persepsi user terhadap desain website ecommerce christina

7/25/2019 Persepsi User Terhadap Desain Website Ecommerce Christina

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PERBANDINGAN PERSEPSI USER TERHADAP WEBSITE

www.dinormarket.com DAN www.jakartanotebook.com

DENGAN METODE HI !APPEARANCE, NAVIGATION,

CONTENT, SHOPPING PROCESS"

PROPOSA# PENE#ITIAN

Oleh :

Christina Purnama Yanti

(12121101002)

PROGRAM STUDI T!"I! I"#ORMATI!A

#A!U$TAS I$MU !S%ATA" SAI"S DA" T!"O$OGI

U"I&RSITAS D%YA"A PURA

'A$I

201


2/20

2

DA$TAR ISI

DA#TAR ISI.............................................................................................. ii

'A' I...................................................................................................... 1

P"DA%U$UA".......................................................................................1

11 $atar 'ela*an+...............................................................................1

12 Rumusan Masalah...........................................................................2

1, 'atasan Penelitian...........................................................................2

1- Tu.uan Penelitian............................................................................2

1 Man/aat Penelitian..........................................................................3

'A' II..................................................................................................... 4

TI"AUA" PUSTA!A................................................................................4

21 Persesi........................................................................................4

22 Internet........................................................................................ 4

2, Pen+ertian eC3mmer4e....................................................................5

2- Gam5aran M36ule e-Commerce..........................................................6

2 Me*anisme e-Commerce...................................................................7

27 World Wide Web(888)..................................................................8

29 'r3ser ........................................................................................8

2; #l34hart.....................................................................................8

'A' III.................................................................................................. 10

MTOD$OGI P"$ITIA".....................................................................10

,1 $3*asi Penelitian..........................................................................10

,2 &aria5el Penelitian........................................................................10

,, Met36e Pen+umulan Data..............................................................12

,,1 Stu6i $iteratur .......................................................................12

,,2 Pen+umulan Data..................................................................12

,- Met36e Analisis Penelitian..............................................................12

,-1 Analisa 6an Peran4an+an..........................................................12

DA#TAR PUSTA!A.................................................................................16


3/20

3

BAB IPENDAH%#%AN

&.& #atar Be'akan(

Per*em5an+an te*n3l3+i in/3rmasi saat ini mem5eri*an en+aruh 5esar

terha6a a*ti selain 6i+una*an untu* men6aat*an

in/3rmasi> saat ini web .u+a 6iman/aat*an untu* men.alan*an 5isnis atau 5iasa

6ise5ut e-bussines 6an e-commerce Den+an a6an=a situs e5 en.ualan (e-

commerce) ini> en++una 6i5eri*an 5an=a* *emu6ahan 6alam a*ti

seerti emasaran> *3muni*asi> eri*lanan> 6an lainlain Selain itu Pen+el3la e-

commercea*an men+eluar*an 5ia=a =an+ relati/ murah .i*a 6i5an6in+*an 6en+an

t3*3 n=ata> sehin++a ti6a* erlu men+eluar*an 5ia=a untu* sea t3*3 6an

*3nsumen un 5isa men+a*ses *aanun 6an 6imanaun han=a 6en+an

men++una*an *3ne*si internet tana harus 6atan+ *e t3*3 (Pratama> 201-)

!euntun+an lain men++una*an e-commerce a6alah *3nsumen ti6a* han=a 5erasal

6ari 6aerah se*itar melain*an seluruh 6unia 5isa men+a*sesn=a Menurut ($iu an6

Arnett> 2000) se5uah situs e5 =an+ su*ses a6alah =an+ menari* elan++an>

mem5uat mere*a merasa situs terse5ut 6aat 6ier4a=a> 6ian6al*an> 6an

mem5an+*it*an *euasan elan++an Desain websitemen.a6i salah satu /a*t3r

6alam menari* erhatian *3nsumen Menurut Carl3s et al(200?) ter6aat emat

/a*t3r =an+ 5eren+aruh untu* menin+*at*an *e5erhasilan 6esain website e-

commerce a6alah Appearance, Navigation, Content, 6an Shopping Process.

Samai saat ini> 5elum a6a enelitian =an+ 6ila*u*an untu* melihat ersesi user

terha6a e5site e43mmer4e 6en+an men++una*an met36e %CI (Appearance,

Navigation, Content, 6an Shopping Process).

'er6asar*an latar 5ela*an+ 6iatas> ma*a enulis men+a.u*an enelitian

terha6a 2 (6ua) e5site e-commerce=an+ 4u*u ter*enal 6i In63nesia =aitu


4/20

2

website 6in3rmar*et43m 6an .a*artan3te533*43m 6en+an .u6ul

enelitian @Per)e*)i UserTer+ada* Web)ite e-CommerceDen(an Metode HI

!Appearance, Navigation, Content, dan Shopping Process !St,di -a),)

www.dinomarket.com dan www.jakartanotebook.com"

&./ R,m,)an Ma)a'a+

'er6asar*an latar 5ela*an+ 6iatas> enulis 6aat merumus*an masalah

untu* enelitian ini =aitu @'a+aimana melihat 6an men6es*risi*an ersesi user

terha6a website e-commerce 6en+an met36e %CI (Appearance, Navigation,

Content, 6an Shopping Process) (Stu6i !asus : 6in3mar*et43m 6an

.a*artan3te533*43m)B

&.0 Bata)an Pene'itian

Ruan+ lin+*u 5atasan 6alam enelitian ini antara lain :

1 Situs Web e-commerce=an+ 6i analisa a6alah 6in3mar*et43m 6an

.a*artan3te533*43m)

2 Penelitian ini men++una*an met36e %CI (Appearance, Navigation,Content, 6an Shopping Process) untu* melihat ersesi user terha6a

6esain e-commerce.

, &aria5el enelitian 6alam met36e %CI ini antara lain : Appearance,

Navigation, Content, 6an Shopping process.

- Samel User =an+ 6i+una*an a6alah mahasisa en++una e-commerce6i

Uni


5/20

3

&.2 Man3aat Pene'itian

1 'a+i Penulis> enelitian ini 6aat menam5ah aasan 6an en+etahuan

enulis terha6a met36e %CI (Appearance, Navigation, Content, 6an

Shopping Process)

2 'a+i en+el3la situs e5 e-commerce 6in3mar*et43m 6an

.a*artan3te533*43m 6aat 6i+una*an se5a+ai e


6/20

4

BAB II

TIN4A%AN P%STA-A

/.& Per)e*)i

Menurut Sarlit3 8iraan Sar3n3 (1?;,)> ersesi a6alah *emamuan

sese3ran+ untu* men+3r+anisir suatu en+amatan> *emamuan terse5ut antara

lain: *emamuan untu* mem5e6a*an> *emamuan untu* men+el3m3**an> 6an

*emamuan untu* mem/3*us*an Pen6aat lain menurut R35ins (1???)> ersesi

a6alah suatu r3ses 6imana in6i setia 3ran+ 5isa sa.a memili*i ersesi =an+ 5er5e6a5e6a mes*iun

35.e*n=a sama %al ini 5erhu5un+an 6en+an *elima in6era =an+ 6imili*i 3leh

manusia> namun masin+masin+ ri5a6i menerima 6an menan++ai in/3rmasi

terse5ut 6en+an 4ara =an+ 5er5e6a5e6a

/./ Internet

Internet merua*an sin+*atan 6arinterconnection Nerwor!ing5erasal 6ari

5ahasa latin @inter =an+ 5erarti antara Se4ara *ata er*ata internet 5erarti

.arin+an antara atau en+hu5un+> sehin++a *esimulan 6ari 6e/inisi internet

a6alah merua*an hu5un+an antara 5er5a+ai .enis *3muter 6an .arin+an 6i 6unia

=an+ 5er5e6a sistem 3erasi mauun ali*asin=a 6imana hu5un+an terse5ut

meman/aat*an *ema.uan *3muni*asi (tele3n 6an satelit) =an+ men++una*an

r3t343l stan6ar 6alam 5er*3muni*asi =aitu r3t343l TCPIP ("ransmission

Control#nternet Protocol). Pen+ertian terse5ut 6i.elas*an menurut en6aat

Suri=ant3 (200;) Pen6aat ini men+arti*an 5aha internet merua*an me6ia

*3muni*asi 6an in/3rmasi modern=an+ 6aat 6iman/aat*an se4ara +l35al 3leh

en++una 6i seluruh 6unia 6alam inter*3ne*si antar .arin+an *3muter =an+

ter5entu* melalui sarana 5erua en=e6ia a*ses internet> sehin++a internet se5a+ai

me6ia in/3rmasi 6aat men.a6i sarana =an+ e/e*ti/ 6an e/isien untu* mela*u*an

ertu*aran 6an en=e5aran in/3rmasi tana terlahan+ 3leh .ara*> a*tu 6an .u+a

/a*t3r +e3+ra/is 5a+i sese3ran+ =an+ in+in men+a*ses in/3rmasi


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/.0 Pen(ertian e5ommerce

Den+an meman/aat*an te*n3l3+i in/3rmasi> erusahaan mi*r3> *e4il

mauun menen+ah 6aat memasu*i asar +l35al Perusahaan seerti t3*3 5u*u

Ama3n> 3rtal =ah33 6an erusahaan lelan+ se6erhana eba$> *eti+an=a saat ini

men.a6i erusahaan ra*sasa han=a 6alam a*tu sin+*at *arena meman/aat*an

te*n3l3+i in/3rmasi 6alam men.alan*an usahan=a (M Su=ant3> 200)

Peman/aatan te*n3l3+i in/3rmasi 6alam men+em5an+*an 5isnis 5iasa 6ise5ut e-

commerce e-Commerce a6alah salah satu 4ara memer5ai*i *iner.a 6an

me*anisme ertu*aran 5aran+> .asa in/3rmasi> 6an en+etahuan 6en+an

meman/aat*an te*n3l3+i 5er5asis .arin+an eralatan 6i+ital (In6ra.it> 2007)

Den+an a6an=a e-commerce,erusahaan *e4il menen+ah le5ih e/e*ti/ 6an e/isien

6alam memasar*an r36u*n=a> menaar*an r36u* 6en+an 4eat 6an hemat serta

mem5antu 6alam r3ses transa*si 6en+an 4eat tana *ertas han=a 6en+an

meman/aat*an *3ne*si internet

Menurut !ala*3ta 6an 8hinst3n (1??9) men6e/inisi*an e-commerce 6ari

5e5eraa erse*ti/ 5eri*ut:

1 Perse*ti/ *3muni*asi: e-commerce merua*an en+iriman in/3rmasi>

r36u*la=anan> atau em5a=aran melalui line tele3n> .arin+an *3muter

atau sarana ele*tr3ni* lainn=a

2 Perse*ti/ r3ses 5isnis: e-commerce merua*an ali*asi te*n3l3+i menu.u

3t3matisasi transa*si 6an aliran *er.a erusahaan

, Perse*ti/ la=anan: e-commerce merua*an salah satu alat =an+ memenuhi

*ein+inan erusahaan> *3nsumen 6an mana.emen 6alam meman+*as

service cost *eti*a menin+*at*an mutu 5aran+ 6an *e4eatan ela=anan- Perse*ti/ Online: e-commerce5er*aitan 6en+an *aasitas .ual 5eli r36u*

6an in/3rmasi 6i internet 6an .asa 3nline lainn=a

Pen++3l3n+an e-commerce =an+ laim 6ila*u*an 3ran+ a6alah 5er6asar*an

si/at transa*sin=a Menurut MSu=ant3 (200,) tietie 5eri*ut se+era 5isa

6i5e6a*an:

1 %usiness to %usiness(%&%)

2 %usiness to Consumer(%&C)

, Consumer to Consumer(C&C)


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- Consumer to %usiness(C&%)

Non %usiness e-commerce

7 ntrabusiness ('rganiation) e-commerce

/.1 Gambaran Mod,'e e-Commerce

eC3mmer4e a6alah sistem 5er5asis e5 =an+ 5er5asis e5 =an+ 6aat

menaar*an 5aran+ 6an .asa> memr3ses> menerima esanan> 6an men+atur

en+iriman 6an m36el em5a=aran (/a*hrur3i> 201,) Gam5ar 5eri*ut a*an

men.elas*an 5e5eraa +aris 5esar 5a+aimana e-commerce5e*er.a

ambar *. +odul e-Commerce

a egistration o online customers. Pen+un.un+ 5isa mela*u*an em5elian

6an meni*mati .asa =an+ 6itaar*an setelah mela*u*an re+istrasi>

sehin++a a*an ter5uatproil account.

5 Customer proiles and customer administration. Data elan++an a*an 6i

siman 6i 6ata5ase =an+ se5elumn=a su6ah 6iisi 3leh elan++an *eti*a

mela*u*an en6a/taran

4 Product catalog with catalog listing. Semua la=anan r36u* 6isiman

*atal3+> semua =an+ 5erhu5un+an 6en+an har+a termasu* 6is*3n 6an

en.ualan *husus *e elan++an *husus 5isa 6i atur

6 'ering and ordering.Penaaran 6an em5elian 5isa 6ila*u*an melalui

e5site =an+ nantin=a a*an 6ir3ses


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e +odes o pa$ment.i*a elan++an uas 6en+an har+a 6an s=arat *etentuan

en+iriman 5isa 6ila*u*an em5a=aran 6en+an 5er5a+ai ma4am met36e

/ Shipment 'ption. Pilihan =an+ 6i5eri*an *ea6a elan++an untu*

men++una*an .asa en+iriman

/.2 Mekani)me e-Commerce

Transa*si ele*tr3ni* antara iha* =an+ menaar*an 5aran+ atau .asa

melalui internet 6en+an iha* =an+ mem5eli 5aran+ atau .asa melalui internet

a6a umumn=a 5erlan+sun+ se4ara paperless transaction, se6an+*an 63*umen

=an+ 6i+una*an 6alam transa*si terse5ut men++una*an 63*umen ele*tr3ni*

!3ntra* online 6alam e-commerce> seerti =an+ 6i*uti 3leh Ars=a6 Sanusi

(2001) memili*i 5an=a* tie 6an saat ini san+at 3uler *arena

6en+an 5ia=a murah 6an 5isa 6i*irim *e seluruh 6unia 6an 5isa

men=erta*an /3t3> /ile 6an 63*umen

4 Website

Se.umlah halaman =an+ memili*i t3i* salin+ ter*ait> ter*a6an+ 6isertai

ula 6en+an 5er*as +am5ar> atau .enis 5er*as lainn=a

/.6 !or"# !i#e !e$!WWW"

Menurut World Wide Web Consortium (W/C) 6alam $enn= (200-) World

Wide Web (888) a6alah *eseluruhan 6ari in/3rmasi =an+ 6aat 6ia*ses 6i

.arin+an> eru.u6an 6ari ilmu en+etahuan manusia Pen6aat lainn=a menurut

%ar6.it3 (2002) men+ata*an 888 merua*an *umulan *3le*si 5esar tentan+

5er5a+ai ma4am 63*umentasi terse5ut 6i*em5an+*an 6alam /3rmat 0$perte1t

+ar!up 2anguage (0"+2) memun+*in*an ter.a6in=a *3ne*si (lin!) 63*umen


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=an+ lainn=a atau 6ari 63*umen =an+ satu 6en+an 5a+ian 63*umen =an+ lainn=a>

5ai* 6alam 5entu* te*s> 6an lain E lain Dari *e6ua en6aat 6iatas 6aat

6isimul*an 5aha 888 5ersi/at multime6ia *arena merua*an *3m5inasi 6ari

te*s> /3t3> +ra/i*> au6i3> animasi 6an in/3rmasi =an+ 6isu+uh*an 5erua

eru.u6an ilmu en+etahuian manusia

/.7 Brow)er

OF$ear= (200) men6e/inisi*an 5r3ser a6alah r3+ram =an+

memun+*in*an a*ses *ea6a sum5er 6a=a web. Pr3+ram ini men+hu5un+*an

en++una a6a remote computer, mem5u*a 6an memin6ahile, menamil*an te*s

6an +am5ar> 6an 6ise6ia*an 6i 6alam satu alat interace =an+ ti6a* rumit *ea6a

63*umen internet 6an web. %rowser memun+*in*an en++una untu*

men+e*sl3rasi atau men.ela.ahi e5> 6en+an mu6ah 5erin6ah 6ari satu website

*e website =an+ lain

/.8 $'owc+art

3lowchart a6alah en++am5aran se4ara +ra/i* 6ari lan+*ahlan+*ah

6an uruturutan r3se6ur 6ari suatu r3+ram3lowchart men3l3n+ anal=st 6an

r3+rammer untu* meme4ah*an masalah *e 6alam se+mense+men le5ih *e4il

6an men3l3n+ 6alam men+analisis alternati/alternati/ lain 6alam

en+3erasian 3lowchart 5iasan=a memermu6ah en=elesaian suatu

masalah *hususn=a masalah =an+ erlu 6iela.ari 6an 6ie 2011)


11/20

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BAB III

METODE#OGI PENE#ITIAN

0.& #oka)i Pene'itian

Penulis men+am5il l3*asi enelitan 6i 6ua e5site e-commerce =an+ 4u*u

ter*enal 6i In63nesia =a*ni 6in3mar*et43m 6an .a*artan3te533*43m

0./ 9ariabe' Pene'itian

De/inisi &aria5el Penelitian :


12/20

11

9ariabe' Pand,an Pera'atan :an(

di(,nakan

Appearance Tamilan =an+ menari*

entin+ untu*

men6aat*an

*re6i5ilitas tin++i 6i

situs

Menaar*an *e.elasan

6an era6uan arna

6alam website,*eseim5an+an tamilan

6en+an *e4eatan

l3a6in+

Peralatan


13/20

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men+enai *ualitas

r36u* 6an la=anan

=an+ 6i5eri*an 6alam

em5elian

Pene*anan 6an ri

+am5aran umum

6an in/3rmasi

tam5ahan)

Pri

*e+iatan 6an hasil suatu en+u.ian tertentu (Ruslan> 2007)

Pen+umulan 6ata rimer 6ila*u*an 6en+an met36e sur


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5 Data Se*un6er

Data Se*un6er a6alah 6ata =an+ 6ier3leh ti6a* se4ara lan+sun+

melalui me6ia erantara (6ihasil*an iha* lain) atau 6i+una*an lem5a+a

lainn=a =an+ 5u*an en+3lahn=a Data se*un6er umumn=a 5erua

4atatan atau la3ran 6ata 63*umentasi 3leh lem5a+a tertentu =an+

6iu5li*asi*an (Ruslan> 2007) Data se*un6er 6alam enelitian ini

5erua 5u*u5u*u literatur lainn=a serta arti*el s*risi 6an enelitian

=an+ 6iu5li*asi*an 6i internet

0.1 Metode Ana'i)i) Pene'itian

0.1.& Ana'i)a dan Perancan(an

a #l34hart

!eran+*a enelitian 6alam enelitian ini 6itun.u**an a6a /l34hart

6i5aah ini :

START

Analisis 8e5

Pen+umulandata

D3*umentasi!uisi3ner

Analisisdata

%asil

"D


15/20

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Pen.elasan :

a Analisis 8e5Pa6a taha ini analisis =an+ 6ila*u*an a6alah e5 =an+ memili*i

tu.uan sama seerti 6in3mar*et43m 6an .a*artan3te533*43m

1 6in3mar*et43m

PT Din3mar*et a6alah erusahaan PMA =an+ 5er+era* 6i 5i6an+ e-

commerce =an+ men=e6ia*an r36u* r36u* 5er*ualitas> asli 6an

5er+aransi resmi serta men+utama*an ela=anan 5er*ualitas *ea6a

customer> @Pesan a+i> terima s3re

Gam5ar ,1 Tamilan Website .6in3mar*et43m

Gam5ar 6iatas merua*an tamilan halaman untu* e-Commerce

=an+ memili*i nama 6in3mar*et Tamilan halaman 6in3mar*et 6ari se+i

arna 6an enematan 3sisi *3nten 6i nilai 4u*u 5ai* %alaman home

website 6in3mar*et menamil*an +am5ar+am5ar =an+ mea*ili *atal3+

r36u* =an+ 6i.ual 6an r36u* =an+ se6an+ men6aat*an 3t3n+an

har+a 6alam website 6in3mar*et Di se5elah *iri .u+a telah 6ise6ia*an

*ate+3ri r36u* =an+ 6iin+in*an sehin++a *eti*a en++una men+*li*

salah satu *ate+3ri ma*a a*an in6ah *e halaman *ate+3ri =an+

6iin+in*an Website 6in3mar*et men=e6ia*an menu searching a+ar

memer4eat r3ses en4arian 5aran+ =an+ 6i5utuh*an 3leh en++una

Dari se+i content, 6in3mar*et menamil*an +am5ar r36u* sesuai

6en+an aslin=a 6an selalu update Untu* r3ses 5elan.a> 6i 6alam e5site

6in3mar*et men=e6ia*an /asilitas *eran.an+ 5elan.a 6imana *eti*a


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en++una memilih r36u* =an+ a*an 6i 5eli 6en+an men+*li* t3m53l

mem5eli *emu6ian em5elian a*an lan+sun+ masu* *e 6alam *eran.an+

5elan.a

2 .a*artan3te533*43m

a*artan3te533*43m merua*an salah satu erusahaan 'nlineStore

ter5esar =an+ 5er6iri se.a* tahun 1??? 6an telah mela=ani em5elian

se4ara online se.a* ; .anuari 200, hin++a saat ini a*artan3te533*

5er+era* 6alam 5i6an+ en.ualan 5aran+5aran+ *e5utuhan IT

Gam5ar ,1 Tamilan Website .6in3mar*et43m

Gam5ar 6iatas a6alah tamilan 6ari website .a*artan3te533*43m

Dalam se+i tamilan 4u*u menari* !ate+3ri menu terleta* 6i 5a+ian

atas website Pa6a .a*artan3te533*> mesin en4arian 5isa 3t3matis

men4ari r36u* 5er6asar*an *ate+3ri Isi atau content +am5ara6a

website .a*artan3te533* .u+a sesuai 6en+an +am5ar aslin=a 6an selalu

u6ate Untu* r3ses men6a/tar men.a6i mem5er> a6a website

.a*artan3te533* 6aat men6a/tar 6en+an a*un /a4e533*

Ta5el ,1 Per5an6in+an /itur 6in3mar*et 6an .a*artan3te533*

#itur 6in3mar*e

t43m

.a*artan3te53

3*43m

Shopping A6a A6a


17/20

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5 Pen+umulan 6ata

1 !uisi3ner

Merua*an te*ni* en+umulan 6ata 6en+an mem5eri*an ataumen=e5ar*an 6a/tar ertan=aanern=ataan *ea6a res3n6en untu*

mem5a6in+*an ersesi user (en+un.un+) website

6in3mar*et43m 6an .a*artan3te533*43m terha6a 6esain

e5site =an+ meliutiAppereance, Navigation, Content 6an Shooping

Process. Dalam enelitian ini> ertan=aan 5ersi/at tertutu 6imana telah

6ise6ia*an alternati/ .aa5an telah 6ise6ia*an

2 D3*umentasi

Merua*an te*ni* en+umulan 6ata 6en+an 4ara melihat 6alam

63*umen63*umen mauun 4atatan untu* memer3leh in/3rmasi

men+enai 6esain website =an+ 6ila*u*an 3leh 6in3mar*et 6an

.a*artan3te533*

4 Analisis Data

Analisis 6ata a6alah *e+iatan men+3lah 6a=a =an+ telah

6i*umul*an untu* men.a6i seeran+*at hasil> 5ai* 6alam 5entu* =an+

5aru mauun 5entu* lainn=a Te*ni* analisis 6ata 6i3lah 6an 6ianalisis6en+an men++una*an 5antuan r3+ram SPSS 1?0 or windows

Analisis 6a=a 6alam enelitian ini men++una*an analisis 6es*riti/

=aitu analisis enelitian =an+ semata mata han=a melu*is*an>

men++am5ar*an atau men.elas*an *ea6aan suatu 35.e* menurut aa

a6an=a tana suatu ma*su6 untu* men+am5il *esimulan =an+ 5erla*u

se4ara umum Te*ni* analisis 6ata =an+ 6i+una*an a6alah 6istri5usi


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/re*uensi> =aitu 6en+an mela*u*an en+el3m3*an atas .aa5an 6ari

*uisi3ner =an+ 6ise5ar*an *ea6a res3n6en

6 %asil

Dari hasil enelitian ini 6i*etahui aearan4e atau tamilan e5site

6in3mar*et43m memili*i tamilan =an+ menari*> 6aat 6ilihat

6ari 20 3ran+ res3n6en >7 =an+ men=ata*an tamilan website

4u*u menari* Se6an+*an untu* website .a*artan3te533*43m

6aat 6i lihat 6ari 1 3ran+ res3n6en 2 =an+ men=ata*an 4u*u

menari* %asil terse5ut menun.u**an 5aha selama ini ara res3n6en

mem5eri*an ersesi =an+ 5ai* men+enai tamilan a6a website

6in3mar*et43m mauun .a*artan3te533*43m sehin++a

men.a6i*an res3n6en tertari* untu* men++una*an e5site untu*

emenuhan *e5utuhan =an+ 6iin+in*an !esan ertama 6ari tamilan

se5uah website menentu*an e 201-)

Pa6a 6imensi navigation> menun.u**an na site map a6a website 4u*u mu6ah 6an mesin en4arian

a6a website 4u*u sulit 6i+una*an Dalam 6imensi ini res3n6en

merasa*an 5aha selama ini mesin en4arian a6a website 4u*u sulit

uuntu* 6i+una*an sehin++a a+a* men++an++u a*ti hal ini 6ise5a5*an 6alam r3ses en4arian 5aran+ a6a

6in3mar*et mauun .a*artan3te533* 5er6asar*an 6en+an a*tusehin++a 6alam .an+*a a*tu =an+ lama r36u* =an+ 6i i*lan*an a*an

tertutu 6en+an r36u* =an+ 5aru %asil enelitian ini 6i 6u*un+ 3leh

te3ri =an+ 6i*emu*a*an 3leh as3n (2009) =an+ men=ata*an 5aha

navigation (na


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Pa6a 6imensi content 6aat 6i*etahui 5aha se5a+ian 5esar

res3n6en men=ata*an 5aha isi *3nten a6a e5sit

6in3mar*et43m 6an .a*artan3te533*43m san+at .elas>

*ualitas in/3rmasi 4u*u 5ai*> in/3rmasi =an+ 6i5eri*an 4u*u updated,

in/3rmasi san+at mu6ah 6iahami> memili*i in/3rmasi =an+ 5enar 6an

u*uran +am5ar a6a r36u* =an+ 6ise6ia*an a6alah 4u*u teat

Pen+el3laan in/3rmasi =an+ 6itamil*an a6a se5uah website 6en+an

4ara =an+ e/isien 5isa men.a6i salah satu /a*t3r untu* men4aai

*e5erhasilan 5isnis online.

Selan.utn=a men+enai ersesi en+un.un+ a6a 6imensishopping

process menun.u**an 5aha 6in3mar*et43m 6an

.a*artan3te533*43m 6aat 6i+una*an untu* e/isiensi 6alam

mela*u*an em5elian> memili*i *emu6ahan 6alam r3ses 5elan.a> ti6a*

le5ih 6ari lima taha> *eterse6iaan in/3rmasi men+enai *ualitas r36u*

san+at 5an=a* 6an memili*i ase* *eamanan em5elian ter.amin =aitu

san+at tin++i

0.& 4adwa' Pene'itian

"3 !e+iatan8a*tu'ulan

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1 Analisis 8e5

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D3*umentasi


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DA$TAR P%STA-A

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