SWACHHBHARAT

ABHIYAN

PRESENTED BY:GROUP-6, MBA 1ST YEAR

ANCHOR FACULTY:PROF. S. SAMNTARAY

SWACHH BHARAT ABHIYAN

GROUP MEMBERS :ADHUNIKA MOHANTY ROLLNO.:03

GAYATRI XESS ROLLNO.:19

KABITA SARANGI ROLLNO.:25

REELAMALA TUDU ROLLNO.:52

SUFIYA NAZ SARWAR ROLLNO.:70

Plan of Presentation IntroductionHistoryObjectivesCriticismConclusionBibliography

Introduction:Swachh Bharat Abhiyan (Hindi:स्वच्छ भारत अभिभयान, English: Clean India Mission) is a national campaign by the Government of india,covering 4041 statutory towns, to clean the streets, roads and infrastructure of the country.

This campaign was officially launched on 2 October 2014 at Rajghat, New Delhi, where Prime Minister Narendra Modi himself cleaned the road. It is India's biggest ever cleanliness drive and 3 million government employees and school and college students of India participated in this event. The mission was started by Prime Minister Modi, who nominated nine famous personalities for the campaign, and they took up the challenge and nominated nine more people and so on (like the branching of a tree). It has been carried forward since then with people from all walks of life joining it.

The components of the programme are:

Construction of individual sanitary latrines for households below the poverty line with subsidy (80%) where demand exists.Conversion of dry latrines into low-cost sanitary latrines.Total sanitation of villages through the construction of drains, soakage pits, solid and liquid waste disposal.Intensive campaign for awareness generation and health education to create a felt need for personal, household and environmental sanitation facilities

HistoryWith effect from 1 April 1999, the Government of India restructured the Comprehensive Rural Sanitation Programme and launched the Total Sanitation Campaign (TSC).

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To give a fillip to the Total Sanitation Campaign, effective June 2003 the government launched an incentive scheme in the form of an award for total sanitation coverage, maintenance of a clean environment and open defecation-free panchayat villages, blocks and districts called Nirmal Gram Puraskar.

Effective 1 April 2012, the TSC was renamed to Nirmal Bharat Abhiyan.On 2 October 2014 the campaign was relaunched as Swachh Bharat Abhiyan.

Objectives• Elimination of open defecation• Conversion of insanitary toilets to pour flush toilets• Eradication of manual scavenging• 100% collection and scientific

processing/disposal/reuse/recycling of municipal solid waste

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• A behavioural change in people regarding healthy sanitation practices

• Generation of awareness among citizens about sanitation and its linkages with public health

• Supporting urban local bodies in designing, executing and operating waste disposal systems

• Facilitating private-sector participation in capital expenditure and operation and maintenance costs for sanitary facilities

CriticismCriticisms of the campaign include:

Some regard the motives of Prime Minister Modi as purely political. The prime minister nominated people who were supposed to do some cleaning-up. They would then nominate others, and so slowly the whole of India would be involved. Thus, anyone seeing a participant in the scheme, especially a celebrity, would inevitably link their actions to Modi, building up his reputation.

Swachh Bharat Abhiyan is not a new programme. Launched in 1986 as the Central Rural Sanitation Programme, the scheme later became the Total Sanitation Campaign (1999) and Nirmal Bharat Abhiyan(2012). Some regard it as merely a renaming.

Conclusion: Prime Minister Narendra Modi launched his nationwide cleanliness campaign, the 'Swachh Bharat Mission' or 'Clean India Campaign' from the on Gnadhi jayanti. Addressing the nation at the launch, Modi asked India's 1.25 billion people to join the 'Swachh Bharat Mission' and promote it to everyone.

Modi said, "Today is the birth anniversary of Mahatma Gandhiji and Lal Bahadur Shastriji. We have gained freedom under leadership of Gandhiji, but his dream of clean India is still unfulfilled.“So, we should make success the dream of Gandhiji.

“LETS CLEAN INDIA MAKE GREEN INDIA”

Bibliography

Books- Kurukshetra, A journal on rural development, Vol.62 This Fissured Land: An Ecological History of India, Environmental history: use of

natural resources in india, Madhav Gadgali and Ramachandra Guha

Websites- www.cleanindia.org www.Indianexpress.com www.springer.com www.telegraph.com www.economist.com

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