the consumer's mind. This name could be that of a product, a service, a corporate entity or an individual.

Oprah Winfrey

Margaret Thatcher

Steve Jobbs

Mother Theresa

Mahatma Gandhi

Bill Gates


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Personal Branding • Personal brand is a personal identity that stimulates precise,

meaningful perceptions in its audience about the values and qualities that person stands for. -Peter Montoya

• Personal branding elements: • Value Proposition: What do you stand for? • Differentiation: What makes you stand out? • Marketability: What makes you compelling?

• Personal branding is not about self-promotion and marketing tactics. • It is a clear, deep and profound understanding of who you are and

what you stand for. • Your personal brand should represent the value you are able to

consistently deliver to those whom you are serving.

Presenter

Presentation Notes

Personal branding typically begins with establishing an inventory of core competencies, expertise, demonstrated abilities, and existing level of recognition, informed by market research or feedback. Questions to be answered revolve around who needs to know about you, what need are you best-positioned to fill, and what differentiates you from others in your field or space? Personal Branding consists of three elements: Value Proposition: What do you stand for? Differentiation: What makes you stand out? Marketability: What makes you compelling?


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Practice2: My Brand Value

• Reflect on question below – 3 min • Value Proposition: What do I stand for? • Differentiation: What makes me stand out? • Marketability: What makes me compelling?

• Share your findings with your partner – 2 min/person


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Creating Personal Brand Determine your value proposition. (Your Specialty)

Determine what differentiates you and makes you compelling. (Your Service)

Position yourself. (Your Audience)

Manage your brand


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Practice3: Creating Your Own Brand

• Develop your personal brand that represents your own unique qualities- you identified during Practice 2, which you wish to build your brand on – 4 min

• Share it with your partner and discuss how much it is in alignment with the way you have introduced yourself before– 3 min/person


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Understanding Yourself • Self awareness through Johari Window is a useful way of

understanding of how our self may be divided into four parts that we and others may not see.

Known to self Not known to self

Known to others

Open Represents open self &

information that is known to self and others

Blind spot Represents information not known to self but known to

others

Not known to others

Hidden Represents information that is known to self but

not known to others

Undiscovered Represents information Not

known to self as well as others


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g Post Session Awareness Exercise Questionnaire • What is the single greatest value that I provide? • What is my unique expertise or value that differentiates me from

others who may have similar skills? • How do I come across to others? • What are the key adjectives that describe my personality? Describe

my look and style. • What is it like to engage with me—professionally and socially? • What is a living or inanimate thing that best represents my brand?

Please explain. Examples: • A trusted Saint Bernard dog who always come to the rescue • A Mini Cooper car that is efficient, fun to drive and has a quirky sense

of style

Select 1-3 people to send above questions out as you build your brand… Write down the common themes

Send what you learn to same or different 1-3 people to obtain feedback


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Johari Window & Individual Effectiveness

How to increase the size of open area • Disclosure

• Tell others about yourself • Demonstrate behavior which is aligned to what you want others

to think of you in a consistent and alert manner • Feedback

• Ask for feedback • Give feedback to others – share your expectations

• Dialogue to share and understand • Influence to create change • Influence to lead


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Actions to Build on Your Brand • Create visibility in the system, participate and collaborate. Without

visibility you cannot be distinct. • Seek for assignments where you can deploy your strengths. • Extend yourself to go to extra mile and infuse your distinctive

creativity on everything you do. • Develop skills to communicate effectively in social and professional

circles. • Create a positive brand and make that impact everything you do. • Stay connected to your true-self. When you are in alignment with the

truth of who you are your creativity soars and what you offer becomes irresistible.

• To manage your brand at best be a great role model, mentor, and / or a voice that others can depend upon.


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Vision Board


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• Books • Discover Your CEO Brand: Secrets to Embracing and Maximizing Your Unique

Value as a Leader (Audio Book) by Suzanne Bates • You Are a Brand! In Person and Online, How Smart People Brand Themselves for

Business Success, Second Edition by Catherine Kaputa • Influencing and Motivating Others • The Brand You 50 : Or : Fifty Ways to Transform Yourself from an 'Employee' into a

Brand That Shouts Distinction, Commitment, and Passion! by Tom Peters • The Brand Called You: The Ultimate Personal Branding Handbook to Transform

Anyone into an Indispensable Brand by Peter Montaya and Tim Vandehey • Flow: The Psychology of Optimal Experience by Mihaly Csikszentmihalyi • Flourish: A Visionary New Understanding of Happiness and Well-being by Martin

E. P. Seligman • Ted Talks

• Martin Seligman: The new era of positive psychology • Mihaly Csikszentmihalyi: Flow, the secret to happiness

http://www.ted.com/talks/martin_seligman_on_the_state_of_psychology.html

http://www.ted.com/talks/mihaly_csikszentmihalyi_on_flow.html


Executive and Life Coaching

(c)2015, Tijen Genco, and its affiliates and assigns and licensors

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Tijen Genco is Founder of Genco Coaching .

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