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    QUESTIONNAIRE

    A.

    1. Name :- Priya Bavaria

    2. Contact number :-

    3. Gender : - Female 4. Age: - 22 5.

    Occupation:- Student

    6. Income :- 1

    o Below 3,00,000

    o 3,00,000-4,00,000

    o 4,00,000-5,00,000

    o 5,00,000-6,00,000

    o 6,00,000 and above

    7. How often do you buy branded t-shirts? 2

    o Regularly

    o Occasionally

    o On offers

    o Rarely

    o Anytime

    8. Which brands do you prefer rate your preferential brands on the basis

    of your purchases from 1 to 5?

    1 2 3 4 5

    o Nike 5

    o Reebok 2

    o Polo 3

    o Addidas 4

    o Diesel 1

    9. Rate the reasons for buying particular brand?

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    1 2 3 4 5

    o Style 5

    o Affordability 2

    o Availability 3

    o Quality 1

    o Advice 1

    10. Where do you purchase?

    1 2 3 4 5

    o Factory outlet 5

    o Nearby shop 1o Malls 5

    o Multi branded stores 4

    o Others 1

    11. Why do you prefer to purchase from particular location?

    1 2 3 4 5

    o Availability 5

    o Accessibility 5

    o Offers 3o Service 1

    o Other (specify) 1

    12.State the range in which you buy? 3o Below 500 501-1000o 1001- 1500 1501-2000o 2001 and above

    13. What are the promotional factors that influence your buyingdecisions?

    1 2 3 4 5

    o TV Advertisements 5

    o Print Ads (Newspapers,Magazines etc.)

    1

    o Product display at outlet 3

    o Hoardings 1

    o Any other 1

    14. Reasons for buying branded t-shirts?1 2 3 4 5

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    o Good looks 5

    o Friends suggestion 4

    o Durability/ Quality 5

    o Comfort 5

    o Status symbol 2

    15.Do you prefer it just as a casual wear or use it as formals as well? 4o Frequentlyo Sometimeso Occasionallyo Rarelyo Never

    B.

    1. Name :- Raj Malhotra

    2. Contact number :-

    3. Gender : - male 4. Age: - 24 5. Occupation:-

    Service

    6. Income :- 2

    o Below 3,00,000

    o 3,00,000-4,00,000

    o 4,00,000-5,00,000

    o 5,00,000-6,00,000

    o 6,00,000 and above

    16.How often do you buy branded t-shirts? 1

    o Regularly

    o Occasionally

    o On offers

    o Rarely

    o Anytime

    17.Which brands do you prefer rate your preferential brands on the basis

    of your purchases from 1 to 5?

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    1 2 3 4 5

    o Nike 5

    o Reebok 5

    o Polo 5

    o Addidas 4

    o Diesel 1

    18.Rate the reasons for buying particular brand?

    1 2 3 4 5

    o Style 5

    o Affordability 3

    o Availability 3

    o Quality 5

    o Advice 1

    19. Where do you purchase?

    1 2 3 4 5

    o Factory outlet 5

    o Nearby shop 1

    o Malls 5

    o Multi branded stores 4

    o Others 1

    20. Why do you prefer to purchase from particular location?

    1 2 3 4 5

    o Availability 5

    o Accessibility 5

    o Offers 3o Service 4

    o Other (specify) 1

    21.State the range in which you buy? 4o Below 500 501-1000o 1001- 1500 1501-2000o 2001 and above

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    22. What are the promotional factors that influence your buyingdecisions?

    1 2 3 4 5

    o TV Advertisements 5

    o Print Ads (Newspapers,Magazines etc.)

    3

    o Product display at outlet 3

    o Hoardings 1o Any other 1

    23. Reasons for buying branded t-shirts?1 2 3 4 5

    o Good looks 5

    o Friends suggestion 4

    o Durability/ Quality 5

    o Comfort 5

    o Status symbol 5

    24.Do you prefer it just as a casual wear or use it as formals as well? 1o Frequentlyo Sometimeso Occasionallyo Rarelyo Never

    C.

    4. Name :- Minal

    5. Contact number :-

    6. Gender : - Female 4. Age: - 18 5.

    Occupation:- Student

    25.Income :- 1

    o Below 3,00,000

    o 3,00,000-4,00,000

    o 4,00,000-5,00,000

    o 5,00,000-6,00,000

    o 6,00,000 and above

    26.How often do you buy branded t-shirts? 3

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    o Regularly

    o Occasionally

    o On offers

    o Rarely

    o Anytime

    27.Which brands do you prefer rate your preferential brands on the basis

    of your purchases from 1 to 5?

    1 2 3 4 5

    o Nike 5

    o Reebok 5

    o Polo 4

    o Addidas 4o Diesel 1

    28.Rate the reasons for buying particular brand?

    1 2 3 4 5

    o Style 3

    o Affordability 2

    o Availability 2

    o Quality 1o Advice 1

    29. Where do you purchase?

    1 2 3 4 5

    o Factory outlet 3

    o Nearby shop 5

    o Malls 3

    o Multi branded stores 4

    o Others 2

    30. Why do you prefer to purchase from particular location?

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    1 2 3 4 5

    o Availability 5

    o Accessibility 5

    o Offers 3

    o Service 1

    o Other (specify) 1

    31.State the range in which you buy? 1o Below 500 501-1000o 1001- 1500 1501-2000o 2001 and above

    32. What are the promotional factors that influence your buyingdecisions?

    1 2 3 4 5

    o TV Advertisements 5

    o Print Ads (Newspapers,Magazines etc.)

    1

    o Product display at outlet 3o Hoardings 1

    o Any other 1

    33. Reasons for buying branded t-shirts?1 2 3 4 5

    o Good looks 3

    o Friends suggestion 4

    o Durability/ Quality 5

    o Comfort 5

    o Status symbol 1

    34.Do you prefer it just as a casual wear or use it as formals as well? 4o Frequentlyo Sometimeso Occasionallyo Rarelyo Never

    D.

    7. Name :- Ranbir Kapoor

    8. Contact number :-

    9. Gender : - Male 4. Age: -30 5. Occupation:-

    Businessman

    35.Income :- 5

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    o Below 3,00,000

    o 3,00,000-4,00,000

    o 4,00,000-5,00,000

    o 5,00,000-6,00,000

    o 6,00,000 and above

    36.How often do you buy branded t-shirts? 1

    o Regularly

    o Occasionally

    o On offers

    o Rarely

    o Anytime

    37.Which brands do you prefer rate your preferential brands on the basis

    of your purchases from 1 to 5?

    1 2 3 4 5

    o Nike 5

    o Reebok 5

    o Polo 5

    o Addidas 5

    o Diesel 5

    38.Rate the reasons for buying particular brand?

    1 2 3 4 5

    o Style 5

    o Affordability 5o Availability 5

    o Quality 5

    o Advice 1

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    39. Where do you purchase?

    1 2 3 4 5

    o Factory outlet 5

    o Nearby shop 1

    o Malls 5

    o Multi branded stores 5

    o Others 1

    40. Why do you prefer to purchase from particular location?

    1 2 3 4 5

    o Availability 5

    o Accessibility 5

    o Offers 1

    o Service 1

    o Other (specify) 1

    41.State the range in which you buy? 5o Below 500 501-1000o 1001- 1500 1501-2000o 2001 and above

    42. What are the promotional factors that influence your buyingdecisions?

    1 2 3 4 5

    o TV Advertisements 5

    o Print Ads (Newspapers,Magazines etc.)

    3

    o Product display at outlet 3

    o Hoardings 1

    o Any other 1

    43. Reasons for buying branded t-shirts?1 2 3 4 5

    o Good looks 5

    o Friends suggestion 3

    o Durability/ Quality 5o Comfort 5

    o Status symbol 5

    44.Do you prefer it just as a casual wear or use it as formals as well? 1o Frequentlyo Sometimeso Occasionallyo Rarelyo Never

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    E.

    10.Name :- Amitabh Bachchan

    11.Contact number :-

    12.Gender : - male 4. Age: - 62 5.

    Occupation:- retired

    45.Income :- 1

    o Below 3,00,000

    o 3,00,000-4,00,000

    o 4,00,000-5,00,000

    o 5,00,000-6,00,000

    o 6,00,000 and above

    46.How often do you buy branded t-shirts? 3

    o Regularly

    o Occasionally

    o On offers

    o Rarely

    o Anytime

    47.Which brands do you prefer rate your preferential brands on the basis

    of your purchases from 1 to 5?

    1 2 3 4 5

    o Nike 2

    o Reebok 2

    o Polo 3

    o Addidas 4

    o Diesel 1

    48.Rate the reasons for buying particular brand?

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    1 2 3 4 5

    o Style 3

    o Affordability 2

    o Availability 3

    o Quality 3

    o Advice 1

    49. Where do you purchase?

    1 2 3 4 5

    o Factory outlet 5

    o Nearby shop 1o Malls 5

    o Multi branded stores 4

    o Others 1

    50. Why do you prefer to purchase from particular location?

    1 2 3 4 5

    o Availability 3

    o Accessibility 3

    o Offers 3o Service 1

    o Other (specify) 1

    51.State the range in which you buy? 1o Below 500 501-1000o 1001- 1500 1501-2000o 2001 and above

    52. What are the promotional factors that influence your buyingdecisions?

    1 2 3 4 5

    o TV Advertisements 3

    o Print Ads (Newspapers,Magazines etc.)

    2

    o Product display at outlet 2

    o Hoardings 2

    o Any other 1

    53. Reasons for buying branded t-shirts?1 2 3 4 5

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    o Good looks 3

    o Friends suggestion 4

    o Durability/ Quality 3

    o Comfort 2

    o Status symbol 2

    54.Do you prefer it just as a casual wear or use it as formals as well? 4o Frequentlyo Sometimeso Occasionallyo Rarelyo Never