seminar- dep
TRANSCRIPT
SEMINAR
Changyi HouDEP 1/2012
PresentationQuiz Discussion
PresentationQuiz Discussion
Fiona Hou DEP 1/2012
To What Extent are Social Networking Sites Useful as Marketing Tools?
Changyi HouDEP 1/2012
PresentationQuiz Discussion
Changyi Hou DEP 1/2012
Social Networking Sites( SNS)
Media Platform
Online Communities
2011
2009
Fiona Hou DEP 1/2012
Advertising Banners
Disadvantage:
Low Attention
Age
GenderInterest
Language
Education
RelationshipLocation
Work
Superiority 2: Interactive FunctionSuperiority 1: Accurate Target
Survey Tools
Superiority 1 : Easy to Target
Superiority 2 : Data Analysis
Notice: Scope Limitation Changyi Hou DEP 1/2012
Traditional Channel
SNS Channel
Media Platform
Superiority 1: Wide Spread
Ripple Effect
Superiority 2: Long Term Effect
Superiority 3: Explicit Evaluation
Changyi Hou DEP 1/2012
Views
Online Communities
Superiority 1: Customer Service
Notice: Precondition of Effectiveness
Changyi Hou DEP 1/2012
Traditional Way
SNS Way
Fast Respond A Sense of Belonging
Interaction Supports
Superiority 2: Emotional Connotation
WHO use SNS?
Changyi Hou DEP 1/2012
Conclusion
Profile AnalysisInteraction
Interactive FunctionAccurate Target Low Attention
Easy to Target Data Analysis Scope Limitation
Customer Service Precondition of Effectiveness
Emotional Connotation
Wide Spread Long Term Effect Explicit Evaluation
HOW to use SNS?
To What Extent SNSs are useful ?
Share
Developme
ntOf SNS
Changyi Hou DEP 1/2012
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Imagine T-mobile company is going to release a new Ad
Imagine you are working at the T-mobile marketing department, but in different teams :
Team 1. Focus on SNS Ad banner Team leader: YudoTeam 2. Focus on SNS survey Team leader: Mohammed Team 3. Focus on SNS media Team leader: VienTeam 4. Focus on SNS communities Team leader: Layla
Try to give a proposal about how to support the release of the Ad .
Changyi Hou DEP 1/2012
PresentationQuiz Discussion