pallavi lal ppt

8/2/2019 Pallavi Lal Ppt

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BUSINESS PLAN EVENT

MANAGEMENT COMPANY

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Ruchita Harjai 201053

Rahul Jadhav 201054

Anshul Kathpalia 201073

Kartike Khanna 201076

Shikha Mehra 201093Tejas Mukadam 201099

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Event Management is application of Project

Management to creation & development of various

events.

Event Management Industry can be as big as organizingOlympics to as small as conducting a breakfast meeting.

Many industries, charitable organizations and interest

groups will hold events of some size in order to market

themselves, build business relationships, raise money or

for some celebrations.

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To become a pioneer event management company

To be known for its ability to help businesses in

prosper and develop

To establish a brand for its ability to solve business

problems and to help the society to grow

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Party PackT

he Party Pack is a complete kit for any party

Step-by-Step Guides

These booklets include a calendar to map out the

event, a step-by-step guide on what is needed for

and how to put together a successful, worry-free

event

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Event PlanningSoftware

Due to be released, this cutting-edge tool will

allow the client all the resources and visual aids

for their event planning.

Resources Manual

T

his valuable guide acts as a review for all theresources located in the surrounding area

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Strengths

Determine your resources and capabilities and how

they can be used against your competition and in

favour of your target audience. What advantages do

you have? What you can do better than the others?

Weaknesses

Resources that we are lacking in.

The advantages your competitors have.

Areas of improvement? Aspects that should be avoided


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Opportunities

Look at your strengths and determine whichopportunities are opened for you. Determine how you canopen up even more opportunities by eliminating some of

your weaknesses.

Threats Changes in external environment or any unfavourable

situation can pose threat to your business.

Determine all present and possible threats to yourbusiness venture.

The presence of a very powerful competitor

New or innovative ways used by competitors fororganizing events

Heavy tax on entertainment.


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Market Segmentation.

Private Organizations and Businesses

Private organizations make up the single largestportion of Occasions' client base.

Public Organizations

Government agencies host many events every year.Occasions hopes to alleviate the pressure of eventplanning for public employees.

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Age Breakdowns

Under 24:We hope to tap the early college graduates who have

begun their professional careers but have not yet started

their families. These events will focus mainly on themeswith moderate to high energy appeal

Ages 25-55:The persons that fall into this age group are employed,

middle to upper-middle class families. The reason theychoose event planners is they are too busy to do itthemselves. Therefore, Occasions will be on hand forquestions, contact will be moderate in length but occurregularly so as not to disturb the daily life of the families.

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Ages 56 and above:

Persons over the age of 55 have reached the turningpoint of life. Many are retiring, others are celebrating

anniversaries of significant years, and still others areseeing that their children's special events are takencare of.

Others:This segment has no direct information to compilefor a description. It consists of any event plannedthat does not fit into one of the above categories.

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To establish a network with publicity companies and

media companies throughout the nation.

To establish a platform for organising events and to

establish name for a class of events.

To start with we will organise exhibitions,

international trade fair and placement fairs.

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Marketing and Competition:

We have discussed our client base as being

predominately middle to upper-middle class

individuals, couples or families, public and private

organizations. We must then look at the needs of

these markets and cater to them.

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Private and Public Organizations

Sales will be concluded one to two days after the end of the event.A follow-up phone call will be placed informing the client of thetotal cost, number of attendees, and information about the billing

packet that will arrive at their offices.

Individuals

Sales will be concluded with a follow-up phone call one to two days

after the event.T

he phone call will explain the total cost of theevent, number of attendees, and information concerning thebilling. Individual parties of any age group are placed on a billingcycle

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The Organizational Structure would depend on the

number of Events conducted.

Personnel Plan

Event Specialist

Site Manager

Product & Marketing

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All the organisers are from reputed event management

institutes and have expertise in public organisation,

marketing, public dealings, media management,publicity and leadership.

All the organisers are having expertise in social

entrepreneurship, financial analysis and decisionmaking which will help them in achieving desired

impact.

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As Service - based businesses require little funds

to start up, and as they grow and expand, less

funds are required to maintain.

So the initial start-up capital will be Rs.15000 for

acquiring basic equipments.

The only tax which the organisation will pay is

the entertainment tax of around 25 %

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General Assumption

Year 1 Year 2 Year 3

Current Interest 10.00% 10.00% 10.00%

Rate

Long-term Interest 10.00% 10.00% 10.00% Rate

Tax Rate 25.00% 25.00% 25.00%

Other 0 0 0

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Future plans

To establish a goodwill and image for events.

To organise events which can help the society.

To organise events on issues that are not taken care

of by other event organisers.

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