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A R T H U R W . P R E S S E R

P O R T F O L I O

Display Typeface - Bossa Nova Font

Sequential Art - A Brief History Of Type

Conceptual Self-Portrait - The Typographers

Arty Type Series - Artists Book Covers

Narrative Enviroments - Barbican Visual Intervention

Brand Identity - Susana Pabst

Brand Identity - Vicci

Brand Identity - Transpobrasil

Personal Project - Hand Lettering Designs

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DISPLAY TYPEFACE

boSSA novA FonT

bRIEF

Create a display typeface based in a theme of choice, with a specimen sheet and examples of the typeface being used.

RESEARCH

After much thought, I decided to do the project based on a theme that is very much my interest: music.

I think there is a very subtle relationship between music and typography. Both have pace and must express something (an idea, feeling or mood).

The chosen theme was Bossa Nova,a musical style that became popular in the 60s and turned out to be a Brazilian cultural icon.

Bossa Nova is a Jazz fusion with Samba, so it would be interesting if the typeface had mixed elements of different styles.

D I S P L Ay T y P E FA C E - B O S S A N O VA F O N T

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IDEA DEvELoPMEnT

I started gathering elements that could represent the musical style in a graphic way.

An element that caught my attention was the famous design of the sidewalks of Rio de Janeiro, with patterns of waves simulating the ocean. This would be the perfect shape for the letter “S”.

The other letters of the alphabet were derived from this letter, preserving the visual unity of strokes (thick and thin) and smooth curves.

The typeface became a fusion of two different styles, serif and sans-serif. A fresh take on a classic design, just like the musical style.

D I S P L Ay T y P E FA C E - B O S S A N O VA F O N T

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SEqUEnTIAL ART

A bRIEF HISToRY oF TYPE

bRIEF

To develop a sequential art design,in order to tell a chronological story.

RESEARCH

To develop this project, we had a Comics, Narrative and Sequential Art Workshop with British illustrator and designer Karrie Fransman.

The workshop was crucial to understand the various possible ways of telling a story graphically, and also expanded the concepts we had in comic books to something much broader.

S E q u E N T I A L A R T - A B R I E F H I S TO R y O F T y P E

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IDEA DEvELoPMEnT

Since comic books are not my specialty, I decided to use another way to tell a narrative: through an infographic.

While developing this project, I was also taking a Short Course in Typography, with Dutch designer Jaap De Maat. And through this course I became fascinated with the history of Western typography and its creators.

Therefore, I decided to make an infographic about the history of Western typography.

It is a long and complex history, so I decided to have a more humorous and pratical approach, wondering what each designer would say to his successor in this timeline.

S E q u E N T I A L A R T - A B R I E F H I S TO R y O F T y P E

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ConCEPTUAL SELF-PoRTRAIT

THE TYPogRAPHERS

bRIEF

Create a self conceptual self portrait.

RESEARCH

This was a challenging project, that envolved a lot of auto analisys.

Since it’s such a personal project, most of the research was made in an informal way, analysing my habits, hobbies, favorite things, favorite places, and searching for a common point among all of these things.

Teacher Bobby Gunthorpe took the class to an amazing exhibition at National Portrait Gallery (London), and it was a great experience to see how many different ways it is possible to portray a person.

C O N C E P T u A L S E L F-P O R T R A I T - T H E T y P O G R A P H E R S

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IDEA DEvELoPMEnT

After endless lists I realized a subject that was regularly present: Music. Therefore, I decided to create the cover of a vinyl record of a fictional band.

The band would be called“The Typographers”, in reference to my passion for typography, and alluding to some of my favorite bands, such as: The Beatles, The Smiths, The Strokes, among others.

I developed a typography from scratch for the album cover, following the visual guidelines of an indie rock group.

C O N C E P T u A L S E L F-P O R T R A I T - T H E T y P O G R A P H E R S

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ARTY TYPE SERIES

ARTISTS book CovERS

bRIEF

We were asked to design a serie ofthree typographics book covers,about artists exhibiting in Tate Modern.

RESEARCH

Among the amazing artists at Tate Modern, the ones that caught my attention were French sculptor Germaine Richier, Spanish painter Manolo Millares and English painter Bridget Riley.

All possessed very different styles, but I felt a connection in the boldness of the work of these three artists, plus a visual unity in color choices, predominantly black and white.

A R T y T y P E S E R I E S - A R T I S T S B O O K C O V E R S

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IDEA DEvELoPMEnT

After researching about the chosen artists, I noticed that some visual aspects of each artist could be translated into a display typeface.

Germaine Richier: Hybrid forms, usually “thin” and tall, with great contrast.

Manolo Miralles: Abstract forms, always minding the gesture.

Bridget Riley: Geometric patterns to produce disorienting effects.

I created a specific lettering design to each artist, from their main visual characteristics, and applied it in a square layout, with a 4x4 grid.

A R T y T y P E S E R I E S - A R T I S T S B O O K C O V E R S

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nARRATIvE EnvIRoMEnTS

bARbICAn vISUAL InTERvEnTIon

bRIEF

Develop a visual intervention at the Barbican Centre in London, through three stages.

STAgE 1

The first stage was to document visual recordings of the Barbican, through observation drawings and photography.

There were several site visits, where I got to know its structure and be charmed by the large amount of cultural programs and events they offer.

STAgE 1

Document visual recordings of the barbican

N A R R AT I V E E N V I R O M E N T S - B A R B I C A N V I S u A L I N T E R V E N T I O N

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STAgE 2

visualize the data / Reveal a story

The second stage of the project is to reflect on the data collected and try to visualize them, or create a story from them.

Looking at the drawings, I noticed a link between the activities that people were doing around the Barbican Centre with events and information that the Barbican announced in its publicity materials, such as brochures and flyers.

So, I created a series of collages with superimposed illustrations and original parts of the leaflets from the Barbican.

N A R R AT I V E E N V I R O M E N T S - B A R B I C A N V I S u A L I N T E R V E N T I O N

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STAgE 3

Create a visual intervention on the barbican

Analyzing the material developed during the project, I began to reflect on the interesting relationship that people have with art.

What makes a person an artist, or an object a work of art? What are the requirements for something to be considered art? Since Marcel Duchamp “The Fountain” this has been a subject of constant debate.

With these questions in mind, I decided to create a fake exhibition of normal objects at the Barbican, applying a tag with the name of the work and a description in several objects scattered in the open access areas of the Barbican Centre.

The result was a fun experiment, which generated curious reactions of people who’ve been around.

N A R R AT I V E E N V I R O M E N T S - B A R B I C A N V I S u A L I N T E R V E N T I O N

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C O N C E P T u A L S E L F-P O R T R A I T - T H E T y P O G R A P H E R S

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bRAnD IDEnTITY

SUSAnA PAbST

DESCRIPTIon

Susana Pabst is a fashion photographer from south of Brazil.

The greatest value from Susana Pabst brand is not the physical structure of her company, its geographical location, not even her years of active presence in the fashion market. What differentiate one photographer from another is the “photographer’s eye”, and this is the main asset of the brand.

Therefore, the approach was to enhance the look and the name Susana Pabst and its visual style. This is done through constant exposure of her best work, a well-built brand and a visual language that, in each piece, show details of her elegant, conceptual and transgressive style. The visual language within the brand seeks the ideal balance between refined and rebellion.

B R A N D I D E N T I T y - S u S A N A PA B S T

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bRAnD IDEnTITY

vICCI

DESCRIPTIon

Vicci is a young Brazilian nail polish brand, but it has big ambitions. These ambitions needed to be represented graphically, through its visual identity.

Since typography would be the key symbol of the brand, I decided to develop everything from scratch in order to create something really consistent and timeless.

I took special care to develop a clean and simple visual style, after all, the main application of logo would be in small bottles of nail polish, but also with a sophisticated and elegant appeal.

B R A N D I D E N T I T y - V I C C I

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bRAnD IDEnTITY

TRAnSPobRASIL

DESCRIPTIon

transpoBrasil is a company specialized in the development of solutions for transport and logistics.

The symbol was inspired by the geometric shapes of the brazilian flag. These forms are transformed into two arrows, which represent concepts of transport and movement.

The typography is modern, and transmits the values of the company’s technology. The contrast between the weight of the typeface, creates a balanced visual composition.

B R A N D I D E N T I T y - T R A N S P O B R A S I L

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PERSonAL PRojECT

HAnD LETTERIng DESIgnS

DESCRIPTIon

A selection of hand lettering designsI’ve made, mostly using a chinese brush and pens.

P E R S O N A L P R O J E C T - H A N D L E T T E R I N G D E S I G N S

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A R T H U R W . P R E S S E R

P O R T F O L I O