shoppers stop sudhanshu

PowerPoint Presentation

SHOPPERS STOP Presented by- Sudhanshu shekhar014 III-318Group 2

About Shoppers StopShoppers Stop, a pioneer in Indian Retailing was promoted by the K Raheja Corp Group (Chandru L Raheja Group), started in the year 1991 with its first store inAndheri,Mumbai

International and Domestic brands across various categories such as apparel, accessories, cosmetics, home and kitchenware and also its private labels

Revenue- Rs.19.30 billion(US$310million) FY 11-12

Key People:-

Mr. Chandru L Raheja Mr. Govind Shirkande Chairman and Non Executive Director MD and CEO

Retail Mix/Year199119921993199419951996

Location Began the modern retail revolution in India with the launch of Mens ready-to-wear store at Andheri(Mumbai) First step towards pan-India presence. Launched its second store in Bengaluru Consumer serviceLaunched an exclusive loyalty program titled The First Citizens Club Merchandise assortmentOffering expanded to include suiting, boyswear and ladies merchandise Added Casuals, Kidswear and Non-apparel section(Jewellary, Fragnances, Cosmetics and Watches) making Shoppers Stop Indias first ever departmental store Launched STOP the first in-house labelCommunication MixBegan its journey of exciting marketing promotions and in-store excitement with the first of its kind Festival of Britain, celebrated in association with the commercial department of British Consulate

HISTORY OF SHOPPERS STOP

HISTORY OF SHOPPERS STOPRetail Mix/Year199719981999200020012002

LocationOpened third store in Hydrabad Retail revolution took roots in North India with the launch of stores in Ansal Plaza(Delhi) and Jaipur (4th & 5th store)Opened stores at Chennai and Chembur (Mumbai )(6th & 7th store)Opened stores in Pune and Bandra (8th and 9th store)Opened store in Kandivli (Mumbai) (10th store)Consumer serviceLaunched a co- branded credit card for its loyalty members in association with HSBCCommunication Mix Launched Prikrama, a festival to celebrate Indian tradition and cultureNew FormatsAcquired Crossword-Indias leading retail book chainAccomplishmentsShoppers Stop incorporated as a body corporateSole retailer to be awarded the Intercontinental Group of Department Stores (IGDS) membershipImplemented JDA Retail ERP. First retailer to adopt ERP


LocationStepped into East with the launch of store in Kolkata.Also opened stores in Mulund(Mumbai) and Gurgaon (11th, 12th & 13th ) Opened stores in Malad (Mumbai), Kolkata and Bangalore (14th, 15th &16th)Opened stores in Pune, Juhu (Mumbai), Bangalore and Ghaziabad (17th ,18th, 19th and 20th )Opened stores in Mumbai and Lucknow (21st and 22nd )Merchandise assortmentCreated movie merchandise history with unveiling of the Om Shanti Om collectionCommunication MixBrand positioning changed from Feel the experience to Shopping. And beyondCelebrated the launch with Sharukh Khan, Deepika Padukone and Arjun Rampal modelling the cloths at a fashion show.New FormatsHomeStop- Home need specialist store launched in Bengaluru .Launched MAC.Crossword became a wholly owned subsidiaryLaunched Mothercare in India and F&B outlets Brio and Desi Caf.Bought 45% of Timezone IndiaSigned a 50:50 JV with the Nuance Group for Airport RetailingSigned an MOU with Home Retail Group of UK to enter into a franchise arrangement for the Agro formats of catalogue & internet retailingAcquired 19% stake in Hypercity Retail (India) Ltd.AccomplishmentsVoted as Indias most favored retail destination of the year by Images Retail RewardIPO oversubscribed overall by 17.25 times.Declared Retailer of the Year at Images Fashion ForumGold Shield Award for excellence in Financial reporting for year 2006 in the category of Manufacturing and trading Enterprises by ICAI

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LocationExpanded footprints to new cities like Bhopal, Amritsar and Aurangabad. Also added stores in existing cities like Bengaluru, Mumbai and Hydrabad taking store tally to 36 stores across 15 citiesExpanded to 49 stores across 22 citiesMerchandise assortmentPioneered mascot licensing in the categories through exclusive tie-up for certain products with Vodaphone for their product brand mascot ZoozooCommunication MixShoppers stop repositioned and reinvented as a Bridge to luxury brand with unveiling of the new logo and tagline, START SOMETHING NEWNew FormatsIncreased stake in Hypercity Retail (India) Limited to 51%AccomplishmentsAwarded the Emerging market retailer of the Year at the World Retail congress in April 2008Recognized as Most Respected Company in Retail Sector by Business World

BRAND PORTFOLIO (products)APPARELS Arrow Louis Phillipie Park Avenue Parx Van Heusen Zodiac Stop Caliber Blackberries Scullers Givo Orly Lee Levice Pepe Killer Lee Cooper Wrangler Spykar Life Allen Solly Provouge WillsJewellery Facet Carbon Sparkles Tanishq FQ Swaroski Gili Oyzsterbay Sarvoski Estelle

Shoes Lee Cooper Red Tape Picasso Stop LifeMusic Planet M Music WorldHome Dcor Yamini Four Seasons Viva Welspun Borosil Corning Ware Pedrini Pyren

Hair Styling Habbibs

Books CrosswordFragrances Christian Dior Ysl Davidoff Joop Diesel Lancaster Nicos Jil Sander Calvin Klein Boucheron Police J'del Pozo Myrurgia Etienne Aiger Xm

Sunglasses Ray Ban

Watches Casio Esprit Fossil Titan

SALES

REVENUE MIXDivision Wise Sales (%)Non Apparels consist of Home, Leather, Watches, Jewellery, Electronics and Personal accessoriesChildren includes Mother CarMens has reduced by a significant percentage while there is a significant increase in non-apparel. Mr. Govind Shrikhande (MD, Shopper Stop) says that ladies are buying very highly in categories like beauty, ladies western wear, leather as well as home. Hence the company should more on attracting women.

Net Sales (Competitors Analysis)

SWOT ANALYSIS 4 warehouses, covering more than 3,50,000 sq. ft covering more than 4,00,000 SKUs working 24*7 2 million Loyalty Card holders, First Citizen, largest in any format. Endeavor to make Shopping Experience the differentiator.StrengthsWeakness Pressure of increasing leasing rentals of Malls. Slowing expansion due to dependence on real estate developer for completing projects during slowdown. Threat Economic slowdown affecting the purchasing power of target consumer. Rivalry amongst the established players and threat of new entrants as well.Opportunities Preferred partner for international brands in various categories due to diversified presence. Expansion in different formats and varied locations across India.

KEY FINDINGS Why Competitive Advantage?Store Ambience & LayoutProductAdd-on Facilities &ServicesPreference To Loyal Consumers Shopping Experience & Ease

Competitive advantage Customer Service

The name "First Citizen" reflects their commitment to offering their customers the ultimate shopping experience As a First Citizen, customers shopping experience becomes even more enjoyable with: Reward Points for every time you shop at Shoppers Stop. Exclusive benefits & privileges Exclusive offers ever so often Updates on what you can look forward to shop for at Shoppers Stop Exclusive cash counters at Shoppers Stop so you can spend more time shopping than waiting in a line

2) Sales PromotionGift Vouchers

Festive offers

Innovative thinkingShoppers Stop had announced a 101-day Shopping Bonanza to pull in customers into the stores.

Lucky draw winners of the contest will get to see one of the seven wonders of the world and two lucky couples who get the grand prize will be treated to a round-trip which will cover all the seven wonders of the world.

Public RelationsSalwar Kameez Dupatta (SKD) Exchange offer This is an annual exchange offer that Shoppers Stop has conducted for many years in association with an NGO like Concern India and Goonj

For this offer they invitecustomers to donate their oldbut wearable SKDs towardsthe cause and in return enjoydiscounts of their newpurchase of SKDs

Special EventsOm Shanti Om Fashion Show

Special EventsThe leading Premium Fashion and Lifestyle destination Shoppers Stop and the most awaited movie , Om Shanti Om had come together to unveil the unique look of the movie through a Fashion show. With this association Shoppers Stop will retail the limited edition clothes and merchandise inspired from the film at their stores across India. The dazzling show witnessed the leading pair Shah Rukh Khan and Deepika Padukone along with Arjun Rampal and Shreyas Talpade walking the ramp showcasing their respective looks from the film.

SUGGESTIONS & RECOMMENDATIONS Should Improve Upon Its Geographical Reach 34 Departmental Stores All Across India , 7 In Mumbai Should Emphazise On Only One Unique In-store Service Strategy To Serve Customers Trying To Do Everythin At One Time Is Costly & Inefficient Focus On Services That Have A Major Impact On Customer Behavior. Should Bring Customer Annoyances To A Minimum Level A Relevant Aspect To Enhance Customer Service & Improve Sales Level

INTERNATIONAL AFFILIATIONS & ACQUISITIONS

About HyperCITY

Shopper's Stop Ltd. has a 19% stake in Hypercity Retail (India) Ltd.

Hypercity Retail (India) Ltd. is part of the K. Raheja Corp. Group, a leader inthe Indian retail sectorHyperCITY provides a truly international shopping experience, where customers can shop in comfort in a large, modern, & exciting environment. It offers a wide and contemporary range of innovative products, sourced from both local and international markets.The product range covers: Foods, Homeware, Home Entertainment, Hi-Tech, Appliances, Furniture, Sports, Toys & Fashion.

HyperCITY:

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DepartmentMix % Key Driver Food & Groceries58-62%Footfall driver General Merchandise[Home, Furniture, CDIT] 30-34 %Value & Margin driverApparels & Jewellery 7-9%Fashion, Value & Margin Driver

FoodGeneral MerchandiseFashion

A strong own brand portfolio

HyperCITY: AN OVERVIEW

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