proliferation of wi-fi · neo platform online + offline data analytics free internet/ wi-fi...

1Confidential - i2e1 @2018

NATRAJ AKELLA

Proliferation of Wi-Fi


Can current Wi-Fi models really connect the next billion Indians?

Solve for the last mile?Feasibility of Internet

Lease Lines?

भारतcontext

will drive

solutions

for India

Is there a business case?High cost Capex & Opex

Low Monetization for Wi-Fi


Can current Wi-Fi models really connect the next billion Indians?


Lease Lines?

Made

“for”भारत




TRAI estimates that India needs 10 million hotspots by 2022

Hotspots Required Cost of Deployment**

10MM * US $ 800 US $ 8 B

Money Required

* Source: TRAI report, 2017

** Traditional Telco Wi-Fi deployment costs 1000 - 1500 USD per hotspot

But can it be done without a business model?


i2e1 started in 2015 to create a Scalable and Sustainable solution to

impact 500 MM lives

Incubated at IIT Delhi in 2015

Engineers / MBA with non

Telco Background


Strong growth in last 3 years with sustainable business model

22 MM+sessions

2,500 TB

Data Used

```

5,000+locations

35%Monthly repeat

100%Paying Clients

2 MMUnique Users

Key Metrics Snapshot 294 cities across India


Partnering with both large and small players

Large

Medium

Small

Marquee Client List Powered By

IIT Delhi


Today we enable Free Wi-Fi at every 500 meters in 80% of Delhi


i2e1 growth model


REVENUE – COST = SUSTAINIBILITY


We designed our solutions for the operational realities of भारत

Local ISP/ LCO partnerships

Device safety

Accessibility to sites

Cost of Maintenance

Skill Manpower to manage networking infrastructure


Tech driven DIY Model – Backhaul, Operations and Monetization

Wi-Fi USERS

i2e1 Cloud Serveri2e1 Device

Broadband

(Any Existing ISP)

Plug & Play affordable* solution

Merchant

*At 80%lower costs than

existing solutions


Made “for” भारत


Lease Lines?

Drivingभारत

context




We answer the key question for ‘merchant’- What is in it for me?

Type A Merchant

Income : INR 50K+ p.m.,

Caters to Sec A segment

Uses Wi-Fi for customer delight, marketing and

Analytics

Wants to increase his existing business

Type B Merchant

Income : INR 10K p.m.,

Caters to Sec B/C segment

Wants to find more income streams

Wi-Fi should help improve his income levels

# भारत Wi-Fi # INDIA Wi-Fi

Our Solution for TYPE A CLIENT – “Win-Win” for all

Higher Engagement Real time intelligence

Off

line

Mer

chan

ts /

Bra

nd

s

Use

r

NEO Platform

Online + Offline data

Analytics

Free internet/Wi-Fi Actionable



भारत Wi-FI We made Merchant as the champion of our model

Merchant takes the responsibility of getting internet connection, device security and maintenance

Confidential - i2e1 @2019 18

Micro-entrepreneur can earn commission for every Assisted

Internet Transaction e.g. new facebook sign-up, online order,

ticket booking etc.

Sign-ups

Streaming

Ticket booking

Pay

Can we increase small merchants’ income using Wi-Fi?


Thank You

Questions ?

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