SWACHH BHARAT

INFO• Swachh Bharat Abhiyan is a campaign

by the Government of India, covering 4,041 statutory cities and towns, to clean the streets, roads and infrastructure of the country.

• The campaign was officially launched on 2 October 2014 at Rajghat, New Delhi, by Prime Minister Narendra Modi. It is India's biggest ever cleanliness drive with 3 million government employees and school and college students of all Indian participating in the campaign especially school students .

Background Toilets in rural areas Ambassadors Plans List of clean cities Finance Performance Other activitiesa. Runb. Real-time monitoringc. Updates from NGOs

Background

With effect from 1 April 1999, the Government of India restructured the Comprehensive Rural Sanitation Programme and launched the Total

Sanitation Campaign (TSC) which was later (on 1 April 2012) renamed Nirmal Bharat

Abhiyan (NBA) by prime minister Manmohan Singh .

It was started on 2nd October 2014, which aims to eradicate open defecation by

2019, thus restructuring the Nirmal Bharat Abhiyan.Swachh Bharat Abhiyan is a national campaign, covering 4,041 statutory cities and

towns.

Toilets in rural areasThe government is aiming to achieve an Open-Defecation Free (ODF) India by 2 October 2019, the 150th birth anniversary of Mahatma Gandhi, by constructing 12 million toilets in rural India, at a projected cost of 1.96 lakh crore (US$29 billion). Prime Minister Narendra Modi spoke of the need for toilets in his 2014 Independence Day speech starting,Has it ever pained us that our mothers and sisters have to defecate in open? Poor womenfolk of the village wait for the night; until darkness descends, they can`t go out to defecate. What bodily torture they must be feeling, how many diseases that act might engender. Can't we just make arrangements for toilets for the dignity of our mothers and sisters?— Narendra ModiAs of May 2015, 14 companies including Tata Consulting Services, Mahindra Group and Rotary International have pledged to construct 3,195 new toilets. As of the same month, 71 Public Sector Undertakings in India supported the construction of 86,781 new toilets.Most of these toilets are a type of pit latrine, mostly the twin pit pour flush type

AmbassadorsModi selected 11 public figures to propagate this campaign. They are:1. Sachin Tendulkar 2. Priyanka Chopra 3. Anil

Ambani4. Baba Ramdev 5. Salman Khan 6.Shashi TharoorTeam of Tarak mehta ka ooltah chashmah2. Mridula Sinha 2. Kamal Hasan Indian cricket1. Virat Kohli 2. Mahendra Singh DhoniAll India peopleUrban Development Minister M. Venkaiah Naidu picked up a broom to help clean the cyclone-hit port city of Visakhapatnam in the southern state of Andhra Pradesh, as part of the cleanliness campaign.

PlansThe Ministry of Railways is planning to have the facility of cleaning on demand, clean bed-rolls from automatic laundries, bio-toilets, dustbins in all non-AC coaches. The Centre may use its Digital India project in conjunction with the Swachh Bharat Abhiyan to have solar-powered trash cans like in many US cities which send alerts to sanitation crew once they are full.Government has appointed PWD with the responsibility to dispose off waste of Government offices.

List of clean citiesGovernment of India released a "Cleanliness Ranking" on 15 February 2016.1.Mysore2. Chandigarh3. Tiruchirapalli4. New Delhi Municipal Council5. Visakhapatnam6. Surat7. Rajkot8. Pimprichinchwad9. Greater Mumbai10. Gangtok

FinanceThe programme has also received funding and technical

support from the World Bank, corporations as part of corporate social responsibility initiatives, and by state governments

under the Sarva Shiksha Abhiyan and Rashtriya Madhyamik Shiksha Abhiyan schemes. Swachh Bharat Abhiyan is expected

to cost over ₹620 billion (US$9.2 billion). The government provides an incentive of ₹15,000 (US$220) for each toilet constructed by a BPL family. Total fund mobilised under Swachh Bharat Kosh (SBK) as of 31 January 2016 stood

at ₹3.69 billion (US$55 million). An amount of ₹90 billion (US$1.3 billion) was allocated for the mission in

the 2016 Union budget of India.Government and the World Bank signed a US$1.5 billion loan

agreement on 30 March 2016 for the Swachh Bharat Mission to support India's universal sanitation initiative. The World Bank will also provide a parallel $25 million in technical assistance

to build the capacity of select states in implementing community-led behavioural change programmes targeting social norms to help ensure widespread usage of toilets by

rural households.

PERFORMANCE

Between April 2014 and January 2015, 3,183,000 toilets were built. Karnataka led all States in construction of toilets under the programme.As of August 2015, 8 million toilets have been constructed under the program. As of 27 October 2016, 56 districts in India were ODF.

OTHER ACTIVITIES

A Swachh Bharat Run was organized at the Rashtrapati Bhavan, the official home of the President of India, located Rajpath, New Delhi, on 2 October 2014. According to a statement from the Rashtrapati Bhavan around 1500 people participated and the event was flagged off by President Pranab Mukherjee. Participants in the run included officers.and their families.The Times of India published an article on how "Desi companies beat Facebook in 'Swachh' apps race".

a. Run

B . REAL-TIME MONITORING

The government will be launching a nationwide real-time monitoring system for toilets constructed under the Swachh Bharat Abhiyan. For this the government of India is bringing awareness to the people through advertisements. With this system, the government aims to attain a fully open defecation free India by 2019.As of 30 November 2016, Total Sanitation Coverage throughout India has risen to 57.56% up from 42.02% in October 2, 2014, the day Swachh Bharat Abhiyan was launched.

C . UPDATES FROM NGOS

With growing interest in the progress of the mission, both private companies as well as government started releasing progress reports. The Swachh Bharat app Tumblr feed provides updates from individual groups, corporations and Twitter users in general about group cleaning events, the status of cleanliness across India, and opinions on the objectives of the Clean India mission. A recent study by the Public Affairs Centre finds that participation of beneficiaries in their toilet construction ensures better usage.

SWACHH BHARATAPNA BHARAT