os ppt tcl praveen

8/6/2019 Os Ppt TCL Praveen

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ORGANIZATION STUDY OF

TRAVANCORE CEMENTS Ltd,

Kottayam


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` To familiarize with the business organization

Travancore Cements Ltd(TCL)

` To get practical experience regarding the

organizational function.` To get industrial exposure and experience.

` To Interact with real environment of an organization.

` To Study the structure of the organization.


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` To understand the marketing methods.

` To understand the production methods.

` To Study the functioning of the organization.

`

To study the relationship between the workers,managers and top authority existing in the

company.

` To Study the functioning of different

department.


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` The Travancore Cements Limited was incorporated in

the year 1946

` The licensed capacity of the plant is 50,800 Tones per

annum.` TCL is the only public sector company which

manufactures and market white cement and cement

paints.

` The Travancore Cements Limited is the only companyin the whole world manufacturing White Cement from

a raw material other than conventional limestone


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` TCL products are White Portland cement under the

brand name VEMBANAD ,

` cement paints with a range of 40 shades under the

brand name SUPER SHELCEM,

` cement paint primer under the brand name "Shel

Prime", Emulsion paint under the brand name

"SHELTEX" and

` wall putty under the brand name VEMBANAD

WALL PUTTY


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VISION

In the fast paced global environment as the barriers arewithering away, India need proper internal synergy creationfrom the manufacturing sector for which the organization,pioneer of the white cement manufacturing in the country,can play a remarkable role and so is committed towardseffective utilization of man, machine, material and money

(4Ms)

MISSION

Having a unique role in the Heavy Industry sector of the

country, the company is committed for catering the societytowards the specific need expected by producing qualityproduct at a customer friendly price while keepingsustained growth of the organization and total growth of thesociety.


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` MARKETING DEPARTMENT

` FINANCE DEPARTMENT

` PERSONNEL DEPARTMENT

` PURCHASE DEPARTMENT` PRODUCTION DEPARTMENT

` OTHER DEPARTMENTS;

GENERAL STORE, MAINTENANCE, ELECTRICAL,

QUALITY CONTROL , TRANSPORTATION, PACKING HOUSE,

WORKSHOP, DREDGING, SECURITY, CEMENT PAINT , TIME

OFFICE


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` As a government owned firm TCL enjoys

privileges granted by the government.

` Standard quality products are produced in TCL.

` TCL is the only company which uses the

natural lime shell for manufacturing white

cement

` TCL has got a very good brand name.

` Good training system

` Good organizational climate

` High market share


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` Company is running on loss

` Poor advertisement

` No credit facility

` Dealers dissatisfied with credit facility` There is no proper mechanism to handle

customer grievances

` Influence from government and political parties

` Still uses old machineries

` Lack of new technology


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` Can compete in the national market if there is goodadvertisement

` High demand for cement paint

` Company introduces promotional programmes

` It should expand the distribution network to thosemarkets where the competitors are less powerful.


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` High competition

` Liberal policy of other brands

` Promotional programmes of other brands` Complicated national market

` Good replacement of other brands


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` Most employees of the organization are favoring to

rescue the company from shutting down in near future.

` Since the cost of Lime shell is very high the company

should look for other material like limestone.

` The company should plan more regional meeting. Still

the rural areas of Kerala are not covered under the

market network of TCL.

` Sales and trade promotion activities should be carried

out as a support and supplement to advertising effort.


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` Replacement of existing outdated machinery with latest

sophisticated technology based ones.

` The company is planning to spend more money for

advertisement and sales promotion. It will help toincrease brand awareness and image.

` The company concentrates on market in and out of

Kerala, where it is competitors are less powerful.


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` The company should spend more money for

advertisement and sales promotion.

` It will increase the brand awareness and image.

` The company should concentrate on market

where its competitors are less powerful.


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TCL Kottayam is one of the pioneers in the white cement

industry. TCL is an ISO 9002 certified company, which

was certified by Bureau of Indian Standards (BIS). This

shows companys consciousness towards high quality

production.

With the implementation of a new technology, improving

the marketing strategies, and solving the existing

problems, the company is ensured of bright prospects.


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os ppt tcl praveen

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