olesya moosman - twitter
TRANSCRIPT
Video: A Space to Watch@olesyamoosmanFebruary 2017
2015 2016 2017 2018 2019 2020
£1,085
£711
Source — eMarketer, Sep 2016
UK Video Ad Spend (million)£2,034
£1,766£1,522
£1,304+52%
Source — http://www.messagetoeagle.com/ancient-greek-costumes-masks-and-theater/
Source — http://www.albertodesampaio.com.br/musica-no-cinema-silencioso/(Image) , https://www.youtube.com/watch?v=7UtvdzlaNhU (video)
Source — https://en.wikipedia.org/wiki/Television_licensing_in_the_United_Kingdom
Video enters our homes
0M
8M
15M
23M
30M
1927 1931 1935 1939 1943 1947 1951 1955 1959 1963 1967 1971 1975 1979 1983 1997 2001 2005 2009
Radio only Radio & TV
Licences Issued in the UK
Tune-in on TV or miss out
LinearPassive experience Shared device
Source — Adapted from Mary Meeker’s 2016 Internet Trends Report
Watch anytime in limited places On-Demand
Proactive consumption
Source — Adapted from Mary Meeker’s 2016 Internet Trends Report
The Star of Stratford, Canada- Justin Bieber (before he was famous)taylerwithane_
7,833Subscribe 8,947,092 views
officialpsy
9,585,157Subscribe 2,741,220,817 views
PSY - GANGNAM STYLE(강남스타일) M/V
142 million views
From audience to creators
142 million views
8.9 million views
From audience to creators
Tune-in anywhere, on own termsOn-The-GoInteractive experience Personal device
Source — Adapted from Mary Meeker’s 2016 Internet Trends Report
A Global Broadcasting Platform, Sitting in Our Pockets
Source — eMarketer, Sep 2016
£0
£750
£1,500
£2,250
£3,000
2015 2016 2017 2018 2019 2020
Desktop Mobile
UK Video Ad Spend (million)
of Twitter video views happen on mobile
93%Source — Twitter Internal Data, July 2016
United Kingdom47%
France49%
Italy50%
Germany
50%Spain56%
Netherlands41%
Users are regularly on Twitter while watching TV
Tweets about Euro 2016
Euro 2016 goals conversation
Source — Twitter Internal Data
vv
The boys have arrived! Only one more hour to go until #GERITA... #JederFuerJeden #EURO2016
Germany@DFB_Team_EN
Tweet
268 RETWEETS 293 LIKES
Behind-the-scenes
vv
Angstgegner? Fluch? HALBFINALE!!! Wir sind so unglaublich stolz auf euch, @DFB_Team! #GERITA #ViveLaMannschaft
MercedesBenzFußball@mbfussball
Tweet
Brands
Live content
Balint Dani @Balint_D94 WHAT ON EARTH!? OBJ ISN'T HUMAN. Sick catch! That was almost better compared to last year. #WasVsNYG #Unbelievable
Scott Smith @KLOVEscott WOW!! Just witnessed @OBJ_3 make #TheCatchTwo !! The dude is unbelievable!! #WasVsNYG
Ben Waring @Benw1979 Odell Beckham are you kidding me??? Someone needs to check his gloves for glue!! What a catch! #WasVsNYG
Andy Bass @Hotchi1idog I'm a skins fan but that catch but OBJ was unreal. Utterly brilliant #HTTR #WasVsNYG
alexandra @alyariana_ Come on Giants 😩 #WASvsNYG
Scott Smith @KLOVEscott WOW!! Just witnessed @OBJ_3 make #TheCatchTwo !! The dude is unbelievable!! #WasVsNYG
Ben Waring @Benw1979 Odell Beckham are you kidding me??? Someone needs to check his gloves for glue!! What a catch! #WasVsNYG
Andy Bass @Hotchi1idog I'm a skins fan but that catch but OBJ was unreal. Utterly brilliant #HTTR #WasVsNYG
alexandra @alyariana_ Come on Giants 😩 #WASvsNYG
Video meets live conversation
INTJ Superhero @ RnbowShadeOfGay @HillaryClinton You've got this girl! #debatenight
Nasty Feminist @FeministMD There is not enough wine in my house tonight. #DebateHeadache #debatenight
Laurie Crosswell 🌞 @ lauriecrosswell Mark Cuban, you've got my vote when you're ready. #debatenight
WG @walnut_gallery Ready to make Wednesday great again. #debatenight
Robby Devine @robby_devine Countdown to the latest episode of The Real Candidates of the United States. #debatetonight
Sophie @ SophieNavaR A WALL OF TACO TRUCKS? i knew i should've gone to vegas. #debatenight
RealDonaldTrump4Pres @RealDonald4Pres Today my Aunt and Uncle both voted for Trump. THEY NEVER VOTE!!! He is going to win guys, BIG LEAGUE!! #debatenight Derrick Rose #MAGA
danielle Eskinazi @DanielleCasting what going on in Vegas tonight is definitely not going to stay in Vegas #debatenight
Leonidas @ 300_soldiers Ugh glad it's the last one #debatenight
Sylvain Desmarais @ sovonabitch So pumped for #debatenight !
Video meets live conversation
more than photos
6Xmore than GIFs
3X
Source — Twitter Internal
Videos are more likely to be shared
Source — Neuro-Insight, Twitter Video - Why and How, 2016, UK
How our brains respond to Twitter video
Source — Neuro-Insight, Twitter Video - Why and How, 2016, UK
higher levels of memory encoding
80%
Source — Neuro-Insight, Twitter Video - Why and How, 2016, UK
0.640.65 0.640.64 0.620.59
20 sec 30 sec 40 - 60 sec
Memory - detail (left-brain) Memory - global (right-brain)
TV
0.520.5
0.580.57
0.650.62
0 - 15 sec 16 - 30 sec 31 - 60 sec
Memory - detail (left-brain) Memory - global (right-brain)
New rules of effectiveness
Source — Neuro-Insight, Twitter Video - Why and How, 2016, UK
“Sound” is optional in the first 3s1st 3 seconds WITHOUT sound 1st 3 seconds WITH sound
Memory - detail (left-brain) Memory - global (right-brain)
flat flat
Source — Neuro-Insight, Twitter Video - Why and How, 2016, UK
Sounds helps after 3s
Memory - detail (left-brain) Memory - global (right-brain)
3+ seconds WITHOUT sound 3+ seconds WITH sound
+44% +34%
Source : http://ryanlovelock.deviantart.com/art/TV-commercial-storyboard-169931155
Re-defined ad quality
Sight, sound & motion evolution
- 40,000 years 6,000 BC 1880s-1920s 1950s 2000s 2010s 2016
Cavemen Theatre Cinema TVOnline video
Mobile video
Live video
Amplify2013
Video cards2014
User Video2015
Autoplay2015
Moments 2015
JAN 2013 Video
2014
SnappyJUN 2014
Periscope 2015
niche2015
niche 2015
Emoji
Note | Certain advertising features are not available in every market
Video innovation on Twitter
Toyota Periscope360 at CES
vv
Join us in London! Jump into an Airbnb experience on #Periscope360. Just move your phone around and see what happen…
Airbnb@Airbnb
Tweet
WHAT’S NEXT?
Next Disruption Is Closer Than You Think
Sometimes, Being First > Being Best
Create Without Barriers