roshan lal saini

8/2/2019 ROSHAN LAL SAINI

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Company Profile


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J. N. GODREJ

Chairmans Message:-

The corporate landscape is undergoing several sweeping changes and Indian companies

across sectors have begun to pursue growth both within the country as well as overseas.

Today, as India competes in an increasingly globalized economy, the Godrej Group is

ready to play a major role in the Indian growth story.

At Godrej, we have always successfully competed with MNCs in India and abroad and

kept the spirit of enterprise alive. This has been possible for various important reasons.The

Godrej name is synonymous with trust. It is a well-documented fact that trust lowerstransaction costs, corruption, and bureaucracy. Thus, trust is a source of significant

competitive advantage to us.

I firmly believe that our highest standards of corporate governance, modern

management and use of cutting edge technology and long-term, performance-focused

strategies will be the key drivers in future years.

Milestones:-


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Ardeshir Godrej (1868-1936) was the first Indian manufacturer to displace wellentrenched foreign brands from the market. The word GODREJ, etched into the metal of

his locks, became a symbol of self-reliance for the generations that followed.

With each new product Ardeshir changed perceptions of industry in India. He

produced the first finest security equipment, and stunned the world by creating soap from

vegetable oils. What started as a dream had become a movement, but it was left to another

man to carry it forward.

On 7th May, 1897, Ardershir Godrej gave up law and took up lock making. Godrej

and Boyce Mfg. Co. Ltd., was established at Lalbaug, Mumbai. This was the holding

company of the Godrej Group. On 3rd March, 1932, it was incorporated with limited liability.

Even though Boyce was a business partner for a limited period only, his name was retained

for legal purposes.To know more about Godrej & Boyce Mfg. Co. Ltd.


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The Godrej Name displaced well established foreign brands from the Indian market.

The name 'Godrej' engraved into the shiny metal of the Godrej Locks came to be known as

a symbol of self reliance, trust-worthiness, assertiveness and progressiveness for a new

generation of Indians.

Ardeshir Godrej's relentless quest of self-reliance made him explore newer avenues

of opportunities. Manufacturing Soap was one of them. In the year 1918, Godrej Soaps

Limited came into being. In 1920, he revolutionized the Soap industry by manufacturing the

first toilet soap purely from vegetable oils. Before that, animal fat was used in soap

manufacture. For his achievement, Ardeshir Godrej was bestowed with praises from India

and from foreign lands too.

The Company celebrated its centenary in 1997. In 1897 a young man named Ardeshir

Godrej gave up law and turned to lock making. Ardeshir went on to make safes and security

equipment of the highest order, and then stunned the world by creating toilet soap from

vegetable oil. His brother Pirojsha Godrej carried Ardeshir's dream forward, leading Godrej

towards becoming a vibrant, multi-business enterprise. Pirojsha laid the foundation for the

sprawling industrial garden township (ISO 14001-certified) now called Pirojshanagar in the

suburbs of Mumbai. Godrej touches the lives of millions of Indians every day. To them, it is

a symbol of enduring ideals in a changing world.

Incorporation

Established in 1897, the Company was incorporated with limited liability on March 3, 1932,

under the Indian Companies Act, 1913.

Combined Sales - Subsidiaries and Affiliates

The Company is one of the largest privately held diversified industrial corporations in India.

The combined Sales (including Excise Duty) of the Company, its subsidiaries and affiliates,

during the Fiscal Year ended March 31, 2005, amounted to over Rs. 50,000 million (US$

1,150 million).


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Board of Directors

J. N. Godrej (Chairman and Managing Director), A. B. Godrej, N. B. Godrej, V. M. Crishna,

K. N. Petigara, B. A. Hathikhanavala, F. P. Sarkari, P. D. Lam, K. A. Palia and P. P. Shah.

Shareholders

Since its inception, the Company is controlled by the GODREJ family based in Mumbai,

India. Its shares are not listed on any Stock Exchange. About one-fourth of the Company's

share capital is held by Pirojsha Godrej Foundation, a public charitable trust.

Branches (Sales and Service) and Retail Showrooms

Mumbai, Ahmedabad, Bhopal, Indore, Jabalpur, Pune, Raipur

New Delhi, Chandigarh, Faridabad, Ghaziabad, Jaipur, Kanpur, Lucknow

Chennai, Bangalore, Coimbatore, Hyderabad, Kochi, Pondicherry, Trivandrum,

Visakhapatnam

Kolkata, Bhubaneswar, Guwahati, Ranchi, Patna

The Company has a network of38 Company-owned Showrooms, more than 2,200

Wholesale Dealers, and more than 18,000 Retail Outlets.

The Company has Representative Offices in Sharjah (UAE), Nairobi (Kenya), Colombo

(Sri Lanka) and Riyadh (Saudi Arabia).

Employees

8,900 (including 2,000 in Sales and Service)

Bankers

CENTRAL BANK OF INDIA, Mumbai 400 023

UNION BANK OF INDIA, Mumbai 400 021CITIBANK N.A., Mumbai 400 051

BNP PARIBAS, Mumbai 400 001

ICICI BANK LTD., Mumbai 400 021

STATE BANK OF PATIALA, Mumbai 400 021

UTI BANK LTD., Mumbai 400 001

Statutory Auditors

KALYANIWALLA & MISTRY, Chartered Accountants

127 Mahatma Gandhi Road, Mumbai 400 023


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Sales

Sales including Excise Duty (Fiscal Year 2004-05): Rs. 17,821 million (US$ 410 million)

Businesses

The Company has the following businesses (with respective ISO certifications), which

manufacture and/or market a wide range of consumer durables and industrial products:

Appliances (ISO 9001/14001)

Refrigerators, Washing Machines, Microwave Ovens and DVD Players

Furniture and Interiors: (ISO 9001/14001)

Office Furniture, Seating and Desking Systems, Computer Furniture and Open Plan Office

Systems, Office and Home Storwels, Sofas and Recliners, Home Furniture, Filing

Cabinets and Filing Systems, Book Stacks and Cases, Sliding/Tambour Door Units,

Personal/Industrial Lockers, Customized Storage Systems, Roll-formed Slides and

Components for Furniture

Locks: (ISO 9001)

Padlocks, Cylindrical Locks, Mechanical and Electromechanical door locks and related

hardware

Security Equipment & Solutions: (ISO 9001 / 14001)

Strong Room Doors, Safe Deposit Lockers, Cash Boxes and Coffers, Data/ATM Safes,

Burglary and Fire Resisting Safes, Record & Filing Cabinets, Electronic Coffers, CurrencySorters and Cash Counting Machines, Fire/Security Doors, Fire and Burglar

Alarm/Premises Security Systems, Video Door Phones, CCTV System, Access Control

Systems

Prima Office Equipment (ISO 9001)

Office Automation Photocopiers, Fax, Multifunction devices and Mechanical Typewriters

(available in over thirty languages); Conferencing Products and Solutions Projectors,

Video and Teleconferencing Equipment, Plasma Displays and Electronic Printboards;

Vending Machines


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Storage Solutions (Iso 9001/14001)

Multiflex and Heavy Duty Storage Systems, Tool Storage Cabinets, Gravity-flow, Mobile

and Drive-in System Components, Mezzanine Floors, Cantilever Storage Systems,

Workshop Equipment and Special Solutions

Material Handling Equipment (ISO 9001/14001)

Forklift Trucks (Diesel, Electric and LPG) and Attachments, Container Handling Trucks,

Warehousing and Personnel Access Equipment, Spare Parts, Services and Maintenance

Contracts.

Industrial Products (ISO 9001/14001)

Precision Toolings (Press Tools/Plastic Injection Moulds/Vacuum Forming Moulds/Pressure

Die-Casting Dies), Special Purpose Machines, High Precision Components/Equipment for

Engineering and allied industries, Sheet Metal Working Machines Sales and Service

Process Plant and Equipment (ISO 9001, ASME U, U2, S and R

Stamps, SQL M Stamp China)

Pressure Vessels, Columns, Reactors, Electro polished Reactors, Shell & Tube Heat

Exchangers, Trays, Tower Internals and other Custom-built Fabrication

Construction and Real Estate (ISO 9001/14001)

Ready Mix Concrete, Construction Projects, Property Development, Horticulture and

Envirotech Services

Electrical and Electronics (ISO 9001/14001)

Electrical Power Distribution System, Compressed Air Control System, Electronic

Technology Solution Provider (Hardware, Software, Retrofitting, Process Control and

Instrumentation, Industrial Automation), Energy Conservation, Electrical Contracts.


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Corporate Timeline:-

1897 - Godrej & Boyce Mfg. Co. Ltd. was established.

1918 - Godrej Soaps Limited was incorporated.

1971- Godrej Agrovet Limited began as an Animal Feeds division of Godrej Soaps.

1974 - Veg oils division in Wadala, Mumbai was acquired.

1990 - Godrej Properties Limited, another subsidiary, was established.

1991 - Foods business started. Godrej Agrovet Limited was incorporated.

1994 - Transelektra Domestic Products was acquired.

1995 - Transelektra forged a strategic alliance with Sara Lee USA.

1999 - Transelektra was named Godrej Sara Lee Limited.

2001 - Godrej Consumer Products was formed as a result of the demerger of

Godrej Soaps Limited. Godrej Soaps was renamed Godrej Industries Limited.

2002 - Godrej Tea Limited was set up.

2003 - We entered the BPO solutions and services space with Godrej Global

Solutions Limited.

2004 - Godrej HiCare Limited was set up to provide a Safe Healthy Environment to

customers by providing professional pest management services.


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2006 - The foods business was merged with Godrej Tea and Godrej Tea was

.renamed Godrej Beverages & Foods Limited.

2007 - Godrej Beverages & Foods Limited formed a JV with The HersheyCompany of North America and the company was renamed Godrej Hershey Foods

& Beverages Limited.

In April 2001, Godrej Industries was formed the consumer products

division of Godrej Soaps Limited was de-merged to form Godrej Consumer Products

Limited. In the same year, Godrej Soaps was renamed Godrej Industries Limited. Godrej

Industries expanded its portfolio of products. It added a slew of investments to its associate

companies, while re-in forcing its existing businesses that include oleo chemicals, veg oils

and medical diagnostic equipments.

As they say no guts, no glory. But at Godrej, we must say it has been

a glorious 106 years of being the face of Indian industry. We have always set the trends,

always defined the market place and always achieved our glory. Here is a quick preview of

the various milestones we have crossed in the past 106 years.


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Mission & Vision:-

Mission:-

Godrej Mission is to operate in existing and new businesses which capitalize on

the Godrej brand and corporate image of reliability and integrity.

Godrej objective is to delight our customer both in India and abroad.

We shall achieve this objective through continuous improvement in quality, cost

and customer service.

We shall strive for excellence by nurturing, developing and empowering our

employees and suppliers.

We shall encourage an open atmosphere, conducive to learning and team work.


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Values:-

Commitment to Quality

Customer Orientation

Dedication & Commitment

Discipline

Honesty & Integrity

Learning Organisation

Openness & Transparency

Respect/Care & Concern for People

Teamwork

Trus


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Business Profile of Godrej:-

Updated: 2007


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Annual SalesS.No Major Companies Rupees

in Million

US $

In Million1. Godrej & Boyce Mfg. Co. Ltd. 28,896 718.72. Godrej Industries Ltd. 7,143 177.73. Godrej Commodities Ltd. 153 3.84. Godrej InfoTech Ltd. 203 5.05. Godrej (Malaysia) SDN. BHD. Malaysia 61 1.56. Godrej Godrej InfoTech Ltd.Godrej

(Malaysia) SDN. BHD

99 2.5

7. Godrej Godrej InfoTech Ltd.Godrej 6,824 169.78. Goldmohur Foods& Feeds Ltd 3,233 80.49. Godrej Properties Ltd 1,172 29.210 Godrej Hicare Ltd 50 1.211. Godrej International Ltd 2,476 61.6

12. Godrej Global Mid East FZE, Sharjah

UAE

91 2.3

13. Godrej Consumer Product Ltd 9,914 246.6

14. Godrej Sara Lee Ltd 5,578 138.7

15. Geometric Ltd 3,831 95.3

16. Godrej EFACEC Automation & RoboticsLtd

72 1.8

17. Godrej Hershey Foods and Beverages

Ltd

1,539 38.3

18. Mercury Mfg.co.Ltd 241 6.0

19. Godrej & KHIMJI(Middle East) LLC,

Oman

169 4.2

20. Godrej(Vietnam) Co.Ltd 114 2.8

71,858 1,787.3


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Division of GODREJ & Boyce Mfg.Co.Ltd


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GODEREJ

& Boyce

Mfg.Co.Lt

d

HomeAppliance FurnituresGoods

Security

EquipmentDivision

Material

HandlingEquipment

PhysicalSecurity

Product

ElectronicSecurity

System

Doors


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Competitor of Godrej in security equipment:-

1. Physical Security:-

Gunnebo India pvt

Methodex

Syntax

Nexus

S.S. Communication

2. Electronic Security :-

Panasonic

Zicom

Banking automation

Honey well

Sinic

Eurovigil Electronic Security Solution

Eureka Forbes Ltd

Hi Safe Security System

3. Doors

Kalsi Automatic Door Sys tem (P) Ltd

Tasido Wooden Door Co Ltd


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Furntech Interiors Private Ltd

Jindal Overseas

Location:-

GODEREJ & Boyce Mfg.Co.Ltd

Registered Office, Head Office and Mumbai branchPirojshanagar, Vikhroli, Mumbai (400079), India

EAST

Kolkata, Bhubaneswar, Guwahati, Ranchi, Patna

WEST

Mumbai, Ahmedabad, Bhopal, Dombivli, Indore, Jabalpur,

Pune, Raipur, Thane

NORTH

New Delhi, Chandigarh, Faridabad, Ghaziabad, Gurgoan,

Jaipur, Jalandhar, Jammu, Kanpur, Lucknow, Noida

SOUTH


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Chennai, Bangalore, Coimbatore, Hyderabad, Kochi,

Secunderabad, Trivandrum, Visakhapatnam


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Product Profile

Physical Security Product:-

Record Protecting Equipment

Burglary Resisting Safes

Vaults Equipments

Electronic Security System:-

SecurityEquipment

Division

Physical

SecurityProduct

ElectronicSecurity System Doors


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Access control Systems

Electronic Alarm systems

Electronic safes

Perimeter Security

Remote Surveillance

Surveillance Systems

Video Doors Phones

Doors:-

Fire Doors

Wooden Doors


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Physical Security Products

1. Defender plus Safes:-

A range of seven safes with varying storage capacities, for

protection of Cash and Valuables against Burglary & Fire.

Features:-

Armoured with a double duty compound of ultra hard aggregates for

protection from fire & burglary.

Oxyacetylene torch, drill and hammer resistant protection offered.

Thick outer shell for complete protection.

High quality nitrocellulose paint for scratch-free and attractive finish.

Usage:-

Banks


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Financial Institutions

Offices

Factories and Warehouses

Hospitals, Jewellers, Post offices, Shops, Hotels.

2. Fire Resisting Filing Cabinet:-

Features:-

Cellular, strong, fire resisting compound that does not deteriorate with age.

Each drawer individually insulated.

High quality enamel paint coating, oven-baked under controlled conditions for

a scratch resistant finish.

Available in 4-drawer, 3-drawer, 2-drawer and 1-drawer models.

Usage:-

Banks


Offices,Brokers


Hospitals, Jewellers, Post offices, Shops, Hotels.


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3. Record Room Doors:-

Features:-

Multibend door frame fabricated from prime steel and suitable reinforced

along its periphery.

Lined with Godrej unique Non-conducting fire-resisting compound for

insulation against intense heat.

High quality nitro-cellulose paint is applied in char brown colour with stipple

finish.

Bolting achieved by 4 shooting bolts at the front end, with additional 4 solid

bolts welded to the lock case on the hinged side.

Usage:-

Banks


Offices,Brokers


Jewellers, Post offices, Shops, Hotels.


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4. Popular Safes:-

Features:-

Fullywelded multibend body.

Heavy plate door hinged on strong pivots in solid-steel bearing blocks.

A twelve tank anti-corrosion and scratch-resistant treatment.

Multi-coat paint finish, on a rust-inhibiting primary coat.

Available with a coin slot option, with a removable and lockable flap for day

and night options.

Usage:-

Residential Colonies,Homes


Offices,Brokers


Jewellers, Post offices, Shops, Hotels.


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Multistorey Buildings

Electronic Security System

1. CCTV:-

Features:-

Can be configured using a wide range of products, ensuring that every

possible customer need is met with.

Both IP and Analog Cameras are available.

DVR & NVR for recording.

Wide Range of display optics from high resolution CRT monitors to high

definition plasma displays.

Remote Surveillance.


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Usage:-

Banks


Offices,Brokers


Jewellers, Post offices, Shops, Hotels

2. E Laptop Safe:-

Features:-

Audit trail facility. Provides records of the last 500 transactions on the safe.

Battery operated, with provision for a mechanical override.

Early low battery warning.

Non-volatile memory ensures that passwords and programming settings are

not erased during battery drain or removal.

In case of a total battery failure, a 6V adapter, connected from outside, can

be used.

Body of the safe is made of prime quality steel, and is of single plate, multi

bend construction.

The door is made of solid 5mm prime quality steel.

Usage:-


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Hospitals,

Hotels, Hostels,

Guest Houses,

Other Institutions.

3. Eagle Electronic Burglar and Fire Alarm System:-

Features:-

Three Zones with one dedicated fire zone.

Range of detectors and sensors such as Magnetic door sensor, Motion

sensor, Vibration sensors, Glass break sensor, Panic switch (Hand operated

or foot operated), Smoke detectors (Photo thermal, Photoelectric or Heat).

Facility to connect output devices such as Hooter / Paging speakers. Audio-visual alarm indications.

Speaker wire cut detection for all sensors and Hooters / Speakers.


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Option of an Automatic Telephone Dialing (ATD) facility, can call up pre-fed

numbers in case of an alarm.

Usage:-

Banks


Offices,Brokers



Multistorey Buildings.

4. Video Door Phone:-

Features:-

Extremely elegant and aesthetic.

Camera with IR / Night Illumination facility.

Door Bell Chime. Two way audio Communications.

Secret Monitoring.


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Camera with strong outer casing.

Volume / Brightness / Contrast Adjustments.

Usage:-

Banks, Hospitals.


Offices,Brokers



Multistorey Buildings Residential Colonies,Homes

5.Timespan:-

Features:-

Microcontroller based system.

Memory capacity up to 7000 records.

Audio-visual indications.

In-built message library.

Anti passback protection for access control system. . Onboard printer connectivity. .

Provision of custom-built system to high security zone.


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Optional siren interface.

Multilevel password access for programming.

Door sensor feedback to know if door is left open.

24 hours battery backup for system operation.

Usage:-

Banks


Offices,Refineries and Allied Industries


Jewellers, Post offices, Shops,

Multistorey Buildings.

Hotels and Hospitals.

6. Door Frame Metal Detector:-

Features:-

Multi-Zone - minimum 9 real detection zones.

Automatically calibrates itself up to Environmental Conditions.

Light indicators at side panels and control panel. Automatic Sensitivity Program selects the correct sensitivity for a specific

weapon or a recognized test object.


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Graphic zone display.

Easy-to-mount and assemble walk through metal detector (15 minutes).

Usage:-

Airports

Railway stations

Tourist Places

Governmental institutions

Banks, Factories & Warehouses

Private Organisations

Religious Places

Shopping Malls

7. Hand Held Metal Detector:-

Features:-

Sensitivity to 0.1 grams

Detection mass : long alarm - large target, short alarm - small target

Alarm indication : High intensity L.E.D. and piezo sounder

Instant response to all metals

No risk to persons with pacemakers

No false alarm

Non interference to magnetic recorded material


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Usage:-

Airports

Railway stations

Tourist Places

Governmental institutions

Banks, Factories & Warehouses

Private Organisations

Religious Places

Shopping Malls

Doors

1. Flush Doors:-


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Features:-

Flush Doors are powerful decorating accessories

They compliment a wide variety of interior decors

These doors provide the utmost in convenience and versatility

They accentuate interiors with the beauty & refinement of natural wood

Usage:-



Jewellers, Post offices, Shops

Office,etc

2. Moulded Panel:-

2 Panel Arch Top 4 Panel Mediterranean

6 Panels

Designs:-

2 Panel Arch Top


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4 Panel Mediterranean

6 Panel

Features:-

Embossed authentic wood grain texture.

Available in variety of designs 2 Panel Arch top / 4 Panel Mediterranean / 6

Panel SquareTop.

Adds elegance and style to your home.

Environmentally friendly product.

Can be Painted or polished to match your interiors..

Long life trouble free performance throughout your life.

Better resistance to sound transmission.

2 years warranty.

Usage:-

Hotels and Hospitals. Residential Colonies,Homes

Jewellers, Post offices, Shops Office, etc

3. Royal Teak Doors:-

Designs


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2 Panel Arch Top

3 Panel Arch Top

4 Panel Arch Top

6 Panel Square Top

Features:-

Solid Wood Engineered Door.

Natural Teak finish for a Royal look.

Finely sanded uniform grains throughout the door.

Aesthetically designed panel configurations.

Highly resistant to fungal, borer, rot and termite attack

Manufactured to suit local climatic conditions

1 Year Warranty

Usage:-




Office,etc

3. Moulded Panel:-

2 Panel Arch Top 2 Panel Horizon

4 Panel Arch Top 4 Panel Mediterranean


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6 Panels

Designs:-

2 Panel Arch Top

2 Panel Horizon

4 Panel Arch Top

4 Panel Mediterranean

6 Panel

1 Panel

Features:-

Impact and scratch resistant HDF skin

Embossed wood grain structure, can be painted or polished

Dimensionally stable core assuring strength & durability

High resistance to moisture, rot, borer and termite attack

Manufactured to suit local climatic conditions

2 years warranty

Usage:-

Hotels and Hospitals,




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RESEARCH METHODOLOGY

Universe:-

The research work was accomplished in Jaipur, so Jaipur is my Universe.


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Duration of the project:-

I had worked in organisation with 45 days (MAY to July)

Object of the study:-

The objective of the study that is, PROJECT ON NEED ANALYISIS & PROMOTION OF

SECURITY EQUIPMENT IN HOSPITALS, RELIGIOUS & RESIDENTIAL PLACES.

After this I design the method of data collection. Primary data was

collected by Questionnaire, Observation & Personal Interview & Secondary Data collected

by the websites. Then I decided how much sample I needed for the research work. I

collected 20 sample. Then I decided how to process and analyse the data after complete

these work I found some conclusion. On the basis of these conclusions I gave my

suggestion to the company.

Research

Research defines as a scientific and systematic search for pertinent information on aspecific topic. In fact Research is an art of scientific investigation.

Research is a careful investigation or inquiry especially through search for new facts in

Any branch of knowledge.

Redman and Mory define research as a systematized effort to gain new knowledgeResearch is an academic activity and used in a technical sense.

According to Clifford Woody Research comprises defining and redefining problems,

formulating hypothesis or suggested solutions, collecting, organizing and evaluating

data, making deductions and reaching conclusions and at last carefully testing the

conclusions to determine whether they fit the formulating hypothesis

Types of Research


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Methods used of research:- For research I choose descriptive and diagnostic

research study method.

Title of the Study: - need analysis promotion & security equipment

Sampling

A process used in statistical analysis in which a predetermined number of observations willbe taken from a larger population. The methodology used to sample from a largerpopulation will depend on the type of analysis being performed, but will include simplerandom sampling, systematic sampling and observational sampling.

The sample should be a representation of the general population.

Method of sampling: Random sampling

Sampling Unit: - The Sample unit was the hospital, religious and residential places

where I accomplished my training programme.


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Sample Size:-Sample size was 50.

6. Research Instrument:- A complete Questionnaire prepared on the basis of Need

of Security Equipment in Hospitals, Religious & Residential places in present scenario. The

Questionnaire designed keeping the following points in mind.

Is the Question required?

Has the responded experienced the situation describe in the question?

Will the respondent part with information voluntary?

Can a single Question be fragmented into small but multiple questions for

better understanding?

Are the questions very easy to understand to the respondent?

Are the question very conveniences to analysis the need of the respondent

regarding security equipment?

7. Data Collection: - Since the study undertaken by me is descriptive research, I have

concerned on primary data through survey and collection of secondary data through various

websites including Godrej and books.

(a)Primary Data: - Primary data are those, which are collected afresh and for the

first time, and thus happen to be original character.

(b) Secondary Data:- Secondary data are those which have already been collectedby someone else and which have already bee n passed through the statistical process.

Scope & Significance

The study of Need analysis promotion of security equipment offers a new perspective forevaluating the security necessities in different categories of sectors. The study enables the

organization to know the actual condition of market & requirement of the different market


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players. The study was conducted by Personal Interview & Survey method, which included

questionnaire, responses for each question with the respect to the sample are studied &

then respective percentages are calculated. This study also proves to be beneficial for

evaluating the needed products for the sites categorize. To the researcher the project

supplemented the theoretical knowledge of the research by providing him an opportunity to

understand the application of marketing research concepts and there practical implications.

Limitation of the Research

The researcher tried to make the research work as accurate & authentic as possible.

However the following constraints were still unavoidable:

The information provided by the respondents on which all the results were drawn

cannot be denied that here was always a possibility of response error.

The respondents were in segments so the time taken to interview with them was too

much.

The study was conducted within a time frame work of two months duration only.

The respondents feel reluctant about the survey conducted.

Secondary data could not be fully utilized because of difficulty in assessing it.

FACTS AND FINDING


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1what are the security equipment used

ANALYSIS ON SECURE YOUR SELF

60%17%

12%

8% 3%

Manpower,Security

Equipment

Security Equipment

Others

Manpower

None of Above

2. Have you ever faced any of the following threats?


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FACING OF THREAT

46%

23%

22%

4% 2% 3% No

Fake Currency,Fire

Fake currency

Burglary,Fire

Burglary,Fake Currency

Fire

3. Rank impacts of threat in your life?


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2 6

3 8

3 4

2 8

3 3

2 6

2 8

2 4

2 8

2 0

1 8

3 1

1 3

1 6

2 0

1 7

0

5

1 0

1 5

2 0

2 5

3 0

3 5

4 0

B URG LA RY/THE FT TE RRO RIS M FA K E C URR E NC Y F IRE

1s t RA N

2nd RA N

3rd RA N

4th R A N

4. Do you feel public security system is sufficient to prevent you

against following?


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9 6

1 6 1 4

8 9

4

8 4 8 6

1 1

0

2 0

4 0

6 0

8 0

1 0 0

1 2 0

BUR G LA R Y/T HEF TT ER R O R ISM F AK E C UR R ENC Y F IR E

Y E

NO

4. Do you feel that you should also have your own protection

arrangement against following?


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94

54

71

87

6

46

29

13

0

10

20

30

40

50

60

70

80

90

100

BURGLARY/THEFT TERRORISM FAKE CURRENCY FIRE

YES

NO

6. How do you secure your self against burglary/theft?


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H O W W O U L D Y O U S E C U RE F R O M T

33%

28%

19%

10%

10%

Burglary

A la rm ,V DP ,S afes ,None

Burg la ry A larm,V DP

Burglary Alarm,Fencng,

Burglary

A la rm ,F en c ng,V DP ,S af

V DP

7. Are you using any security measure against burglary/theft?


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USING OF SECURITY MEASURE AGAINST

BURGLARY/THEFT

53%

47%YES

NO


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8. Security Measure Using for this Threat:-

CCTV

BURGLARY ALARM

VIDEO DOOR PHONE

9. Satisfaction and Less Satisfaction:-

0

10

20

30

40

50

60

70

80

90

100

1 2

SATISHFACTION

LESS SATISHFACTION


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11. Are you using any security measure against fire?

USING SECURITY M EASURE AGAINST F

80%

20%

YES

NO


FIRE EXTINGUISHER FIRE ALARM SYSTEM


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0

10

20

30

40

50

60

70

80

90

1 2 3

SATISHFACTION

LESS SATISHFACTIO


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14. using of godraj security measure

USING OF SECURITY MEASURE

AGAINST TERRORISM

43%

57%

YES

NO


CCTV

VIDEO DOOR PHONE

DOOR FRAME METAL DETECTOR


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16. Satisfaction and Less Satisfaction godraj:-

0

10

20

30

40

50

60

70

80

90

100

1 2 3

SATISHFACTION

LESS SATISHFACTIO


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17. Differentiation between fake currency/credits cards/traveller

cheques with genuine ONES

DIFFERENTIATE BETWEEN FAKE &

GENUINE CURRENCY

62%

38%

YES

NO


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18. How would you judge the Fake currency and genuine

currency?

JUDGEMENT BET WEEN FAKE & GENUI

37%

32%

28%

3% Common Sense

Common Sense,Technic

Specification

Can't Judge

Technical Specification


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19. Are you using any security measure against Fake Currency?

SECURITY MEASURE AGAINST FAKE CURRE

37%

63%

YES

NO


NOTE COUNTING MACHINE

FAKE NOTE DETECTOR


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0

10

20

30

40

50

60

70

80

90

1 2 3

SATISHFACTION

LESS SATISHFACTION


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Respondents think that only manpower is not sufficient to provide

100% security solution.

SWOT ANALYSIS


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SWOT ANALYSIS

STRENGHTS

1. Old brand image.2. Loyal customers in royal

citizen.3. Existing product line

product.4. New ranges with new

models are coming in future.

WEAKNESS

1. No awareness about the tie-up.

2. Supply problem.3. Duplicity of glass H/W.4. No promotional strategies.5. Lack of models.6. Unattractive dealer margin.

OPPORTUNITIES

1. New segment of real estate.2. Target Is every where touch.

3. Average feedback

THREATS

1. Increasing competition.2. Aggressive marketing

strategy of competitors.

3. Policy relate to margin &replacement for dealers


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Suggestion


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The Company should advertise its Security equipment as a result customer

would aware about security solution.

Today Price based competition is skyrocketing so if it is possible that

Company cut down its security equipments price.

During the survey I got the demand of Bullet proof door so I would like to

suggest to the company provide these type of security solution.

The sales & marketing officer of the company should regular visit to theseplaces so they can easily get the requirement of the customer regarding

security solution.

Company should promote its security equipment through canopy.

Company should do mall activities once in a week because it is necessary

to promote the high involvement security product.


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CONCLUSION


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At the time of survey it was found that some of the Hospitals, Religious &

Residential places owners using these security equipment and some are not. All the

hospitals, religious & residential places owners who are using any type of SecurityEquipment, they all are really appreciate the GODREJ Security Equipment product and

implemented in their places. I felt so wonderful to see the brand loyalty of the customer

towards the product of GODREJ SECURE.

GODREJ Security Equipment was related to the middle upper segment. We

found most of the customers who purchase this Security Equipment were highly satisfied

with the performance of the product as well as services which are providing by the

company. We found only few complaints regarding GODREJ SECURE because the

company is careful about their commitment; we also found that the company got

tremendous response from the customer side.

The demand of the Security Equipment is become aggressive after the serial bomb

blast in Jaipur on 13th May 2008. The sale of Security Equipment was so much high as

compare ordinary days.

After completion of analysis we come on conclusion that maximum respondents

wants to secure their self from the various threats. On the basis of respondents I found that

only manpower is not sufficient to prevent any kind of threats, so most of the respondents

like to use both manpower and security equipment to secure their self. Most of hospital,

religious & residential places still using both kinds of security measure against various

threats.

Majority of the respondents (53%) think that burglary/theft is high fear in their

running life. To protect their self from the burglary/theft threat they are using burglary alarm

system, video door phone and safes and they are quite satisfied with their security solution

performance which they are using.

As far as to protect the record/cash is concerned from the threat of fire maximum

respondents using safe personal safe rather than bank locker and mechanical safe.


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From the threat of fire which is common threat world wide so to protect their self they

generally (78%) using Fire extinguisher and very few of them using fire alarm system. As

far as their satisfaction is concerned (82%) of respondents are satisfied with this

equipment.

Security measure against terrorism is concerned most of the respondents are using

CCTV Cameras, some of respondents using door frame metal detector and rest of the

respondents not using any type of security solution against Terrorism. And their satisfaction

level towards the equipment which are using is 86%.

When I asked to the respondents that what else security threats could be possible

according to their perception then I got following threat Rites, Incoming of unknown person,

Pickpocket, Fear of danger animals and some of the respondents could not suggest about

other kind of threats.

If we talk about their budget that how much they can spend to prevent their self

against,

Less than 5000/-

5000/- to 10000/-

10000/- to 15000/-

More than 15000/-

The project has been successfully completed and it is helped us to understand the

mindset of the respondents and the ways that an organization should follow to always retain

their customers.

This project can help the organization to get clear insight about the customer taste

and preferences. Thus helping the organization to exist successfully in the business

environment.


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BIBLIOGRAPHY


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BOOKS:-

Philip Kotller & Keller

C.R.Kothari

Sangeeta AgarwaL

WEBSITES:-

www.godrej.com

www.google.com

www.answers.com
http://www.godrej.com/http://www.google.com/http://www.godrej.com/http://www.google.com/


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QUESTIONNARIE

Hospital .

Religious place


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Residential .. Name:-

Age:-

Sex:-

Address:-MobNo:-

1) How do you make secure your self?

a) Manpower

b) Security equipment

c) Others sources

d) None of above

2) Have you ever faced any of the following threats?

a) Burglary/Theft

b) Terrorism

c) Fake Currency

d) Fire

3) Rank impacts of threat in your life? (High threat to Low threat )

a) Burglary/ Theft

b) Terrorism

c) Fake currency

d) Fire

4) Do you feel public security system is sufficient to prevent you against following?

a) Burglary/Theft Yes Nob) Terrorism YeS/No

c) Fake Currency Yes/No

d) Fire Yes/No

5) Do you feel that you should also have your own protection arrangement against

following?

a) Burglary/Theft Yes/Nob) Terrorism Yes/No

c) Fake Currency Yes/No


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d) Fire Yes/No

6) How do you secure your self against burglary/theft?

a) Burglary alarm system

b) Fencing

c) Video door phone

d) Metal detection system

e) Other,

f) Not using any security equipment

7) Are you using any security measure against burglary/theft?

a) Yes

b) No

8) If yes, please mention the equipment?

.

9) Are you satisfied with equipment you are using against burglary/theft?

a) Yes

b) No

10) How would you protect your records/cash /jewellery from the threat of fires?

..11) Are you using any security measure against fire?

a) Yes

b) No


..13) Are you satisfied with equipment you are using against fire?

a) Yes


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b) No

14) Are you using any security measure against Terrorism?

a) Yes

b) No


.

16) Are you satisfied with equipment you are using against Terrorism?

a) Yes

b) No

17) Today fake currency threat is going high so under this condition can you differentiate the

fake currency notes/credits card/traveller cheque with genuine currency notes/credit

cards/traveller cheque?

a) Yes

b) No

18) How would you judge the Fake currency and genuine currency?

a) Common sense

b) Technical specification

c) Others

d) Cant judge

19) Are you using any security measure against Fake Currency?

a) Yes

b) No


.


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21) Are you satisfied with equipment you are using against Fake currency?

a) Yes

b) No

22) As far as your perception is concern what else security threat could be possible?

............

23) How much can you spent to prevent yourself against

a) Burglary/Theft Rs..

b) Terrorism Rs..

c) Fake Currency Rs..

d) Fire Rs..


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roshan lal saini

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