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P RAJAGOPAL

Founder, Hotel Saravana Bhavan

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Early Life

Birth - 1947 ,Punnaiyadi

Father onion farmer Odd jobs cleaner, attendant

Chennai 1961

First shop - K.K.Nagar in 1968 Fallout

Murugan Stores

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Family

Two wives

First wife - Valli Second wife - Krithika

Two sons-Shiva Kumar and Saravanan

Shiva Kumar - human trafficking case,November 2008

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P. Rajagopal

The Entrepreneur

Remark by an employee

Kamatchi Bhavan Partner Ganapathy

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How HSB became successful

The first 5 months

Extra capital The 6th month

USP No compromise on quality at any cost

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Other Factors

Employee hygiene and cleanliness

Customers suggestions/complaints Constant experimentation

Constant consultations with food specialists

Innovations - banana leaf on plate

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Phenomenal Growth and Accolades

South India 25 outlets, North India 2

outlets, Abroad 30 outlets 1.2 lakh customers daily1

Earnings around 1 crore daily1

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Awards2

- Premis Bersih - Malaysia- The Best Restaurant for the Year 2006 - Muscat- Award for the sake of honour to Shri P. Raja Gopal - conferred by

The Rotary Club of Madras in the year 1993.- Best Employer-Employee Relationship Award to

Shri P. Raja Gopal - conferred by The Rotary Club of Madras, ChennaiPatna in the year 1996.- Uzhaippal Uyarntha Sathanaiyalar Viruthu - given by Adayar AnandaBhavan on 09-09-2005- Best Achiever Award - given by Mr.A.C.Muthaiah on 12-10-2001

- Best Achiever Periyar Award - Mr.K.Veeramani, GeneralSecretary, ThiravidarKazhakam on 30-04-1994- Silver Jubilee Achiever Award - given by TamilnaduHotels Association on 07-01-2006

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Formula for success

Tripod approachEmployees, customersand product3

Food taste and hygiene

Excellent variety in menu2

Quality Management System Constant updating of menu

Constant workforce motivation

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Formula for Success

Staff - neatly dressed in uniforms

Courteousness Job security to employees

Increased pay substantially

Accomodation for employees families

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Formula for success

Annual grants to visit families in villages

Paid for employees childrens education New clothes to employees during Pongal

LIC Policy premiums for employees

Medical Insurance Scheme under EmployeeState Insurance Scheme

Vehicles, according to position in Hotel

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Formula for Success

Mani Ammal Marriage Scheme

Help to parents of employees

Foreign training Training in other Indian cities

Rajagopal says3, As we give these facilities to ouremployees, they have a zest in their lives and a confidencein their futuremany come seeking jobs to ustheir basic

problems in life being solved, they are able to work withdedication.It is no exaggeration to say that because wehave workers with us who are dedicated and devoted,Saravana Bhavan has grown from strength to strength.

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Diversification

Fast Food, Take Away, Home Delivery and

Outdoor Catering2

Bakery & Confectionary (Fresh Bakes)

Ice creams (Saravanaa Dairy Rich IceCream)

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Personal Characteristics

Visionary

Philanthropist

Shrewd businessman Hard worker

Says Rajagopal3My profession is business..Business isone of societys activities.if society will prosper, mybusiness will prospermy goal is not simply to get profit

from my business.. there should be honesty and justice inmy businessout of my earnings, I should help others tothe extent that I can. That is why we dont throw away anyleftovers in the kitchen.. we distribute it everyday amongthe poor.

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Downfall

Power corrupts..

Gave in to his amoral instincts In jail for murder.2

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References

1. Pushpa Iyengar, April 06, 2009, NemesisOn His Platter,http://www.outlookindia.com/article.aspx?240156

2. http://www.saravanabhavan.com/restaurants.php

3. Naresh Kumar,To Serve With Love,http://www.dharenchadha.com/articles8.htm

http://www.outlookindia.com/article.aspx?240156http://www.outlookindia.com/article.aspx?240156http://www.saravanabhavan.com/restaurants.phphttp://www.saravanabhavan.com/restaurants.phphttp://www.saravanabhavan.com/restaurants.phphttp://www.saravanabhavan.com/restaurants.phphttp://www.outlookindia.com/article.aspx?240156http://www.outlookindia.com/article.aspx?240156

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THANK YOU