sattva shaak

7/28/2019 Sattva Shaak

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Project Proposal

SATTVA SHAAK AGRO PRODUCT ENTERPRISES

IConnect I nternshi p 2013

Faculty guide: Prof. Pratish Srivastav (senior Lecturer RMM, ITM Business School)

Industry Guide: Mr. Harendra Singh (Founder of Sattva shaak)

Rakesh Mahajan

PGDM Retail and Marketing Management-037

ITM Business School, Navi Mumbai


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Project Proposal

To connect farmers directly with customer's with the innovative methods.

Rationale of undertaking the project

To connect farmers directly to consumer through innovative ways and sell the produce directly to

retailers, restaurants and societies.

Project Review

Objective

My work at sattva shaak is to:

do business development for the company to build brand image for the company to do market research for the consumer supply chain management buying and merchandising mobile retailing

My work is to do all the above activities for sattva shaak in an effective manner and help the

company to earn more revenue.

Research Methodology

This has to be done by tapping clients and giving them complete information about the products

of Sattva Shaak Agro Product Enterprises. My task involves tapping residential societies,

restaurants and hospitals for business development, building a strong brand image of the

company in the market, taking part in supply chain activities, keep a check on buying and

merchandising and mobile retailing so that orders can easily be pushed on vendors mobile and

consumer can easily get fresh fruits and vegetables.


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Analysis of Product Information

Interaction with clientsFor the selling of products of sattva shaak, interaction with clients is an important part ofmy work, full information about the products is given to the clients so that they can avail

the service.

Product trainingProduct training is given so that we can have the complete information about the products

as it is very important to know the insights of the product which will play a vital role for

selling the product.

Supply chain managementIn Supply chain management we have to check the movement and storage of raw materialwork-in-process inventory, goods from point of origin to point of consumption so that

goods can be reached to the end consumer on time.

Interaction with mentorA day to day interaction with the mentor helps follow the path in organized manner and

helps in converting a deal into the success.

Buying and merchandisingIn buying we have to go to Mandi everyday and talk to the wholesalers and farmers

about fruits and vegetables and buy them

In merchandising we gave free collaterals to our valuable customers as gifts and free

samples

.

Mobile RetailingMobile phones are been distributed to the vendor so that client can place the order on the

mobile phone and can avail the benefits.

Store visitVisited some stores like Sabka Bazaar, Relience Fresh etc. to see their workings.


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Learning

A lot of learning is been gathered from market apart from applying the theoretical knowledge.

Also, to learn from every aspect of management including various policies from different

divisions like Manufacturing, HR, etc. it helps me in gaining the knowledge about the market.

Limitations

Very difficult to convince the clients The price of the product changes every day. It is still an unorganized market.

Future growth

At present we are working on business development but in future we are in a phase of launching

an online portal for the company.

Conclusion

A good amount of exposure to the practical world has helped to gather information in the projectso far. Further, working in a great, disciplined learning environment with good mentors from

Industry & College proves beneficial to the growth involved in learning.


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An Overview of Sattva Shaak Agro Products Enterprises

SATTVA SHAAK AGRO PRODUCT ENTERPRISES

I Connect I nternshi p 2013

Faculty guide: Prof. Pratish Srivastav (senior Lecturer RMM, ITM Business School)

Industry Guide: Mr. Harendra Singh (Founder of Sattva shaak)

Rakesh Mahajan

PGDM Retail and Marketing Management-037

ITM Business School, Navi Mumbai


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About Us

SATTVA comes from the Sanskrit word Saatvik , which means and signifies anythingthat is pure, positive and beneficial

SHAAK means means vegetables Having a Culture towards Quality, the company maintains high degree ofhygiene

and cleanliness at all its collection centres as well as storage unit

SATTVA SHAAKThe Company has established itself as one of the prime suppliers andexporters of Processed vegetable products With its focus to consumers health we strictly

dont use any synthetics and hormones to ripe our vegetables and also assure noadulteration in our products.


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Mission

Being a quality centric organization, our mission involves producing and selecting the most

nutritional, and the best quality farm fresh products, utilizing the finest packaging and storagetechnology for sustaining its quality and using our vast distribution network to provide the safest

and most trusted products to our valued consumers. We strive to build long-term client

relationships based on mutual trust and respect and are here to stay and leverage our strengths togenerate growth responsibly.

Vision

Providing fresh vegetables at minimum prices to the customer.


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Products

SATTVA GOLDWe termed our premium product as a name of sattva gold in which we includes all exotic

vegetables . All these vegetables grow under green house and shade net technology whichprovides us better quality of vegetables.

SATTVA SILVERWe termed our normal range product as a name of sattva silver in which we includes all

ordinary vegetables. These vegetables grow with hi tech technology or in normal field with

maximum use of Bio- fertilizers.

SATTVA SMILEWe termed our flower products as a name of sattva smile in which we includes few variety offlowers like Gerbera,

Carnation, Dutch rose etc.

Uniqueness

Procured directly at farm-gate and packed in CA film bags to conserve freshness. Fresh produce, packed in CA film, will continue to stay fresh for a much longer

time.

We can have consistent price method for a limited time period. Our Prices will be low as their will be no middle man. Not just FRESH but SAFE and FRESH - Soon, the farmers shall be aggregated

under GAP-certified grower groups.


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Commitments

Vegetables shall be procured directly from farmer and not from a Mandi. Farmers shall be paid for the complete weight of the produce purchased from them. Farmers shall receive a receipt for selling the produce to Sattva Shaak. Besides other

details, the receipt will mention the quantity and value of the purchased produce.

All taxes levied on the produce shall be clearly mentioned in the Invoice and shall bepaid to the relevant authorities.

A copy of monthly statement ofAPMC payment shall be submitted to the client.

Farmer collection center

o Bakhtawarpur ( Delhi)o Khewra (Haryana)o Ramda ( Uttar Pradesh )o Panipat ( Haryana )o Behror ( Rajasthan)o Chomu ( Rajasthan )o Shimla ( Himachal Pradesh )


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Supply Chain of Sattva Shaak


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Freshness sealed at farm gate and preserved from Farm-to-fork. Almost zero dump and shrinkage due to minimum lead time 100% traceable No intermediaries

Proposal of the company

We shall supply the following, directly from the farm.

Seasonal vegetables

Exotic vegetables Desi vegetables Fruits (From Wholesale Mandi) Paneer and Dairy products ( On Demand )

(All these items shall be packed in CA films bags to ensure freshness is maintained for

3 times the normal shelf life of that item)

We can do direct delivery of fresh produce to desirable location. Every Morning you will get Fresh produce without Delay Quality team can reject Produce if they dont find quality as per norms We can provide Branded Vegetables in packed or cut form. We are specialized in making cut vegetables or ready to cook vegetables .


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Client base

1.Retail Chain - We produce vegetables on very large scale using high tech cultivation methodswith very high productivity per day. So we are targeting different retail chains like food bazaar,

more, reliance fresh, etc so that we can supply products on regular basis with high volume .

2.Mom & Pop Store - These stores are very important part of Indian market because maximum

percentage of the Indians buys things from the nearby store. So for them we have direct supply

from farmers.

3. HORECA - hotel restaurant cafe - We are able to fulfill exclusive demand of HORECA like

all exotic vegetables at any given point of time. Our large product portfolio make clients happy

and satisfied.

4. Residential Institutions - Due to increase in number of residential schools, there is high

demand for hygienic and healthy vegetables. Sattva shaak provides uncomparable vegetable

products in terms of quality. We can supply year round with the help of our supply system which

make us different.

5.Vendors/ Caterers - We accept orders from various vendor and caters. we are capable enough

for fulfilling all demand of our clients


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Clients

.


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SWOT Analysis

Provide employment tomany people.

Rural tourism.

Well establishedcompetitors like Safal etc

New company ascompared to itscompetitors.

high wastage.

unskilled labour

Zero debt company

Efficent supply chain.

GAP certified

Strength Weekness

OpportnitiesThreats


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Company Plans

Purchase fresh produce directly from farmers fields. Develop Non - Agri incomes for farmers through Rural tourism. Aggregate farmers into GAP- Certified grower groups. Retail organic inputs and high quality seeds ( and samplings) to our farmers


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sattva shaak

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