nirvikriti jagerbomb iim kozhikode
TRANSCRIPT
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TEAM-JAGERBOMB
INSTITUITION IIM KOZHIKODE
V SHARADA [email protected]
VISWESH S [email protected]
S AKSHAYA [email protected]
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CONTENTS
ELECTRONIC
USEONLY
1. SITUATION ANALYSIS (MINING IN GOA)
2. TYPES OF MINING RELATED TOURISM
3. MARKET SEGMENTS
4. PROMOTION AND ADVERTISING
5. FACILITIES OFFERED AT MINING SITES
6. FINANCIAL PLAN
7. TRAVEL PACKAGE AND BROCHURE DESIGN
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SITUATION ANALYSIS: MINING IN GOA
The mining belt of Goa covers over 700 Sq Km
Concentrated mainly in:
Bicholim: North Goa
Salcete
Sanguem
Quepem
Potential tourist spots owing to the following reasons
Presence of coast line due to rivers flowing thr
these sites
Rigs created due to mining: potential sites for
biking
Mining also causes pollution to the nearby
beaches, which are high revenue sources for
Hence closure of mines is underway
Proximity to Marmugao Harbour
Employment opportunities to local communitie
Potential economic restructuring of the area
Increases the social sustainability of the area and en
the authenticity by providing real experience in the m
location
South Goa
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TYPE OF MINING RELATED TOURISM
MINING TOURISM
EXPERIENTIAL/ EDUCA
HERITAGE TOURIS People create meaning through d
experience
Base your product on what natura
cultural resources you have that o
have
INDUSTRY HERITAGE
TOURISM Focuses on the history and culture of local
region
Process: focus on the mining process and
can use the services of previous mine
workers
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TARGET GROUPS
ELECTRONIC
USEONLY
Mine
Location
Target Group Specific Benefits Positioning
Strategy
Support Source S
Bicholim Adventure seekers
(18 to 35 years)
Dirt bike racing in amateur,
semi-professional and
professional tracks, thrilling
karting experience
Adrenaline
packed
experience for
the adventurerin you
Race track, karts and
bikes, protection gear,
safety support team
P
b
Ja
(Aad
p
fu
Sanguem/
Quepem
Knowledge seekers
(School/college
goers, people with
interest and
curiosity in varied
domains)
Guided tour into the mines, a
small session about various
kinds of mines in India, its
benefits and working, hands
on mining experience inside a
protected safety zone
Satisfying your
thirst for
knowledge in a
fun-filled and
practical way
Tour guides with
knowledge about mines,
security personnel,
mining tools and
equipments, brochures
and maps about the mines
A
Salcete Entertainment
seekers (10 to 50
years, especially
families)
1 day package with a short
guided tour, treasure hunt with
fun-filled activities for all age
groups, authentic goan food,
screening of short film on
mines, simulation ride themed
around mines
A one day
entertainment
zone for a
unique getaway
for you and
your family
Restaurant for providing
authentic goan dining
experience, tour guides,
treasure hunt zone &
required planners and
simulation theatre
A
D
sy
co
fa
tr
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PROMOTION AND ADVERTISING
ELECTRONIC
USEONLY
Get target visitors to select locations based on their
preferences
Conversion of purchase intent
Exclusive offers to those who register in the
website
Limited period and peak season offers
Communicate ideas about key features of
destination
Important during the introduction stage in the PLC
Tie-ups with travel sites to obtain banner space in
websites Dedicated website providing detailed information
Ensure you remain in visitors memoryfor repeat
visits
Used in the growth and maturity stages of the PLC
Maintain database of registered users. Send
reminiscing emails with personalized photographs
Advertising
Television, Newspaper and magazines
Inform potential customers about services
offered
Hoardings in strategic locations across
highways
PROMOTION MIX
Sales Promotions
Airline sites, travel agents and other point of
sales displaying print and non-print material
to catch the eye of potential customers
Price based promotions ,special package
offerings and other short tem strategies to
enhance sales
Public Relations & Publicity
Non-paid communication of information
about available packages and offerings
Sponsoring simulated gaming experience
related to mining in schools and colleges
Sponsoring local karting/racing events in
select cities
Dedicated stalls in travel agents office to
educate customers about various offerings
Product placements in movies: Dirt bikingsequences recorded at mines
Pe
Offices with s
services offered
directly to custo
from the websit
Trips for specthey experience
M
Brochures in d
Photos of trav
services (Speci
provided to trav
Unique relics
and sample min
like travel agen
Int
Testimonials
Google Adwo
keywords like
to ensure that o
for a google se
Dedicated tw
create buzz and
small online trethemed around
INFORMATIVE PROMOTION
PERSUASIVEPROMOTION
REMINDER PROMOTION
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FACILITIES IN MINING SITES
ELECTRONIC
USEONLY
Tool Action Examples
Development Facilities Toilets, Cafeterias
Access Board Walks
TechnologicalEnhancement
Reinforcement
Controls Barriers Rails, Glass Cases
Laws and Guidelines Heritage Legislatio
Communication Surveillance Security Cameras,
Patrol Staff
Education/Extension School Programs,
Conferences,
Workshops
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FINANCIAL PLAN
ELECTRONIC
USEONLY
Development Costs (Site Redesign, Dirt Bike Racing Track Development) 15
Construction Costs (Walkways, Galleries etc.) 10
Direct and Incidental Property Acquisition Costs 5
Other Operating Expenses (Electricity and Maintenance) 2.5
Estimated Revenues through Ticketing 1.5
Incremental Revenues 0.5
Cost of Sales listed Below
Raw Materials Consumption 0.2
Direct Wages (Labour) 1.2
Overheads 0.6
Total COGS 2
Estimated Operating Profits for first year (1.5)
Return on Investment 12.5%
NOTE All figures in INR Crores
Return on Investment and Operating profits bound to increase in subsequent years of operation
BROCHURE S l
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BROCHURE : Sample
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THANK YOU