lfe report sylhet

37
Live-in Field Experience (LFE-201) Venue: Friends in Village Development Bangladesh (FIVDB) FINAL REPORT-AUTUMN 2015 SUBMIT TO Mr. Ahmed Shahnewaz Chowdhury Mr. Masud Chowdhury Ms. Nabila Rahman SHIHAB SHARIAR MUHIB Pair Group No: 16

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Page 1: LFE Report  Sylhet

Live-in Field Experience (LFE-201)

Venue: Friends in Village Development Bangladesh

(FIVDB)

FINAL REPORT-AUTUMN 2015

SUBMIT TO

Mr. Ahmed Shahnewaz Chowdhury

Mr. Masud Chowdhury

Ms. Nabila Rahman

SHIHAB SHARIAR MUHIB

Pair Group No: 16

Page 2: LFE Report  Sylhet

11, February 2016

Mr. Ahmed Shahnewaz Chowdhury

Senior Lecturer

School of Environmental Science

Independent University Bangladesh

Subject: Letter of transmittal

Dear Sir,

With due respect and honor to draw your kind attention that I want to submit my Live-in Field

Experience (LFE) report, which was performed by my pair group (16) from 2nd to 13th January,

2016 at Sylhet district, jointly organized by Independent University, Bangladesh and Friends in

village development Bangladesh (FIVDB)

My area was Mokamer-gul. I performed the survey with my group member. At first, the work

was difficult to me but after some days it would be easier than before. I tried to collect the data

correctly as possible. This event helped me a lot to gain knowledge about practical research.

I therefore, pray and hope that your honor would be kind enough to grant my report and thus

oblige thereby.

Yours Sincerely,

Shihab Shariar Muhib

(Student of School of Business, IUB)

Page 3: LFE Report  Sylhet

ACKNOWLEDGEMENT

At first I want to say, I am very much greatful to IUB for having a unique course LFE (Live-in

Field Experience) only offered by Independent University, Bangladesh (IUB). It is an interesting

course which gives a student to know about the rural people’s life, education, health, family

planning etc. I really appreciate the host organization and Friends in village development

Bangladesh (FIVDB) for giving us such an opportunity to explore the area and for helping and

guiding us throughout the course and to for the support of accommodation, food facilities, and

security. My special regard goes to Mr. Ahmed Shahnewaz Chowdhury (Coordinator), Mr.

Masud Chowdhury, Ms, Nabila Rahman for their support and help throughout the entire course.

My special thanks goes to the monitors Shahnur Alam (technical), Masum Billah (technical),

Sumaiya Sultana Trina (non-technical), Saud Khandaker Hussain (non-technical).They were

very much helpful, supportive and cooperative. All of them have guided us throughout the course

session to achieve our success in collecting the data.

Page 4: LFE Report  Sylhet

Executive Summery

The purpose of the Live-in-field experience is to understand the rural mode of life. We gathered

Information about villagers and their life through interviewing them. They were Very good

respondents. They were co-operative and well-behaved. This field work took us closely to life,

with which we were not accustomed before. The overall condition of the village compared to the

previous state. The villagers are now concerned about waste disposal, sanitation system and

immunization of kids, with the passage of time. The people use iron and arsenic-free water for

their daily purpose. But the villagers lack proper treatment and medical help from the

government health care centers. Some of the villagers still prefer to go to Hujurs and Kabirajs for

their treatment. The change in the health and sanitation sector has largely. It Occurred due to

their self-concern and willingness. They look forward to get proper health care from the

government and hope to get more updated facilities in all aspects, which will ensure a Healthy,

disease-free generation for the future. The objectives of LFE were to get the experience of the

rural area of Bangladesh and to understand the rural development process. After completing our

visit to the village We have collected all these information through paper based questionnaire.

The village Mokamer gul is situated only at a distance of about few kilometers from the FIVDB,

Sylhet town.

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Table of Content

Topic Page no

Introduction 01

Objectives 02

Limitations 02

Methodology 03

Research type 03

Data Analysis 04-05

GSP Essential 05-06

Mokamer-gul

07

Village Map 08

Positive Changes in Mokamer-Gul

9-13

Negative Aspects in Mokamer-Gul

14-15

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Transportation facilities 15

Environmental situation 16

Micro Credit Facilities 16-18

Vaccination 18-19

Haat vs Bazzar 20-21

CHIKNAR GUL HAAT 21-22

STRATEGIC MARKETING MIX (4ps)

23-25

Value chain process 26-27

Fake products 27-28

Findings 28

Recommendation 29

Conclusion 29

Reference 30

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Introduction

We are living under the age of globalization. Because of that we rapidly were inventing new

technology. But it is a matter of great sorrow that we are forgetting the origins lies in the rural

beauty. Our beloved university, Independent University, Bangladesh (IUB) is arranging a unique

program which is only offered by IUB every year knowing the rural beauty. Independent

University, Bangladesh (IUB) is the first university in Bangladesh to arrange this program as a

mandatory course. The course has three credits. In our country, 70% of the people live in rural

areas. They are the major portion of our overall population. We are the students; the backbone of

nation must have knowledge about their income, lifestyle, economy, health, education etc. It is to

be noted that most of the village people are now suffering from many kinds of diseases; they are

in extreme poverty, lack of knowledge. But in many sectors, they are rapidly going ahead. Most

of the villagers are now conscious about education, family planning etc. Many people in my

surveyed village now send their children to school. They now realize the fact that education is

the backbone of a nation. Through this course, we have the direct encounter with the village

people. Most of the young generation has little knowledge about village, village people. So,

Independent University, Bangladesh offering this course every year to the students for giving

them the right knowledge about village people, how to interact with the strangers, rapport

building, discipline and many more. Our whole economy is based on this rural people. LFE helps

us to minimize the gap of understanding and to know the rural people. In fine, I can say that we

all are really very much grateful to IUB for offering such an interesting and practical knowledge

boosting course. This course gives us authentic knowledge about the practical data of village

people.

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Objectives:

We all know the proverb that a person without an aim is like a ship without a rudder. In

LFE, we have to know about village people. So, we have decided two parts of our survey.

Household info and Adult info. We ask the village people about their household info,

their adult info and collect all the longitudinal data every year under the same household.

The overall objectives of LFE 201 are stated below.

To draw the actual rural structure of our country by selected village in Sylhet

To gather knowledge about the selected village and observe the social changes.

The common problems in the area.

To find out how people produce crops in their fields.

Present situation of the people about education.

Types of education facilities villagers are getting.

Which types of schooling they are now using like school, college, madrasa or anything.

To learn overall condition of the people.

To learn the socio economic condition and lifestyles of the people.

To explore the main problems of education.

To explore the financial condition of them for schooling.

To learn about the satisfaction level and their thoughts about education.

Limitations:

The LFE is a very short term research based course where we need to find various valuable

information’s about the society we are researching. So, the validity of the information provided

remains susceptible to errors. Lack of human resource and shortage of time does not permit full

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disclosure of the information’s extracted and lack of proper guideline and condensed

questionnaire may lead to wrong information collected as verification of the collected data is

quite impossible within this time. Our survey time was in the morning. At that time most of the

males were out of their house for work and the females were not being able to provide

information properly due to lack of knowledge and were reluctant to speak with us about their

problems.

Methodology

This research work had been done on our internet based cell phone. This survey was conducted

by Real time data. We took data from household members then straight away we sent our data in

the server via Cell phone. We used unique House hold Id for every single family. To gather all

the information I also used some people as tools and self-observation and estimates of different

demographic tools and also interviewed the related persons. Simple random sampling was the

main focus. Qualitative & quantitative data were well thought-out to analyze this study. To

assemble information on community resources, education, and community development

programs, health worker, village doctor, all information we did straight way interview. Sample

notes and on spot handouts have been used to collect information all through the coursework.

Research Type

The main intention of our research is to identify the overall socio-economic condition of the

village. According to the view point of function, the research we have conducted is both

descriptive and casual research. By defining the area, we have also tried to analyze some

relationship of some major factors according to the changes of economic condition of the people.

The research is based on primary data. It is a field research as we have already visited the area

for collecting information to accomplish the research.

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Data Analysis

The success of a research is depend on collection of the proper and appropriate data. From the

very beginning, we were aware of the collection of the data. In our research, we have applied

different approaches. The ways we have collected data is given below-

Method 1: Questionnaire Survey

During our research, a sample questionnaire is given to us by IUB. It helped us a lot to collect

the information of demographic, socio-economic, income, health, education situation of the

village people. Both structured and unstructured questions were used to collect information. It

was a cross sectional survey as the different segments of people was asked questions.

Method 2: PRA

Participatory Rural Appraisal (PRA), is a way of enabling local people easy to share their

information with the surveyor. It helped us a lot to collect information about different regards

specially identifying and locating the village resources.

Method 3: Personal Observation

As most of the villagers were absent during the survey, it was a helpful technique to survey. We

have used this technique to fill up some portion of questionnaire.

Method 4: Informal Discussion

We have collected lots of information through informal discussion with the villagers. The main

reason was to observe the social changes and agricultural pattern of the villages. We have

gathered a lot with the help of farmers and villagers. In the Chiknar-Gul haat we have

discussed about a lot with the buyers and sellers about the market, distribution channels etc.

Method 5: Sample Size

We have surveyed 8 families to fill up the questionnaire provided by IUB. We have interviewed

the members and had knowledge about their problems.

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Method 6: Data Analysis

All the data will be useless if they are not properly analyzed. The overall data analysis technique

is given below-

Data Conversion: We have to converse lots of data from one unit to another unit. Like

Bighas to Decimals for better understandings.

Procedure

By collecting data from the identified households.

Collecting data by using questionnaire survey from household members.

Input the collected data in the IUB internet based mobile website

Finding the inside of the social, education condition of the villagers.

Problems in Data Analysis

There is no option that we can change the ages.

Previous data was not updated

In our survey one house hold died 15 years ago that was not updated. HHID : 43064

Absence of household in morning

Some villagers Do not want to give information

GPS ESSENTIAL

When we worked on the field we track every house hold by using GPS ESSENTIAL. It was very

helpful. When we went there another day it helps us to find the household. And these apps can

help others who will go there in the next semester

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Page 13: LFE Report  Sylhet

MOKAMER-GUL

Mokamer Gul village is one of the nice village in Shahporan thana. It is a village where

HOZORAT SHAH SHUNDOR (RH) arrived for circulation the Islam. He was the 340 oli awlia

who came with HOZORAT SHAHJALAL (RH). The village is divided into two (2) size one is

north MOKAMER GUL another is south MOKAMER GUL. There is some information about

Mokamer Gul

Village name : Mokamer Gul

Member‟s Name: Saidur Rahaman Enam

Ward n.o : eight (8)

Post office :khadim Nagar

Union: Khadim Para

Thana/ upozilla : Shah Poran

District: Sylhet

Population: Approximately 4000

Voter : Approximately Women 700, Men : 500

No. of school & collage: 02

Electricity: Available.

Total houses : approximately 250/300 houses

Occupation: Farmer,Worker, Labor, Shopkeeper, Businessman,

Religion: Majority Muslim, Hindu.

Mosque : 02

Tample : 01

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VILLAGE MAP

This village map is very important part of our work. At our first working day we draw the map of

the village which helped us to where the mosque, temple, hills, Hindu community are situated.

This map helped us and made our work easier. One of the village members help us to draw this

map. He told us where all the things are situated.

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Social changes in Mokamer Gul

The term social change is used to indicate the changes that take place in human interactions and

interrelations. Society is a web of social relationships and hence social change means change in

the system of social relationships. These are understood in terms of social processes and social

interactions and social organization.

After the 90’s when evolution became the predominant model for understanding biological

change, ideas of social change took on an evolutionary cast, and, though other models have

refined modern notions of social change, evolution persists as an underlying principle.

So in the socity we look two kind of changes we see there. One is positive changes another one is

negative changes.

After 90’s whole senario of Bangladesh’s society had changed and so in Mokamer gul. There are

two chages happened in their society they are

Positive Changes in Mokamer-Gul

Society is the one of the biggest part of all human beings life. In society people live, people

communicate, share emotions and learn culture. So in the particular society has changed in many

ways. Society always changes its value and culture.

Town and village are both different. It doesn’t have same value and social norms. Villages are

belong quite different social values than town or others. The people who live there, people are

very simple, shy, and conservative also.

Mokamer-gul is one of village in the sylhet. Their society is quite different than others. In their

society we find out some changes which are positive and some negative. There are some positive

social changes in mokamer-gul which occurs after the 90’s they are

Page 16: LFE Report  Sylhet

So there we discuss how these positive changes happen in mokamer gul and how it’s effecting

the rural life and living quality

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Quality of life

if we consider the Mokamer-Gul people living and life style situation I s far better than the

before 90’s. Before 90’s the most of the people were unemployed especially young generation of

that time. Others people who were involved in working they actually worked as a farmer. If we

look back to the 90’s in our country unemployment rate was too high. Most of the people did not

have job in our country. Now things are better from early 90. It is 2016. The employment rate is

growing all over the country. People of Mokamer-gul are also getting employed. People are more

encoursing them to change their life style. Poepole of Mokamer-gul most of the people involve

with farming but some of the people are working outside of the village and country, some of

them are businessman, some are working as a driver day labor. So they try to changing their way

of life syle. For that in mokamer gul village PER CAPITA INCOME are growing day by day.

These things are effecting their food consumption and life style in positive way.

Development in communication

Mokamer gul is very nice and clam village in Sylhet. As our survey we found remarkable

changes in communication system. Communication is very important part of place. By depends

on that we can judge a place very perfectly. So in mokamer gul we saw the very good

communication service. Yeah that is true that it is not as too much develop than city or small

town but if we consider as village or compare to others village like KHADIM TEA GARDEN it

is much more develop that that village. If we look through the map you see a road at the middile

of the village pass. It is a pitch and concrete constructed road which was constructed at near

2003.

I observed a good thing was most of the villages houses are electrified so for that few of the

houses have television. This is considering a source of communication.

Page 18: LFE Report  Sylhet

Mobile phones are become available in mokamer gul people’s hand. Almost every

telecommunications network were available there except Citicell and Taletalk. And most it

interesting thing is 3G connection available in their village. And young generation who are quite

educated they uses Facebook for connecting socially.

Development in Education

Education is the backbone of any nation. It makes good nation. We all know that before 90’s

people did not educated their children. They believed that is a waste of money. This type of

mentality we see not only in the town but in our villages also. Compared with city village people

did not want their children to be educated. But now things are changed. People of Mokamer gul

believed that only education in changes their children lives. They realized the power of

education. The parents of Mokamer gul are now very serious and conscious about their child

education. They send their children to the school for being educated. For that FIVDB made two

(2) primary school one in on the north and other one is on the south. Most interesting thing in

village is parents are not only conscious about their boy’s education. They also educate their

girls. This was very rare in our country especially in villages. Few people send their child outside

the village for higher education. Education rate is increasing very fast in mokamer-gul

Page 19: LFE Report  Sylhet

Sanitation

Mokamer-gul is one of the villages where government targeted to develop to the mokaer-gul

sanitation. Almost every people are now aware of sanitation. FIVDB, government, and others

NGOs are giving knowledge and uses benefit of the sanitation. They tell them also how to use

what have to done after uses sanitation. Most of the families who are quite rich they made their

own sanitation inside of the house.

Women Empowerment

Women Empowerment refers to increasing the spiritual, political, social or economic strength of

individuals and communities. It often involves the empowered developing confidence in their

own capacities.

Mokamer gul’s people are now concern about education and ad life style. And it was not

possible without women empowerment. Women are working outside their home to help or

contribute their income to their family and their decisions are considered in the family and the

society also

Page 20: LFE Report  Sylhet

Crime

Crime was a common problem not only in Mokamer gul also in our country before 90’s and after

90‘s for some time. In Mokamer gul most of the people were illiterate and unemployed. So they

committed crime for their living. Mostly they stole from others houses. Murder rate was low.

But now day’s crime is not a problem in Mokamer gul. Because people are there educated and

most of the people are employed these days and they now realize crime is the bad thing. Crime

rate is below the average.

Drink clean water

Water is a fundamental human need. Each person on Earth requires at least 20 to 50 liters of

clean, safe water a day for drinking, cooking, and simply keeping themselves clean.

Polluted water isn’t just dirty—it’s deadly.

Mokamer –gul people are conscious about their water. They use pure and clean water. The

source of the clean water is deep tube well. These tube-well are tested arsenic free and fresh

water to use in drinking and cooking.

The FIVDB people, NGO, and health worker give them the knowledge about the benefit od

using clean water and it can help us no to fall sick.

Page 21: LFE Report  Sylhet

Negative Aspects in Mokamer-Gul

if there is positive side in society developing, there are also negative aspects also. There is some

negative aspect which e are find out by our survey. It’s quite a long time that it continued but in

any it could not be solved. The negative aspects are

Religious Orthodoxy

Religious orthodoxy is a common problem in village and town. In Bangladesh there are 90%

Muslim lives there. 10 % belong from other religious. In Bangladesh some people have less

knowledge about their religious and they show more concern about religious in their way.

In Mokamer gul the majority of the population is Muslim and few are Hindu. But the main thing

is they do not allow each other in their own community. They created different socity in one

village. Hindu’s are living in the north part of the Mokamer gul and they do not allow Muslim in

their area and they don’t have any relation with Muslim. Muslim does the same thing what the

Hindu’s do. Actually they do not care for each other.

Dowry

Dowry is money or property that a wife or wife's family gives to her husband when the wife and

husband marry in some cultures.

Mokamer gul people claim that they did not ever take dowry in their marriage time. But in

Mokamer gul dowry is one of the most common societal problem. They took dowry as the name

of gift which that never consider as dowry. They believe that is their right and social norms.

Page 22: LFE Report  Sylhet

Early marriage

Early marriage is very common problem in our country mostly in rural area. Early marriage/

child marriage is very common thing in this village. Government takes too many steps to stop

this but it could not enough at all. Most of the child married at the age 14/15. It happens mostly

with girls who do not have any idea and do not know about true meaning of marriage.

Lack of family planning

Family planning is the biggest issue for the family and the country. We all know that people are

growing day by day in our country. People of mokamer-gul have less idea about family planning.

Most of the families there are big. When we survey or collect data we saw the most of the

families are joint family. There are 15/16 members in one joint family. People of mokamer gul

have no idea of how to control birth rate. Yeah some of the NGO and government add are

published but they were not concern about that.

Transportation facilities

Transport system has developed rapidly during the past years. However the traditional forms of

transport like bullock carts and horse carriages are not seen in the rural area of Bangladesh

Cycle rickshaw, easy bike is a much-modernized form of transport in Bangladesh Villages,

where two people can sit at the back and the driver pedals manually from the front to move the

vehicle further. In Mokamer-Gul Easy Bike has become quite famous and a large number of

people also earn their living due to this transport system. Bicycles and rickshaw have been an

integral mode of transport in Mokamer-Gul too. The cost-effective factor of this vehicle has

made it popular among all age groups in villages. Motor cycle has become prevalent form of

transportation especially to the stable family.

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Environmental Situation

Our environment supports us through the air we breathe, the food we eat and the water we drink.

Our lives depend on supporting our environment in return.

Environment is a bigger issue all over the world. If we considered the environment of the village

it is far better than city. But in previous Mokamer-Gul environment was very good than before.

People of Mokamer-Gul are cutting the hills and responsible for the deforestation. They used

many types unsafe chemical in agriculture which can affect the human bodies. The biggest

dangers from farming are the continuous exposure to and the unsafe use of chemicals necessary

for agriculture. Chronic exposure to air, chemicals can have adverse health effects, which

sometimes, can be difficult to measure because of problems in isolating individual chemical

effects. While certain cause and effect relationships are not easy to identify, cumulative effects

are likely to be most critical. Cancer risk could be high from nitrate, metals, as well as pesticides;

other problems like adverse hormonal functions, liver damage could also take place.

Micro Credit Facilities

Microcredit is the extension of very small loans (microloans) to impoverished borrowers who

typically lack collateral, steady employment and a verifiable credit history. It is designed not only

to support entrepreneurship and alleviate poverty, but also in many cases to empower women and

uplift entire communities by extension. In many communities, women lack the highly stable

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employment histories that traditional lenders tend to require. Many are illiterate, and therefore

unable to complete paperwork required to get conventional loans.

Micro-credit organizations

As I say the economic situation is not too good in Mokamer gul’s people. So rural people

are take loan from them. There are few organizations are there who provides the loan to

the villagers

Loan Taking System:

So for our survey we talked to women who always take loan from the Ngo name SDF. She said

us how much money she borrowed, how much money she had to paid, time limit of payment,

installment and montage. So if someone takes 30000 taka loan from SDF then

Loan : 300000

Total instalment : 48

Per instalment : 750 tk (weekly)

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Monthly : 3000

MORTGAGE:

Driving licenses

land documents

Interest Rate

Vaccination

Vaccines are very important for child; it protects your child against various dreaded diseases like

tetanus, diphtheria, pertussis (whooping cough), polio, measles, hepatitis B, haemophilus

influenza type b (which causes some meningitis and pneumonia), yellow fever, tuberculosis, etc.

A health worker comes to village every month at once for giving vaccine to the children.

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Name of the vaccines

MR - Rubella

BCG- Tuberculosis

PENTA- Haemophilus Influenza type B (a bacteria that causes meningitis, pneumonia and otitis),

whooping cough, tetanus, hepatitis B and diphtheria.

IPV- Against polio are the IPV (inactivated polio vaccine) IPV (inactivated polio vaccine) is given

as a shot in the arm or leg

HAM- Against ham

PCV- Against disease caused by the bacterium Streptococcus pneumoniae (the pneumococcus).

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MARKET ANALYSIS of CHIKNAR GUL HAAT

We are living in the city. So we had no idea of market of bazaar. We never see a haat in city. So

it was a great experienced for us to know about village market and haat. Mr. Ahmed Shahnewaz

Chowdhury sir gave us that opportunity to know about and analysis their market status.

Difference between Haat and Bazaar:

Haat Haat is a trading venue for local people in rural areas mostly in villages. Haat takes places two

days in a week, where we found all the necessary products with reasonable prices compare to

market prices. Here, Bargaining powers of buyers and sellers are high, sometimes someone

negotiate the prices on behalf of buyers and sellers where both parties are satisfied about the

product prices.

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Bazaar

BAZAR is the place where buyers and sellers trade on a daily basis. Bazaar takes place every

day, on the same place. Here the prices of the products are higher than Haat. In bazaar we find

only the seller and buyers, but in Haat we can find the producers, middle man etc.

Major Differences

Topic Haat Bazaar

No. of available products

and services

Higher number of products and

services

Comparatively lower number of

products and services

No. of middle man Middle men are few There are higher number of

middle man

Price Prices are low Prices are comparatively higher

Frequency Two days in a week Every day in a week

No. of buyers and sellers Higher number of buyers and sellers Lower number of buyers and

sellers

Buyers and sellers come

from

Form many distant places From nearby places

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Sitting place for sellers Sitting place for sellers are not fixed Sitting place for the sellers are

always fixed

Dominator Buyers dominate the market Sellers dominate the market

CHIKNAR GUL HAAT

Chiknar gul Haat is situated in JOIENTAPUR, Sylhet.

The chikna gul Haat takes place on Thursday and Sunday in every week.

HISTORY BEHIND THE CHIKNAR GUL HAAT

The Haat had started from the British time.

There is a hill of tea garden called SHITA CHONDON PAHAR where villagers worked.

This tea Garden name is CHIKNA-GUL Tea Garden.

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So, this Haat is started for those villagers and named by that.

NAMING BEHIND THE CHIKNAR GUL HAAT

STRATEGIC MARKETING MIX (4ps)

Product There were lots of products available there. Some are the inward product some are the outward

products. The products are

OUTWARD PRODUCTS

INWARD PRODUCTS

Vegetables.

Snacks.

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Fish.

Pickle

Basket.

Betel leaf.

Shitol Paati.

Cosmetics.

Milk

Spices.

Banana Cloths

PRICE

Products Prices in Chiknagul haat Prices in Dhaka

Pigeons Per piece: 300 bdt Per piece: 300 bdt

Radishes Per kg: 10 bdt Per kg :22 bdt

Najirshai (rice) Per kg: 50 bdt Per kg: 56 bdt

Tomatoes Per kg: 50 bdt Per kg: 80 bdt

Lemons Hali: 11 bdt Hali: 20 bdt

Miniket (rice) Per kg: 35 bdt Per kg: 52 bdt

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PLCAE

Haat is the place where dealers/ retailers comes with their product and sell it to end user. There

are two types of seller comes here one is who sell their product directly to the customer another

is who buys the product from somewhere and sell to the end user they call reseller.

Mostly in this haat they use intensive distribution channel for all product. Some the products are

sells in via exclusive distribution channel. So if I consider a SHITOL PAATI DISTRIBUTION

CHANNEL they use exclusive channel of distribution. They model of distribution channel is

There are another two types of model of distribution channel. They use for this for different

types of product.

Promotion

Direct Selling: Direct selling is very common in haat. It is the most use promotional tools. Sellers

try to convince directly by word of mouth

There are some other promotional tools were available there which are

Signboard

Manufacturer Consumer

Manufacturer Whole seller Retailer Consumer

Manufacture Whole- seller Consumer

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Poster

Banner

VALUE CHAIN PROCESS

Value chain is the process of showing how they made the goods and creating value. So for value

chain process we were selecting handicraft product which is Shitol Paati and basket. There is

some lacking in value chain process because manufacture did not tell us everything properly

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INBOUND LOGISTIC: IT IS involve relationships with suppliers and include all the

activities required to receive, store, and disseminate inputs. So manufacturer mostly buys

their raw material from his village. They buy the bamboo and cane for this as metarial of

their goods. They have to maintain a good relationship with the suppliers. They bought

every bamboo in 120 taka and full land of cane in 5000/6000 taka

OPERATIONS: They cut the bamboo and cane in size and dry them into the sun and

make the paati and baskets. From every bamboo, 20 baskets can be produced.

OUTBOUND LOGISTIC: In that stage manufacturer come up with their finished

good. He himself works as a sales man.

MARKETING AND SALES: Manufacturer not any kind of tools for marketing tools.

They use the traditional process which they used from year and year. They use direct

selling tools for marketing.

SERVICE: manufacturer does not provide any kind of sales services like guarantee,

warranty, etc.

Fake Products

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Findings

Women education: Number of school going girls have been increase last couple of years.

Unemployment problem: people are more involve with many activities ( farmer,

shopkeeper etc)

Electricity: Most of the houses have electricity.

Communication system: Most of the people now a day’s using mobile phone. Roads are

more developed than before.

Haat: there are lots fake and illegal products are available in haat.

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Recommendations

As per my observation in Mokamer-Gul I noticed a lot of diversity among the people. I spoke

very responsibly with the villagers. After our survey, we have taken some recommendations for

improving the literacy situation in Mokamer-gul they are-

1. They have to make interested themselves about the education.

2. Have courage to send their children in school by realizing their own fate.

3. Not to believe the superstition about “Female Education”.

4. Stop giving or taking gift in marriage

5. They should live with each other in one community

Conclusion

Mokamer-Gul was a nice village. And FIVDB Sylhet was also an awesome place where we

stayed, surveyed. Independent University,Bangladesh (IUB) has provided us the opportunity to

know about the rural Bangladesh by the Live-in-field Experience (LFE) program. Most of us had

some basic ideas about the village and rural life which we developed by reading books, watching

TV, computers or movies. But, this LFE program has opened up a new aspect regarding rural

life. It has given us the chance to feel the rural environment practically and clarify the scenario of

the village which remains in our mind. After passing the12 days in FIVDB and in Mokamer-Gul

village we have got very close to the villagers and the rural environment. The main objective the

LFE program was to get the perfect scenario of the rural village and understand the rural

development process. We also tried to identify the rural activities and the social changes

occurring in the rural Bangladesh. Our purpose was to gain the idea of agricultural condition,

health facilities, education level, environmental pollution as well as the rural lifestyle, culture,

behavior etc.

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References

MD. Rahim Ali

Profession: School Teacher

Modrish Ali Primary School

Age:32

Mala Roy

Profession: School Teacher

Modrish Ali Primary School

Age: 25

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