priya dhirubhaii

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PRESENTED BY:

PRIYA TIKMANI

POORNIMAURVASHI

BOOK REVIEW ON:



INFORMATION ABOUT THE BOOK :-

TITLE - Dhirubhaism

AUTHOR - AG Krisnamurthy

ISBN - 0-07-063373-8

TOTAL PAGES - 130PUBLICATION - Tata Mc Graw-Hill Publishing

PRICE - Rupees 175/-

TYPE - Inspirational Book

COPYRIGHT - c 2007,by AG Krisnamurthy EDITION - 2007



To motivate & inspired the youth of our country so that they can be focused towards their goal.

According to Dhirubhai : “Dream Big But Dream With

Your eyes Open”.

We draw inspiration from his passionate eagerness to

take risks to ensure the success of our business.

According to him : Money is not a product-by itself,it is

a by- product,so don’t chase it.



INTRODUCTION OF THIS BOOK

This book shows how Dhirubhai handled various

issues and difficult situations.

Dhirubhai build a fine business enterprise in less than

3 decades.

His achievements have showed India that limitations

were only in the mind & nothing was truly

unattainable for those who dreamed big.

The corporate Philosophy Dhirubhai followed was

simple- “Think Big, Think Differently, Think Fast,

Think Ahead & Aim For The Best”……



Continued…….

Dhirubhai was a person whose heart and head both

worked at peak efficiency levels all the time.

He was truly a one in a million human being & every

employee was extremely blessed to have had him as

their boss.

I hope this little book will act as a guide for those

who deeply admire Dhirubhai & if one follow this

then success will definitely come.



EVALUATION OF BOOK



INTEREST TO ITS INTENDED

AUDIENCE:-

• It is very interesting book for the readers because Thebook has a very interesting and thought provoking six page forward by Dhirubhai’s son, Mukesh Ambani. Theauthor beautifully explains his rendezvous with

Dhirubhai Ambani , and portrays Dhirubhai’s leadership prowess in the form of words.



OBJECTIVE OF BOOK:-• To provide hope to all the readers that anybody

can claim to achieve great heights if one is

passionate about it.



THOROUGHNESS OF BOOK:-

• The book contains only 130 pages. So you can

imagine how thorough it is.



USEFULLNESS OF THE BOOK:-

• It is very useful to the students like us and the

entrepreneurs to fulfill their dreams.



AUTHOR



SOMETHING DIFFERENT ABOUT THE

AUTHOR

• A G Krishnamurthy, the author of the

bestseller “The Invisible CEO”.

• He is the founder chairman and managing

director of Mudra Communications. Mudra isone of India’s largest advertising agency.

• He is also credited with starting one of the

world’s largest and only one of its kindadvertising educational institution in the

world, MICA.



• Author is a graduate from University of

Andhra Pradesh.

• He got the opportunity to be a pupil to greatleaders like Dhirubhai Ambani, Dr. Verghese

Kurien and Giraben Sarabhai.

• Retired from Mudra on 31st March, 2003, Mr.Krishnamurthy is currently The Chairman of

AGK Brand Consulting.

• The father of four children, three daughtersand a. son, Mr. Krishnamurthy lives in

Ahmedabad and Hyderabad with his family.



SUMMARY

Dhirubhaism 1o Roll up your sleeves and help.

Dhirubhaism 2o Be a safety net for your team.

Dhirubhaism 3

o Be a silent benefactor.



Dhirubhaism 4

o Dream big but dream with your eyes open.

Dhirubhaism 5o The arm around the shoulder leader.

Dhirubhaism 6o Supply create demand.

Dhirubhaism 7

o Money is not product by itself.



Dhirubhaism 8

o Leave the professional alone.

Dhirubhaism 9

o Change your orbit constantly.

Dhirubhaism 10

o Optimism, the core of Dhirubhaism.

Dhirubhaism 11

o You can find a friend in every human being.



Dhirubhaism 12o

Think big.

Dhirubhaism 13o Hold on to your dreams.

Dhirubhaism 14o Bet on your people.

Dhirubhaism 15o Be Positive.



Critical Evaluation

• The book is not advertised properly, so it isnot very popular.

• The Pictures used in the book were notrelevant according to the situation.

• Very few real life examples are cited.

• This books lacks excitement.



Conclusion

This book is not about Dhirubhai’s life, or how

Dhirubhai went about building his business

Empire. Dhirubhaism is an attempt to capture

the unique work philosophies of Dhirubhai

and give up a glimpse into the remarkable

thinking process and practices of one of

India’s most successful entrepreneurs.

priya dhirubhaii

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