prathamesh jawalekar

8/7/2019 PRATHAMESH JAWALEKAR

1/32

Project ReportOF

SUBJECT TATA MOTORS PVT .LTD

In the partial fulfillment ofBachelor of Business Administration

Submitted ByPrathamesh.A.Jawalekar

T .Y. BBAMarketing

2010 - 2011

University of pune

DECLARATIONI do hereby declare that the project work entitled

---------------------------------------------- of

COMPANY TATA MOTORS Pvt. Ltd. , PUNE cityundertaken during period from 21st JAN TO 10th FEB is the result ofmy own efforts on the same has not been previously submitted to any

examination of the Pune university or any other university .

ACKNOWLEDGEMENTI thank great pleasure to thanks my college PADAMSHREE

Dr. D .Y. PATIL ARTS, COMMERCE & SCIENCE COLLEGE. Theprincipal DR.

SNEHAL AGNIHOTHRI and the most important of myProject Guide Prof. Mukesh Kumar for his constant guidance and

encouragement during the course of the project.Finally I express my gratitude to the ------------------------, from

which I have analyzed the market position and the selling status of-----------------------------------------------. And also the

customers for givingsss


2/32

There precious time to fill the questioners.Also I like wish to express my sincere thanks and gratitude to myfamily, friends and all those who helped me directly or indirectly

Without whom this report would not be possible.PRATHAMESH JAWALEKAR

IndexSerial No. Particulars Page No.

I. Introduction 1 to 2II. Company profile 5 to 6

III. Board of directors & committee 7 to 9IV. Range of product available 10 to11

VII. objectives 18 to 19VIII. Research methodology 20 to 21

IX. questionnaires 25to27X. Data analysis 28 to 36

XI. Conclusion & suggestion 37 to 39XII. limitation 40 to 41

XIII. bibliography 42 to 43

INTRODUCTIONIndia is an emerging country with huge potential. The

domestic economy is now growing at around9- 10% per annum andIndias importance in global terms is being

reinforced by rapidly rising exports and domesticconsumption. At a time when numbers of a slowdown andoverheating in the Indian economy have started gaining

momentum, the Indian rupee sprang a surprise by pushingthe GDP figure past the trillion-dollar (42,00,000 crore) mark.

The automotive industry is at the center of Indias newglobal dynamic. The domestic market expanding rapidly as

incomes rise and consumer credit becomes more widelyavailable. Manufacturers product lines are being continuallyexpanded, as is the local automotive manufacturing base.

Expectation are high that India can develop as a global hubfor vehicle manufacturers and as an outsourcing center that

offers the global automotive industry solution high up theautomotive value chain.


3/32

India eyes 25 million automotive jobs.India's GDP is set to double over the next

decadeIn percentage terms, the automotive

industry's contribution should also double.In dollar terms, the sector's contribution is

set to quadruple to some $145bn

With the worlds second largest and fastest-growingpopulation, there is no denying Indias potential in

both economic and population terms and the effect itwill have on the auto industry in the years to come.

The country is already off to a good start, with a well-developed components industry and a production

level of 1 million four-wheeled vehicles a year, plus afurther 5 million two- and three-wheelers.

Historical back groundIn India there are 100 people per vehicle, while this figure is 82

in China. It is expected that Indian automobile industry willachieve mass motorization status by 2014.

Since the first car rolled out on the streets of Mumbai (then

Bombay) in 1898, the Automobile Industry of India has comea long way. During its early stages the auto industry was

overlooked by the then Government and the policies werealso not favorable. The liberalization policy and various tax

reliefs by the Govt. of India in recent years has maderemarkable impacts on Indian Automobile Industry. Indian

auto industry, which is currently growing at the pace ofaround 18 % per annum, has become a hot destination forglobal auto players like Volvo, General Motors and Ford. Awell developed transportation system plays a key role in thedevelopment of an economy, and India is no exception to it.

With the growth of transportation system the AutomotiveIndustry of India is also growing at rapid speed, occupying an

important place on the 'canvas' of Indian economy.Today Indian automotive industry is fully capable of

producing various kinds of vehicles and can be divided into


4/32

03 broad categories: Cars, two-wheelers and heavy vehicles.The first automobile in India rolled in 1897 in Bombay.

India is being recognized as potential emerging auto market.Foreign players are adding to their investments in Indian auto

industry.Within two-wheelers, motorcycles contribute 80% of the segment

sizeUnlike the USA, the Indian passenger vehicle market is dominated

by cars (79%).Tata Motors dominates over 60% of the Indian commercial vehicle

market.2/3rd of auto component production is consumed directly by

OEMs.India is the largest three-wheeler market in the world.

India is the largest two-wheeler manufacturer in the world.India is the second largest tractor manufacturer in the world.

India is the fifth largest commercial vehicle manufacturer in theworld.

The number one global motorcycle manufacturer is in India

India is the fourth largest car market in Asia - recently crossed the

1 million mark.FOUNDATION - The seeds of what would

mature and become today's Tata group werelaid long years before India became

independent.CONSOLIDATION - The Tata group ventured

into new areas and built on the foundations, in spite of the restraintsimposed by a controlled economy.

LIBRILISATION -The Indian economy unleasheda period of remarkable growth for theTata group, in India and worldwide.

FIVE CORE VALUES OF TATA

The Tata Group has always sought to be a


5/32

value-driven organization. These valuescontinue to direct the Groups growth and

businesses. The five core Tata valuesunderpinning the way we do business are:

Integrity: We must conduct our business fairly,with honesty and transparency. Everything we

do must stand the test of public scrutiny.Understanding: We must be caring, show

respect, compassion and humanity for ourcolleagues and customers around the world, andalways work for the benefit of the communities

we serve.Excellence: We must constantly strive to

achieve the highest possible standards in ourday-today work and in the quality of the goods

and services we provide.Unity: We must work cohesively with our

colleagues across the Group and with ourcustomers and partners around the world,

building strong relationships based on tolerance,understanding and mutual cooperation.

Responsibility: We must continue to be

responsible, sensitive to the countries,communities and environments in which we

work, always ensuring that what comes from thepeople goes back to the people many times

over.

GENERAL OVERVIEWINDIAS

LARGEST BUSSINESS GROUPDIVERSE BUSSINESS IN7

SECTORINTERNATIONAL INCOME

61%OF GROUP REVENUEOPERATIONIN OVER 80 COUNTRIES


6/32

PRODUCT AND SERVICESEXPORED IN 85 COMPANIESLARGEST EMPLOYER IN PRIVATE SECTOR OVER 300,000

GROUP REVENUEFY09 : 251,543 CR/ $62.5 bn .

Tata motors

Tata Motors is Indias largest automobile company. Its revenue in2008-2009 was Rs 24,000 crore (U.S.$ 6.4 billion).It is the leader incommercial vehicles in each segment and the second largest in the

passenger vehicles market ,with winning products

in

compact, mid-size car and utility vehicle segment. The company isthe worlds fifth largest medium and heavy commercial vehicle

manufacturer and the worlds second-largest medium and heavy busmanufacturer. The companys 29,600 employees are guided by the

vision to be best in the manner in which we operate, best in theproducts we deliver and best in our value system and ethics

Established in 1945, Tata Motors presence extends across the

length and breadth of India. Over 3.5 million Tata vehicles havedriven on Indian roads since the first one rolled out on 1954.Thecompanys manufacturing base is spread across.

COMPANY'S PROFILE

They are offering one ordinary share valued at Rs. 340every six shares expecting to net Rs. 2.90 Crores, the

so called A share would have different voting anddividend rights, for every such 6 shares held at a

face value of 305 would raise Rs. 1.960 Crores, theseproceed would be utilized for an early repayment ofthe short term funding of 2.3 Billion $ (Rs. 10,189

Crores) Borrowed for Acquisition of jaguar and LandRover from their principle The Ford Motor

Companys.


7/32

As TATA MOTORS is regarded as one of the best fuelefficient cars. Hence I conducted a study on the

consumer perception about small cars. Firstly, I tookthree brands of small cars; Zen estilo,

Indica and Santro for a comparative study of smallcar segment.

Later I went through the process of filling thequestionnaires, to know exactly what the customersof small cars perceived about their cars. Tata motorswere established on September 1, 1945, originally for

the manufacture of Steam Locomotives atJamshedpur.

All the cars taken for the sample showed that the

consumers perceived them as almost same in all theattributes like safety, comfort and luxury. But, at theend the research was limited due to small sample

size, small sample area and time constraints.

TELCO (TATA Engineering and LocomotiveCompany)

Multinational Corporation.Headquarters in Mumbai.

India's largest passenger automobile andcommercial vehicle manufacturingcompany.

World's 19th largest automaker.Sales: 19,654.41cr.Stock price: Rs. 347

In 1969 Tata motors had become an independentproducer of Medium Commercial Vehicles. It had also developed the

capability of designing, testing and

manufacturing such vehicles.

Leading commercial vehicle manufacturer and hassignificant presence in the multi-utility and

passenger car segments.

With the Launch of Tata Indica, a Euro 2 compliant vehicle is the


8/32

countrys first indigenously designed, developed and manufacturedpassenger car.

With the launch of Tata nano, Tata has penetratedthe market to its extreme by making a car available

for Rs. 132000 only. This is the cheapest car in Indiatill date and with the announcement of its diesel

variant it has made potential buyers to eagerly waitfor it .

BOARD OF DIRECTORS

Name Designation

1]Ratan N Tata Chairman / Chair Person

2]Carl-Peter Forster Managing Director & CEO

3]J J Irani Director

4]N N Wadia Director

5]R A Mashelkar Director

6]N Munjee Director

7]Ranendra Sen Independent Director

8]Ravi Kant Vice Chairman9]P M Telang Managing Director

10]R Gopalakrishnan Director

11]S M Palia Director

12]S Bhargava Director

13]V K Jairath Director

14]Ralf Speth Additional Director

RANGE OF PRODUCTS


9/32

1.

JAGUAR C-X75 SCOOPS LOUIS VUITTON AWARD IN PARIS2nd February, 2011

2.

Tata Motors January sales at 75,423 nos.1st February, 2011

3.

Tata Motors offers special scheme on Tata Nano for defencepersonnel

31st January, 20114.

Tata Hispano bags order of 500 buses from Spains Avanza Group27th January, 2011

5.

Jaguar celebrates 50 years of iconic E-Type25th January, 2011

6.

Land Rover scoops two prestigious what car? awards14th January, 20117.

Tata Motors Group global wholesales grow by 21% at 90,294vehicles in ...14th January, 2011

8.

Tata Motors launches the Tata Venture in Rajasthan

6th January, 20119.

Tata Motors launches Tata Prima Construck range5th January, 2011

10.


10/32

Open sales of Tata Nano extended across India3rd January, 2011

11.

Tata Motors increases prices of passenger and commercial vehicles1st January, 2011

12.

Tata Motors December sales at 67,441 nos.1st January, 2011

1.

Jaguar Land Rover celebrates 2010 International Awards success23rd December, 2010

2.

Tata Nano's design receives world's oldest and covetedinternational ...23rd December, 2010

3.

Tata Motors Group global wholesales grow by 6% at 79,959 vehiclesin ...

15th December, 20104.

Fast track loan on Tata Nano in 48 hours from Tata MotorsFinance; ...

15th December, 20105.

Tata Nano Happiness Guarantee9th December, 2010

6.

Tata Motors introduces Tata Winger Platinum8th December, 2010

7.

Tata Motors ties up with United Bank of India for financing its ...


11/32

1st December, 20108.

Tata Motors November sales at 54,622 nos1st December, 2010

9.

Tata Motors opens Tata Nano sales in Punjab30th November, 2010

10.

Tata Hispano Hybrid Buses to run in Madrid29th November, 2010

11.

JAGUAR INTRODUCES THE NEW DIESEL XF IN INDIA26th November, 2010

12.

Tata Motors opens Tata Nano sales in Gujarat, Andhra Pradesh, ...19th November, 2010

13.

Tata Motors Group global sales grow by 18% at 86,705 vehicles in ...15th November, 201014.

Tata Motors reconfirms robustness of Tata Nano design10th November, 2010

15.

Dr. Ralf Speth, CEO, Jaguar Land Rover appointed as a Non-Executive ...

9th November, 201016.

Consolidated Net Revenue grows by 36.5% in Q2 FY 2010-119th November, 2010

17.


12/32

Land Rover donates the one millionth Range Rover to Help forHeroes

4th November, 201018.

Tata Motors October sales at 64,757 nos.1st November, 2010

19.

Tata Motors takes price increase on Tata Nano29th October, 2010

20.

Tata Motors Group global sales grow by 19% at 86,996 vehicles in ...

15th October, 201021.

TATA MOTORS SHARE ISSUE SUCCESSFULLY COMPLETED ISSUE ...


Tata Aria, the first Indian four-wheel drive Crossover, hits the road


Tata Aria priced between Rs. 12.91 lakhs to Rs. 15.50 lakhs ...11th October, 2010

24.

Tata Nano open sales begin in Maharashtra, Karnataka, UttarPradesh ...

5th October, 2010

25.

Tata Motors acquires 80% stake in Trilix Srl., Italy4th October, 2010

26.

Tata Motors Limited Increase in QIP Issue size


13/32


Tata Motors Limited launches QIP Issue1st October, 2010

28.

Tata Motors September sales at 64,668 nos.1st October, 2010

29.

Tata Motors increases prices of passenger and commercial vehicles1st October, 2010

30.

Tata Aria to be launched in October 201030th September, 2010

31.

Tata Motors Annual Report in Form 20-F30th September, 2010

32.

Tata Motors CNG-Electric Hybrid Bus, Indias first, on Delhi roads17th September, 201033.

Tata Motors Group global sales grow by 29% at 85,114 vehicles in ...15th September, 2010

34.

Tata Motors August sales at 65,938 nos.1st September, 2010

35.

Tata Motors enters into a tie-up with IndusInd Bank for retail ...27th August, 2010

36.

Tata Motors Group global sales grow by 36% at 90,646 vehicles in


14/32

July ...15th August, 2010

37.

Consolidated Net Revenue grows by 64.2% in Q1 FY 2010-1110th August, 2010

38.

Statement from Tata Motors on Mr. R. Gopalakrishnan not seeking ...4th August, 2010

39.

Tata Motors opens Tata Nano sales in Kerala to celebrate Onam2nd August, 2010

40.

Tata Motors July sales at 67,799 nos.1st August, 2010

41.

Speedy ramp-up at Tata Motors Sanand plant, Company intimatesTata ...

16th July, 2010

42.

Tata Motors Group global sales grow by 46% at 91,608 vehicles inJune ...

15th July, 201043.

Tata Motors June sales at 67,730 nos.1st July, 201044.

IndusInd Bank ties-up with Tata Motors for dealer financing30th June, 2010

45.

Tata Nano Superdrive concludes its journey28th June, 2010


15/32

46.

Raising of long term capital funds28th June, 2010

47.

Tata Motors provides complete Transport Solution to QueensBaton ...

25th June, 201048.

Jaguar Land Rover announces opening of its Dealership inHyderabad20th June, 2010

49.

Tata Motors Group global sales grow by 50% at 79,819 vehicles inMay ...

15th June, 201050.

The iconic Jaguar XJ arrives in India14th June, 2010

51.

New plant for Tata Nano at Sanand inaugurated2nd June, 2010

52.

Tata Motors May sales at 56,779 nos.1st June, 2010

53.

Consolidated Net Revenue grows by 30.5% in FY10 over previous ...27th May, 2010

54.

Tata Motors concludes investigation into Tata Nano incidents21st May, 2010

55.


16/32

Tata Motors launches the all-new Tata Indigo e-CS, the most fuel ...19th May, 2010

56.

Tata Nano bags the Gold Prize in the 2010 Edison Awards18th May, 2010

57.

Statement from Tata Motors17th May, 2010

58.


14th May, 201059.

Tata Motors April sales at 57,202 nos.1st May, 2010

60.

The all-new Indica Vista Drivetech4 now in market30th April, 2010

61.

Tata Motors ties up with Indian Overseas Bank for financing itsrange ...

26th April, 201062.

Tata Motors Group global sales grow by 39% at 101,712 vehiclesin ...

15th April, 2010

63.

Tata Ace becomes India's first 1-lakh brand in goods commercial ...13th April, 2010

64.

Tata Motors March sales at 75,151 nos.


17/32

1st April, 201065.

Tata Motors' bond conversion offer successfully completed30th March, 2010

66.

Smile Train India to use 6 Tata Nanos for hospitals it supports30th March, 2010

67.

Appointment of Mr. Carl-Peter Forster as Managing Director ofTata ...

30th March, 2010

68.

Tata Motors divests 20% stake in Telcon in favour of Hitachi ...30th March, 2010

69.

Jaguar Land Rover announces opening of its Dealership in New Delhi25th March, 2010

70.

Tata Motors announces proposed conversion offer23rd March, 2010

71.

Tata Motors to construct heavy truck plant in Myanmar under ...22nd March, 2010

72.


15th March, 201073.

Tata Motors declared as the Commercial Vehicle Maker of the Year8th March, 2010

74.


18/32

Tata Motors Passenger Car Division launches Tata MotorsService ...8th March, 2010

75.

Tata Motors to supply 1000 school buses to Saudi Arabia5th March, 2010

76.

Tata Motors displays Tata Nano EV at the 80th Geneva Motor Show2nd March, 2010

77.

Tata Motors February sales at 69,427 nos.

1st March, 201078.

Tata Motors reports a Consolidated Profit of Rs. 650.26 crores in ...26th February, 2010

79.

European Investment Bank loan of GBP 340 million for Jaguar LandRover

25th February, 201080.

Chief Minister of Punjab inaugurates Tata Motors supported State ...19th February, 2010

81.

Jaguar Land Rover announces Dr Ralf Speth as Chief ExecutiveOfficer

18th February, 2010

82.

Tata Motors forays into combat vehicles for defence sector16th February, 2010

83.

Tata Motors appoints Mr. Carl-Peter Forster as Group CEO


19/32

15th February, 201084.

Tata Motors Group global sales grow by 93% at 85,714 vehicles in ...15th February, 2010

85.

Tata Motors offers suite of municipal application solutions for city ...9th February, 2010

86.

Tata Motors January sales at 65,478 nos.1st February, 2010

87.

Tata Motors Q3 stand-alone net revenue Rs. 8979.90 crores, an ...29th January, 2010

88.

Tata Motors Board Meeting on January 2921st January, 2010

89.

Auto critics recognise new generation Tata Motors Cars18th January, 201090.

Tata Motors Group global sales grow by 84% at 74,707 vehicles in ...15th January, 2010

91.

Tata Motors Group displays the widest range of products and ...5th January, 2010

92.

Tata Motors December sales at 51,627 nos.2nd January, 2010

OBJECTIVES OF TATA MOTORS


20/32

Mumbai: The Tata Business Excellence Model-2002 (TBEM) has a

new look with the inclusion of new core objectives and assessmentprocesses. TBEM, based on the US-based Malcolm Balridge, has

undergone a change so as to reorient itself and make it more savvywith the group's initiatives towards new economy sectors.

While the TBEM is undergoing a change, the number of groupcompanies, which have signed up for the Tata Brand Equity andBusiness Promotion Scheme and thus opted for TBEM quality

process, has increased from the 30-odd to 54. This not only includesvarious Tata group companies but also various profit centres under

them.

Tata Quality Management Services (TQMS) chief executive officer GJagannathan has told this newspaper that although basic values

remain the same, the 11 core values have been modified so as tomake them more contemporary to the group's new initiatives as also

to capture the speed of the era.

To explain a few changes, the leadership criteria now involves how

the leader reviews and monitors the progress of the managementinstead of just setting the direction. Innovation management is the

new entrant which deals with the agility of a certain organisation andis measured on the basis of its ability to cope with changes. While

greater emphasis has been put on the role of senior leaders, humanresource focus includes succession planning and stronger focus on

cooperation, communication and knowledge sharing.

Continuous improvement is now modified into organisation andpersonal learning, whereby knowledge management by an individual,

both at the personal and organisation level, is reviewed.

Finally, the core value now includes the system perspective, whereinthe objective is to keep a balance within the organisation of allindividual developments happening within the company. To be

precise, the leadership has been changed to a visionary leadership,


21/32

valuing employees to valuing both the employees and the partners,fast response to agility, and a long-range view of the future. Changesin the process management include, business processes to business

growth and success and non-product and services such astechnology acquisition and knowledge management.

Besides incorporating these changes in the core value, the processesof assessment have also undergone change. In TBEM 2002, various

innovative practices have been started so as to enable all groupcompanies to adopt the quality management model, not in isolation

but in synergy with the group.

This includes, one group company assessment team being assessedby another group company's CEO and, in the process, one group

company gets the perspective of the another. Also, the assessmentremains unbiased and objective.

Sharing of best practices has been made more comprehensive withthe formation of four regional forums at one each in the East and

South and two in the West, where senior executives of groupcompanies will meet at regular intervals to share the best practices of

their own company, for instance, the customer satisfaction of TitanIndustries, or industry relations of Tisco.

Besides, in a bid to take the quality vision forward, a team of seniorexecutives from across the group are also sent abroad to study and

interact with the best quality companies there. Under the system,some group CEOs have already visited the US and Japan.

Further, TQMS has also tied up with Tata Management TrainingCentre, Department of Economic Studies, and Tata Council for

Community Initiatives, so that the quality initiatives can beimplemented with inputs from all sides

RESEARCH METHODOLOGY


22/32

Nanoto cease operations in Singur on 2 October 2008 and started

manufacturing Tata Nano at its Pantnagar plant. On her protests andthe consequent pullout, the media...

*

Tata Swatch In SrilankaHitesh Goyal - 10171808 Rajeev Pariyarath - 10171383

[ASSIGNMENT 2 : LAUNCHING TATA SWACH IN SRI LANKA]Assignment 2 is a group assignment, wherein we are asked...

*

Swot Of Tataon the advertisement of its products. * Tata is more known as a

commercial vehicle producer; it is spending more to come out of thisimage. * Tata Nano is...

*

Porters 5 Force Model Of NanoINDEX. 1. INTRODUCTION TO PORTERS FIVE FORCES

MODEL. 2. INTRODUCTION TO Tata Nano. 3. PORTERS FIVEFORCES FOR HERO HONDA. 4. THREAT OF NEW

COMPETITORS. 5. RIVALRY...

*

Tata Motors 5 Forces AnalysisPower of Union, Governments etc. TATA a theMotors subject

Business A brief Information about the product : The Tata Nano is arear-engine, four-passenger city...

*


23/32

Tata Rovernews around the world with the introduction of the cheapest car

in the world - the Tata Nano. It also manufactures the cheapestsedan in the world in the Indigo CS...

*

TataThe global slowdown also had a significant impact on the

Jaguar Land Rover company which Tata Motors acquired in June2008. Sales of the Jaguar and Land Rover brands...

*

Nanosurpass Germany and Japan in sales volume. CURRENT

ADVERTISING AND PROMOTION CAMPAIGNS OF TATA NANOThe marketing plan of any organisation is executed by the use...

*

Advertised On TvBusiness Plan * Marketing Strategies * Marketing Mix Of Tata

Nano * Franchise * Eharmony Case * Marketing Audit For Staarbucks* Magnum...

*

Tatarevenues of over three-hundred twenty billion dollars. Tata

launched their much anticipated vehicle, the Tata Nano, with a pricetag of 100,000 Rs (the equivalent...

*


24/32

Tata Singur Fiasco Indiacapitalists? The Dubious Democracy After months of rumours

and tantalizing leaks, when Tata Nano was launched in January,many felt that the product will take...

*

Nanotata nano car............ RESEARCH METHODOLOGY This

chapter describes the methodology of the study. This project is basedon information collected from primary...

*

Swot Of Tata Motorss first fully indigenous passenger car. In January 2008, Tata

Motors unveiled its People's Car, the Tata Nano, which India and theworld have been looking forward...

*

Tata Motors - Crisis And Recoverycreated a new segment in the market and in January 2008,

Tata Motors unveiled, its 1 lakh car, the Tata Nano the worlds leastexpensive car. {text:bookmark...

*

Tata - Aig Microinsurance ProjectVijay Athreye September 2005


25/32

Good and Bad Practices in Microinsurance TATA-AIG, India Goodand Bad Practices in Microinsurance This paper was commissioned...

*

The Tata Groupat: http://ssrn.com/abstract=889394


26/32

XLRI Working Paper: 06-03 2 The Tata Group after the JRD Period:Management and Ownership Structure1 Ram Kumar Kakani...

*

Ratan Tatacompanies like Chorus and legendary automotive brands of

Land Rover & Jaguar. It was his vision to come up with Tata Nano,affordable car for common man in India...

*

Tata MotorsRs.6405 Crores, Pat Grows 58% To Rs.514 Crores 6.3

Delivers First Tata Nano In The Country In Mumbai 6.4 June 2009Domestic Sales At 43,244 Nos 6.5 First Jaguar...

*

Tata

first indigenously developed mini-truck. In January 2008, TataMotors unveiled its People's Car, the Tata Nano, which India and theworld have been looking forward...

*

Tata GroupIndica, in 1998 and recently unveiled the worlds lowest-cost

car, the Tata Nano. Tata companies have always believed in

returning wealth to the society they serve..

QUETIONNAIRE

Questionnaire is a source of Primary Data.


27/32

Questionnaire is a source of Primary Data.It is a simple way to collect data from general

It is a simple way to collect data from generalpublicpublic

A multiple choice questions were given to theA multiple choice questions were given to therespondents and they were asked to fill theirrespondents and they were asked to fill their

opinion.opinion.

The data was then analyzed and inferences wereThe data was then analyzed and inferences were

drawn on that basis.

Community Questionnaire

Assessing my community was a class project that revealed the corecharacteristics of my community. In this paper I will attempt to

effectively discuss the results of the questionnaire. I will also attemptto compare my data with the overall class data that's called the

aggregate data. Finally I will explain how one of the variables affects

us individually and collectively.

Introduction/Summary

Today there are so many factors that affect the quality of health in ourcommunities. In the project, I will assess the quality of health in mycommunity. Throughout history the church has been a major factor

and good starting point when attempting to understand thecommunity. For this project I choose New Hope Baptist Churchlocated at 284 Vine Street in Jackson, Ms pastured by Rev. Dock

Cooper III. New Hope is located in area code 39206, andapproximately 2 minutes from the Interstate 55, and 10 minutes from

downtown Jackson.

Consumer Satisfaction


28/32

Consumer is treated as the king of marketing. Marketing efforts mustbe directed at meeting consumer needs. Now a days consumer

make a trade off between the quality price and benefits of theproducts. Marketing process starts with identification of consumer

needs and these are turn in to probable features of the product, thenthe probable form of product is made out and presented before theconsumer. The consumer suggests improvement andthen the final

product is brought before the consumer.The term consumer is used to refer to someone who purchases

goods and services for their end use. Consumer is the back born ofall business organisations. Modern marketing begins and ends with

consumers.Modern marketing recognises the consumers supremacy in

marketing. The term consumer is often used to describe twodifferent kinds of consuming entities; the personal consumer and the

organisational consumer.

DATA ANALYSIS

Sample size 40Respondents:

Owners of Santro 9

Owners of Zen estilo

8

Owners of Indica 18

Owners of other cars 5

Q1) what do you own?A) car B) Two Wheeler C) Nothing

From that it was found that:-

20 people owned a car15 owned two wheelers and

5 dont nothing.Q2) Which car do you own?


29/32

a) zen estilo b) santro c) indica d) othersFrom that it was found that:-

8 people owns zen estilo18people owns indica9 people owns santro5 people owns others

Q3) Are you satisfied with it?2

A) Yes b) NoFrom that it was found that:-

25 were satisfied and15 were not.

CONCLUSIONS AND SUGGETIONS

CONCLUSIONS

TATA MOTORS is number three in passengercar market after maruti-suzuki & Hyundai.

Majority of the customers see TATA MOTORSwith savings.

Most of the customers spend large sum ofmoney.

Out of the samples, people are highlyconvinced that TATA MOTORS will yield them

better results.As the sales of Maruti grows as well as

Hyundais santro is still doing well in midsize and small size segment so the INDICAmay be a good options for the company inthis term for sustaining sales in long run as

well as in the current situations.Product will have a gradual progress.

Because most industries would wait for theresponse about the product from other


30/32

Company.Customers were educated by me, about fuel

efficient cars by TATA MOTORS.

SUGGETIONS

Based on the findings from the analysis thefollowing suggestions could be made:Demo of the product should be made

available to Customers, since most of thepurchase decisions are based on it.

Technical details should be made availableto the customers in the most accurate

numerical form.TheIndica has remained a bestseller

throughout in the industry figuring in thetop 3 selling list of cars for most of the

years.The distribution channel should be more

efficient to cater the demand during peakseasons like during dassraa, diwali etc .

The city is mostly dominated by the workingclass like people employed in high court, AGoffice( accountant general office) and

government school employees who this yearare getting more pay due to the

recommendations made by the sixth paycommission so , the sales for mid size car can

be enhanced in this scenario

Limitations

The size of sample was very small.The size of sample was very small.

Some information may vary for different people.Some information may vary for different people.


31/32

Respondents might have given biased answers.Respondents might have given biased answers.

Small sample size did not cover all age groups.Small sample size did not cover all age groups.

Time constraint.Time constraint.

The figures of result and analysis are approximate.The figures of result and analysis are approximate.

Biblography

Internet:Internet:

http://www.tata.com/0_careers/our_people/20020214_suman1.htmhtt

p://www.tata.com/0_careers/our_people/20020214_suman1.htmhttp://www.tata.com/0_b_sectors/index.htm

http://www.tata.com/0_b_sectors/index.htm

http://www.cybersteering.com/auto_makers/telco/tata.htmlhtt

p://www.cybersteering.com/auto_makers/telco/tata.htmlhttp://www.tata.com/tata_engg/index.htm

http://www.tata.com/tata_engg/index.htm

http://www.tatainternational.com/automob_products.asphtt

p://www.tatainternational.com/automob_products.asphttp://www.tata.com/tata_engg/articles/index.htm

http://www.tata.com/tata_engg/articles/index.htm

http://www.telcoindia.com/home.htmhtt

p://www.telcoindia.com/home.htmhttp://www.tata.com/tata_engg/media/20020228.htm

http://www.tata.com/tata_engg/media/20020228.htm

http://www.tata.com/tata_engg/articles/2000106051indica2.htmhtt


32/32

p://www.tata.com/tata_engg/articles/2000106051indica2.htmhttp://www.tata.com/tcs/articles/20011110_auto_engg_service(1).ht

mhtt

p://www.tata.com/tcs/articles/20011110_auto_engg_service(1).htmwww.marutiudyog.comwww.marutiudyog.com

www.hyudaimotorindia.comwww.hyudaimotorindia.com

www.autoweb.comwww.autoweb.com

Magazines:Magazines:

Auto Car 2008

Auto Car 2008Auto India January 2007-08Auto India January 2007-08

NewspapersNewspapers

Times of IndiaTimes of India

Hindustan timesHindustan times

prathamesh jawalekar

Documents