shiva krupa

8/6/2019 shiva krupa

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By: Mohammed Vaseem

(PA9065)

SUMMER INTERNSHIPIN

SHIVAKRUPA PACKAGING


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OBJECTIVES

Study ofthe industrya) Histroical background

b) Current scenario

c) Industry analysis (Porters 5 force model)

Company profile

a) Organizational structure and its analysis

b) Study of Functional Departments

SWOT Analysis

Findings and recommendations ofthe Students

Learning Experience


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HISTORICAL BACKGROUND

Shivakrupa Packaging is located in PeenyaII stage, Bengaluru. It is famous for

manufacturing corrugated boxes

Shivakrupa Packaging was first started as

Advance Packaging Industries as apartnership firm between Mr.Ramachandra and Mr. Aravind. Thecompany was run by them for a period ofabout 15 years.


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CURRENT SCENARIO

The company manufacture corrugated boxes and

provide packaging solutions to multi, national and

corporate clients to their complete satisfaction. Their

Quality Consciousness has made the products match the

best international standards.

Their customer-centric approach towards the business is

proven by the customers' confidence in them.

The firm ensures 24 X 7 manufacturing and delivery

schedules, as they fully understand the criticality of

packaging for any manufacturing organization.


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INDUSTRY ANALYSIS

(PORTERS 5 FORCE MODEL)


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COMPANY PROFILE

Company Name : SHIVAKRUPA PACKAGING

Nature Of Business: Manufacturers corrugated boxes

Nature Of Concern: Proprietorship concern

Name of Proprietor: Mr. M.G. Ramachandra

Description of goods manufactured by Company:

3 Ply corrugated boxes




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Processing of Raw materials: The Company is processingraw materials by purchasing it from the wholesalers and itsvendors. The company has appointed many Indenters inBengaluru.Wheneverthe prices ofraw materials are

cheap, they get stock for manufacturing corrugated boxesrequired fortheir customers. All most all the customersare from Bengaluru.

Financial Background of company:

Machinery value: Rs 25lakhs

Capital value : Rs 20lakhs

Total : Rs 45lakhs

In the above bankers are financing Rs. 20 lakhs whenneeded immediately on single application from proprietor.


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Production capacity:

Day and night 2,000 boxes

Day production 1,500 boxes

Profit margin: Company is growing yearto year. From last

2 years due to recession profit margin is decreasing. From

January 2010 the production and market has improved

and giving hope to get good margin of profit. Usually

company is getting more than 20% profit in average

turnover.


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List of machineries:

Die Cutting Machines

Punching machine

Board Cutters for cutting corrugated rolls and papers in

differentSize.

Pasting Machines

Bar Rotary Machine

Partition Cutter motorized for making partitions

Other accessories required by employees


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Marketing

Department

ORGANISATION

STRUCTURE

Proprietor

Administrator

Reception

Sales Manager

Counter

Executive

Hypothecation

Executive


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ACCOUNTS DEPARTMENT

Accounts

Manager

Assistant

Accountant

Cashier


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DELIVERY SECTION

Prop

rietor

Insur

ance

Pre Delivery

Instructor

Security


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SERVICE DEPARTMENT

Reception

S pervisor

Mechanics

Helpers

Delivery

Body


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SWOT ANALYSIS

Strength:

Post 2005, removal of quota restrictions to give amajor boost.

Low per capita consumption in India(2.8 vs.Global average of 6.8)

Cost competitiveness.

Weakness:

Fragmented industry.

Effect of Historical Government Policies.

Technological obsolescence.


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Opportunities:

Indian companies need to focus on Product Development.

Increased

use of CAD

to develop designing capabili

ties

.

Investing in Trend Forecasting to enable the growth of industry.

Threats

Competition in Domestic Market.

Need to improve the working conditions ofthe people who are

involved in this profession.

Need to revamp consumer consciousness.


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SUMMARY OF FINDING

It shows thatthe quality is very good and few

measures should be taken to satisfy the

consumers who are not satisfied with the qualityofthe product.

The data shows that most ofthe respondents are

considering the quality.

The price is reasonable and few steps can also be

taken to reduce the price without altering the

quality.


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RECOMMENDATIONS AND

SUGGESTIONS

The company should come out with good promotional

strategies.

Company can provide schemes to the clients such as

Bundled offer, discount on buying large quantity to reach

the target sales.

The company can have more distribution network by

frequently attending to retailers orders so thatthe

company can achieve the set sales target price.

The company can provide free offers to the additional

purchase offer ofthe same product.

Prices should be made cheaper, without compromising

with the quality, so that it can attract more customers.


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