priya mam tourism

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Presented By :

Amar Bamane 1101Anuraj Joseph 1103Rohan Devkar 1106Pallavi Jagtap 1112

Jaydeep Rawal 1113


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Tourism In India :

Size of the Industry5.8 million annual foreign tourist arrivals and 740

million domestic tourism visits.

Percentage in world market 6.5% share

Market Capitalization 6.23% of GDP & 8.78% of the total employment


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Government Initiatives: Incredible India Under this program thegovt create promotes India through variousintegrated marketing programs

Atithie Devo Bhava Under this program thegovt create awareness among Indian peoplewho come in contact with the tourist

Various Infrastructure building initiatives


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Brief History :

India is the land of myriad experiencesand exotic locales. It is a world ofresplendent colours and rich cultural

locales, be it magnificent monuments,heritage temples or tombs. The Country'sancient cultural heritage is inextricablylinked to its technology driven present

existence. The co-existence of a numberof religions and cultures, together withan awe-in sparing topography makes it the

perfect place for a complete holiday


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Tourism in India is the largest service industry, with acontribution of 6.23% to the national GDP and 8.78% of thetotal employment in India. In 2010, total Foreign Tourist

Arrivals (FTA) in India were 5.78 million and India generatedabout 200 billion US dollars in 2008 and that is expected toincrease to US$375.5 billion by 2018 at a 9.4% annual growthrate.

The majority of foreign tourists come from USA and UKKerala, Tamil Nadu,Delhi, Uttar Pradesh and Rajasthan are thetop five states to receive inbound tourists. Domestic tourism inthe same year was 740 million. Andhra Pradesh, Uttar Pradesh,

Tamil Nadu and Maharashtra received the big share of thesevisitors.
http://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Keralahttp://en.wikipedia.org/wiki/Tamil_Naduhttp://en.wikipedia.org/wiki/Delhihttp://en.wikipedia.org/wiki/Uttar_Pradeshhttp://en.wikipedia.org/wiki/Rajasthanhttp://en.wikipedia.org/wiki/Andhra_Pradeshhttp://en.wikipedia.org/wiki/Andhra_Pradeshhttp://en.wikipedia.org/wiki/Rajasthanhttp://en.wikipedia.org/wiki/Uttar_Pradeshhttp://en.wikipedia.org/wiki/Delhihttp://en.wikipedia.org/wiki/Tamil_Naduhttp://en.wikipedia.org/wiki/Keralahttp://en.wikipedia.org/wiki/India


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Marketing Mix of theIndian Tourism Industries Product

New Tourism Products

1. Rural Tourism

2. Golf Tourism

3. Adventure Tourism

4. Camping Sites

5. Medical Tourism


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Place (Distribution)

Services of agents

Intermediaries

Travel agents Retailers


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Pricing

Seasonal

Longer stays

Business Offsite. Sale of package plans (combination

of room, meals, and recreational

facilities) Customized Product offering to fit in

budget of customers e.g. One cost

multiple destination offers, Senior


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Promotion

Advertising

Direct Marketing

Trade Shows Consumer Promotions

Publicity

Brochures

Tourism Articles & Reviews

Convention and Tourism Boards


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Other Service Ps of Tourism

People

Skilled Man Power

Physical evidence Process

Quality control

Follow-ups and Feedbacks


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Top travel and tourismcompanies in India:

1. Prime Travels

2. Thomas Cook India3. SOTC Tours

4. Raj Travels

5. Club Mahindra Holidays

6. Kesari Tour

7. Kuoni Travel Group, India


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Kesari Tours Thomas Cook

Target Market Families, Middle Class,upper Middle Class

Upper Middle Class,High End

Product offerings Escorted Group Tours

Speciality Tours1. Escorted Short Tours2. Farmers' Special3. For Newly-Weds4. Ladies' Special5. Men Only

6. Pilgrimage Tours7. Senior Citizens'

Special8. Students' Special.Cost Saver Tours.Tailor-made Holidays

.Corporate Travel

Group escorted holiday

Personalised Holiday1. Family2. Romance3. Adventure4. Shopping5. Rejuvenation

6. History and culture7. City breaks

Place Metro cities& Overseas:BranchesSmall cities: TravelAgentsOnline Booking

Same


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Kesari Thomas cook

Price Offer two to three rangefor same place

Offers General andLuxury pricing

Promotion Student OffersSeasonalDiscounts

Festival Offers

Monsoon offersSeasonIndependence day offers

Conferences


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e our sm e cyc eModel

EXPLORATION

INVOLVEMENT

DEVELOPMENT CONSOLIDATION

STAGNATION

DECLINE OR REJUVENATION


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SWOT ANALYSIS OF TOURISM INDUSTRY ININDIA


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Most-visited countries by international tourist arrivals

Rank Country UNWTO International International Change REGIONarrivals(2011) arrivals(2010) 2010-2011

1 France Europe 79.5 million 77.1 million +3.0%

2 United States North America 62.3 million 59.8 million+4.2%

3 China Asia 57.6 million 55.7 million +3.4%

4 Spain Europe 56.7 million 52.7 million +7.6%

5 Italy Europe 46.1 million 43.6 million +5.7%

6 Turkey Europe 29.3 million 27.0 million +8.7%

7 United Kingdom Europe 29.2 million 28.3 million +3.2%

8 Germany Europe 28.4 million 26.9 million +5.5%

9 Malaysia Asia 24.7 million 24.6 million +0.6%

10 Mexico North America 23.4 million 23.3 million +0.5%
http://en.wikipedia.org/wiki/World_Tourism_Organizationhttp://en.wikipedia.org/wiki/Francehttp://en.wikipedia.org/wiki/United_Stateshttp://en.wikipedia.org/wiki/Chinahttp://en.wikipedia.org/wiki/Spainhttp://en.wikipedia.org/wiki/Italyhttp://en.wikipedia.org/wiki/Turkeyhttp://en.wikipedia.org/wiki/United_Kingdomhttp://en.wikipedia.org/wiki/Germanyhttp://en.wikipedia.org/wiki/Malaysiahttp://en.wikipedia.org/wiki/Mexicohttp://en.wikipedia.org/wiki/Mexicohttp://en.wikipedia.org/wiki/Malaysiahttp://en.wikipedia.org/wiki/Germanyhttp://en.wikipedia.org/wiki/United_Kingdomhttp://en.wikipedia.org/wiki/Turkeyhttp://en.wikipedia.org/wiki/Italyhttp://en.wikipedia.org/wiki/Spainhttp://en.wikipedia.org/wiki/Chinahttp://en.wikipedia.org/wiki/United_Stateshttp://en.wikipedia.org/wiki/Francehttp://en.wikipedia.org/wiki/World_Tourism_Organization


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priya mam tourism

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