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N EWS VI

IPLINDIANPAISALEAGUE

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 Avideo still thatallegedly showsactressRanjithaandSwamiNityanandaindulging in actsofintimacy.

BILLIONDOLLARBET

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Itsrainingboundries,sixesanddollars !IndianPremierLeaguewouldgeneratearevenueof $1billionthisseason,thankstohugefanfollowingacrosstheglobe,attractingalargenumberof advertisers,itsCommissionerLalitModi[Images]

said."Thetournamentisstillonandwehavenotreachedthefinalnumber. Yes,itwillbemorethan$1billion(aboutRs4,700crore)thisseason.Lastseasonwedid$450million."Thereafter,wewoulddoubleeveryyear,"ModitoldPTIandassertedthataslongasthefanskeepcomingtoIPL,theleague'sbrandvaluewouldincreaseandhencetherevenue.RevenueforSony,theofficialbroadcaster,alonewouldbeaboutRs700-800crore(Rs7-8billion),hesaid,brushingasidethecriticismthattheadvertisingratesfortheIPL'sthirdseasonwereveryhigh."Theremaybesomeadvertiserswhofeelthatwaybuttherearelotmanyotherswhoarewillingtojoinus,"hesaidpointingoutthatthehugesuccessofthetournamentintermsof TVviewershipwouldcertainlyenticetheadvertisers."ThereisnoothersportingeventacrosstheworldgeneratingmoreeyeballsthantheIPL,"hesaid,addingthattheleaguewasvirtuallyineverypartof theworldthrougheitherbroadcastersofthroughtheInternet-via YouTube.

 AskedaboutanindependentbrandconsultancyvaluingBrandIPL at$4.13billion,morethandoublefromlastyear,Modisaidthatitwasnotdonebytheorganisationand"itisindeedvaluationgiventousbyoutsiders."BrandFinance,whichcameoutwithIPL brand'slatestvaluation,saidthatthebrandalonehasrisensignificantly,providingtremendouseconomicvalue

toitsowner-BCCI.ItsaidthisdemonstratestheexponentialvalueofIPLandtheBrandpotentialinacricketlovingcountrylikeIndia[Images]andotherglobalcricketingcountries. AlthoughtheEnglishPremierLeagueisvaluedmuchhigherat$12billion,theIPL'svaluationhasrisenabove$4billioninjustthreeyears,BrandFinancepointedout.Intermsofbrandvalueor valuationtherecouldbebiggersportsclubintheWestbutmostofthosehavenegativecashflow,ModisaidandpointedoutthattheEnglishPremier League,thoughitcommandsaveryhighbrandvalue,wasfacinga$800milliondeficit."Here,wearetalkingaboutcashflowanditisgrowingtogrowinfutureatIPL,"hesaid,whiledetailingthedynamicsoffinancingofIPL franchises.ModisaidthattheIPL teamshadnoloadonthemand"weareprovidinginfrastructureandstadiumfreeofcost."AskedaboutpredictionsthatIPL couldnotsustain,Modiretorted:"Letthem(cynics)sayanything.Iknowthenumbers.Iknowthegame.Ihavedelivered.Wewillcontinuetodeliver."ThesuccessofIPL hingedonthecapacitytodrawhugecrowds,afactthatneednotbeprovenagainandagain,hesaid,addingthatotherfactorsincludedthatteamswereequallyplacedintermsof financesandcapacitytobuytheplayers."Thelevelplayingfieldbetweentheteamswouldmaketheeventmoreinteresting,"hesaidandadded

thatanotherfactorforthesuccesswasthattherevenuewouldbeproportionatetothenumberof matchesthatareplayed.Thisseasonthereare60matchesandthenumber wouldgoto90bynextyearand,therefore,therevenuewouldincreaseonapro-ratabasis,hesaid.

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FACEVALUEV/SBRANDVALUE

QuickfirecricketformatIndianPremierLeague's

brandvaluehasmorethandoubledto$4.13billion

(overRs18,000crore),while'ChennaiSuperKings'

hasemergedthemostvaluedfranchisethisyear,saysastudy.

Rankedfourthlastyear,ChennaiSuperKingsledby

MSDhonihasmovedtonumberonewithavaluation

of$48.4million,followedbyShahrukhKhan-ownedKolkataKnightRiders($46million)andShilpa

Shetty'sRajasthanRoyals($45.2million).

ThevaluationofteamspaleincomparisontotheIPL

branditself,whichhasmorethandoubledfromlast

 year's$2.01billion.

“TheIPLbrandalonehasrisensignificantlyfromthe

previousyear'svaluationprovidingtremendous

economicvaluetoitsownerBCCI,"accordingto

brandvaluationconsultancyBrandFinance.

"Incomparisontointernationalbenchmarksfor

sportingbusiness'suchasEPL(EnglishPremier

League)whichisvaluedat$12billion,theIPL

 juggernaut,inashortspanof3years,isvaluedat

$4billionandhasthepotentialtogrowfurther,"

saidUnniKrishnan,ManagingDirectorofBrand

FinanceIndia."AhugeamountofIntellectualpropertyisbeing

createdbythecompleteIPLecosystemwhichwas

sustaineddespitelastyear'sdifficulteconomic

conditions.Thisdemonstratestheexponential valueofIPLandtheBrandpotentialinacricket

lovingcountrylikeIndiaandotherglobal

cricketingcountries,"BrandFinancesaidinarelease.

Theindividualfranchiseeshavealsoseenafair

amountofupliftinvaluesincelastyear.

 VijayMallya-promotedRoyalChallengers

Bangaloreisrankedfourththisyearwitha

 valuationof$41.9millionandisfollowedbyNita

 Ambani-ownedMumbaiIndians($40.8million),DelhiDaredevils($40.5million),KingsXIPunjab

($36.1million)andHyderabadDeccanChargersat

thebottomwithavaluationof$34.4million.

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T10

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WHTSHOT,WHTSNOT